What Works - What Doesn't

NOVEMBER 8, 2021

Adding a contact name and information (if not of the author, then to a PR contact) to every blog post would also help in case a reporter likes the insights they’re seeing and want more. Include a “media” or “press” contact at the bottom of your home page, and on every press release you publish.

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What Works - What Doesn't

OCTOBER 13, 2021

For evidence, see this recent blog post by aviation industry analyst Richard Aboulafia expressing his skepticism about the much-hyped emerging technology of very light aircraft and air taxis. That’s a heavy lift, and it’s not always possible – or even necessary.

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What Works - What Doesn't

JANUARY 16, 2023

That’s a good start on a popular culture blog. They have been friends for many years and have worked together on various projects, including the films "Three Amigos" and "Father of the Bride. ". But can it do technically oriented marketing collateral and thought leadership?

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What Works - What Doesn't

APRIL 24, 2023

Your sales team just shared a juicy request for proposal (RFP) and you’ve only got three weeks to respond. You have to corral information about pricing, terms and conditions, bios of the delivery team, and descriptions of your products and capabilities from multiple global teams.

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What Works - What Doesn't

MAY 18, 2023

MIT’s Sloan CIO Symposium always provides a strategic, high level overview of the business and technical challenges facing chief information officers. At this year’s event the central role of data, the specter of increased rules and regulations and of course everything AI were top of mind.

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What Works - What Doesn't

OCTOBER 5, 2021

Of the hundreds of pitch decks I’ve seen as a trade press editor, too many left me waiting until slide 26 for a clue about the company’s value proposition, or even a clear description of their product or service. That’s because their creators were too focused on their own approach to the market, and too little on what the reader needs to know.

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