Onalytica B2B

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Interview with Mike Allton

Onalytica B2B

Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. While I attend conferences and do speaking engagements, my greatest influence is likely through my blog content.

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How to Help Your Employees Become Influencers

Onalytica B2B

. • 4+ Internal or External Influencers’ content shares per month. • No 2-way interactions with External Influencers. • 20+ Original Posts per month including longer form Blog / LinkedIn Posts. • Audience size: Up to 1000 online (LinkedIn and Twitter combined). Thought Leaders. The Journey to Becoming an Influencer.

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Competitors want you out, influencers want you in

Onalytica B2B

Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field. and the influencers you don’t.

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What are the Experts Saying About Influencer Marketing?

Onalytica B2B

More on this over on our blog post called: How to Guarantee Content Shares from Influencers. More on this in a blog post here on whether you need to pay influencers. More on this in our blog post called Influencers are people, not campaigns. 2) Keep the conversation going. 6) When starting out, don’t measure everything.

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How to Guarantee Content Shares From Influencers

Onalytica B2B

An influencer guest blogging on your site, or co-creating some content with you. Once you can demonstrate the value and success that has come from the blog post, you can use this to sell an opportunity for the influencer to get more involved in content collaboration. To elaborate: Influencer-Generated-Content.

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How to Market to Millennials

Onalytica B2B

UGC can be anything from a blog post written by an influencer to a website product review written by consumers. WHAT BRANDS CAN DO: Encourage and entice Millennials to share their experiences in the form of reviews, videos or blog posts. Millennials are 247 % more likely to be influenced by blogs or social networking sites.

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Is Employee Advocacy Just for B2B?

Onalytica B2B

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). Producing content on blogs is also a focus. Social Media Channels. Content Focus. Content Focus.