Customer Experience Matrix

FEBRUARY 24, 2016

You can read more about the tool in this BlueConic blog post and access it here. I provided much of the content, so obviously I'm biased, but I do think the results are pretty interesting and useful. And it's free.did I mention free?

Tools 0

Tools Paid Search Agency Ideal Customer Profiles Template 0

Customer Experience Matrix

SEPTEMBER 28, 2017

That needs a blog post of its own to explain, but the basic reason is AI needs attribution (specifically, estimating the incremental value of each marketing action) as a goal to optimize against when it's comparing investments in different marketing tasks (content, media, segmentation, product, etc.)

Multi-Touch Attribution 136

Multi-Touch Attribution Marketing AI Work Management Marketing Management 136

Customer Experience Matrix

MARCH 23, 2017

We just posted a answers to Frequently Asked CDP Questions on the CDP Institute blog. This doesn't provide an answer but it does give a clearer picture of the question. Still confused? Maybe that will help.

Marketing Automation Services 185

Marketing Automation Services Enterprise Management CRM Marketing Automation 185

Customer Experience Matrix

NOVEMBER 3, 2018

Frequent readers of this blog can feel free to recite them along with me (throwing rice at the screen is optional): data, decisions, and delivery. Let’s start with the big picture. I’ve for years divided customer management systems into three broad categories, which are best seen as layers in a unified architecture.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

NOVEMBER 18, 2009

I also promised a blog post on the topic. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. This has more to do with the degree of personal selling (and after-sale service) than anything else. Here it is. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

MARCH 24, 2016

(And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. To encourage input from the larger community, I’m posting it publicly on this blog. Do you NEVER sleep?) You’re welcome. Over-all, the conference went tremendously well.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

JULY 8, 2009

As the entries in the first column indicate, I've reviewed nearly all these vendors in either this blog or the Raab Guide to Demand Generation Systems. The links all point to blog entries.) The only vendor with a really major drop in ranking was Lead Genesys , another long-time industry participant. How about it guys?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

AUGUST 2, 2018

But that’s a topic for another blog post. One is the broadening of CDP beyond pure marketing use cases: as critics have noted , unified customer data has applications throughout an organization so it doesn’t make sense to limit CDP to marketing users. A complementary trend is use of CDP technology for non-customer data.

Enterprise Management 120

Enterprise Management Buy Marketing Management Vendors 120

Customer Experience Matrix

MARCH 19, 2010

Socialnomics blog by Erik Qualman offers a dynamic video with 33 “salient examples and data points” about social media ROI. Socialtext corporate blog cites an estimate by TransUnion CTO John Parkinson that his $50,000 investment in Socialtext has avoided $2.5 Here’s what I found.

Social Media 120

Social Media ROI Examples Media 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. Nineteen percent actually publish their own blog while 29% comment on blogs. Blogs are also apparently part of “community”, although this isn't stated explicitly.) of the total. asl the dominant uses.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

JULY 3, 2013

It supports pages, blogs, member sign-in, stores, coupons, advertising, support tickets, and tracking via Google Analytics. community management blogging software marketing automation crm collaboration software small business marketing Web content management venntive sales automation' The Web site builder is much more robust.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

MAY 14, 2014

Today he wrote blog post about the latest entrants into the marketing platform derby, Abobe and IBM , which prompted a comment from me since I’ve been thinking about the need to define the features of a good platform system.

Rules 120

Rules Work Management Marketing Management API 120

Customer Experience Matrix

APRIL 9, 2009

I noticed some visitors this morning from the blog of Microstrategy consultancy Aellament , and found they have published a nice look at QlikView on their blog. It's worth a read, and quite interesting in their appreciation of the advantages that QlikView offers over the product they know best.

Consulting 120

Consulting Tagging Training Software 120

Customer Experience Matrix

FEBRUARY 17, 2015

This may all sound pretty straightforward and should be familiar to readers of this blog. Again, no reader of this blog will disagree. External systems access profiles via SQL queries against HBase, API calls, or file transfers. Those firms will find this is pretty novel stuff. .*

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

JUNE 28, 2015

The name Jenga is actually trademarked so we’ll have to pick something else if this ever gets beyond the blogging stage. I'll leave the drinking game versions up to the Internet. _ *No surprise there: he's a practitioner and I'm a consultant. **The a sponsorship opportunity. Whether to have required blocks is a particular point of debate.

Rules 120

Rules Conference Vendors Internet Marketing 120

Customer Experience Matrix

JANUARY 19, 2016

As you know from previous blog posts , I’ve been borderline obsessed recently with systems that automatically create multi-step campaign flows. So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Customer Experience Matrix

AUGUST 27, 2020

To ease the burden a bit, I’m going to start reviewing privacy systems in this blog. If you want to see what happens when marketers are not involved, just check out the customer-hostile consent notices and privacy policies on most Web sites. The first step is to define a framework of the functions required for a privacy solution.

Privacy 180

Privacy Enterprise Management Work Management Marketing Management 180

Customer Experience Matrix

SEPTEMBER 16, 2017

The CDP Institute is working to ease that pain, most recently with a blog discussion you’re welcome to join here. One of the fascinating things about tracking Customer Data Platforms is the great variety among the vendors. It’s true that variety causes confusion for buyers.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Personalization 120

Customer Experience Matrix

APRIL 30, 2015

This lead to enough questions about the data that it now seems worth a blog post on the topic. The author included a link to the source of that quote, but unfortunately it was broken (it has since been fixed). To resolve the original mystery: the quote references a survey I conducted with VentureBeat and released in June 2014.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

Customer Experience Matrix

MAY 8, 2014

It gives a strategic focus to your content planning, and readers of this blog know I’m a sucker for strategic focus. This notion of disruption is what separates the Challenger approach from conventional solution selling. Measure wisely.

Conference 120

Conference B2B B2B Sales Planning 120

Customer Experience Matrix

APRIL 15, 2014

As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* If you’re reading this blog, you should attend. Join us then and find out. *

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Customer Experience Matrix

DECEMBER 17, 2014

Scott wasn’t too impressed by my notion of an advertising-supported toaster (see my l ast blog post ), even though I pointed out you could segment the messages based on the type of bread the person was eating.

Conference 120

Conference Marketing Proposals Paid Search Agency Planning 120

Customer Experience Matrix

AUGUST 30, 2012

The company said the coming year will bring enhancements to existing components including the blogging and search engine optimization applications. Well, one of the sessions at the HubSpot conference said that having pictures in your blog posts increases readership, so I thought I'd give it a try.

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

Customer Experience Matrix

APRIL 15, 2008

. - Most obviously, I've changed the look of this blog itself. I've also started a new blog "MPM Toolkit" at [link]. I felt the subject was different enough from what I've been writing about here to justify a blog of its own. The most interesting is a new polling feature. You'll see the first poll at the right.

Blogger 120

Blogger Tagging Advertising Agencies Consulting 120

Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. You’re also spending way too much time worrying about my blog, although I appreciate the attention. I think that’s enough wisdom for one blog post, so I’ll end this one right here.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 21, 2009

The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

APRIL 13, 2018

Of course, I reached that conclusion quite some time ago (see this blog from late 2015 ) so I’m pleased to have the company. It seems that everyone has suddenly decided that creating trust is the key to success, whether it’s in the context of data sharing, artificial intelligence, or customer retention.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Customer Experience Matrix

MARCH 2, 2015

Rumor has it, there’s a drinking game that involves reading my blog posts aloud and taking a shot every time the phrase comes up. Whether this can satisfy new small business users remains to be seen. I know you''re wondering by now whether I’ll classify AutoPilot as a Customer Data Platform. Get a life, people.)

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

MARCH 16, 2016

People like me, who blog and Tweet incessantly, are easy enough to understand (or, at least, it’s easy to describe our carefully curated public personas). If there’s a gap between this and letting a computer just manage the whole relationship without any human involvement, it’s almost too small to worry about.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

DECEMBER 1, 2014

What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. This latest vision was appealing enough to attract $54.7 million in funding in September , bringing the announced total to over $80 million.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

MAY 12, 2015

I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. This may not have done them justice since they are more specialized than that general description implied.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Customer Experience Matrix

FEBRUARY 9, 2012

The case was made yet again this week in an excellent blog post by Joby Blume, describing his former company’s struggles with marketing automation. (Be Howard Sewell of Spear Marketing Group made a similar point on his own blog. Be sure to read the comments).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

AUGUST 1, 2012

That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion).

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Customer Experience Matrix

APRIL 28, 2008

I had originally figured to go the usual route of hiring a Web developer, but realized while I was assessing tools for this blog and MPM Toolkit that I could easily build the site myself in Wordpress in a fraction of the time and nearly for free. This turned out to be an interesting little science project.

Marketing Management 120

Marketing Management Software Search Marketing Tools 120