B2B Marketing Traction

JUNE 6, 2014

My answer to the question, “How long should my blog post be?” I also found a very interesting post in Fast Company that said readers on average spend seven minutes on a blog post, which amounts to 1,600 words. A few of the blog posts about this made mention of Seth Godin’s exemplary short blog posts.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Crowdsource market research.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

SEPTEMBER 30, 2013

Headlines are an important element of your website or blog. One way to do this is to use different levels of headlines (H1, H2, H3 and more) to break up text and show your site visitors how you’ve organized your blog post or page content at a glance. Catchy and clever headlines make a difference, especially on blog posts.

Marketing Websites 100

Marketing Websites Search Marketing SEO B2B Marketing 100

B2B Marketing Traction

JANUARY 19, 2012

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. 9 Basic Blog Features. A way to subscibe to the blog (typically an RSS feed). Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

AUGUST 19, 2013

Photos and images that pop are a must for eye-catching blog posts, but bloggers must take care to 1.) When I write a blog post, I go to Flickr to search for a photo or image that I can use with permission of the creator or owner. Blogging blog marketing' Photo from Flickr - Some rights reserved by Horia Varlan.

Copyright 100

Copyright Eye-Tracking Display Blogger 100

B2B Marketing Traction

MARCH 13, 2012

One of the top questions I get about starting a blog is, “What would I write about?” A blog is defined as a web site that contains writings based on experiences, observations, and opinions. What if you could simply send a link to the blog post that provides the answer to a question? Contact New Incite today.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

APRIL 27, 2012

Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Who is the audience?

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

APRIL 2, 2012

If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” ” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

MAY 3, 2012

It’s efficient to re-purpose content into your B2B marketing blog. Your B2B marketing blog is not a place to cut and paste just any existing content, so you can make your per week blog post quota and bump up your SEO performance. Done right, your blog should add value for its readers. Be careful.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

AUGUST 22, 2011

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain. What’s your opinion?

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

FEBRUARY 22, 2010

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. For those who write 2-3 blog entries per week, Hubspot says 69% have acquired a customer from their blogging activities.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. Or about blogging in general?

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. Or about blogging in general?

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. 1-818-347-4248. Sign up for our Email Newsletter.

Blogger 100

Blogger Newsletter Internet Marketing Consulting 100

B2B Marketing Traction

OCTOBER 16, 2015

We decided to begin by optimizing their website and implementing a blog and social media marketing. Implementing a multiple-author blog is like herding cats. The blog implementation was an interesting challenge, as it involved coordinating several people who were asked (not told) to contribute. Then it was time for Twitter.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

MAY 19, 2015

They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information. Moved from more frequent, shorter blogs to weekly, longer blog posts.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

JANUARY 15, 2015

At the two-hour workshop, you will learn how to improve your LinkedIn profile to get found and get business, how to use the new, free, blogging feature on LinkedIn, how to join groups and participate in discussions and much more. For more details, please visit the workshop page on our website. Who Should Attend? Manufacturing CEO.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

APRIL 6, 2012

If you ask me, visitors who land on a blog post have the right to know when it was written. So, why do B2B marketers hide their blog post dates? This blog post could have been written yesterday… …or, 3 years ago!” I guess they want to fool us. “Hey! So come on, B2B marketers! Show us the date!

Transparency 100

Transparency Blogger B2B Trust Marketing 100

B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. According to a Technorati study in 2008 , the blog abandonment rate is over 90%. How do I do it efficiently?

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

OCTOBER 16, 2012

5 or more comments per blog post? Take business blogs, for example. Blogs take time, inspiration and writing skills. They yield great results if done well, but there is nothing worse than getting excited about reading a business blog and finding the last entry was posted several months ago. What will it cost? Measurable.

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

APRIL 13, 2015

social media (other than blogs), 2.) blog posts, 5.) blog posts, 5.) Read my blog posts on eNewsletters for tips on how to improve yours.) That means webinars (#2 most effective), videos (#3), blog posts (#4) and case studies (#5) are a better use of your time than eNewsletters. eNewsletters, 3.) case studies.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

JANUARY 10, 2012

On every website page or blog entry you have an opportunity to include headlines. ” Blog Post Headlines that Work. When it comes to blog posts that you share with your connections on social media, the post headline is even more important. Your website and blog post headlines matter! Headlines make a big difference.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

JULY 18, 2012

If you have answers, make sure you put them online in blog posts, micro-blogs (Twitter tweets), videos, articles, podcasts, slideshows and more. Organic search results are based on keyword-rich content, in the form of blogs, articles, podcasts, etc. Most Internet users skip paid ads and look at organic search results.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

JUNE 27, 2014

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. I wondered to myself, “Have I ever been snarky when I commented on a blog?” Happy, that is, until “the comment.” ” I sure hope not.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

AUGUST 23, 2013

Just as “SEO Experts” created themselves overnight after reading a few how-to blog posts online, many consultants who call themselves social media “experts” have little or no real experience. That’s a topic for another blog post. They figure if they’re on Facebook they’re experts.

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

AUGUST 15, 2011

Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos. You are blogging, aren’t you? Links to new content on your website.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

APRIL 17, 2015

As an individual on LinkedIn, you can write blog posts, post status updates, share others’ content, message your connections and endorse them. There is also an opportunity to create a presence for your company brand on LinkedIn, and that’s done by setting up a Company Page with your logo, photos, news and articles or blog posts.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Blogs, videos, articles, eBooks, whitepapers, podcasts, and more! Guest Blogging For Links? Google Penguin 1.0

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

FEBRUARY 11, 2013

Blogs and content with no attribution to anyone or anything really make me wonder. I read other blogs in the B2B marketing space, and I see posts with the same image, same words in the title and body as other – some very well known – bloggers’ posts again and again. Blogging whenever you feel like it?

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

AUGUST 19, 2011

In fact, in a blog entry with this title, In Social Media, Failing to Plan is Planning to Fail , Brian Solis sites a Gartner statistic that 70% of social media campaigns will fail in 2011. How many blog posts will you write each week? Here are my suggestions: Blog entries : 1-3 per week. If you fail to plan, you plan to fail.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

JUNE 23, 2014

Do they want to subscribe to your blog and receive email notifications when a new post is published? Do they prefer to listen to a podcast version of the blog while driving or working out at the gym? Content can include blog posts, videos, whitepapers, user guides, eBooks, slide decks, podcasts and more.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 11, 2014

It’s not unusual for an update to default to a partial view of an image or photo that is on the blog post or article page. For more details about getting the photo size right for Facebook posts, see this helpful blog post by David Coleman. Make your message brief yet compelling.

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

APRIL 28, 2014

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. In this blog post I will share what I recommend to my clients, including what social media platforms to use and what type of content to share on each.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JUNE 20, 2014

With today’s open source technologies, costs have come down and website owners can more easily update their site, making text changes, adding blog posts and even adding pages. Most of us wouldn’t try to design our own company logo ( although some do – ugh, that can be the subject of another blog post ).

Marketing Websites 100

Marketing Websites Guidelines Paid Search Agency Vendors 100

B2B Marketing Traction

SEPTEMBER 27, 2011

But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? When you notice that a particular blog entry on your site generated a lot of traffic and/or comments, create a video on the same subject. The answer is re-purposing.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

DECEMBER 1, 2011

When is your tweet, blog post, and video content enough? Up to a month for Google to crawl your new site or new blog. So plan to: Blog frequently. Register your website and blog with directories. When will you see results from social media and SEO? It takes time. Up to three months for social media messaging traction.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

AUGUST 31, 2011

A blog on your site that you update frequently ensures that the content is fresh, dynamic and current. Then, how do you get people to visit your website with its blog content? All that activity, content, conversation point back to your website and blog. You post relevant documents, images, videos on content-sharing sites.

Social Media 100

Social Media Online Marketing Social Marketing Media 100