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  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Blog] Applying the Mini-MBA in Marketing
    Opentopic blog >> opentopic.com Companies from Sony, to Sephora use communities to stay-in-touch with their customers, keep pulse of the customer experience, innovate, co-create and, above all, improve marketing decision-making. Community members participate in on-site discussions, chat with one-and-other and businesses win by mining valuable consumer feedback, and engaging with customers in a meaningful and ongoing way. When surveyed, 56%. Marketing ROI Cmo marketing roi
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Blog] New Logos Don’t Fix Marketing Problems
    New Logos Don’t Fix Marketing Problems was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Glen Lipka Recently, Yahoo! showed 30 new logos in 30 days and finally chose their new mark. The whole exercise seemed mis-prioritized to me, and here is why. The first and most important rule of marketing is that your market should know who you are. Thankfully, there is a metric that approximates this attribute of a company – Website Bounce Rate.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Blog] Five Keys to Creating Content that Drives Awareness
    You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Current marketing wisdom says content should be mapped to buying cycles. Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Question: Where is awareness most valuable in the buying cycle? Answer: Early stage research and creation of a consideration set.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Blog] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. On the Marketo blog and throughout our content, we’ve spent many digital pages on the importance of being a data-driven marketer in order to earn your seat at the revenue table.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Blog] Terminus Offers Targeted Display Ads for B2B
    Coincidentally, yesterday''s FierceCMO blog indirectly quotes Lenovo’s Michael Ballard on this very point: “ Adobe is not a solution for everyone because it requires a lot of expertise and attention. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 23, 2013
    [Blog] The Positive Power of Jealousy: Finding Your Direction
    I joined a law firm but at the same time, I was still creating — blog posts, podcasts, and videos — and I began to acknowledge a biting emotion that gripped me at times: jealousy. I joined a law firm but at the same time, I was still creating — blog posts, podcasts, and videos — and I began to acknowledge a biting emotion that gripped me at times: jealousy. Laila Ali. By Kerry Gorgone, {grow} Contributing Columnist.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 20, 2014
    [Blog] 5 Webinar Mistakes to Avoid
    She’s responsible for Adobe’s webinar solution and runs the company’s Webinar Best Practices blog. If a dynamic, interactive experience isn’t a necessary element you’re looking for, creating a video or writing a blog post or guide may be a better solution than delivering live content. © 2014, VR Marketing Blog. The post 5 Webinar Mistakes to Avoid appeared first on VR Marketing Blog.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 22, 2013
    [Blog] The Power of Surprise as a Marketing Tool
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post The Power of Surprise as a Marketing Tool appeared first on VR Marketing Blog. Do you like surprises? Well, here’s a good one for you: A recent article by Scott Redick in the Harvard Business Review suggests that the element of surprise is the most powerful marketing tool of all.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2012
    [Blog] Web Presence Optimization Software Review: gShift Labs
    gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. Few (if any) other SEO and/or social media management tools provide the type of detailed data about a blog post, web page, external article or news release that gShift does because other tools don’t “ask the right questions.” about a specified blog post or other piece of content.
  • MODERN MARKETING  |  FRIDAY, JANUARY 27, 2012
    [Blog] 13 Questions Marketing Should Ask the Sales Reps
    13 Questions Marketing Should Ask the Sales Reps is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Michael Martin | Tweet this As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. If you’re going to develop a marketing plan that really pushes sales enablement , you need to talk the sales reps out in the field.
  • B2B MEMES  |  FRIDAY, AUGUST 12, 2011
    [Blog] Do B2B Editors Get Twitter?
    What piqued my curiosity was a blog post earlier this week by Colin Owens called “Finding the Value of Engagement on Twitter.” An editor who sends out nothing but promotional tweets, for instance, may engage extensively with readers through blog comments or through a Facebook page. As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 13, 2014
    [Blog] Visuals and visual design in content marketing
    That doesnt mean your designer gets the day off completely when youre working on shorter form content, like quick blog posts where a stock image can do the trick. A quick-hit blog post, perhaps coverage of an event in the news that day, doesnt carry the same expectations as something with more weight and depth. Last month, we took a look at the importance of branding to successful content marketing. A part of that discussion was, as youd expect, visual design.
  • WRITTENT  |  FRIDAY, JULY 12, 2013
    [Blog] Hollywood-Style Taglines, Coffee Shops and Other Brilliant Content Strategy Insights
    Your Business Blog: The Corner Coffee Shop. If your content marketing isn’t driving return on investment, you may need to transform your blog into more of a hangout, sort of like a coffee shop. As Katherine Kotaw points out, taglines engage an audience before they’re even ready to listen to your elevator pitch or engage with your blog. Some of this week’s best insights on B2B content marketing for advanced practitioners come from the Eloqua blog, thanks to Amanda F.
  • ONALYTICA B2B  |  THURSDAY, NOVEMBER 10, 2016
    [Blog] How to Market to Millennials
    UGC can be anything from a blog post written by an influencer to a website product review written by consumers. WHAT BRANDS CAN DO: Encourage and entice Millennials to share their experiences in the form of reviews, videos or blog posts. Collaborate with influencers to create exciting, informative content that is going to interest your Millennial market, such as blog posts and videos. Millennials are 247 % more likely to be influenced by blogs or social networking sites.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Blog] Kapture CRM
    Opentopic blog >> kaptcrm.blogspot.com Within an organization, marketing department faces the challenge to regularly prove the ROI for every marketing dollar spent. And, may be rightly so? With your marketing system combining umpteen marketing streams and limitless campaign permutations, obtaining results comes down to tracking and maximizing ROI. CRM-based ROI modeling lets you comprehend and organize your complete marketing operations. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Blog] Medical Practice Management Software Market : Growth, Development, and Outlook 2014 – 2020
    Opentopic blog >> medgadget.com Medical practice management software (PMS) is extensive healthcare software which is used in day to day operations of medical practices. Medical practice management software capture, stores, manages and transmits information related to the health of individuals or the activities of organizations that work within the healthcare sector. Medical practice management software helps in integration of electronic. Marketing ROI Cmo marketing roi
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Blog] Google Allows Select Brands to Turn Google+ Posts Into Display Ads
    As we''ve noted on this blog over and over again, inbound is an evolving methodology. If there''s one company that knows how to shake things up, it''s Google. Whether it''s the introduction of a new algorithm or pretty much limiting access to all keyword data , it simply isn''t afraid to make some (rather enormous) waves. And once again, there''s new news from the tech giant -- this time, it''s for Google+ (and something many brands should be pumped about).
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Blog] Hey Marketing: An Inquiry Is Not A Lead
    Someone who reads 10 blogs on your website is not a lead. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. We all agreed that a common understanding of the difference between an inquiry and a lead continues to be one of the biggest mistakes marketing makes. And this drives a deeper wedge in the goal of marketing and sales alignment.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Blog] 10 DIY Ways to Get More Visits to Your Website
    Many businesses don’t have time to write and manage a blog. Instead, you can use your LinkedIn page as a mini blog. You’ll be quoted in a newspaper article or blog post, and a link to your website will be included in the article. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 22, 2016
    [Blog] 3 Reasons Why Data is the Foundation of a Successful ABM Strategy
    3 Reasons Why Data is the Foundation of a Successful ABM Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Reasons Why Data is the Foundation of a Successful ABM Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 26, 2012
    [Blog] Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website
    B2B marketing professionals know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels (SEO, SEM, Email) with ‘On-Site’ marketing (landing pages, blogs, ecommerce) with the ultimate goal of personally engaging your customer from the first touch point through the targeted conversion event. 1) Search Engine Optimization and Blog Content — You are pursuing a content strategy where you generate high value content.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Blog] Four “New Marketing” Skills You’d Better Learn Quick
    You can connect with Matt via email , Twitter , LinkedIn or his blog. Four “New Marketing” Skills You’d Better Learn Quick was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes.
  • PAUL GILLIN  |  THURSDAY, JANUARY 20, 2011
    [Blog] How B2B and B2C Marketing Are Different
    We’ve attended scores of conferences over the last few years and heard lots of wonderful stories about how to use everything from blogs to video games to sell blue jeans, potato chips and fine wine. My fourth book, Social Marketing to the Business Customer , came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [Blog] 99 Amazing Facts On The Future Of Business [Slides]
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Blog] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
    Look at Dollar Shave Club (or any of the brands mentioned in Kim Speier’s blog “ 7 Boring Big Brands That Used Humor to Amp Up Their Marketing ”). 5) Keep an Active Blog on Your Website. Not only does keeping an active blog help with boosting your SEO, staying up to date with topics in your industry and becoming more purpose-driven in your efforts, but it also helps with showing your human side.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 30, 2015
    [Blog] Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers
    3 Ways to Actually Convert More Online Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop E-Commerce Window Shopping!—3 3 Ways to Actually Convert More Online Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Yoav Vilner If you were an online store, what would you be? What would be most important to you? What would you look like?
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Blog] Personas Are Great (Except When They Suck)
    Now, Buffer is one of my favorite blogs. I recently presented at a Content Marketing conference on the topic of content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. And I made sure to differentiate personalized content from personas. So, one of my points in the presentation: Personas are great. Except when they suck! .
  • RADIUS  |  WEDNESDAY, MAY 13, 2015
    [Blog] The 16 Tools in the Radius Marketing Stack
    WordPress houses our website and the Radius Marketing Intelligence Blog. While Evernote is typically used as an organizational tool for individuals, our content team discovered it works well as a content house for pieces that do not live on the blog. To promote the Radius Marketing Intelligence Blog across the web. The ability to test numerous headlines per blog post.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 5, 2016
    [Blog] The Most Common Demand Generation Mistakes That Sabotage Your Success
    The Most Common Demand Generation Mistakes That Sabotage Your Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Most Common Demand Generation Mistakes That Sabotage Your Success appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Joe Paone Sabotage is an interesting word. As a verb, it means to deliberately destroy, damage, or obstruct something.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 21, 2012
    [Blog] The Death of Website Design
    Research has proven that businesses that blog at least 20 times per month gain nearly 4 times more leads than those that don’t blog (Source: Hubspot). Learn exactly how well optimised your website is, whether it is search engine friendly, if your blog is effective and how linked up it is to social media. Is this the end for website design? Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 4, 2014
    [Blog] Understanding Preheader Text [VIDEO]
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Understanding Preheader Text [VIDEO] appeared first on VR Marketing Blog.
  • VERTICAL RESPONSE  |  SATURDAY, AUGUST 31, 2013
    [Blog] What’s New Weekly: FitBark, iDoorCam and Mobile Marketing
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post What’s New Weekly: FitBark, iDoorCam and Mobile Marketing appeared first on VR Marketing Blog. We’re back with another episode of “ What’s New Weekly.”
  • VERTICAL RESPONSE  |  SATURDAY, AUGUST 10, 2013
    [Blog] What’s New Weekly: Peace out Facebook EdgeRank, Hello Trending Topics [Video]
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post What’s New Weekly: Peace out Facebook EdgeRank, Hello Trending Topics [Video] appeared first on VR Marketing Blog. We’re back with another episode of “What’s New Weekly.” In this episode, we highlight some Facebook updates.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Blog] How to Survive Dreamforce on a Budget: Leave Your Company Card at Home [Infographic]
    How to Survive Dreamforce on a Budget: Leave Your Company Card at Home [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman It’s that time of year again, when marketers come from around the world to spend four days speaking in buzzwords, swapping business cards, and risking everything in the pursuit of free stuff. Dreamforce is right around the corner – next week, in fact! Are you ready?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 4, 2015
    [Blog] Higher Education and Beyond: A Changing World for Marketers
    Higher Education and Beyond: A Changing World for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Higher Education and Beyond: A Changing World for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Vyoma Kapur Class is now in session! Marketers can learn about a lot more than just textbook knowledge from higher education.
  • CAPTORA  |  MONDAY, MARCH 7, 2016
    [Blog] The Convergence of MarTech and AdTech Platforms
    In this blog, I will focus on the evolution of the technology associated with each of these platforms and the implications it has on marketing technology going forward. The post The Convergence of MarTech and AdTech Platforms appeared first on Captora Blog. Display Advertising, Video Advertising. Ad Servers, Ad Exchanges, DSPs, SSPs – we are all familiar with these terms as the advertising ecosystem has grown since the dawn of the internet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 20, 2017
    [Blog] Stop creating Random Acts of Content
    Over three years, Stephen created 300 blog posts and 230 videos, all of them focused on this theme. By Mark Schaefer. I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. The company had little pockets of activity across their divisions but they were just not gaining any traction.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Blog] 13 Little Landing Page Experiments That Can Make a Big Difference
    We''ve seen amazing results from small tests first-hand -- for instance, by adding a blog subscription check box to our landing page forms, we increased our blog subscribers by 128% in just 3 months. A compelling headline isn''t just important to blog posts -- you need to have a catchy yet descriptive landing page headline to help convert visitors into leads. When most people talk about experiments, it sounds like something overwhelming and complicated.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 28, 2016
    [Blog] Close up, nobody is normal: Generation clash or ageism?
    Disclaimer: This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. So please don’t tell me that you are too old to blog or that you “get” technology just because you are supposed to be a NetGen.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Blog] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    A landing page for a guest blog post. Add an opt-in form to the navigation column on your blog. Add opt-in forms to the close of every blog post – unless you’ve got a lead gen offer there that’s better. The area right below the close of a blog post is valuable real estate. If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. Plenty of subscribers.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Blog] 5 Steps to Kickstart Your Account-Based Marketing Program
    5 Steps to Kickstart Your Account-Based Marketing Program was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Steps to Kickstart Your Account-Based Marketing Program appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Hila Nir The value of account-based marketing (ABM) is undeniable.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 12, 2012
    [Blog] The 3 Golden Rules of Peer-to-Peer Social Sharing
    For some tips on how to do this, check out our recent blog: The Art of Social Sharing: 5 Social Campaign Ideas to Get Your Audience Engaged. At Marketo, we prompt our readers to share by having a share box pop up as they are reading the blog or watching a video, reminding them to share. The 3 Golden Rules of Peer-to-Peer Social Sharing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 1, 2008
    [Blog] KCNN: Principles Module
    Playing fair is a central precept of both citizen journalism and blogging. This Web site is an initiative of J-Lab: The Institute for Interactive Journalism. J-Lab. J-New Voices. J-Learning. | --> Get J-Flash newsletter. | RSS Feed. ABOUT. RESOURCES. LEARNING MODULES. RESEARCH. CITMEDIA SITES. CONTACT. Top 10 Rules for Limiting Legal Risk. Journalism 2.0: How to Survive and Thrive. Tools for Citizen Journalists. Twelve Tips for Growing Positive Communities Online. Make Internet TV.
  • KEO MARKETING  |  TUESDAY, MAY 17, 2016
    [Blog] The Advanced Guide to Content Marketing for 2016
    With the explosion of content marketing, businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention. But now it is almost too much. Prospects are buried by the enormous amount of content and they are ignoring most it. In order to stand out from all the other content that has already been published, you need to utilize new tactics that will help you stand out from the all the clutter.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Blog] Are You Making the Most of These 6 Critical Campaign Promotion Channels?
    You can pull from blog posts, ebooks, whitepapers, or videos to do this. Channel #5: Blogging. You should certainly use blogging to send traffic to your campaign assets by creating content that is similar, but not identical, to your campaign topic. In another blog post, we covered how to repurpose your blog posts into an ebook. In this case, you may want to consider repurposing some of your other content to turn into blog posts.
  • MODERN MARKETING  |  THURSDAY, APRIL 14, 2016
    [Blog] 7 Simple Rules for Connecting with Customers via Cross-Channel Marketing
    Step 2: Write a guest blog post on a site frequented by the target audience. Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and enjoy the ride. But, if you phone in your strategy, you just might sustain a serious loss of prospects and customers.
  • MODERN MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Blog] 4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan
    4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this “Tread lightly.”. This ominous catch phrase confidently uttered by ‘Heisenberg’, formerly known as ‘Walter White’, in the last season of “Breaking Bad,” is composed of three syllables; two words; but makes one big impact.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 3, 2015
    [Blog] 4 Social Contests that Help You Grow Your Email List and Reach New People
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 4 Social Contests that Help You Grow Your Email List and Reach New People appeared first on VerticalResponse Blog. Growing your email list and reaching new people is an on-going process for every business and thinking of creative new ideas can be challenging.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 8, 2017
    [Blog] The 30 possible ways you can create customer value
    As I looked over the possibilities, I found at least 10 factors that I might be serving through this blog but it made me wonder if my readers feel the same way! By Mark Schaefer. I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number one tip shared about content/social media success” it would be this: This may seem like simple — even rudimentary — advice, but it’s also quite true.
  • TONY ZAMBITO  |  WEDNESDAY, AUGUST 31, 2011
    [Blog] Is It Reach and Engage or Listen and Engage?
      I have been thinking that there is something wrong with all the titles I see that begin with Reach and Engage for numerous articles and blog posts.  Cover via Amazon. I have been thinking about this question for some time.    To me at least, it seems that in the social age the terms Reach and Engage cancel each other out.    One can make an educated argument that reach belongs in the push column of marketing. 
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Blog] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. My Facebook, Twitter, Google+, Tumblr, Instagram, Vine, Flickr, Pinterest, YouTube, and blogs are open to the world.
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Blog] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    From the blog posts they read to the emails they open, a CRM is designed to tell the story of where your visitors have come from, and where they’re going, allowing you to tailor your marketing strategy to the pains and passions of your customers. Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Marketing technology is evolving at an incredible pace.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Blog] What Raising a Toddler Can Teach You About Engagement Marketing
    With the plethora of parenting advice on social media, parenting blogs, and articles (not to mention the in-laws), it is easier than ever to measure and analyze parenting techniques. What Raising a Toddler Can Teach You About Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Joe Benoit As anyone who has ever raised a child can tell you, parenting a toddler is challenging and rewarding, all at the same time.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 11, 2012
    [Blog] Join The 1% And Become A Content Creator
    ” Many people have risen up to attack this principle based on the feeling that with micro-blogging and status updates on Facebook or Twitter, the barrier to content production is so low that the number would skew higher. How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brand become publishers without hiring entire newsrooms full of journalists?
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 23, 2011
    [Blog] You too can become a SlideShare master… here’s how
    When B2B marketers think about social media, they’re likely to think of blogs, the major social networks, maybe YouTube… possibly even bookmarking sites. Sadly, this leaves out a device that’s frequently used by every B2B marketing group on the planet, and even by most other departments within every B2B: slide presentations! Which, like video and [.]. B2B Web Strategy Lead generation Social Media
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Blog] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    Are you writing keyword-laden blog posts and press releases that attract back links? Blog Posts: An excellent way to summarize available content in your post, with a link to the landing page for full download. Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Blog] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    Are you writing keyword-laden blog posts and press releases that attract back links? Blog Posts: An excellent way to summarize available content in your post, with a link to the landing page for full download. Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 30, 2012
    [Blog] Are you a Sales Manager or a Sales Leader?
    To receive a free weekly sales tip and read his Sales Motivation Blog , visit www.TheSalesHunter.com. Are You a Sales Manager or a Sales Leader? By Mark Hunter “The Sales Hunter”. Today, I have a guest blogger, Mark Hunter. His new book is on my recommended list for all of you., Ken Thoreson, www.AcumenManagement.com.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Blog] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    Understanding the personas you sell to is a key step to understanding what timing works for your audience: Start by reading this blog post about everything marketers need to research and create detailed buyer personas, accompanied by a helpful template to help you create detailed buyer personas. On LinkedIn, share both the title of, say, a blog post, and also try including some details or sound bites from within it. Here's the thing: Social media timing matters.
  • OPENTOPIC  |  SUNDAY, JULY 10, 2016
    [Blog] Kapture CRM
    Opentopic blog >> opentopic.com Within an organization, marketing department faces the challenge to regularly prove the ROI for every marketing dollar spent. And, may be rightly so? With your marketing system combining umpteen marketing streams and limitless campaign permutations, obtaining results comes down to tracking and maximizing ROI. CRM-based ROI modeling lets you comprehend and organize your complete marketing operations. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Blog] Kapture CRM
    Opentopic blog >> opentopic.com Within an organization, marketing department faces the challenge to regularly prove the ROI for every marketing dollar spent. And, may be rightly so? With your marketing system combining umpteen marketing streams and limitless campaign permutations, obtaining results comes down to tracking and maximizing ROI. CRM-based ROI modeling lets you comprehend and organize your complete marketing operations. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Blog] Kapture CRM
    Opentopic blog >> opentopic.com Within an organization, marketing department faces the challenge to regularly prove the ROI for every marketing dollar spent. And, may be rightly so? With your marketing system combining umpteen marketing streams and limitless campaign permutations, obtaining results comes down to tracking and maximizing ROI. CRM-based ROI modeling lets you comprehend and organize your complete marketing operations. Marketing ROI Cmo marketing roi
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 20, 2013
    [Blog] The 5 Easiest Ways to Bring Your Email Design into 2014
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post The 5 Easiest Ways to Bring Your Email Design into 2014 appeared first on VR Marketing Blog. So you’ve made your list of New Year’s resolutions and, perhaps, it doesn’t include, “Improve my email marketing campaigns” (sigh). That’s okay.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 14, 2016
    [Blog] Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey 
    Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Scott Hogrefe You’ve heard the stats. You’ve read the articles.
  • BIZIBLE  |  TUESDAY, JANUARY 26, 2016
    [Blog] Creating Unusually Good Marketing Dashboards, A Guide For Marketing Operations
    When setting up a dashboard for paid search and content marketing teams the dashboard should be instructions that tell your team: The keywords, blog posts, and campaigns that generated revenue and they should continue focusing on. They have no problem conducting an analysis to identify the keywords, segmentations, and blog posts that lead to sales qualified opportunities. In this post we’ll show you the indicators and metrics to include in your marketing dashboard.
  • MODERN MARKETING  |  WEDNESDAY, JUNE 20, 2012
    [Blog] The Future is Solomoco: 5 Predictions for Digital Marketing
    The Future is Solomoco: 5 Predictions for Digital Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheila Lahar | Tweet this Is the future of digital marketing “solomoco”? At the recent Vocus user conference, I attended a session about the future of digital marketing.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Blog] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    While a full resume checklist warrants a blog post of its own , one tip I will highlight is taking the time to match the wording of your resume and cover letter to the position you're applying to. Let's take a look at the listing for a blogging position on our content team as an example (and did I mention, we're hiring ?): For a marketer, you could replace the traditional cover letter with a sample campaign, complete with an ebook, social images, and promotional blog post.
  • HUBSPOT  |  FRIDAY, MARCH 30, 2012
    [Blog] The Top 10 Qualities of High-Quality List Posts
    In an online world where the quality of your blog content is only increasing in importance , the fabled 'list' post commonly gets a bad rap. I'm a firm believer that the list post does have a place in the world of high quality blog content. Last week, Daily Blog Tips published an article highlighting some common misconceptions about list posts and explaining why it's silly to think about list posts in those ways.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 25, 2014
    [Blog] Keys To Leadership Success? Candor And Trust
    And please follow my journey on 1155cc ;">Twitter , 235179 ;">LinkedIn , 235179 ;">Facebook and 235179 ;">Google+ or 235179 ;">Subscribe to the 235179 ;">B2B Marketing Insider Blog for regular updates. Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business. The book is called “ Creativity, Inc. - Overcoming The Unforeseen Forces That Stand In The Way Of True Inspiration” by Ed Catmull.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 24, 2014
    [Blog] How to Bring a Dormant Lead Back Online
    © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Bring a Dormant Lead Back Online appeared first on VR Marketing Blog. You worked hard to get a new prospect on your email list, but what do you do when someone on the list hasn’t responded to anything in a long time?
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 8, 2013
    [Blog] Keys to Creating Memorable Social Media Promotions
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Keys to Creating Memorable Social Media Promotions appeared first on VR Marketing Blog. What do you get when you combine a credit union with a zombie apocalypse? Give up? How about a crazy successful social media promotion. Ok, let’s back up a bit.
  • HUBSPOT  |  WEDNESDAY, JUNE 12, 2013
    [Blog] It's All in Your Head: 9 Reasons You Can't Resist a List
    This is a marketing blog. Pro Tip #2: Check out this article from the HubSpot blog for tips on how to make a really compelling listicle. I have a friend who works at a very big national publication and is a genius at making lists for the web. Her lists go viral and generate millions (I mean literally millions ) of pageviews. She sees this as a curse. Because she wants to be a “real” journalist, meaning: someone who writes articles.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 3, 2014
    [Blog] How to Create an Effective Video Marketing Strategy
    Like you probably do with blog posts, focus on producing videos regularly. The beauty of a video – versus a blog post – is you can see exactly which parts resonate best. The post How to Create an Effective Video Marketing Strategy appeared first on Marketing Action Blog - Act-On. Editor’s note: We originally published this post in August, on the cusp of a holiday, and those of you who took a three-day weekend may have missed it.
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Blog] 3 secrets to success on social media according to Gary Vaynerchuk
    Opentopic blog >> thenextweb.com With the rise of mobile shopping and conversational commerce, building a strong social media following has become an absolute must. But doing it right requires time, content, and most important of all, strategy. Gary Vaynerchuk – prolific angel investor, best-selling author, and one of the world’s most well-known (and successful) marketers – recently joined Shopify’s TGIM. Cognitive Technology Cmo cognitive technology
  • HINGE MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Blog] Why Your Thought Leadership Strategy Might Be Killing Your Business Growth
    Online resources like company websites, LinkedIn, and industry blogs give buyers an unprecedented depth of information and breadth of choice about providers. Maybe they find a helpful post on an industry blog published by an unfamiliar firm. Over time, the buyers follow the blog, attend a free webinar, and receive useful tips in weekly emails from that same firm. The research shows that companies that blog regularly see 50% more traffic and 70% more leads.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Blog] 12 Big Ideas Changing the Face of Marketing
    Opentopic blog >> convinceandconvert.com Standing 6’2″ in his custom suit, wearing bright new kicks, Jay Baer is a hard man to miss. Oh, and the fact that he’s usually surrounded by a mob of fans also makes it hard for him to hide. Jay Baer has become the poster child of marketing thought leadership over the past few years, and. Marketing ROI Cmo marketing roi
  • CONTENT STANDARD  |  TUESDAY, APRIL 18, 2017
    [Blog] 5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance
    This piece of content would require more resources than a single blog post, but it’s a high-impact piece of content that seizes a great digital opportunity. From its website to the stories it features on social media, its blog, and other outlets, Cabot Creamery is telling stories about the people behind the brand.
  • MODERN MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Blog] The Future of Social Marketing Automation is Here (And Improving)
    The Future of Social Marketing Automation is Here (And Improving) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2011
    [Blog] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    Add Your Blog Posts to Your Page. While there isn't a method for auto-publishing your business blog posts to Google+ yet, another important reason to be active on this network is to make sure that your posts are entering the ecosystem and getting an opportunity to earn comments, shares, and +1s on the site. Since Google officially launched Google+ Business Pages , many businesses and organizations have already taken the initiative to create their own page.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Blog] What Qualities Should You Look for in a Marketing Automation Manager?
    In this blog, I’ll cover all the information you need for a successful marketing automation manager hire: Find a Modern Day Da Vinci. And because she will be heavily involved in content development, the more types she’s familiar with, the better—blogs, emails, web page content, and other key assets for your organization. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Blog] 19 Email Deliverability Terms Every Marketer Should Know
    This blog post will enrich your email marketing vocabulary and equip you for stellar team discussions and marketing presentations. Feel free to share and embed it on your own blog to spread the email deliverability wisdom! And for more information about email deliverability, check out the following blog articles: A Marketer's Guide to Getting Past Email Spam Filters. Deliverability is an ever-changing and important piece of a strong email marketing strategy.
  • OPENTOPIC  |  SUNDAY, JULY 10, 2016
    [Blog] Practical Reasons to Fit Search Intent into Your Retargeting Strategy
    Opentopic blog >> business2community.com Facebook offers several great options for retargeting, allowing you to segment and remarket to people who’ve engaged with your product. These tools include: These features let you granularly segment your audiences, ensuring you’re targeting users with the right messaging and products. What happens when search teams up with social? Combining search intent with Facebook retargeting allows. Marketing ROI Cmo marketing roi
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 28, 2017
    [Blog] Your Content Strategy Needs a Villain
    The archetypal hero is a fantastic storytelling device, as we’ve written about before on the blog. “In this light, fictional heroes should represent the most effective survival strategies, while the villains should be clever manifestations of the real dangers we can face,” as David Robson noted on the British Psychology Society’s blog. Imagine Dorothy skipping down the yellow brick road without worrying about a wicked witch.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Blog] 4 Truths Healthcare Providers Need to Know About Content Marketing
    I know you were hoping you’d leave this blog post with an easy, straightforward roadmap to achieving dozens of gratifying comments and glowing reviews overnight, but that’s not going to happen. From website copy to blog posts, properly targeted owned content will shape your brand’s reputation. Healthcare marketing isn’t easy. But you already knew that, didn’t you?)
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [Blog] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    Field Events Are Just as Important as Conferences: Here are 4 Reasons Why was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Field Events Are Just as Important as Conferences: Here are 4 Reasons Why appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right?
  • HINGE MARKETING  |  TUESDAY, JULY 21, 2015
    [Blog] Rethinking Referral Marketing: Demonstrate Your Expertise
    As you develop educational content like blog posts, webinars, and more, make sure the focus is on helping folks in your marketplace solve relevant problems, not on trying to sell a service or puffing up your own firm. Books, speaking engagements, and blog posts are particularly strong ways to build a reputation for expertise. Once you’ve developed a referral marketing strategy , the next step is to implement focused marketing techniques designed to demonstrate your expertise.
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Blog] What is a Community Manager and Does Your B2B Company Need One?
    of your company and the individual who interacts with your online audiences through various means including blogs, social networks, message boards and even online events. Creating Content – Depending on what other marketing resources your B2B company has, the community manager’s role may also include creating content in the form of blog posts, e-books, and webinars. In the marketing field, the term “community manager” has become increasingly popular.
  • MARKETRI  |  MONDAY, DECEMBER 19, 2011
    [Blog] Hello News Releases; Good Bye Press Releases
    According to a blog post by Brett Buras on Endai Worldwide , “A recent study by research firm Mediative found that over 70% of B2B buyers begin their purchasing decisions with searches through search engines. In a LEADS Explorer Blog posit, Evaluating 21 Free Press Release Syndication Web Services , the author rated the following services as “Excellent:” The Open Press. Intriguing Insight from The New Rules of Marketing & PR.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Blog] Seven Ways to Use Social Media for Business
    The social media “big four&# –Facebook, LinkedIn, Twitter and blogs–as well as specialized social event tools like Lanyrd , Meetup.com , Eventbrite and Amiando can all help with arranging and promoting offline opportunities to meet in-person with your online social acquaintances. Though business use of social media is rapidly increasing, many executives remain skeptical of its value.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Blog] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    How to Hire a Digital Marketing Agency: Red Flags and Key Questions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Hire a Digital Marketing Agency: Red Flags and Key Questions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself.
  • MODERN MARKETING  |  SUNDAY, MARCH 11, 2012
    [Blog] Who Goes to SXSW, Anyway? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this SXSW 2012 is under way, and over 5,000 companies have sent over 10,000 delegates to this hugely influential conference with what will almost certainly be over 20,000 participants. Just how influential is it?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Blog] 17 Eye-Opening Examples of Content Visualization
    Haven't you noticed how much more frequently infographics seem to be making their way onto blogs and websites lately? Have they inspired you to start experimenting with visual content on your website, blog, and in social media ? Visualized content is popping up all over the web lately, and it's no surprise. Visual content is pleasing to the eye, stimulating, entertaining, and much more interesting than plain old text.
  • HUBSPOT  |  FRIDAY, OCTOBER 16, 2015
    [Blog] How to Build a Keyword Strategy That Turbo-charges Your School's SEO
    Then narrow that list down to set of terms that have a high-serach volume but aren't too difficult to rank for, and finally use those keywords as the backbone for your blogging and content strategy. Each page or blog post will focus on only one keyword from the list—this way you can test its effectiveness over time to see if your strategy is working. Keywords should inform a solid content creation strategy, centered on blogging, website pages, offers, and social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 22, 2011
    [Blog] A Bold Experiment in Paid Content
    Readers who come to Times articles through links from search, blogs and social media like Facebook and Twitter will be able to read those articles, even if they have reached their monthly reading limit. We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Blog] Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
    3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Sean ONeill Many industries felt the impact of our recent financial crisis, including automotive.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 30, 2015
    [Blog] emagine’s Employee Spotlight: Katie Rose
    We want to give you the ability to hear a little more personal side from employees in varying roles at our company, not just what you read from their blog posts. Katie also stopped by our blog earlier this week, check our her post now ! Welcome to another installment of our Employee Spotlight series where we ask our employees what their life is like inside and outside emagine.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 9, 2013
    [Blog] Grow Your Email Marketing List
    Incoming search terms: blog act-on com grow-your-email-marketing-list The post Grow Your Email Marketing List appeared first on Marketing Action Blog - Act-On. Email remains the most potent, popular, and productive marketing tool, with the highest ROI ($40.56 for every $1 invested in 2011). 77% of buyers say they’d rather get promotional messages by email (77%) than any other medium.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Blog] What Is Content Marketing? It’s Starts With Culture!
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc. We all know content marketing is nothing new. And sometimes this is one way it is dismissed – as just another marketing “buzzword.”
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Blog] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    A few recent examples include: The historical blog optimization project which increased organic search views of old blog posts by an average of 106%. For one, investing in the creation of content such as ebooks, webinars, whitepapers, blog posts and more, will help your business attract qualified traffic to your website.
  • WRITTENT  |  THURSDAY, OCTOBER 17, 2013
    [Blog] 10 Types of Content Marketing You Should (and Shouldn’t!) Outsource
    Blog Management. If you’re unable to even grasp how you can begin to start blogging regularly, let alone ever , it may be time to seek a resource for blog management. Effective blog management entails keyword research, content calendar creation, blog publication, and promotion. Nearly 40% of organizations in the US use blogs for marketing purposes. Is it positive SEO results, better brand awareness, or more blog subscribers?
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