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  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Blog] How to Become a Better Public Speaker: The Unlikely Exercise That Helped Unlock My Potential
    A few blogs suggested getting in front of more crowds in different ways. One blog in particular suggested improv sketch comedy. In the early days of HubSpot, I wore a lot of different hats -- some of which fit me pretty well. How did I know this? Well, I started getting more and more offers for speaking engagements. People wanted to hear from me. And when your company wants you to be a public-facing spokesperson for the organization, how can you say no?
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Blog] The 8 Best Link-Building Tactics to Boost Off-Page SEO
    A business blog is the perfect platform for this content. Follow and tweet with them on Twitter, and give them a little link love by linking to their content in your own blog articles. Guest Blogging (External Content): We saved the best for last. Guest blogging is probably the most effective way to generate quality inbound links to your website. As a blog manager, they get fresh content with little effort.
  • MARKETING ACTION  |  MONDAY, JULY 27, 2015
    [Blog] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    Stay tuned for the next blog post in this series, where you’ll get an up-close look at the lead handoff process. The post Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales appeared first on Marketing Action Blog - Act-On. This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Part two showed how to identify the target buyer and their journey.
  • SALESFUSION  |  THURSDAY, JANUARY 14, 2016
    [Blog] Turn Your Customers Into Marketers
    Whether it’s publishing a new blog post, sending out a regular newsletter, hosting a webinar or even speaking with attendees at an event, marketers crave new content. Top five reasons to curate user-generated content. As marketers, we all know that there’s nothing better than having a third party promote our brand. Having advocates outside the company is extremely powerful in increasing the reach of our message and our credibility in the market.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Blog] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    That kind of personalized experience is something no blog post can offer. . . But now is a great opportunity to subscribe the SnapApp blog. . In addition, we've utilized an ROI calculator as decision-stage content to help our buyers build more effective internal business cases, and we've also toyed with awareness and consideration-stage quizzing tools that enhance our blog content and provide further help for the reader. . .
  • MODERN MARKETING  |  TUESDAY, MARCH 19, 2013
    [Blog] Props to the Channel: Partners of the Year 2013
    Props to the Channel: Partners of the Year 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amy Bills | Tweet this We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year , and Rookie Partners of the Year for 2013! Congratulations to these agency partners, who consistently delivered on driving business, satisfying their customers, and participating proactively in co-marketing activities.
  • VIEWPOINT  |  THURSDAY, MAY 7, 2015
    [Blog] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
    This is part two of a two-part blog. It’s 2015. The marketing word of the year is Nurture. Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. Of the few companies that do try to incorporate nurturing programs—well, let’s just say they could use some help.
  • SALES ENGINE  |  THURSDAY, OCTOBER 8, 2015
    [Blog] Feeding Sales Is a Process, Not a Project.
    Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. Because whether it’s content that you deliver to them through a personal email one-to-one from an individual rep, or it’s content offered through social media, or they’ve read your blog, the prospect must have the ability to navigate through all of it at their own pace and choose their directions based on their own buyer’s journey.
  • MODERN MARKETING  |  WEDNESDAY, MAY 29, 2013
    [Blog] Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy
    They look for information (via search, communities, discussion forums, websites, blogs) that is based upon their business issues and outcomes. Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • CAPTORA  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Blog] Why Sales Should Care About What Marketing Is Doing To Grow Quality Pipeline Faster
    The post Why Sales Should Care About What Marketing Is Doing To Grow Quality Pipeline Faster appeared first on Captora Blog. I’m an avid believer of simplicity. Why make things more complex, if there is a better and more effective way of executing it? We all know marketing and sales teams never seemed to get along. But as a sales leader, it’s critical to change this.
  • MARKETING INSIDER GROUP  |  TUESDAY, AUGUST 18, 2015
    [Blog] 5 Keys For Planning Content For Mobile Audiences
    This post first appeared on the Online Marketing Institute blog and was re-posted with permission from Type A Communications blog. Mobile is no longer the future of marketing – it’s the present. For marketers, mobile is the “last mile” of effectively connecting with audiences. Pew Research points out that nearly 60% of the U.S. adult population now owns a smartphone and almost half own a tablet. For many people, mobile content is their most common form of consumption.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Blog] How a Knowledge Discovery Program Elevates Your Content Curation
    and integrate that with relevant content from external sources (web, blogs, social, etc.) By using a knowledge discovery tool, marketers can pull the most relevant content from three primary sources: The web - Blogs, social media, etc. Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads.
  • MARKETING ACTION  |  THURSDAY, JUNE 26, 2014
    [Blog] A Brief History of Email: Take a Trip Back through Time
    The post A Brief History of Email: Take a Trip Back through Time appeared first on Marketing Action Blog - Act-On. I’ve been in marketing long enough to witness the communications revolution. Sometimes it’s hard for me to remember that there are many people are walking around today who don’t recall a time when email didn’t exist. These days, parents-to-be choose a name for their baby based on whether or not the Gmail, Outlook, and web domain addresses are available.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 18, 2017
    [Blog] How to Prep Your Sales Teams with Competitive Intelligence
    In this blog, I will share 5 tips to successfully prep your sales teams with the competitive intelligence that they need and desire. The post How to Prep Your Sales Teams with Competitive Intelligence appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Competitive intelligence is a critical piece of most sales cycles and often a top concern for sales teams.
  • MODERN MARKETING  |  SUNDAY, MARCH 17, 2013
    [Blog] Why Some Industries Are Better at Turning Cookies to Contacts [CHART]
    Why Some Industries Are Better at Turning Cookies to Contacts [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Tom Hardy | Tweet this Last week we analyzed New Traffic Yield (NTY) on the web and found it to vary significantly across industries. Taking it a step further, we sought to identify a correlation between New Traffic Yield and a standard marketing metric.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2012
    [Blog] 5 Tips for a Social Media Profile Extreme Makeover
    5 Tips for a Social Media Profile Extreme Makeover was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller It can be difficult to stand out in the fast paced world of social media, but having a well branded cohesive design across your social profiles can help differentiate your business from the masses. Doing so will help reinforce your brand with existing customers and give a fantastic first impression to new prospects.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 3, 2015
    [Blog] I’m a Marketer – Why Should I Care About Sales?
    Some examples of content that salespeople use at customer lifecycle stages are: Attract: Content (social media, blog posts, white papers, webinars…) that’s relevant and gets the attention of contacts during the prospecting stage, particularly pieces that educate audiences on new technology, trends, challenges and give tips for success. appeared first on Act-On Marketing Blog. Sales: “The leads from marketing are weak!”.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 15, 2017
    [Blog] How Inside Sales Enablement Can Help Increase Revenues
    Formats for content that reps can send to customers include ebooks, white papers, case studies, blog posts, videos, webinars, data sheets, infographics and more. The post How Inside Sales Enablement Can Help Increase Revenues appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Are you tired of the ups and downs of sales?
  • SNAPAPP  |  FRIDAY, MAY 15, 2015
    [Blog] DDI Offers “Assessment Assessment” for HR Teams
    The team placed the Assessment Check-Up on a dedicated solution page, a product page, and embedded in a blog post. Assessments are one of our favorite content types here at SnapApp -- we’re all about the personalized experiences they offer our audience. And we’re not the only ones! For HR professionals, employee assessments offer valuable information that can help shape leadership training and support the search for the next generation of senior leaders.
  • HUBSPOT  |  SUNDAY, AUGUST 4, 2013
    [Blog] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week
    Check out our blog post to get some tips for avoiding the SEO fall-out in press releases and guest posts. Once we all have access to the new feature (possibly within the new few weeks), it will be super simple to embed posts on your blog or website -- just copy and paste a slice of code into your HTML.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Blog] Google+ Status Updates Now Appearing in Organic Search Results
    Just as you include certain keywords in your blog posts to help them rank well in Google without taking away from the overall quality of the post, you should do the same for status updates on Google+. Since the debut of Google+ business pages just over a month ago, the following discourse has repeated itself in the inbound marketing world: Question : "Why should my business have a Google+ account in addition to all the other social networks we're currently present on?".
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Blog] 13 Key Website Design and Development Areas to Bring in Business
    Keeping content relevant and fresh extends to your blog—the part of your website where you can really convey your position on specific topics that affect your clients. And don’t forget to promote your blog. Many visitors (particularly those coming from search engines) may enter the site through an interior page, such as services page, case studies or your blog. At Hinge, for example, more than 90% of our web visitors enter through a blog page—not the homepage.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 30, 2013
    [Blog] Lead Management: 4 principles to follow
    Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. Flint McGlaughlin, Managing Director, MECLABS, presented the introduction to the workshop, and I’ve now had the opportunity to speak with Brandon Stamschror, Senior Director of Content Operations, MECLABS, and co-author of Lead Generation for the Complex Sale.
  • HINGE MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Blog] PR and Marketing: Are Bloggers the New Journalists?
    Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. In other words, a press release on your website about an award you won is one thing, but blogging about how customers can handle an industry challenge is another. However, corporate bloggers won’t blog about their company problems the same way a journalist would.
  • CAPTORA  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Blog] 5 Ways Lean Marketing Teams Can Achieve Success
    The post 5 Ways Lean Marketing Teams Can Achieve Success appeared first on Captora Blog. Our Marketing Department at Captora had the privilege of interviewing Tushar Patel and Lindsey Marymont from Innotas. Tushar is the SVP of Marketing at Innotas and a finalist for the CODIE Digital Marketing Transformation Award for 2015 (Vote for them). We wanted to find out the secret to their marketing success. Here are his 5 best practices for lean marketing teams. Sales and Marketing Alignment.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Blog] 14 Content Marketing Tools to Help Your Business Grow
    In the future, she is planning to launch her own blog dedicated to digital marketing. Guest post by Joan Guilbert. Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Content engagement, budget, and variety are also commonly mentioned among those top challenges.
  • WEBBIQUITY  |  FRIDAY, JANUARY 6, 2012
    [Blog] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
    The home page is updated daily, plus it’s easy to search posts by blog, topic category, date, company mentions and more. Since its inception, the B2B Marketing Zone has been the one place to catch up on all the latest posts from the leading B2B bloggers, writers like Brian Carroll , Chris Abraham , Ambal Balakrishnan , Ardath Albee and many more. Over time, the site has evolved and added new features to enhance its value to readers.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Blog] Complement Your Content Strategy with Account-Based Marketing
    Whether you use a blog, videos, white papers, infographics, social media, or all of the above, content marketing works to create a comprehensive picture of your company and what you do. You don’t want to just hope that your ideal customer sees your Twitter account or finds your informative blog posts. If you’ll be pitching a financial institution, maybe write a blog post about how your service can be used by that industry.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Blog] 15 Business Books Every Aspiring Entrepreneur Should Read
    With social networks, blogs, and daily startup life generating more din than an oncoming freight train, knowing when and how to cut through the noise can be tough. These days you can’t scroll through a marketing blog without being inundated with headlines about shiny SAAS tools.
  • HUBSPOT  |  FRIDAY, APRIL 25, 2014
    [Blog] The 7 Worst Types of Headlines (And How to Fix Them)
    Often, content creators will title typical blog posts as "Ultimate Guides to X," when in fact, they''re nowhere near ultimate. Truthfully, this is one mistake I made on the HubSpot blog. Sometimes I get angry at headlines. I''ve written over 1,000 words on a subject, yet one 70-character phrase will most likely be the deciding factor in whether people view my writing or continue on their merry way.
  • BIZNOLOGY  |  FRIDAY, MAY 23, 2014
    [Blog] Is it ever OK to block audience comments in social media?
    I know Seth Godin blocks comments on his blog because he explains that he would feel compelled to answer everyone who posts a comment. Now, we don’t get that many comments on this blog, and I must admit that I don’t honestly feel compelled to answer most of them, although I do answer a few. I have to admit that my knee jerk reaction to this question used to be “no.”
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Blog] May Brings New Products and Updates from Google
    Our SEO Specialist, Allie Viau, will have more on this report in an upcoming post on the emagine blog. I’ve only touched on some of the major features and advances revealed during the #StepInsideAdWords event, but our resident PPC Specialist, Leah Yount , will be taking you through all of the different products and changes that were revealed during the AdWords Livestream in her blog post next week. The first week of May was a busy one for Google!
  • THE FORWARD OBSERVER  |  MONDAY, JULY 9, 2012
    [Blog] How To Evolve as a B2B Marketer in Just 8 Weeks
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adapt to the tectonic shifts in marketing can reap enormous benefits to both their company and career. As the apocryphal Chinese curse goes, “May you live in interesting times.” Most B2B marketers can relate as they race to keep up with the new and ever-changing best practices of marketing effectiveness.
  • HUBSPOT  |  WEDNESDAY, AUGUST 16, 2017
    [Blog] 22 Companies With Really Catchy Slogans & Brand Taglines
    The folks at Dollar Shave Club have made their way onto quite a few of our lists here on the blog, and it's safe to say that when it comes to marketing and advertising, this brand's team knows what it's doing. This slogan was created in the 1970s by a relatively unknown ad agency named Ammirati & Puris and was, according to BMW's blog , directed at Baby Boomers who were "out of college, making money and ready to spend their hard earned dollars. Source: 4th St8 Blog.
  • MARKETING ACTION  |  THURSDAY, JANUARY 16, 2014
    [Blog] Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
    Thought-leadership tactics such as webinars and guest blog posts on complementary sites where their targets are likely to visit. Benchmark Report: How Top Marketers Do Lead Generation, Part 1 appeared first on Marketing Action Blog - Act-On. “B2B marketers implementing a lead-to-revenue (L2R) process for the first time or expanding an immature program often feel they are navigating uncharted waters — but they are not alone!”.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Blog] 9 Ways to Generate Leads with Mobile Marketing
    Chances are good you’re reading this blog post on a mobile device right now. The post 9 Ways to Generate Leads with Mobile Marketing appeared first on Marketing Action Blog - Act-On. Mobile is huge. We get it. The statistics continue to prove it. According to Morgan Stanley, 90% of consumers have their mobile devices with them 24 hours a day, seven days a week. And iMedia Connection found that there are five times as many cellphones in the world as there are PCs.
  • KEO MARKETING  |  MONDAY, JULY 31, 2017
    [Blog] Best Practices for Digital Marketing for Technology Companies
    Reach out with blog posts and answers to frequently asked questions to ensure they know how to work the technology properly. You can increase search engine visibility by creating keyword-rich, well-written, and valuable blog posts for your audience on your company blog, guest posting on highly visible industry related blogs, buying Google ads, and building big followings on your social media networks. Do not create Flash websites or long videos/blog posts.
  • ACT-ON  |  THURSDAY, DECEMBER 8, 2016
    [Blog] Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017
    Blog Posts and Search. NATHAN : Does that play out on pages differently than say on a blog post? In a blog post are you suggesting maybe to have a TL;DR (too long; didn’t read) section as sort of shortcut to asking and answering the question. Blog Posts and Search. In this episode of the Rethink Podcast, we interview Mike Arnesen, the CEO of Upbuild, a Portland-based digital agency.
  • LEANDATA  |  FRIDAY, JUNE 26, 2015
    [Blog] 5 Tips for Tapping into Your Buyer’s Emotions with Content Marketing
    Copyblogger is one of my favorite blogs to learn from and headlines like What’s the Difference Between a Professional Writer and a Content Marketer? No blog post is an island. As an added bonus, turn on the social sharing count on your blog to build your social cred with every piece you publish. Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip.
  • SNAPAPP  |  FRIDAY, JULY 22, 2016
    [Blog] SnapWrap: Pokémon, Remote Workers, Social Media, and More!
    Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Then come buzzwords like “content marketing” and “SEO”, aiming to improve sales through informative blog posts and quick loading websites.
  • OPENTOPIC  |  MONDAY, AUGUST 31, 2015
    [Blog] Content Marketing Spotlight Series: A Q&A With C.C. Chapman
    Be sure to subscribe to our content marketing blog so you don’t miss future posts. He is co-author of the international best-selling book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business , and his latest book, Amazing Things Will Happen , was recently released in Italian. Images, videos and even blog posts all help in this arena.
  • MODERN MARKETING  |  MONDAY, JANUARY 7, 2013
    [Blog] What’s Inside the Typical Marketing Automation Portfolio? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this Ever wonder what types of marketing programs your peers are running? I did, and wanted to share the results with you.I
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Blog] 7 Promotion Tactics to Get Your Content Seen
    With two million blog posts published every day and over 200,000 photos shared on Facebook every minute (not to mention tweets, videos, books, and everything else), there’s no way our audiences can keep up. This graph shows the traffic spikes Stone Temple Consulting got when they reshared a particular blog post. There’s a terrible truth about content: Most of it will never be seen.
  • MODERN MARKETING  |  MONDAY, AUGUST 28, 2017
    [Blog] How Do You Create a Business Case to Prove the ROI of Your Cross Channel Marketing?
    earned (SEO, blogs, social media, etc.), Gone are the days where the marketing department operated on a "wing and a prayer." " Data is now available on every marketing tactic imaginable. That's good and bad. It's good because now ROI can be calculated more accurately to justify campaigns and shape future initiatives.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Blog] Six Essential Online Marketing Tools for AEC Firms
    Expect to see content like blog posts, articles, reviews, quotes, or any other type of content where your firm name (or other keyword) is mentioned. You can share industry news and updates about your architecture, engineering, or construction firm, post blog posts, and engage with other AEC industry professionals. Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Blog] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    Luckily, our research has shown that audiences still want to read blog and news content. An eye-catching animated video, or a comprehensive breakdown of a trending topic in your industry will draw people to your social media platforms and blog pages. If you're trying to attract people to learn about your brand -- possibly for the first time -- publish your first marketing video in a blog post, on YouTube, or on social media.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 17, 2013
    [Blog] B2B Marketers: How To Avoid Scaring Away Website Visitors
    Artillery B2B Marketing Blog > The Forward Observer If you’ve ever heard the term “bounce rate” and wondered what it meant, it has nothing to do with writing bad checks or nightclub security. A bounce rate is the percentage of visitors to your website who leave without navigating to any other pages. While it varies by industry, most websites have 30 to 60 percent bounce rates.
  • CONTENTLY  |  MONDAY, OCTOBER 17, 2016
    [Blog] Ask a Content Guy: How Do You Create Good Content in a Boring Industry?
    If you put 17 client tasks on someone’s plate and then say, “If you can write that post about ROI for the blog, that’d be great too!,” ” the post for your blog will always be the thing that gets pushed off. “Thought leadership” is an overused—and often misused —term, but when it’s done right, you get a lot more out of it than a blog post.
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Blog] Transform Your B2B Lead Generation with Storytelling
    More companies are starting to develop unique personalities, writing in the first person, allowing staff to write more personal accounts, articles, blog posts, social media updates, etc. It’s good to invite guest bloggers and writers to contribute to your site and blog from time to time. Go from BORING to ENGAGING . The bane of chanting “content is King” in recent years is the ocean of truly boring content created in the name of content marketing.
  • VIEWPOINT  |  WEDNESDAY, APRIL 1, 2015
    [Blog] 2015 Horoscope for Sales Executives: from Danmac the Magnificent
    Find some quality time with your buddies and commiserate about how “cold calling’s dead” and “according to a ton of books and blogs it doesn’t work anyway.” This year is all about Saturn. Saturn has moved from Scorpio to Sagittarius. Saturn will backpedal to Scorpio again from June 14 until September 17 in 2015, but after that he''ll be in Sagittarius until December 19, 2017. What does all of this mean? I have no idea.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 16, 2011
    [Blog] Think Like a Publisher: 3 Tips to Generate More Leads
    Instead of paying for advertising space on another site, start a business blog and bring in more traffic to your own website and display your own "ads" in the form of CTAs. Other good places are above or below the title and directly after the content on blog articles. Learn how to generate more inbound leads using SEO, blogging, and social media. Successful inbound marketing is all about attracting and converting more visitors to your website.
  • HUBSPOT  |  SUNDAY, MAY 19, 2013
    [Blog] YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
    Read more about the Google+ changes on the HubSpot blog. Check out Ellie''s blog for the full run-down of her birthday emails. It feels like social media is easier to use than ever before. With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Blog] 3 Big Email Marketing Mistakes That Are Hurting Your Campaigns
    3 Big Email Marketing Mistakes That Are Hurting Your Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Big Email Marketing Mistakes That Are Hurting Your Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Mike Madden Unfortunately, we’ve all been there. Each and every one of us have made cringeworthy mistakes in our lives—some of which haunt us to this very day.
  • CHIEFMARTECH  |  MONDAY, OCTOBER 3, 2016
    [Blog] Odds are your marketing stack is way bigger than you think it is
    You can read the full post accompanying the infographic on Ghostery’s blog. As a rule of thumb, people wildly underestimate the number of marketing technologies they have deployed in their organization — sometimes by a factor of 2X, sometimes by a factor of 10X or more. “We use 2-3 marketing technologies,” they might answer in a survey, when in truth, they use more like 20-30 products from the marketing technology landscape.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 8, 2017
    [Blog] Increase Conversions With a Content Marketing Platform
    I’ve received so many that I’ve started to collect them in a folder in my inbox so I can use them in a blog post. In this blog, I’ll outline two ways a content marketing platform can simplify your marketing life. The post Increase Conversions With a Content Marketing Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 1, 2012
    [Blog] What Does a Content Marketing Strategy Mean for Industrial Companies?
    This step of the strategy development is much more than just building a list of topics to blog about. I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company?
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Blog] Why Marketing Automation Fails: 3 Common Reasons
    As David Moth writes on the Econsultancy blog -- “It’s an important tool for bringing order to the warring worlds of marketing and sales by improving lead scoring and nurturing.” Imagine communicating with 5,000 people on Facebook, Twitter, email, and via your blog. Human-to-human connections are the heart and soul of marketing. You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content.
  • HUBSPOT  |  TUESDAY, JUNE 10, 2014
    [Blog] 80% of CEOs Aren't Impressed With Marketers: How IT Can Change Their Mind
    There are white papers, articles, blog posts, events, and even entire websites dedicated to the alignment of the technology and marketing agendas. There have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment. A Google search with those words in quotes produces more than 19,000 results. In many cases, this alignment is defined as each group working in tandem to share skills and clearly communicate each other’s charter.
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 9, 2011
    [Blog] How Groupon Could REALLY Break the Mold
    The Wall Street Journal quotes spokeswoman Julie Mossler as saying “we don’t really have anything else to say,” meaning that the defensive statement by founder Andrew Mason on the company blog on Monday would have to stand on its own. Groupon remained silent the second day after its offensive ad campaign ran on the Super Bowl.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Blog] 10 Traits of Amazingly Awesome Infographics
    Create a post on your blog to feature it, and share it in social media and via other promotional channels. Consider creating an embed code that you share within the blog post to encourage people to post it on their own websites/blogs, too! Check out the blog, Cool Infographics. Honestly, who doesn't love infographics? They're informative, visually stimulating, and they allow you to easily digest a ton of information quickly.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 12, 2016
    [Blog] Cost areas that make up a business video marketing communication
    For more info on pre-production planning, check out this blog post called “The most important part of online video happens before you turn the camera on.” If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Blog] 17 Stats You Should Know About Visual Content Marketing in 2015
    As you will learn, this year’s data reveals that marketers who are leveraging visual content are seeing significant increases in their blog traffic, social media engagement, visitor-to-lead conversion rates and inbound customer acquisition results. Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Blog] The 4 Things Digital Marketers are Missing
    The 4 Things Digital Marketers are Missing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant. Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO.
  • SNAPAPP  |  FRIDAY, OCTOBER 9, 2015
    [Blog] Bringing Landing Pages to Life With Animation
    In this week’s product blog post, we’ll show off a landing page experience we created using the new Animations tool and then detail some best practices for creating similar effects on your own. SnapApp’s latest release brings our brand new animation functionality into the world. Animations are a great way to add an extra layer of personality and polish to your SnapApp content.
  • BIZNOLOGY  |  FRIDAY, JULY 13, 2012
    [Blog] How To Generate Great Content For Content Marketing
    It can be a 250 word blog-post that comments on an industry trend affecting your target audience. Not everyone who reads your email newsletter will have subscribed to your blog feed. So you won’t necessarily be boring them if perhaps your monthly email newsletter consists entirely (or mostly) of “best of” blurbs from that month’s blog posts. Photo credit: Wikipedia.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Blog] 6 Ways to Make Social Measurable
    6 Ways to Make Social Measurable was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. Through the numerous first- and second-degree connections social networking has made visible, businesses can leverage peer-to-peer influencing to create and maintain valuable relationships. But how can you measure your social marketing ?
  • MARKETING INSIDER GROUP  |  MONDAY, JUNE 16, 2014
    [Blog] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And please follow along on Twitter , 235179 ;">LinkedIn , 235179 ;">Facebook and 235179 ;">Google+ or 235179 ;">Subscribe to the 235179 ;">B2B Marketing Insider Blog for regular updates. By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative.
  • SNAPAPP  |  WEDNESDAY, MARCH 11, 2015
    [Blog] Creating the Right Content for a Holiday Campaign [Webinar Recap Part 2]
    When you think of B2B content marketing , a lot of people think of white papers, research reports, blogs, and case studies. If time is tight, you might be best served with a holiday-themed blog post and related social-sharing image. But marketing around a holiday is actually a great time to try out a new type of content.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Blog] Recommending Content and Automated Sharing of Content
    You find a great blog, read regularly, and tweet or share everything posted. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. So why not automate sharing what you already share , and get a few minutes back each day? On the surface, it seems logical. However, if you are using automation, it likely is having side effects.
  • CAPTORA  |  FRIDAY, DECEMBER 4, 2015
    [Blog] Webinar Recap: 4 Lessons for Women in Tech
    The post Webinar Recap: 4 Lessons for Women in Tech appeared first on Captora Blog. Women are shaping the future of the technology industry in ways big and small. Despite continuing challenges regarding equal pay and diversity in leadership, it’s an awesome time for females to develop their careers in tech. That was the message from Stacey Epstein, former CMO at Banjo and ServiceMax, in the first-ever installment of Captora’s new Executive Leadership Webinar series.
  • LEANDATA  |  THURSDAY, FEBRUARY 18, 2016
    [Blog] “There’s No Sense Sending Sales on a Wild Goose Chase”
    Read demandDrive’s blog post here. To learn more about how to amplify and validate target lists to show your executive team how you are activating qualified opportunities, read demandDrive’s blog post here. LeanData and demandDrive are collaborating on a two-part project about the importance of target accounts in an Account-Based Marketing strategy. Here is LeanData’s post. Some B2B companies look for customers based on intuition. Old-fashioned gut feelings. Hunches.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Blog] Can Content Marketing Create Corporate Culture?
    This article originally appeared on the Type A Communications Blog. Film and TV have shown us a host of nasty bosses that make our days at a desk look pretty tame. There’s a slew of horrible bosses from Don Draper , Michael Scott , Miranda Priestly and even cartoon bosses don’t fare much better. We cringe and enjoy them because we know they aren’t real. Or are they? Can Content Marketing Create Corporate Culture?
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 5, 2013
    [Blog] B2B content marketing research
    Most commonly this includes email (94% use), their website (87%), social media (83%), events (71%), their blog (62%) and one-on-one meetings (49%). Content marketing works. Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough).
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Blog] Your Trusty Guidebook to Marketing Nation Online 2015
    Your Trusty Guidebook to Marketing Nation Online 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Your Trusty Guidebook to Marketing Nation Online 2015 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Join us , why don’t you!?
  • MODERN MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Blog] 3 Cross Channel Marketing Lessons from My Retail Experiences
    I was so impressed by John’s business, I wrote a blog post about it. I still have a policy with them on my house (long story, maybe for another time, or blog post), so it was easier to go in and change addresses and get my auto policy at the same time. Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses.
  • MLT CREATIVE  |  THURSDAY, SEPTEMBER 8, 2011
    [Blog] A B2B Marketing Fail With Positive ROI
    I fell short of my primary goal of writing 30 blog posts in 30 days – way short. I only completed 10 blogs. It was early in the first week that Martine Hunter , our creative director of inbound marketing, reminded me that our agency blog has a strategy, a schedule and a team behind it. Goal: 30 blogs in 30 days. 10 blogs in 30 days. Cumulatively, the number of blogs our team posted in August increased over July by13% and June by 50%.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Blog] How to Hire an Awesome Inbound Marketing Manager
    Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc. Some people may be great at engaging on Twitter, or a super star at writing blog posts, but if they get lost in lower value activities online or can’t find the proper mix of time to spend on different social and creative projects, you may be wasting resources.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 29, 2012
    [Blog] How the Facebook Timeline Makes Branding Feel More Human
    Brands now have the ability to spotlight a specific post (a photo, a link to a blog post, etc.) How the Facebook Timeline Makes Branding Feel More Human is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this You knew it was coming and today it arrived. Facebook rolled out the Timeline for pages. So what does it mean for your brand’s Facebook page? A lot. First off, it’s going to mean more work upfront.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Blog] 10 Clever Website Error Messages From Creative Companies
    Source: Village Voice Blog. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. It's a bummer, but a fact of life.
  • MARKETING INSIDER GROUP  |  TUESDAY, APRIL 23, 2013
    [Blog] 8 Steps To Build A Content Hub That Converts [Slides]
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Instead, you need to build a content hub that helps your buyers.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 27, 2017
    [Blog] Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership
    In this session, not only did Jeff share three key pillars (described below), but he also shared these pillars in the context of how he built his own brand and company, from an initial blog about Jennifer Aniston and John Mayer, to practically a media empire that tops traffic and influencer lists across the globe.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Blog] If You’ve Got It, Use It (Data, That Is)
    It’s everywhere ( even on our blog ). If You’ve Got It, Use It (Data, That Is) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow “Big data” is hot. If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. It’s huge (no pun intended).
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Blog] How Does Inbound Work for Membership Marketing?
    Blogging, paired with a relevant, targeted SEO strategy, is key to getting found in search results and driving traffic to your website. You use your social media channels to promote your blog content and participate in relevant (hashtag) conversations, also driving traffic back to your website. People are visiting your website and blog. What blog posts they read and share, which ones they ignore, and even what social media channels they engage with.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, MARCH 3, 2010
    [Blog] Top 24 B2B Marketing Posts in February
    Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Best of B2B Marketing. February 2010.
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Blog] Interesting Infographics: Hats of to the Modern CMO
    To read more about CMOs, check out our previous blog posts on the topic by clicking here or here. Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] 3 Core Functionalities for Multi-Channel Marketing
    3 Core Functionalities for Multi-Channel Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Core Functionalities for Multi-Channel Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels.
  • HUBSPOT  |  FRIDAY, JULY 27, 2012
    [Blog] Facebook Launches New & Improved Recommendations Plugin for Websites
    it's right down there on the sidebar of this very blog. The new Recommendations Bar is also social plugin you can install on your website or blog to help website visitors discover new articles based on what other people in their network are reading and sharing. Then, as the visitors scrolls to the bottom of your page, the plugin will expand, showing the visitor social recommendations of other articles to read on your website/blog.
  • BRIGHTEDGE  |  WEDNESDAY, NOVEMBER 8, 2017
    [Blog] Local Search Optimization: The Opportunity, and How to Compete
    The post Local Search Optimization: The Opportunity, and How to Compete appeared first on BrightEdge SEO Blog. An incredible 50% of local mobile searches will lead to store visits within one day, and 18% of those searches will result in a purchase within that same timeframe. The power of local search optimization to reach customers with the information they want and entice them to try particular local businesses cannot be understated. We […].
  • HINGE MARKETING  |  WEDNESDAY, MARCH 8, 2017
    [Blog] How to Build Brand Recognition at your Professional Services Firm
    Examples of these materials include speeches (which your experts deliver at conferences), blog posts (which are SEO optimized and written to attract new prospects), executive guides (which can be placed behind registration forms to capture new leads, research studies (which can build your reputation as industry leaders) and books (which can generate valuable PR and credibility). For instance, you try blogging a couple of times a month or writing an executive guide or a white paper.
  • BIZNOLOGY  |  MONDAY, JULY 27, 2015
    [Blog] The content marketing book you should not miss
    For example, I consider myself an expert on blogging. I mean, I have been blogging for over 10 years. And I have dozens of other people that have blogged with me on Biznology, so you would think that between them and me, we’d have figured it all out, right? Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review.
  • MODERN MARKETING  |  SUNDAY, APRIL 29, 2012
    [Blog] Is Pinterest a Good Social Media Marketing Investment?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this In the words of Mugatu: “Pinterest, so hot right now”. But, is all the hype warranted? I scoured the web looking for statistics on Pinterest, and I came up with some pretty interesting stuff, which I have pinned right here. Recently, Pinterest has seen its growth skyrocket.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Blog] Infographic: How Content Can Help You Attract the Best Talent
    ” Showing off your company’s voice by creating a blog, for example, can get potential hires excited about the possibilities of working for your organization. Content marketing is often cited as a way to improve lead generation and brand awareness, but what about hiring? A recent infographic from Jobvite and Column Five Media highlights the importance of thinking about content as a way to attract both your target audience and new hires.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Blog] What Is CSS? [FAQs]
    Here at HubSpot we often recommend using your corporate blog to answer questions for your customers. Lately we’ve been taking our own advice and using the HubSpot Inbound Marketing Blog to address questions that people ask when they call in to HubSpot’s Sales and Service representatives. For a lot of people a plain old blog template is good enough. There’s a lot more to CSS than what can be covered in a blog post.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Blog] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes March Madness, the NCAA college basketball championships, takes the country by storm every year.
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Blog] 9 Undeniable Advantages of Using Personalized Content in Your Marketing
    Content personalization is the difference between showing a coffee lover an blog post titled “How to Brew the Best Cup of Coffee,” and an article titled “How to Brew the Best Cup of Hawaiian Kona Coffee.” Personalization is based on enabling you to get the right information, to the right people, at the right time -- whether that information is email content, a new offer, or an interesting blog post. I like going to a coffee shop and being asked “the usual?”
  • SNAPAPP  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] 3 Simple Rules for a Winning Fall B2B Marketing Campaign
    We usually plan for a blog post two to three weeks before, along with social promotion; a second blog on the holiday itself; and a recap post afterward. It’s September 1st, and that means it’s time to start thinking about a whole new season for marketing. Staying in sync with your audience’s day-to-day – whether that’s seasonal themes or holidays or major cultural events – lets you reach them as people and have more authentic conversations.
  • MARKETING ACTION  |  THURSDAY, JULY 9, 2015
    [Blog] 6 Things You Could Do Right with Facebook Ads
    This blog post was originally posted on GoChime as “6 Things You’re Doing Wrong with Facebook Ads.” The post 6 Things You Could Do Right with Facebook Ads appeared first on Marketing Action Blog - Act-On. ” We liked it so much we wanted to share it with you, so here it is, thanks to Brian Falk. There’s a lot of uncertainty around Facebook ads.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Blog] 7 Marketing Automation Mistakes You Can't Afford to Make
    Write blog posts , create content offers , calls-to-action , and landing pages , and optimize your website so it will rank well in organic search. We recently published a blog post with 30 ideas for email list segmentation from real brands. I have money in my savings account because my bank has a built-in auto-deposit process.
  • MODERN MARKETING  |  FRIDAY, SEPTEMBER 9, 2011
    [Blog] Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days
    But in the process, we also generated lots of virtual “investors” and endorsements for our blog feed on EmpireAvenue. Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this When you succeed, it’s important to give back, right? And should that be limited purely to the physical world? Or does this rule apply to virtual currency as well?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 21, 2016
    [Blog] [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
    Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Kristen Kaighn I have a confession. I have placed 118 Amazon Prime orders in the last 6 months.
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