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  • MODERN MARKETING  |  MONDAY, JUNE 16, 2014
    [Blog] How To Start A Conversation To Keep Visitors On Your Web Site
    How To Start A Conversation To Keep Visitors On Your Web Site is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.
  • MARKETING ACTION  |  TUESDAY, JANUARY 15, 2013
    [Blog] Best Practices for Marketing and Sales Alignment – Webinar Coming Up
    The post Best Practices for Marketing and Sales Alignment – Webinar Coming Up appeared first on Marketing Action Blog - Act-On. Put into practice, marketing and sales alignment is highly effective (32% gains in year-over-year sales, says Aberdeen Group research), but it’s barely utilized…only 8% of companies say their marketing and sales departments are tightly aligned.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Blog] Want to Pitch Your Startup to Thousands of #INBOUND16 Attendees?
    A featured blog post on inbound.com. The INBOUND stage has been home to some pretty big names: Arianna Huffington, Aziz Ansari, Martha Stewart, and Amy Schumer -- just to name a few. Now it could be your turn. This November at INBOUND, HubSpot’s annual sales and marketing event, General Catalyst and HubSpot for Startups are hosting our first ever startup pitch-off competition. Think Shark Tank.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Blog] Why Your B2B Can’t Ignore Google+ Any Longer
    This means when someone shares your content they can often times find it on Google+ before your blog shows up in the search results. You may have a Facebook page you don’t want your coworkers finding, or even a twitter profile, but a Google+ page is the perfect second opportunity to share industry articles, company blog posts, and all things revolving around your professional life in conjunction with LinkedIn.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2011
    [Blog] B2B Marketing Tactics That Work Today
    I would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner from Citrix and Greg Holzrichter from Virsto Software. The topic is B2B Tactics That Work (And Those That Don’t ). I am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales?&#
  • FATHOM  |  MONDAY, APRIL 21, 2014
    [Blog] What Is Revenue Marketing?
    Longtime readers of this blog know my suspicion of jargon , so I’m not just going to start throwing this word at you like yesterday’s macaroni. We certainly talk about sales-marketing alignment and marketing automation at length on this blog.). Time out. I’m blowing my whistle! Take a seat and grab a cold towel. It’s time to wrap our heads around a new buzzword before mass confusion sets in.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Blog] How to Become a Household Name
    In this blog post, we’ll dive into the stories of four brands that turned product names into verbs that then replaced the generic terms, along with lessons for marketers on how it was done. Lots of brands have cracked the code for becoming a household name (or verb), and we’re diving into how we think a few technology brands accomplished it in this blog post. “Google it.” “Can Can you pass me some Kleenex?” “Let’s Let’s take the Jet Ski out.”.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 15, 2011
    [Blog] What Does Success Look Like?
    This week I am posting a guest blog from Mark Hunter; “The sales hunter&# … It contains some real gems… What Does Success Look Like? By Mark Hunter “The Sales Hunter”. It seems simple enough, doesn’t it — understanding what success looks like. Too often in the sales industry, we think of it in lofty platitudes, rather than concrete realities. Want to harness what really defines success?
  • MARKETING ACTION  |  MONDAY, NOVEMBER 4, 2013
    [Blog] How to Make Hummingbird Your Ally with Long Tail Keywords
    As Gianluca Fiorelli noted in the Moz blog , “These updates (Panda and Penguin), so effective in what we define as middle- and head-tail queries, were not so effective for a type of query that – mainly because of the fast adoption of mobile search by the users – more and more people have begun to use: conversational long tail queries, or those that Amit Singhal has defined as ‘verbose queries’.” Let’s take a look at CJ Pony Parts’ blog.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Blog] A Brief History of Snapchat
    Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. In May 2012, Spiegel wrote Snapchat's first blog post and set the tone for what users could expect from the app in the coming years. “We’re
  • MARKETING ACTION  |  MONDAY, APRIL 6, 2015
    [Blog] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    This is part four in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert, and expand. . If you need help setting up an SLA between your sales and marketing teams, this blog post has more information – as well as a downloadable template that can help you get started.
  • HUBSPOT  |  TUESDAY, JANUARY 28, 2014
    [Blog] 9 Revealing European Content Marketing Trends to Watch [New Data]
    42% of European marketers have generated leads or customers through blogging. It always helps to know how you stack up in this wide world -- especially if you''re in the content marketing business. This field has evolved substantially in recent years across the globe, so most marketers are constantly wondering if they''re doing what they need to stay on top of the latest trends, especially compared to their peers.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Blog] 10 Fetch 'Mean Girls' Memes for the Marketer in Your Life
    This blog post is for you. Feeling bullied into accepting non-statistically significant A/B test results ? Tired of having to agree that your logo should totally be pink ? Just a huge fan of the movie Mean Girls and also happen to work in the marketing industry? It''s Friday. You''ve spent all week dealing with Google algorithm clarifications , learning how to embed Facebook posts on your site , and figuring out Pinterest''s new price alert feature.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Blog] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    3) Ask early registrants to write blog posts. The people who register for your event first will be among your biggest supporters -- that means they're also good candidates to write blog posts for you to help promote the conference. To promote INBOUND 2012, we had the first person to register for this year's conference write a blog post. We also had another customer who enjoyed last year's conference write a blog post.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Blog] You Know You Work in PR When…
    You Know You Work in PR When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. So you make an awkward joke about having a “BS” in PR. You’re obsessed with Brian Solis’ insights about Diedre Breakenridge’s book, “PR 2.0.” ” 4.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Blog] 10 Marketing Stories You Might Have Missed This Week
    5 Hot Tips to Make Your Readers Fall in Love - Building an engaged readership for your blog is important. 1.07 - If you are trying to advertise on Facebook to build your fan base, check out this blog post that looks into research about the costs surrounding acquiring a fan. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today! How are we already passed the half way mark for the month?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Blog] The Various Lifecycle Species: Which One Are You?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Various Lifecycle Species: Which One Are You? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Rajiv Kapoor Quiz time!—Put Put on your thinking caps and answer me this: What one thing can help you achieve these three things? Generate more leads. Do more upselling and cross-selling. Better drive your partner channel to produce revenue. Give up?
  • BIZIBLE  |  MONDAY, MARCH 21, 2016
    [Blog] B2B Marketing and Sales Won't Exist (As We Know Them) in 5 Years
    Customers with key touchpoints from blog. Marketing and sales alignment will eventually become a thing of the past. This isn’t because it’s not important, but rather, it’s because our teams will have outgrown it, like last year’s snow pants. By the end of 2020, the B2B marketing and sales departments will become one and the same team -- collectively responsible for the entire pipeline and the revenue that flows from it. Watch for these 5 stages of their dissolution.
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Blog] How Your SMB Company Can Adopt ABM Tactics
    Each can be a blog post and a half-dozen social posts. By featuring them on a guest blog or interview, or teaming up to create a webinar that benefits both your audiences, a partnership happens organically without the defensive wall going up. Account-based marketing continues to lure in marketers with the ever-seductive dance of engagement.
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Blog] How to Easily Create a SlideShare Presentation [+Free Template]
    Download the free PowerPoint template , and we''ll walk through how to use it right now in this very blog post. Just like you would outline a blog post before writing, you want to establish the three or four main takeaways from your presentations, and create a section for each one. We have a blog post with a pretty extensive walkthrough on how to make clickable links -- so definitely check it out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Blog] The line between Media and Brands is blurring fast
    Skyword, a content marketing services and SaaS company, dumped the idea of a traditional blog and instead opted to launch an online publication it calls the Content Standard. Skyword, a content marketing services and SaaS company, dumped the idea of a traditional blog and. by Chad Pollitt, {grow} Community Member. To compete in the next few years, brands will have to act like media agencies.
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Blog] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    Tim Urban, founder of the blog Wait But Why , represents the story side of the fusion taking place in business today. Urban noticed that early on in his blogging career his pieces tended to stagnate because he didn’t put in the upfront work to really understand the topics he was trying to talk about, and through this self-reflection he identified six core qualities to increase the value of every post he published.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2016
    [Blog] 8 Tips for Giving Great Peer Feedback
    Does she even care that I consulted blogs and veterinarians about the best diet to put her on? HubSpot Sales Blog Editor Leslie Ye echoed this sentiment. I have a weekly check-in where I receive feedback from my manager, and I receive peer feedback each time I submit a blog post to HubSpot Marketing Blog Editor Carly Stec for her review. The last constructive criticism I received was from my cat.
  • SNAPAPP  |  WEDNESDAY, JULY 20, 2016
    [Blog] We All Want Awesome Content, Here’s How to Start Making It
    How can a blog post, a podcast, or a white paper be awesome if you don’t really believe everything you’re saying? Have you slogged through a blog post that you didn’t want to write, didn’t really care about, and didn’t care if other people cared about it? One of my favorite feelings at work is the one I get when I spend tons of time, both in the office and at home, perfecting a blog post that I really care about.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 12, 2015
    [Blog] HBR and Marketo Team Up: The Marketing Org for the Digital Age
    HBR and Marketo Team Up: The Marketing Org for the Digital Age was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post HBR and Marketo Team Up: The Marketing Org for the Digital Age appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • NUSPARK  |  SUNDAY, JUNE 24, 2012
    [Blog] A Primer on Getting Started with Google+ Business Pages
    Link to it from your blog and website : As with any other social media site, you can’t just expect people to seek you out and add you to their Google+ circle. Using sources like your blog and company website to direct traffic can be effective in lead generation because we are in a social world and people rely on others in their social media circles to give them recommendations and direction on where shop for specific products.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Blog] How to Pull Off Coca-Cola Marketing on a Diet Coke Budget
    You can then aggregate and share these videos by embedding them onto your website or blog, and promoting them via social channels. You can learn how to do that easily in this blog post. If you have yet to try personalizing the CTAs on your site, check out this blog post to learn how. Yesterday, the architect behind Coca-Cola''s content strategy, Jonathan Mildenhall , took the keynote stage at Content Marketing World and brought both smiles and tears to all our eyes.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Blog] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    The Venture Beat slide lists some; we report on a good number of them in the VEST; and I''ve written about others on this blog. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Blog] How to Structure a Kick-Ass Marketing Team for Any Company
    You need to hire someone who has demonstrated success in a few different areas: Content Creation: Did they blog, do some corporate communications, work at an agency creating content for a variety of companies? This person should be accustomed to rolling up their sleeves 30% of the time to help out with blog posts, content offers, or resolving tough execution challenges. Put someone in charge of the blog as both an editor and writer.
  • MODERN B2B MARKETING  |  SATURDAY, APRIL 4, 2015
    [Blog] 5 Key Ways a Mobile App Can Drive Engagement at Your Next Event
    5 Key Ways a Mobile App Can Drive Engagement at Your Next Event was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Key Ways a Mobile App Can Drive Engagement at Your Next Event appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo!
  • SCRIBBLELIVE  |  MONDAY, NOVEMBER 9, 2015
    [Blog] Introducing Company Workspace and Pro plan: A faster and easier way to create great content
    The post Introducing Company Workspace and Pro plan: A faster and easier way to create great content appeared first on Visually Blog. Creating visual content can be hard. You’ve got to brief your creative team, loop in other stakeholders, work through feedback and iterations, watch out for version control issues, nail the branding, and keep your audience in mind the whole time. But we think there’s an easier way!
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 26, 2011
    [Blog] A Brief Marketing Break: #NicheAmnesty and 14 Things About Me
    With that, I’ll close and ask you to share a little bit about yourself, in a blog post, on Twitter, or in the comments below. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Blog] After an Event: How to Connect and Follow up on Email + Social
    Just make sure to offer something valuable – whether it’s a link to a blog post covering topics people asked about specifically, a wrap up of the event, or a special discount for attendees. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • WEBBIQUITY  |  MONDAY, APRIL 10, 2017
    [Blog] The Nine Best Reputation Management, RSS, and Social Search Tools
    The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Free, easy alert tool: enter any search phrase or brand/product name, specify the types of results to track (news, blogs, discussions, or everything), set you preferred language, and select how frequently you’d like to receive alert summaries. Digg Reader is a tool for keeping up with sites and blogs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 3, 2013
    [Blog] Sponsored Content: Edge of integrity or the salvation of advertising?
    Is a company blog sponsored content? Related Stories Why research firms are screwing up content marketing What does it take to start a blog these days? Is a company blog sponsored content? Sponsored content is probably the hottest — and most controversial — marketing trend around.
  • ANYTHING GOES MARKETING  |  SUNDAY, AUGUST 27, 2006
    [Blog] Blogtipping is approaching.
    Have a great blog? PS - Blogtipping allows the blogosphere to blog about 3 interesting blogs that you have found. Let me know about it by August 31 and I'll blogtip you. I've got 1-2 more spots. Chad H. PPS - If you want to blogtip me, that's cool too.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, DECEMBER 2, 2015
    [Blog] If you had it to do over again?
    Blog: www.YourSalesManagementGuru.com. If you had it to do over again; what would you do differently-if anything? Self Help for Salespeople. Every high performing salesperson and sales leader most likely has used this phrase to increase their professionalism. Have you?
  • VERTICAL RESPONSE  |  MONDAY, MARCH 31, 2014
    [Blog] How to Gauge Email Responses
    Testing parts of your email can have a big impact open rates and engagement, for more ideas check out this blog post. Whether you’re directing customers to make a purchase or read a blog post, getting customers to not only open an email, but also click on a link is a positive step in engagement. © 2014, VR Marketing Blog. The post How to Gauge Email Responses appeared first on VR Marketing Blog.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [Blog] Top 5 Brand Building Tools for Technology Firms
    Develop a must-read industry blog: Make sure your blog is something that potential clients and referral sources want to read — having a blog just to have one won’t cut it. Start by defining a clear blog strategy. Publish frequently and give your blog some features that stand out. Think of your blog as an online magazine, with topics and features that people talk about and share with colleagues and friends.
  • EMAGINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Blog] The B2B Online Marketing Quick Checklist for 2014
    If you don’t have a blog, yesterday was the time to start one! If you have a blog, get back to posting quality content, and sharing the link through your social media, and in your e-mails. Also, keep in mind that blog optimization is good for search optimization! Your website is your company’s most visible face to the world! If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Blog] 11 Guaranteed Ways to Get Others to Retweet Your Content
    After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels. Granted, a lot of chatter on Twitter is engaging with other people, but spreading links back to your website and blog content should be your primary focus. Include Social Media Share Buttons on Content: Encourage others who consume your content -- whether it's a blog post, an ebook, or a webinar -- to tweet about it.
  • WEBBIQUITY  |  FRIDAY, JANUARY 28, 2011
    [Blog] Best Google AdWords Tips and Tactics of 2010
    4 Ways to Leverage Adwords Search Query Reports by PPC Blog. Google AdWords Quality Score Factors by PPC Blog. ** 5 Stars. Spotlight on AdWords Search Funnels – Part 1 by Google Conversion Room Blog. According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&#
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Blog] How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
    This includes content such as blog posts, videos, webinars, ebooks and whitepapers, reports, and interviews. If you haven’t created many marketing offers or you don’t have access to such comprehensive landing page analytics, you can also check out the analytics for your blog. In the example below, SEOmoz has tagged the author of a blog post featured on its website. Pause for a moment to think. Are you really making the most of your Google+ presence?
  • HUBSPOT  |  SATURDAY, AUGUST 8, 2015
    [Blog] Sales Rep Confessions: 8 Weird Things They've Done to Close a Deal
    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. What would you do for a Klondike bar? Well, I guess it depends on how badly you want an ice cream sandwich at that moment. Most of us probably wouldn't stick our neck out all that far. A slightly different spin on the question: What would you do for a closed deal? Now there's a proposition bound to get sales reps' blood pumping.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Blog] What Is The Future Of The Social Media Role?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Related Posts: The Future of B2B Marketing: It’s Social Integrate Social Media Into Your Marketing Mix Finding The Time To Tweet or Blog?
  • ACT-ON  |  MONDAY, OCTOBER 26, 2015
    [Blog] How to Select the Right Marketing Agency for Your Business
    How often do they post to their blog? The post How to Select the Right Marketing Agency for Your Business appeared first on Act-On Marketing Blog. Finally. The economy is improving. Businesses are beginning to invest in marketing again. And, while many of us were hunkering down and doing the best we could during the recession, the whole marketing world has turned upside down in the past seven years. Consider the following: Marketing has become a technology-based practice.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Blog] B2B Content Marketing: Will Video Kill eBooks?
    appeared first on B2B Lead Blog. “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path. “We’re We’re ending our dependency on eBooks.” And no wonder. “We
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Blog] 10 Things B2B Marketers Should be Doing on LinkedIn
    Add a LinkedIn Follow button to your newsletter, your blog and all digital properties. That’s 180 new members since you started reading this blog. The post 10 Things B2B Marketers Should be Doing on LinkedIn appeared first on Marketing Action Blog - Act-On. It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Blog] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
    4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Shyna Zhang Anyone who has driven through the great plains of Texas has seen the hundreds of acres filled with humming oil drills, extracting the black gold buried deep in the ground.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Blog] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    How Mobile App Marketers Can Attain a 360-Degree View of Their Audience was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Mobile App Marketers Can Attain a 360-Degree View of Their Audience appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Koustubha Deshpande These are exciting times in the mobile app industry.
  • FATHOM  |  TUESDAY, APRIL 7, 2015
    [Blog] My Favorite Content Creation Tools for OEM Marketing
    Plus, you can create graphics specifically for a variety of mediums and channels, such as blogs, Facebook cover photos, Instagram photos, and infographics. Plus, you can always reach out to successful manufacturing blogs and publications for guest writing opportunities. If you’re interested in OEM marketing trends, read our blog on the next generation of email marketing for industrial marketers. Content creation is one of many manufacturing marketing trends.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Blog] How to Build the Marketing Skills of Your Billable Professionals
    With a bit of training and practice, your professionals can become respected — even sought after — teachers, freely sharing their expertise and advice at speaking events, in webinars and in video blog posts. Whether contributing to a your firm’s blog, writing case studies, or developing substantive technical content, many of your billable professionals — introverts and extroverts alike — can amplify the reach of their expertise. Blog posts and articles.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 18, 2015
    [Blog] [Ebook] Why Omni-Channel Marketing Is the Key to Winning Consumers
    ” [Ebook] Why Omni-Channel Marketing Is the Key to Winning Consumers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Why Omni-Channel Marketing Is the Key to Winning Consumers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Kristen Kaighn Back in the day, omni-channel marketing was really easy.
  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Blog] Why Do Mobile Banner Ads Stink So Much?
    Follow them on twitter @SolveMedia or visit their blog at news.SolveMedia.com. When it comes to mobile advertising, less is more. We''ve all seen a barrage of under-pixelated, tiny banner ads -- there''s nothing useful or valuable about that. In fact, they infuriate consumers who would rather not be yanked out of their mobile experience when they accidentally click on one. As an industry, we’re doing it wrong.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Blog] Facebook and Google Going Big on Online Display Ads
    Facebook and Google Going Big on Online Display Ads is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Feel like you saw more web banners and online ads this past year? You’re not imagining things. ComScore released its U.S. Digital Future in Focus for 2012 on Friday and it showed big brands are pushing online display ads hard.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Blog] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    If your interest in SEM as a manufacturing marketing strategy is piqued, you might want to explore the following blogs, written by Fathom’s experienced Paid Advertising experts: 3 Reasons why SEO & PPC are More Powerful Together. If you enjoyed the stats presented in this blog and want to find more, you can view Content Marketing Institute’s full manufacturing report here. Content Marketing Institute recently released its annual Manufacturing Marketing Trends report.
  • HINGE MARKETING  |  TUESDAY, JULY 21, 2015
    [Blog] Rethinking Referral Marketing: Demonstrate Your Expertise
    As you develop educational content like blog posts, webinars, and more, make sure the focus is on helping folks in your marketplace solve relevant problems, not on trying to sell a service or puffing up your own firm. Books, speaking engagements, and blog posts are particularly strong ways to build a reputation for expertise. Once you’ve developed a referral marketing strategy , the next step is to implement focused marketing techniques designed to demonstrate your expertise.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Blog] 38 Essential Website Redesign Terms You Need to Know
    This is where you log in and make changes to your website’s content or pages, write blogs, or review form entries. This might include subscribing to your blog, signing up for monthly email updates, or requesting a product demo. For a more detailed explanation, you may want to read this blog post or this blog post. Every industry has its buzzwords, and web design is no different.
  • MODERN MARKETING  |  MONDAY, JULY 14, 2014
    [Blog] The Global State of the Mobile App and Push Notification Markets
    The Global State of the Mobile App and Push Notification Markets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP & Principal Analyst, Forrester Research, Inc, it was broken into three topics.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [Blog] Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers – brand pages! Twitter’s Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. So what’s beneath the wrapping paper?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Blog] 9 Signs You’re Ready to Adopt Marketing Automation
    9 Signs You’re Ready to Adopt Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Amy Guarino As the VP of Business Development at Marketo, I frequently hear from agencies whose clients are considering marketing automation. Often, their client is already running email campaigns to communicate with prospects, and they want to know: “Why should I start using marketing automation now ?”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 31, 2012
    [Blog] What NBC’S Olympic Coverage Teaches About Content Marketing
    I often tell my blog review clients that “The more you share, the more they care”, having the courage to be transparent about what is personally at stake demonstrates authenticity. Contributing Columnist Stanford Smith obsesses about how to get passionate people’s blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! By Stanford Smith, {grow} Contributing Columnist. Addiction to the Olympics is a family tradition.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 3, 2012
    [Blog] Event Marketing Maintenance Release
    The post Event Marketing Maintenance Release appeared first on VR Product Blog. We wanted to let you know about the latest improvements and fixes to VR Event Marketing. There will be a maintenance release rolling out this week to address a few issues that were affecting customers. This is just an update to keep you informed on all changes; you will not experience any downtime or slow performance from the application during this time. Fixes.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Blog] Hinge’s Fab Five: September 2013
    By Douglas Karr, Marketing Tech Blog. The 13 Best Industry Blogs. The Sherpa team asked their blog audience to rank the best marketing blogs out there. Top Professional Services Marketing Content from September 2013. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! Locations for Your Calls to Action.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Blog] How to Tie Your Content Marketing into Your Account-Based Marketing
    Follow your target accounts off social: Sign up for their blogs and email lists. For instance, if you’re analyzing a particular tactic on your blog, use their work as an example. You can break up this research into profiles of each company, and publish the profiles as blog posts on your site, or share them as “snackable” content on social media. Account-based marketing is having quite the run lately. It’s not hard to see why.
  • KAPOST  |  TUESDAY, MAY 3, 2016
    [Blog] The Lead Gen Mistakes Marketers Are Making
    Lead generation is the use of content (blog post, eBook, quiz or assessment, etc.) The post The Lead Gen Mistakes Marketers Are Making appeared first on Kapost Content Marketing Blog. When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 5, 2013
    [Blog] Why Your Rant is Not Right for Social Media
    I noticed when I first started writing my blog that sometimes I wanted to rant about certain situations. Social media is not a place to express anger or admonish people publicly. It is a place to add value, have conversations, and express opinions, even if you disagree. The Sendgrid tweet incident. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 21, 2013
    [Blog] 5 creative lessons I’ve learned from my enemy
    Like many, I can be a lazy thinker and run on auto-pilot, I may repeat information and opinion snippets from other blog posts and gossip, without EVER checking whether these facts had any validity to begin with. By Mars Dorian, {grow} Contributing Columnist. Since my early childhood, there has been a guy in my life that I can’t stand. One day, he beat me up so bad I was crying before the whole Kindergarten. It happened again. And again.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Blog] B2B and Social Media: How to Choose the Right Platform
    We found our clients seem to gravitate most to LinkedIn, Twitter, YouTube, SlideShare, Blogs (yes, that is social media) and Facebook. As for Facebook, we often see it used to create an visual aspect to their brand, with videos, photos, and graphics, but also to engage people in two-way conversations (like this Facebook Chat), and as a means to broadcast blog posts, press releases, philanthropic endeavors, product announcements and more.
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Blog] Pinterest Crash Course: Get Up and Running In One Day
    Create a blog board: 59% of Pinterest users click on pins pointing to blog posts and articles according to GoDigital Marketing. Think of this like the title tag on a web page or a blog post. We’ll promote a blog post. Rename the downloaded file to match the keywords and title for the post: Next, create a board for blog posts in your Pinterest account, then click “Add a pin”: Choose to add a pin from your computer, select the file….
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Blog] How to Optimize Your Landing Pages for Long-Term Lead Generation
    Similarly, we’ve also found that around 70% of the leads we generate from our blog each month come from older articles that weren’t published that month. For example, you'll notice that we use a vertical pipe in the page title of this blog ("Internet Marketing Blog | HubSpot"). This includes actions like linking to your page from within a blog post, or sharing that page on Twitter.
  • TOMORROW PEOPLE  |  WEDNESDAY, AUGUST 1, 2012
    [Blog] Why Size Matters
    If you’ve got a blog with no followers - you’re not the first. Our approach joins up your social media marketing plan , SEO and blogging into one holistic traffic pipeline which ensures the efforts of your team are combined, working together. "Half the money I spend on advertising is wasted” complained American retail tycoon John Wanamaker. “The trouble is, I don't know which half!" Since Wanamaker’s heyday in the Edwardian era, little has changed.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Blog] Little Things that Make a Big Difference in Sales and Marketing Success
    You hear about the 80/20 rule in a lot of contexts and I talked about how the Pareto Principle applies to sales and marketing in a 2010 blog post titled: The Four Pillars of B2B Marketing Success. Most people have heard about the Pareto Principle: that 80% of the results come from 20% of the effort. Pareto developed the principle when he noticed that 20% of the pea pods in his garden produced 80% of the peas.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Blog] How to Build Your Influencers in Social Media
    Next, start a blog. Take it even further, well outside of your own site or blog. Comment shamelessly on their own blogs and their own tweets and posts. A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. It’ll probably be a lot different than you’d expect.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 29, 2013
    [Blog] Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week
    Knowing which call-to-action to include with a blog post or on your social media pages can be problematic at times. Want to spruce up some blog entries? The work week that was has come and gone -- and a new one will soon emerge (perhaps a little too soon for the anti-Monday crowd). Due to your hectic schedule, you may have missed out on some of the latest goings-on we''ve reported this past week.
  • BIZNOLOGY  |  FRIDAY, MAY 3, 2013
    [Blog] Tuning Your Investment in the Digital Marketing Funnel
    A typical way to slice up the funnel is in terms of Awareness, Consideration, Conversion, Loyalty, and Advocacy as shown in the diagram from Adam Cohen’s blog at right. In this blog I will argue that the limitations of your analytics tooling should not influence your marketing investments. These experiences can include blogs, white papers, videos and other thought leadership.
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Blog] Stop Linking to Our Website or We'll Call Our Lawyers
    A lawyer at Guardlex contacted Christine at Big Pink Cookie on behalf of their client -- whose name Christine graciously removed in her blog post detailing this whole ordeal -- asking her to please remove a link from her site that led to their client's site. According to Christine, the link in question was from a blog post she wrote in 2001. We've written about it in full in our blog post " Deconstructing the Qualities of High Quality Links " if you'd like to learn more.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 2, 2011
    [Blog] Remove the Barriers to Strategic Planning in B2B Marketing
    You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. The goal is to create a strategy that survives the full year (and beyond) and gives you a framework for more tactical planning, execution and optimization.
  • MARKETING ACTION  |  FRIDAY, APRIL 26, 2013
    [Blog] How to Fail With Marketing Automation
    The post How to Fail With Marketing Automation appeared first on Marketing Action Blog - Act-On. The single most common cause of marketing automation failure is a lack of attention to detail and process in the marketing organization. There, that was easy. But avoiding failure – that’s not so easy. It takes a lot of planning and a little work, but the rewards are long-lasting and very sweet. Begin with acquisition.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Blog] 30-Day Challenge: 8 Little Changes to Your Marketing That'll Make a Big Impact
    So, I''m blogging about it. You could use the content for an ebook, blog post, whitepaper -- whatever. If it seems insane to run that many A/B tests, just check out this blog post -- there are 25 experiments in there that you can run on your email marketing alone. You''ve all heard of TED Talks , right? Their tagline is "Ideas Worth Spreading," and some colleagues of mine have surfaced one of their talks that I think has an idea worth spreading to a lot of our readers.
  • VIEWPOINT  |  TUESDAY, JUNE 4, 2013
    [Blog] Sales Success - The Perfect Formula from Jonathan Farrington
    You can read more from Jonathan over at his award winning blog The JF Blogit , which attracts thousands of visitors every day, and of course you will constantly find fresh resources on Top Sales World. But let’s also remember that we still have the Top 50 Sales & Marketing Influencers list to announce in June plus of course the Top 50 Sales Blogs and the annual Top Sales Awards.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 26, 2014
    [Blog] Why Everything You Thought You Knew About Bounce Rate Is Wrong
    Stay tuned for the next blog in this series, where we’ll explain how to best use these metrics and what they can teach you about your website’s visitors. As someone who spends a good deal of time decoding website data in Google Analytics with clients, I also tend to spend a lot of time researching and looking into specific questions I receive.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Blog] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    As an example, you can easily link it to your business blog, and when a new post is added, a tweet will automatically go out to advertise the new content. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE] appeared first on VerticalResponse Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 21, 2013
    [Blog] Did social media really begin in 1984? The event that made you FEEL.
    You can find more of her creative insights at her award-winning blog The Story of Telling. . You can find more of her creative insights at her award-winning blog The Story of Telling. By Bernadette Jiwa, Contributing {grow} Columnist. I didn’t know it at the time but back in 1984 (before Internet!) I lived through the first viral social media campaign. I witnessed Bob Geldof use the medium of music and Band Aid to mobilize a tribe of people around the globe to take action.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 4, 2012
    [Blog] Lead Nurturing: Build trust, win more deals by helping prospects – not selling them
    They can conduct a meaningful conversation about the latest whitepaper (or article, or blog post, or instructional video) that was sent as part of your lead-nurturing program. Tweet Imagine this scenario: Boy meets girl. Boy asks girl out. On their first date, boy asks, “Will you marry me?” Girl says no. Boy promptly sends her phone number to the bottom of his list. Six months later, boy calls again. Want to marry me yet?” he asks. Girl rolls her eyes, hangs up and blocks his number.
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Blog] Marketing Psychology: 10 Revealing Principles of Human Behavior
    One easy way to make the most of social proof is on your blog. So when you attend a session on how to blog for your business, you're most likely going to remember details like "Have another person edit your work," not "Send a Google Doc three business days ahead of time to a peer so they can edit your work. If you need some help writing compelling headline copy, check out this post on our blog.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Blog] Landing Page Techniques that Drive Higher Conversion
    She is a frequent speaker at marketing conferences and writes for several blogs and print publications. Landing Page Techniques that Drive Higher Conversion was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Today’s post is by Janet Driscoll Miller, the President and CEO of Search Mojo, a search engine marketing firm.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 3, 2013
    [Blog] Sales On-Boarding Programs
    Blog: www.YourSalesManagementGuru.com. Sales On-Boarding: New Hire Success or Failure. It was proven again on Friday. One of the most important tools I have created is a 3 –week New Salesperson On-Boarding Plan , it contains what I believe are the necessary skills/knowledge that any new salesperson needs prior to selling a product/services.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 15, 2015
    [Blog] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
    SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Shyna Zhang Whew! What a week for B2B marketers!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 19, 2016
    [Blog] OneSpot Offers Automated Content Selection Targeted at Long Term Results
    As you know from previous blog posts , I’ve been borderline obsessed recently with systems that automatically create multi-step campaign flows. So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention. When I read that “OneSpot’s machine learning technology serially delivers multiple pieces of content to your users based on their interests and digital journey stage,” I thought I might have found the Holy Grail itself.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 13, 2013
    [Blog] Why B2B Companies Should Worry More About Customers Than Competitors
    Artillery B2B Marketing Blog > The Forward Observer Research shows that companies with a greater focus on their customers than their competition will grow faster and be more profitable. We’ve all seen (or worked for) companies with an unhealthy obsession with their competition. This kind of company makes most of their strategic and tactical decisions based on what their competition is doing, or is about to do.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Blog] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. That is something we will cover in an upcoming blog post on webinar.blog !). You can post it on YouTube or Vimeo and link to it from your social media profiles, your webinar registration landing page, and company newsletters, blog posts and other promotional channels. Blog Posts Promoting Your Webinar.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Blog] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. On the Marketo blog and throughout our content, we’ve spent many digital pages on the importance of being a data-driven marketer in order to earn your seat at the revenue table.
  • MODERN MARKETING  |  MONDAY, OCTOBER 17, 2011
    [Blog] 23 Design, Data Visualization and Presentation Quotes from Edward Tufte
    23 Design, Data Visualization and Presentation Quotes from Edward Tufte is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Infographics have become a high octane fuel for Eloqua’s content marketing engine. We’re proud that our infographics have been embraced by the B2B marketing community and the broader public, alike. But we know we can do even better.
  • MODERN MARKETING  |  MONDAY, JUNE 30, 2014
    [Blog] 4 Ways to Manage Change Management For Successful Demand Generation
    4 Ways to Manage Change Management For Successful Demand Generation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary.
  • SNAPAPP  |  FRIDAY, FEBRUARY 13, 2015
    [Blog] SnapApp of the Week: The Digital Engagement Selfie
    In order to achieve the sample size they wanted, both LivePerson and RTP promoted the Digital Selfie App on their respective blogs and social media channels. The ebook and webinar were promoted through several blogs that included a call-to-action to take the assessment, and the team even embedded the SnapApp in the ebook itself to encourage continued engagement with the assessment.
  • SNAPAPP  |  WEDNESDAY, MARCH 25, 2015
    [Blog] More Than Quizzes: 3 Types of Interactive Content that Drive Leads
    We shared three of our favorite types of interactive content that generate leads over on the Content Marketing Institute’s blog. Read more about these types of interactive content and how companies are putting them into action in our guest post on the Content Marketing Institute’s blog. These days, when we hear about interactive content, it’s almost always in the context of the almighty quiz. Sure, quizzes are great - we live them, love them, and share them.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Blog] Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards
    In a case study quoted on Twitter''s blog, outdoor gear and apparel company Rock/Creek saw a 4.6% A few months ago, we told you that Twitter was testing out Lead Generation Cards. The bad news was that it wasn''t rolled out to everyone. until now! Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card! And YOU get a Twitter Lead Generation Card! Leads for everybody!
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 12, 2014
    [Blog] Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients
    My point in this blog post is that the bad news is part of our job. A good marketing consultant delivers solutions, implementation and results. But sometimes we have to deliver some not-so-pleasant news to clients. Here are a few of the top “bad news” messages marketers have to deliver and how to present them as painlessly as possible. Your baby’s ugly. This is probably the number one most difficult message to convey to a client.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Blog] Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull
    And if you'd like help with the qualitative part of the buyer persona creation process, you can check out this blog post.). In the example below, we can see that individual contributors tend to become prospects through Academy documents, while managers tend to come in through the blog. Building buyer personas can be tricky -- you need a delicate balance between quantitative and qualitative data to get something that's accurate and useful.
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