• FATHOM  |  FRIDAY, APRIL 28, 2017
    [Blog] Reaching Millennials With Social Media: A Healthcare Case Study
    Blog Feed Digital Marketing Healthcare Marketo Social Media WebinarsMissed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. Millennials are coming of age and, accordingly, they are taking on the lion’s share of buying power in the United States. This matters to healthcare marketers because millennials are consuming healthcare services differently, which will affect your long-term healthcare marketing success.
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. B2B Marketing.
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. B2B Marketing.
    [Blog] B2B Marketing Trends for 2016
    marketing topics on the Webbiquity blog. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. B2B Marketing.
    [Blog] Top 5 Demand Generation Strategies
    Enrich the content by adding additional value such as an invitation to a free webinar, a free ebook or a link to another great blog post. Content that can help accomplish your goals can include original research reports, a video or podcast interview with a customer or industry expert, blog posts or printed market briefs. Demand generation is a critical part of the sales process.
  • CONTENTLY  |  FRIDAY, APRIL 28, 2017
    [Blog] Too Many Content Marketers Are Making This Metrics Mistake
    If your team takes two months to publish a 1,000-word blog post, it’s going to be really difficult to generate a return on your investment. The more time you spend on production, the higher the costs. That’s just basic economics. Marketers, however, seem to ignore this simple rule. According to a new Contently survey, 69 percent of senior marketers are not tracking metrics related to the speed and efficiency of content creation. CEOs and CFOs shouldn’t take this lightly.
  • BIZNOLOGY  |  FRIDAY, APRIL 28, 2017
    [Blog] Why I told a client to quit blogging: finding your “One Thing”
    Is it blogging? Yes, my client tried to blog. No, I didn’t say, “hire a freelancer to blog for you,” or “blog less frequently.”. What I did say was, “stop blogging.” Instead of blogging, we transcribed the podcasts and posted them on his site. And in this case, it wasn’t blogging. Does a certain type of blog post (for instance, thought leadership posts) pull in more leads?
    [Blog] When Is a Corporate Blog Not a Blog? Why I’m Calling It a Digital Publication
    “So…it’s a corporate blog?” “It’s not just a blog ! What kind of blog has a managing editor? Look at the website— does this look like a blog to you? ” “But how is that not a blog?” Merriam-Webster didn’t let me down: Definition of BLOG. A blog is a vehicle for personal reflections and commentary. The corporate blog? What Is a Corporate Blog, Anyway?
  • VIDYARD  |  FRIDAY, APRIL 28, 2017
    [Blog] 3 Things Customers Expect from Your Videos for Customer Support
    Blog Customer SuccessWhen’s the last time you actually read a “read-me” document or browsed a manual before using a product? For most of us, it’s rare. Most customers share these sentiments and with the ubiquity of instant customer service options from live-chat to SMS, email, voice, and social, customers have been trained to expect things to just work and if they don’t, they want immediate, seamless support.
  • KAPOST  |  FRIDAY, APRIL 28, 2017
    [Blog] 10 Tips for Editing Your Own Content
    For a piece of content to be truly done, it needs to be formatted for the specific content medium such as a white paper, blog post, e-book, and more. The post 10 Tips for Editing Your Own Content appeared first on Kapost Content Marketing Blog. If writing is a big part of your work, editing your own content should be, too. Between grammar snafus, typos, and sentences that don’t jive, each element impacts how people perceive content quality and a brand.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Blog] April Social Media News: AR on Facebook, Ads on Snapchat & More
    Source: Pinterest Blog. In a blog post published this month, Pinterest announced it would be removing the Like button from the visual search platform and sticking with the Save button as an indicator of Pins' popularity. Case in point: In the same blog post announcing the user milestone, Instagram also demonstrated its new Selfie Sticker feature, which lets users take a mini-selfie that they can attach to images and videos in other Stories.
  • ACT-ON  |  FRIDAY, APRIL 28, 2017
    [Blog] 5 Ways to Use Earned Media to Increase SEO
    Earned media includes content published by someone other than your brand, such as influencer blog posts, reviews, or other unpaid content from third-party resources. Owned media, such as blog posts and website content, are important, but if you want to harness amazing results, you need earned media that is created with search engines in mind. For example, you may publish a series of blog posts on the topic to your website ― and, at the same time, start connecting with influencers.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Blog] 9 Link Building Email Outreach Templates That Actually Work
    Thanks for joining me here on the HubSpot Marketing Blog today. Here's an example: Check out this publishing volume experiment analysis on the Moz Blog. In the example above, the HubSpot blog earned traffic from any of Moz's blog readers who followed the link to HubSpot's website. I'm reaching out because I'm an avid reader of your work on the SocialVille blog -- I loved your latest piece about social media news. DYK bots are more popular than blogs?
  • FATHOM  |  THURSDAY, APRIL 27, 2017
    [Blog] How to Use Stories to Bring Your B2B Content Strategy to Life
    In the car repair scenario, perhaps you could create a blog series that teaches readers how to tell what the funny sound their car is making might be. Blog Feed Content Marketing Digital MarketingDo you remember back in grade school when you used acronyms to remember things? Things difficult to remember, such as the order of operation or the branches of taxonomy, became short sentences that had characters and were easier to learn.
    [Blog] 7 Tips to Boost Your Email Nurturing Results Immediately
    The post 7 Tips to Boost Your Email Nurturing Results Immediately appeared first on B2B Lead Blog. People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. Think about it. You probably do this with your inbox too. This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI.
    [Blog] Finding True Differentiators for your Professional Services Firm [VIDEO]
    In this video blog post, Lee Frederiksen talks about how to find true differentiators for your professional services firm. Any Industry Content Marketing Video BlogsDifferentiating your firm can be quite a challenge. Video Transcription. Hi, I’m Lee Frederiksen, and today I want to talk to you about finding true differentiators for your professional services firm.
    [Blog] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    B2B Online Marketing Blog Demand Generation Search Engine Advertising Social Media StrategiesSearch engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers.
  • VIDYARD  |  THURSDAY, APRIL 27, 2017
    [Blog] Meet the Team, Vidyard Style: Shikha Bindra
    Blog VidyardianismMeet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! For this episode, we heard from Shikha Bindra, Account Executive here at Vidyard. Learn who the biggest influence is on her professional life and why a bowl of pho is like a warm hug on a cold day in this new video: What Didn’t Make the Cut.
    [Blog] Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership
    In this session, not only did Jeff share three key pillars (described below), but he also shared these pillars in the context of how he built his own brand and company, from an initial blog about Jennifer Aniston and John Mayer, to practically a media empire that tops traffic and influencer lists across the globe.
    [Blog] 5 Insider Tips to Get a Demo That’s Actually Useful
    5 Insider Tips to Get a Demo That’s Actually Useful was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Insider Tips to Get a Demo That’s Actually Useful appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Omair Malik Have you ever found yourself (and your team) wasting time, missing out on opportunities, or failing to meet your goals?
    [Blog] Research shows we may be at the end of the startup era
    About a year ago, I wrote a blog post that went against the grain. By Mark Schaefer. At a time when everybody was ga-ga over Snapchat I predicted that Facebook would eventually dismantle them. I wrote: Snapchat has no meaningful intellectual property. There is nothing really stopping Facebook (or the apps they own like Instagram, Messenger, or WhatsApp) from copying anything they do. Facebook already owns the hearts and minds of marketers.
  • HUBSPOT  |  THURSDAY, APRIL 27, 2017
    [Blog] 6 Cover Letter Examples That Got Something Right
    As Hertzberg says in the blog post elaborating on this excerpt -- it’s not appropriate for every job or company. I read the company’s blog and looked at the careers site, and neither one indicates that the culture encourages. Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers.
  • ACT-ON  |  THURSDAY, APRIL 27, 2017
    [Blog] Want Better Marketing Automation Results? Think Outside the Inbox
    You can borrow most of the ideas from this blog post for either lead generation or lead nurturing. Or it can be done with content recommendations at the close of blog posts, videos, or any other media on your site. When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation.
    [Blog] The 10 Best Customer Service and Customer Engagement Platforms
    Showcase reviews: AppStorm, Marketing Insider Group, StoreYa Blog. ” — StoreYa Blog. Showcase reviews: Marketing Insider Group, StoreYa Blog. A social community builder tool; create a community site for your brand with features including likes and share, member categories, blogging and commenting, social sign-in (members can sign in through Facebook, Twitter, LinkedIn, or Google), sharing to social media sites, content moderation, and privacy controls.
  • HUBSPOT  |  THURSDAY, APRIL 27, 2017
    [Blog] Why Agencies That Conduct Market Research Grow Faster
    Most important, you can boost your credibility with your target market and increase your visible expertise by pulling data and results from your research findings to write blog posts and articles that address urgent market challenges, to publish a research study, and as fodder for speeches, seminars, and webinars. You’re a busy marketer. Your days are full of client meetings, brand research, marketing strategy sessions. Who has time to do market research for their own marketing agency?
    [Blog] 3 Components of Measuring Reach in Account Based Everything
    Engagio’s CEO & Cofounder Jon Miller tells stories of the good ole Marketo days when all he had to do was write a good blog and he would show up on the first page of Google. David Ogilvy was far ahead of this time. He was known as the King of Madison Avenue. Though often viewed by his peers as eccentric (and even bizarre – he was known to wear capes to board meetings), he got many things right.
    [Blog] 5 Golden Rules for Your Next Content Marketing Hire
    When you’re a small content marketing operation, you may need someone who can run social, manage the newsletter, build landing pages, run AdWords, and still produce content for the blog. That means when you’re evaluating someone’s writing skills, don’t just consider their ability to crank out a blog post. The ability to spice up blog posts through visual assets is a huge help when you’re trying to win over reader attention.
    [Blog] 45 Engaging Examples of Interactive Storytelling in Content Marketing
    If you’re new to creating digital content, start small with a simple quiz or flashcards embedded in a blog post with Playbuzz. As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within.
  • ACT-ON  |  WEDNESDAY, APRIL 26, 2017
    [Blog] Marketing Automation for the New Buyer’s Journey
    And they’re taking control of their own buying experience: 78% start the buying process with a web search, and 50% research through peer reviews, blogs, and news sites before engaging directly with companies themselves. Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal.
    [Blog] Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing
    Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • KAPOST  |  TUESDAY, APRIL 25, 2017
    [Blog] The Business Value of Content Marketing [Webinar]
    The post The Business Value of Content Marketing [Webinar] appeared first on Kapost Content Marketing Blog. There aren’t many more ways for us to say it: getting your content operation organized is critical to the success of your B2B marketing organization. We can talk, talk, talk about content strategy and thought leadership all day, but when it comes down to it, you’d probably rather hear from someone other than a marketing software company, right? Your wish is my command!
  • TERMINUS  |  TUESDAY, APRIL 25, 2017
    [Blog] Account-Based Marketing Worksheet: How to Map Content to Your B2B Buyer’s Journey
    I love the way Ann Gynn , an editor at the Content Marketing Institute, put it in a recent blog post : “While content marketing follows a sequential or linear process (blog, offer, lead scoring on conversion, lead nurturing, hand-off to sales), ABM is lumpy. You target an account or a basket of accounts and pick and choose ways to engage them (a blog post, ungated content, personalized email, event, or dinner).”
  • VIDYARD  |  TUESDAY, APRIL 25, 2017
    [Blog] Justin Trudeau Talks Innovation in Canadian Technology at Vidyard
    Blog VidyardianismToday, Vidyard was honoured to welcome Canadian Prime Minister Justin Trudeau to our office for a tour of our space, a demo of our technology, and a fireside chat with our team. Led by our CEO Michael Litt, the discussion started off light, asking whether Trudeau prefers Tim Horton’s or Starbucks (turns out he doesn’t even drink coffee!),
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [Blog] 5 Signs the Gap Between Sales and Marketing is Closing
    At the top of the funnel, a business first wants to create awareness, that’s why attractive, viral content such as blog posts or images are shared. The celebrated co-founder of HP, David Packard, once said: “marketing is too important to be left to the marketing department.” Many marketers will jump immediately from their seats and label this as an utter blasphemy. Nonetheless, the truth is that Packard is right (up to a certain extent).
    [Blog] The #1 Mistake that Prospective Marketing Automation Buyers Make
    Revenue Generation Blog Marketing Marketing Automation SalesWe won’t beat around the bush. The number one mistake that prospective marketing automation buyers make is delaying a decision. This results in: Lost opportunity cost for your company. Jeopardizing your current and future employment opportunities because you are missing out on providing your organization a basic necessity. Giving your competition a bigger head start in marketing.
    [Blog] 15 Audiences You Should Be Targeting with B2B Facebook Ads
    B2B Online Marketing Blog Social Media StrategiesWhile search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. As a social network, Facebook Ads are typically seen utilized for B2C, but don’t let that deter you from running B2B campaigns as they too, can successfully get in on the action.
    [Blog] VerticalResponse named a Top 3 email marketing solution
    The post VerticalResponse named a Top 3 email marketing solution appeared first on Vertical Response Blog. We know it’s not polite to brag, but today we have good reason to pat ourselves on the back. We’re excited to announce VerticalResponse has been named one of the Top 3 most popular email marketing solutions. You like us, you really like us! And the feeling is mutual — everyone here at VR headquarters is honored to have so many great customers.
    [Blog] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing.
    [Blog] A Simple Rule for How Brands Should Work with Influencers: Attention Retention
    W hen a new trend starts careening towards ubiquity, the pundits beat their blogs for blood—declaring victors in a battle they imagine is real: “Email is dead. Media companies ranging from the Times and WaPo to niche magazines and blogs create content to generate reach. By Jay Acunzo, {grow} Community Member. TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Blog] The Character Count Guide for Blog Posts, Videos, Tweets & More
    When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. 1) Blog Posts. When it comes to the length of blog posts, there are a few different items to consider. SEO Social Media Content Marketing Blog Daily Canonical
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Blog] 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
    How to Fix It: There are many ways to spread brand awareness, but the three I'll touch on here are PR, co-marketing, and blogging. PR: Public relations is less about paying for a spot in a news blog, and more about focusing your voice and finding your place in the market. Blogging: Running a consistently high-quality blog will also help you build brand awareness. Many people find out about HubSpot because of our blog posts. Do you have a blog at all?).
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Blog] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    Like many companies new to blogging, we rushed into it full steam, cranking out tons of new posts. For example, sending an outreach email might get you 1 point, you can earn 2 points for broken link building and 5 points for writing a guest blog that links to the article. After being live for 10 months on our blog, it never cracked the top 10 for Google search results for any high value set of keywords. Guest Blogging. SEO Daily Blogging
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Blog] The Benefits of Retargeting for B2B
    In today’s blog we hope to share a bit about their experiences and help you discover the possibilities available through retargeting. An Interview with Act-On Software Marketers. Imagine being top of mind and front and center with your customers on a regular basis. Sounds good, right? Luckily, new and exciting ways to capture attention online in the world of marketing today are making this “virtually” possible.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Blog] 7 Steps to Documenting a Content Marketing Strategy That Works
    That content can take any number of forms, from guest-contributed articles on online publications to blog posts, white papers, email campaigns, sales enablement materials, and more. I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”. Don’t worry, that’s not what this is.
    [Blog] The 16 Best Sites for Free Stock Photos and Videos
    There are lots of great reasons to include images with your blog posts and other marketing content. Sample review: “Pixabay.com (offers) thousands of copyright-free images that can be used on your blog or even for commercial use.” Showcase reviews: BuzzBlogger, StoreYa Blog. ” — StoreYa Blog. Showcase reviews: StoreYa Blog. ” — StoreYa Blog. Showcase reviews: StoreYa Blog. Showcase reviews: StoreYa Blog. StoreYa Blog.
  • VIDYARD  |  MONDAY, APRIL 24, 2017
    [Blog] Hey Drift! You Forgot About Video!
    We also love their blog, and recently came across this post, 3 Things Every Sales Team Needs to Be Thinking About in 2017. Blog Field Sales Sales Sales LeadershipHere at Vidyard we’re big fans of Drift – we use it ourselves, and you have probably seen a hello message from one of our many Vidyard Concierges offering to give you a hand. Staying on top of new sales trends is something we’re all about!
    [Blog] 10 Steps To Energize Your Blog With Advocate-Generated Content
    Pearson, the world’s largest learning company, wanted to change the way students perceived their brand. The company offers technology, materials and services to help students reach their highest potential… but many college students just saw Pearson as a textbook vendor. “We We needed to build brand affinity,” says Lindsey Erlick, Senior Manager, Student Advocacy & Marketing.
  • PUREB2B  |  MONDAY, APRIL 24, 2017
    [Blog] How to Effectively Manage Your Contacts List
    Blog Database-Management Email-Marketing Lead Management Sales FunnelWe all know that email marketing isn’t dead. But before sending a single email, businesses need to understand the importance of segmenting email contact lists. Yes, segmentation can be tedious but consider this, DMA says that 77% of email marketing ROI came from segmented, targeted, and triggered campaigns.
  • HUBSPOT  |  MONDAY, APRIL 24, 2017
    [Blog] 8 How-To Videos We Love (and Why)
    Think about just in your own life for a moment, and reconsider my question at the beginning of this blog post. You may recognize the title of this how-to video -- it's the one I mentioned earlier in this very blog post. Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.”
  • ACT-ON  |  MONDAY, APRIL 24, 2017
    [Blog] Need an Edge? Do A Content Marketing Competitive Analysis
    Paste in the URL of your competitor’s website, or perhaps their blog. Like this: What you’re gonna steal here are ideas for your own blog posts and other content. So if they’ve written a very popular post about “un-welcoming” squirrels, for instance, that might be a topic you could try for your blog. “Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below.
  • HUBSPOT  |  MONDAY, APRIL 24, 2017
    [Blog] Is an MBA Worth the Money?
    Here on the HubSpot Marketing Blog, I haven’t exactly made it a secret that I went to business school. It was an experience that provided two years’ worth of fodder, lessons learned, and other actionables that I like to share here. But there’s one question I have yet to answer, at least in this venue, about the time spent earning my MBA: Was it worth it? It's a question I considered even before I began applying to different business schools, and one in which I'm certainly not alone.
    [Blog] Connect With the Experts at #ModernCX
    Lisa Black - Lisa is Senior Manager of Product Management and frequent contributor to the Social Spotlight blog. Set against the glittering backdrop of Las Vegas, the Modern Customer Experience (#ModernCX) brings CX leaders together for one expansive event. Thousands of like-minded professionals will convene April 25-27 to explore the latest technology innovations designed to differentiate brands on the CX battleground.
  • CONTENTLY  |  FRIDAY, APRIL 21, 2017
    [Blog] Should Pharmaceutical Companies Be Allowed to Do Content Marketing?
    At the time, the controversy made the rounds on some blogs and news sites, and sparked an investigation from Iowa senator Chuck Grassley , who looked into the financial relationship between WebMD and pharmaceutical companies. Some brands have blogs, but those tend to suffer from bland design and dry writing. In 2010, pharmaceutical company Eli Lilly sponsored a quiz about depression on WebMD.
  • FATHOM  |  FRIDAY, APRIL 21, 2017
    [Blog] Healthcare Marketing: 4 Simple Tips for Reaching Millennials
    Before you walk away from this blog thinking that millennials are a little too high maintenance and a little too connected to their devices, though, remember that these trends exist for nearly every other generation, too. Blog Feed Digital Marketing Healthcare Social Media WebinarsMissed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. The digital age has revolutionized healthcare.
  • KAPOST  |  FRIDAY, APRIL 21, 2017
    [Blog] The Value of ABM Goes Beyond Marketing
    The post The Value of ABM Goes Beyond Marketing appeared first on Kapost Content Marketing Blog. Pushing product: it’s what B2B companies have been doing for years. Even if we say we’re putting the customer front and center, usually we’re not really walking the talk. We have all these meetings and mandates about what the company wants to accomplish and rally our teams to create strategies and execute tactics to achieve them.
    [Blog] 3 Ways to Spring Clean Your B2B Content
    A white paper can become a blog series, an infographic, a SlideShare presentation and even an e-book. In Atlanta, we know it’s spring when we start to see the film of yellow pollen covering cars, decks and outdoor furniture. Washing it away after the worst is over is all part of the spring cleaning process. Taking time to spring clean your content can help wash away some of the film that may have accumulated on it over the last year(s), as well.
    [Blog] Everything You Need to Know About AdTech & MarTech in 4 Sessions
    Everything You Need to Know About AdTech & MarTech in 4 Sessions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Everything You Need to Know About AdTech & MarTech in 4 Sessions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Marissa Lyman Bolder , better , and BIGGER than ever before.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Blog] The Art of Creating Curated Content
    Seeking out established experts on the topic and creating a blog post that features quotes about the future of SEO from leading specialists, however, instantly establishes the authority and quality that you need. Perhaps it’s a series of blog posts or an upcoming eBook. Here’s another example that uses a similar strategy, published by SmarterBlogger, titled “63 Blogging Tools That Will Make You Insanely Productive.”
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [Blog] Using Buyer Intent to Drive Your Marketing Efforts
    Why are buyers reading your blog? At this point, blog posts, guides, how-to articles, and resource lists are ideal content formats you can create for your buyers. Blog Buyer intent Lead-Generation Marketing SalesIndividual users and businesses are becoming increasingly dependent on the internet as a research portal. This has led to changes in the way brands market their products and services.
    [Blog] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    ” Off the blog and onto the homepage. Fundera had a revelation last year when it moved high-performing utility content from its blog to a resources page. We moved the pages off the blog and allowed it to be a little bit more of an experience with calls to action and that sort of thing… it’s a better environment to make the sale,” Wood said. It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis.
  • FATHOM  |  THURSDAY, APRIL 20, 2017
    [Blog] How to Make the Most of Marketing Nation 2017
    Read about it in our blog [Interview] Accomplish Account Based Marketing Success at Marketing Nation. Blog Feed Digital Marketing Events Marketing Automation / Email MarketoMarketing Nation Summit is just a few days away. You’re probably starting to make your packing list, looking at the sessions and events you want to attend, and overall getting psyched for a fun, marketing-filled trip to San Francisco. We’re feeling the same way.
    [Blog] Building a B2B Mobile SEO Strategy? 5 Key Points To Consider
    Justina, your blog is about B2B mobile SEO. More organic blog views? You don’t want to invest is a new UX design when all you’re measuring is the number of organic sessions to your blog. B2B Online Marketing Blog Search Engine Optimization B2B Marketing Mobile SEOThe 2017 digital marketing buzzword of the year is mobile SEO. And everyone is wondering how to utilize it. How do we capture the mobile market? How do we use mobile as a competitive advantage?
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Blog] Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
    For the purposes of this blog post, it's valuable to quickly recap some of the major changes that have taken place since F8 2016 -- because a lot has changed. Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger.
    [Blog] Sales Management Thought Leadership:  efficient effectiveness
    Blog: www.YourSalesManagementGuru.com. Sales Management Thought Leadership: efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon my upcoming vacation next week it could lend more credibility. Last year I had to catch two planes and a ferry to end up on an island in the Caribbean, while that sounds somewhat easy, it took planning and preparation.
    [Blog] How to use customer data to develop marketing insights
    If your Twitter following is larger than your Facebook connections, then start with Twitter posts encouraging customers to view valuable information on your business’s blog. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses.
    [Blog] 4 Steps to Create Awesome Interactive Content
    Usually, marketers promote their assets across social media or in emails or blog posts that lead to a landing page. 4 Steps to Create Awesome Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Steps to Create Awesome Interactive Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Vanessa Porter People demand a lot from marketers these days.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Blog] 24 Growth Hacks to Try Today
    Whether it’s a how-to video on a specific growth topic or an expert’s blog, I treasure every piece of quality advice I can find. 1) Repurpose blog content. Blog posts can stand to benefit from more than just edits. That’s where your blogs come in. While blogs, when composed correctly, tend to perform better in organic search results, videos tend to show more promise on social media. Then, compile their responses into a blog post.
    [Blog] Four Predictions About the State of SEO in 2017
    Guest blogging is not dead. Contrary to what many are claiming, guest blogging will not die in 2017. Matt Cutts posted his thoughts about the decay of guest blogging , but it is still an effective promotional SEO tactic. In fact, marketing using this tactic strategically have seen benefits in terms of rankings and traffic from well-executed guest blogging strategies. Guest post by Nathan Elly. The new year is well underway.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Blog] What Marketing Communications Should You Personalize?
    Blog Content-Strategy Marketing Personalization Website OptimizationEvery customer is different. They have different needs, interests, and motivations. So doesn’t it make sense to treat them accordingly? We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. People don’t want to feel like just another number on a list, they want to feel like human beings, and it’s up to businesses to treat them that way.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Blog] What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
    Now that you’re an expert on LSI and why it’s important, let’s walk through the different ways you can find additional keywords you’ll want to include in future content and blog posts. I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”.
    [Blog] Stop Promoting Mediocrity: How You Think About Sending Emails May Be Wrong
    Scour the internet, from blogs to reports to studies, this is what you’ll find: the average number it takes to get a reply ranges from 7 (the industry’s consensus a few years ago) to 17 (yes, I found that in a real report). “How many touches does it take to get a reply from a prospect?”. Sales reps and marketers constantly ask this question.
    [Blog] Insights on Outbound Conference in Atlanta
    She gave the example of one blog post that had tens of thousands of readers but produced no business, another post had 17 readers and resulted in revenue for her business.). On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. Remarkably, despite the road destruction in downtown Atlanta, everyone got there on time – about 400 attendees. The event was held at the Hotel Intercontinental in Buckhead and Cirrus Insight did a great job as a sponsor.
    [Blog] How to Develop Thought Leadership Insights 5: Interact With Other Experts [VIDEO]
    Any Industry Video BlogsIn the last video, in our five-part series about how to develop thought leadership insights, Lee Frederiksen discusses the benefits of having good relationships with other experts. Video Transcription. Hi, I’m Lee Frederiksen and today I want to talk to you about how to develop thought leadership insights. This is our fifth session in a five-part series on what you can do to really develop those insights that help make you recognized as a thought leader.
    [Blog] How to Create a Brilliant Newsletter People Want to Read
    The blog you’re reading right now — Content Marketing Institute — is ticking toward nearly 200,000 subscribers, a huge number that helps it to continue engaging readers on a regular basis. I’m not sure if you’ve noticed, but newsletters are hot right now. They receive far less attention than the latest whizzy technology, like live video, personalization, and interactive content.
  • KAPOST  |  WEDNESDAY, APRIL 19, 2017
    [Blog] 3 Ways to Make the Most of Your Marketo Summit Experience
    Get energized about the sessions you attend by taking furious notes and jotting down major takeaways, blog ideas, strategy proposals, and taking photos of the presentation. Again, in line with strategy #1, I love to take an hour or so after each session to write out a quick blog post or at least an outline. Plus, live blogging and socializing the event is a really fun way to drive traffic that may have otherwise been unfamiliar with your content.
    [Blog] Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?
    For example, if someone visits your blog but doesn’t convert, you can serve them ads for a high-level e-book. What is Retargeting? My mom’s birthday is coming up, so I spent some time last weekend browsing the web for gift ideas. In the process, I came across a book that looked promising, but I didn’t end up buying it. And now, that dang book won’t leave me alone. I’m seeing ads for it everywhere, from Facebook to news sites. This is an example of retargeting.
    [Blog] Why Video is the Key to Happier Customers
    Blog Customer SuccessWhich of your customers are the happiest? The answer is simple: it’s the successful ones. No matter their size, they’re all on a journey to sell more, save more, optimize more, or just plain improve their image, and the more you can help them along that path, the more you both benefit.
    [Blog] The complete guide to optimizing content for SEO (with checklist)
    Content needs SEO to stand out in the din of mediocre blog posts clogging up the internet these days, and Google has said that one of the top three ranking factors for organic search is “content.” Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere.
    [Blog] 8 Questions to Help You Decide if Your Content is Good Enough
    The reason that titles with numbers in them (this blog post, as one example) is that readers respond to specific, concrete benefits. The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Here are 8 simple questions to help you decide whether that content is good enough. Does it teach the reader something he/she may not already know?
    [Blog] How to Define the Scope and Vision of Your Engagement Platform Implementation
    How to Define the Scope and Vision of Your Engagement Platform Implementation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Define the Scope and Vision of Your Engagement Platform Implementation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Susan Sauter As Antoine de Saint-Exupéry, the author of the children’s classic The Little Prince, said, “A goal without a plan is just a wish.”
    [Blog] What’s New in B2B Marketing Planning: Interview With a Fractional CMO
    This is the first of our blog series entitled “What’s New in B2B Marketing Planning: Interviews with Thought Leaders." In this kickoff, we talk to Debra Andrews, the President and Owner of Marketri, for some insight into her experience as a Fractional CMO. B2B Marketing Plans B2B Marketing Strategies Marketing Departments Strategic Marketing Consulting Fractional CMO B2B Marketing Planning
    [Blog] 5 Trends That Will Shape Content Marketing in 2017
    Content Marketing #FutureOfMarketing Blog content creation content marketing strategy content strategyContent marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms. No longer is content marketing something a handful of companies do. Instead, it’s become a massive monster that is expected to be worth more than 32 billion dollars by 2018. Of course, that […].
  • ACT-ON  |  WEDNESDAY, APRIL 19, 2017
    [Blog] 5 Simple Ways to Write Better Emails
    Three of them go to the same page ‒ the new blog post he’s announcing. How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week. So … how much of that time do you think is wasted? It might be a tough thing to consider, but, by some estimates, six percent of our total working time is wasted , simply because we have to wade through murky writing. Now, not all of that reading time may be in your inbox.
    [Blog] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    Researched their online material (blogs, videos, interviews) and created a Google Doc of canned questions. Researched their online material (blogs, videos, interviews) and created a Google Doc of canned questions. Provided feedback on their outline based on what our sales audience is interested in (based on previous campaigns and blog performance). We leaned into speakers a lot and asked them to promote the event to their email list and on their blogs and social profiles.
    [Blog] Video Measurement Is Broken. Here’s How to Fix It
    With a blog post, you know what to look for: readers. In Arthur Conan Doyle’s novel The Sign of Four , Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.” ” Luckily for Holmes, he never worked in marketing. The famous detective may have had brilliant deductive powers, but even he would’ve struggled to make sense of today’s digital video landscape.
  • TERMINUS  |  TUESDAY, APRIL 18, 2017
    [Blog] A Year of ABM – The First Anniversary of “Account-Based Marketing for Dummies”
    It’s hard to find an early adopter of ABM who hasn’t been influenced somehow by a #FlipMyFunnel event, video, blog post, etc.” April 18, 2017 marks the first anniversary of Account-Based Marketing for Dummies. One year ago today, Terminus Co-Founder and CMO, Sangram Vajre , published the first-ever book about account-based marketing (ABM).
    [Blog] How Reporting Can Improve B2B Blog Performance
    Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. Percentage of blog traffic from organic search. Percentage of overall site traffic driven by the blog.
    [Blog] 4 ways to leverage email marketing with PPC
    The post 4 ways to leverage email marketing with PPC appeared first on Vertical Response Blog. When it comes to the fast-moving world of internet marketing, everyone is looking for that competitive edge. If SEO and email marketing are already a developed part of your marketing campaign, PPC (pay-per-click) can be another useful tool to help grow both your conversions and your leads. Use PPC to test email marketing elements.
    [Blog] Marketing Automation Like my Pool Guy
    Revenue Generation Blog buyer's journey Marketing Automation nurtureBackground on Pool Shopping. Professionally, I work for Lead Liaison as a technical solutions specialist. Personally, I’m a father of two beautiful girls, 10 and 7, with an amazing wife that puts up with my shenanigans – for 12 years running now! Occasionally my professional career and personal life overlap.
    [Blog] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    technologies , including content syndication, online collaboration, blogging, and consumer generated media. Every once in a while magic happens. Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Yesterday was such a day. And yesterday was especially fun because it felt like the show was a bespoke suit of clothing.
    [Blog] 5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance
    This piece of content would require more resources than a single blog post, but it’s a high-impact piece of content that seizes a great digital opportunity. From its website to the stories it features on social media, its blog, and other outlets, Cabot Creamery is telling stories about the people behind the brand.
    [Blog] 10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit
    10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco.
  • VIDYARD  |  TUESDAY, APRIL 18, 2017
    [Blog] 10 Creative Ways to Improve Prospecting and Sales Emails with Video
    Blog Field Sales Inside Sales Sales LeadershipOptimizing prospecting and sales emails is something you could probably dedicate the rest of your life to. You might even argue that that’s a good part of what you’ve been doing to this point. Because, if your sales team can’t stand out in the inbox, grab attention, and ignite a response from their prospects or accounts, how are they going to close a deal? They’re probably not. Or, they’ll at least struggle a lot.
    [Blog] Creating content? When is it time to pivot (or quit?)
    My promise to you on this blog is that it will always be relevant, interesting, timely, and entertaining. I’ve blogged at least twice a week, every week, since 2009. By Mark Schaefer. I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said.
  • SNAPAPP  |  TUESDAY, APRIL 18, 2017
    [Blog] A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)
    Content marketers are adept at publishing blog posts and other forms of one-way media. Some experts suggest keeping the ebook copy shorter than a typical blog post - around 800 words or less. Top funnel: Direct readers to a related blog post that explores the topic from a different angle. . Ebooks have come a long way since the Kindle was first introduced ten years ago.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Blog] How to Use Canva: An 8-Step Guide to Creating Visual Content
    Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But in the previous article, Kawasaki -- chief evangelist for Canva , a remarkably simple online platform for graphic design -- stressed the importance of including shareable images in blog posts, and regularly creating custom, relevant visual content for Pinterest, Twitter, Facebook, and Instagram posts.
    [Blog] The 15 Best Screencasting and Online Presentation Tools
    Record quick videos with Recordit and then turn them into animated gifs that you can put in your blog post. Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Combined with presentation tools, they’re also ideal for enhancing online meetings, as well as broadcasting and recording presentations.
    [Blog] You Need to Work on Your Writing
    The results can be found in the “demand gen” emails they send us, the white papers and ebooks we download, the blog posts that catch our eyes on Twitter, and the web copy we wade through in order to uncover what their products and services do. My friend Ken Gordon is a writer. Having read that John Maeda considered writing, not coding, the true “unicorn skill” that designers needed to cultivate, Ken wrote a response.
  • KAPOST  |  MONDAY, APRIL 17, 2017
    [Blog] Why B2B Marketing Still Needs Social Media
    The post Why B2B Marketing Still Needs Social Media appeared first on Kapost Content Marketing Blog. When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place.
  • OPENTOPIC  |  MONDAY, APRIL 17, 2017
    [Blog] Digital marketing strategy – Smart Insights Digital Marketing Advice
    They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics. Improve your Digital marketing strategy with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques.
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