• CIRCLE STUDIO  |  TUESDAY, JANUARY 23, 2018
    [Blog] 7 Steps to Make the Most of Your Employer Profile on Glassdoor
    Link social media platforms to your Glassdoor profile, and strengthen your employer brand by having employees post video testimonials and blog posts on your website and social media. cSs Blog Employer Branding & RecruitmentIs hiring qualified candidates top of mind for your company? Are your current hiring efforts producing lackluster results? Having a top-notch Glassdoor profile can certainly help boost your employer brand.
  • BOP DESIGN  |  TUESDAY, JANUARY 23, 2018
    [Blog] Why Consider Hiring an Outside Marketing Agency?
    The minimum folks needed to run a successful B2B marketing strategy complete with blogging, downloadable guides, pay-per-click advertising, email marketing, website updates, and print advertising campaigns requires the following positions: Graphic Designer – to make sure all marketing materials are consistent with the brand and source photos, videos, animations and manipulate them for each individual piece.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 23, 2018
    [Blog] 5 Reasons Why Your Buyer Persona’s Aren’t Good Enough
    The post 5 Reasons Why Your Buyer Persona’s Aren’t Good Enough appeared first on the B2B Lead Blog. How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? You swear you did everything right, but when it comes time for the results to pour in, they never show. It’s a marketer’s worst nightmare. The likely culprit? Bad buyer personas.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 23, 2018
    [Blog] How to Create the Best Content For Your Marketing Automation System
    For instance, an epic blog post that takes 20 hours to create will get more business results than a blog post that takes just one hour to dash off. You’ve got a nice website with a nice blog and an email newsletter you send out every week. You decide to publish a detailed, world-class blog post about oranges. Let’s say you’ve invested $2,000 in this blog post about oranges. B2B Online Marketing Blog Content Marketing
  • LEADSPACE  |  TUESDAY, JANUARY 23, 2018
    [Blog] 5 Steps to Creating Powerful Case Studies
    Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers. Case studies are among the most high-impact pieces of content a B2B marketer can produce.
  • BLUETEXT  |  TUESDAY, JANUARY 23, 2018
    [Blog] Website Design: Mobile Trends for 2018
    The Bluetext Blog has been focusing on website design for the best user experience. In this post, we are examining five trends that companies need to understand as they examine the performance of their website design and whether it is delivering a successful user experience that is delivering results for the brand. Cards are Taking Over.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 23, 2018
    [Blog] 12 Financial Services Marketing Examples to Inspire Great (and Yes, Compliant) Brand Storytelling
    “Society of Grownups is a content brand backed by MassMutual that delivers financial empowerment through our courses, interactive tools like financial calculators, and incredibly strong blog content that we showcase on our website,” says Xiomara Lorenzo, director of Societ y o f Grownups. If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 23, 2018
    [Blog] 4 Reasons Chatbots Will Improve UX in 2018 & Beyond
    In this blog, I’ll cover the benefits of implementing chatbots into your customer experience. The post 4 Reasons Chatbots Will Improve UX in 2018 & Beyond appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Creating a superior customer experience is critical for companies today. Customers are savvier than ever and enjoy the ability to choose based on the more attractive offer.
  • TELEVERDE  |  TUESDAY, JANUARY 23, 2018
    [Blog] How to Drive Revenue & Prove It – Marketing Attribution Tips
    Best Practices Blog content marketing Marketing Attribution Revenue ROIKnow the right marketing attribution metrics to demonstrate success. In the last installment of our series of posts on modern marketing success, we discussed ways to collect and maintain quality data. And if you’ve followed the steps in our last three posts, you have the foundation for a successful demand generation program in place.
  • OKTOPOST  |  TUESDAY, JANUARY 23, 2018
    [Blog] 3 Reasons Why Social Media Is the Answer to Your GDPR Crisis
    If you’re an avid reader of our blog, you probably saw last week’s introductory article on GDPR. Like many companies in the MarTech space, we’ve decided to address the topic head-on, underpinning core concepts and stressing the implications. While we can’t offer any legal advice, our goal is to approach the subject of GDPR with […]. B2B Marketing GDPR Lead Generation
  • SCHUBERT B2B  |  MONDAY, JANUARY 22, 2018
    [Blog] Solving the Puzzle of B2B Integrated Digital Marketing
    By sharing quality content on social media websites and industry blogs, you drive traffic to your website and improve conversions. I have a confession to make. I love jigsaw puzzles. And I love seeing all the jagged pieces fit together to create a kitten playing with yarn, a barnyard full of animals or a castle on a hill. I think that’s why I enjoy integrated digital marketing so much. It’s another puzzle to piece together.
  • LISTENLOOP  |  MONDAY, JANUARY 22, 2018
    [Blog] Designing and Managing ABM Campaigns with Mat Rider
    The post Designing and Managing ABM Campaigns with Mat Rider appeared first on ListenLoop's Marketing Blog. In this webinar, you’ll see a discussion about designing and managing ABM campaigns by Mat Rider from MongoDB. Below is a transcript of the video with a touch of editing for readability. ? ? ? ? ?. Hey everybody! This is Rod Fuentes from ListenLoop , and today we are here with Mat Rider, Global Director of Digital Marketing at MongoDB.
  • VIEWPOINT  |  MONDAY, JANUARY 22, 2018
    [Blog] The Perfect Lead
    This blog , by Frederik Jonsson, is interesting as well as entertaining. Merriam-Webster defines the holy grail as: “an object or goal that is sought after for its great significance.” Can companies reach the holy grail of marketing—the perfect lead? Well, what is a perfect lead? Those of us at PointClear do not believe in the alphabet soup of acronyms such as BANT, ANUM and the granddaddy of all acronyms, MAN. What is wrong with these formulaic approaches to lead qualification?
  • SCRIBBLELIVE  |  MONDAY, JANUARY 22, 2018
    [Blog] And Now For Something Completely Different…
    It also means that a single event can evolve from a live blog, to an interactive Q&A, to a storytelling experience without having to create a new stream. The real reason we’d like all of our customers to use the new UI is twofold: Relating back to the opening line of this blog post, as a technology company we need to change in order to stay relevant. Lucan is a Senior Product Manager at ScribbleLive, the Engage live-blogging platform. Sunsetting the Standard Publisher.
  • HINGE MARKETING  |  MONDAY, JANUARY 22, 2018
    [Blog] How to Improve Your Elevator Pitch [VIDEO]
    Any Industry Branding Your Firm Video BlogsLee Frederiksen describes the three important elements you need to have in your elevator pitch to be sure you’re describing clearly and succinctly what your firm does. Transcription: Hi. Today, I want to talk to you about improving your elevator pitch. Now, what is an elevator pitch? It’s not just if you’re looking to raise funding. It’s a simple, compact way of describing clearly and succinctly what your firm does.
  • BLUETEXT  |  MONDAY, JANUARY 22, 2018
    [Blog] Part 2: Working with Processors – A Developer’s Walkthrough of the Drupal 8 Migrate Module
    In an earlier blog post in this series, we dove into an introduction of the Migrate module in Drupal 8 and reviewed a basic setup of the migration mappings needed to get started. default_value : In this example, we are setting the user ID of a blog_post to user 1. Stay tuned for our next blog post in our migration series on custom processors.
  • HEINZ MARKETING  |  MONDAY, JANUARY 22, 2018
    [Blog] Sales Pipeline Radio, Episode 99: Q&A with Alex Terry
    We’ll have a summary of this episode up on our blog at heinzmarketing.com in a couple days. By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
  • KAPOST  |  MONDAY, JANUARY 22, 2018
    [Blog] How the Right Tech Will Help You Attract and Retain Young Talent
    The post How the Right Tech Will Help You Attract and Retain Young Talent appeared first on Kapost Content Marketing Blog. I have a confession to make: I’m a Millennial; one of those fragile-yet-entitled sorts you’ve been warned about. We’re steadily streaming into the workplace with all sorts of unreasonable demands. Research and Insights
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 22, 2018
    [Blog] How to Fix Social Media Mistakes That Can Harm Your Startup
    In this blog, I’ll cover some of the most common social media mistakes that can harm your startup and how to avoid them. Create a community where you will nurture your relationship with followers by publishing blog posts, images, videos, and jokes that will capture their interest. The post How to Fix Social Media Mistakes That Can Harm Your Startup appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 22, 2018
    [Blog] The No-Fail Formula for Creating Killer Webinar Content
    Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site. But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them).
  • CONTENTLY  |  FRIDAY, JANUARY 19, 2018
    [Blog] What Separates Good Writing From Bad Writing?
    The other day, I was struck by a quote I read in a blog post about vulnerability from author and Wharton professor Adam Grant: “Good communicators make themselves look smart. One of my favorite examples of how to do this comes from my buddy Tim Urban, who writes the popular blog WaitButWhy. Great communicators make their audiences feel smart.” ” Grant’s words reminded me of the time I discovered, to my horror, that I write at an 8th grade reading level.
  • KAPOST  |  FRIDAY, JANUARY 19, 2018
    [Blog] How to Prove the ROI of Your Tech Stack
    The post How to Prove the ROI of Your Tech Stack appeared first on Kapost Content Marketing Blog. As content operations continues to gain more traction among companies of all shapes and sizes, marketers still strive to understand better how changing teams, tools, and technologies impact their goals. Marketing Analytics The Future of Content
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 19, 2018
    [Blog] 6 KPIs For Content Marketing
    Because you have to create a distinct program for every piece of content to get this performance data, most marketing organizations only create programs for premium or gated assets and not for ungated assets such as blog posts. If you are struggling to measure blog performance or connect any top of funnel content to bottom of funnel metrics, this type of report may be able to help. Marketing is all arts and crafts. Marketing is a cost center for my organization.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, JANUARY 19, 2018
    [Blog] Perfecting the Art of the One-on-One Interview
    Among the uses: Editorial – Be it for your blog, podcast, vlog, book , or some other format, interviews are an excellent way to source original insights. From a young age, I was told I had an odd voice. It was a little too low for a girl and I tended to whisper a lot. I blame the whispering on the house I grew up in, which was big and echoey. If you didn’t want mom to hear you talking about inane things on the phone, whispering was a necessity.
  • ONLY B2B  |  THURSDAY, JANUARY 18, 2018
    [Blog] Only B2B - Untitled Article
    blogs Content Syndication Demand Generation duplicate content Lead Generation Marketing plagiarism5 Content Syndication Myths | Hard To Believe, But True! Duplicate content? NO WAY! That’s the reaction we get from a lot of content creators and marketers. That sounds perfectly right! You shouldn’t have duplicate content because it is plagiarism (and illegal!) and you should consider content syndication (which is legally sharing content on third-party sites) because it is not.
  • LAUNCH MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Blog] Five Steps to Optimize Your B2B Lead Conversion Efforts
    blog b2b lead conversion lead generationAre you hitting your lead generation targets but your conversion into sales opportunities is not meeting your expectations? Not only does a weak lead conversion rate increase the sales team’s lack of interest and faith in marketing qualified leads, but more importantly it is hurting the company’s bottom line. After spending money and efforts into generating leads, how can you ensure they are moving down the funnel and generating more revenue?
  • BOUND  |  THURSDAY, JANUARY 18, 2018
    [Blog] The Fundamentals of Website Personalization Strategy [Part 4 of 6]
    In this multi-part blog series, we’ll break down each of these five critical elements to building a website personalization strategy. Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates! In the last post , we highlighted how to develop web personalization plays to solve key business problems. Next, we’ll evaluate targeting options to make personalization perform.
  • ASPIDISTRA  |  THURSDAY, JANUARY 18, 2018
    [Blog] B2B eCommerce Masterplan book
    B2B eCommerce Masterplan book. It may surprise you to know that until recently there were no books available on B2B eCommerce! So, last year we sponsored a book from the well-known eCommerce author, blogger and consultant, Chloë Thomas. B2B eCommerce Masterplan was published in October 2017 and is now available from Amazon and selected book stores.
  • MEASURE UP MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Blog] How to Save a Year of Research for Your Account-Based Marketing
    Blog Blogs Marketing Strategy MeasureUp MarketingWe’ve enjoyed the privilege of being engaged with a number of our customers for nearly two decades and last year were fortunate to add new projects and new customers. Our 2017 target for the number of new customers was significant, so, with all the rage about Account Based Marketing (ABM), we decided to experiment with the concept.
  • VIDYARD  |  THURSDAY, JANUARY 18, 2018
    [Blog] Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors
    You can add on-demand webinars to your website, repurpose them as blog posts, add them to nurture campaigns, sales enablement emails, and more. embed those videos into a more in-depth blog post. Blog Content Marketing Demand Generation MarketingVideo remains as important as ever—which is reflected by the increased usage, with 69% of all web traffic this year predicted to be video, which is a clear indicator of the power of this form of content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 18, 2018
    [Blog] 12 Statistics to Guide Your B2B Marketing Investment in 2018
    B2B Online Marketing Blog Marketing MeasurementThe new year is a fresh start: new budget, new ideas, new ambitions, and new resolutions. As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors.
  • HG DATA  |  THURSDAY, JANUARY 18, 2018
    [Blog] Take Your ABM Program to the Next Level with These Key Tactics
    Next week, in our final blog post in this ABM resolution series, we’ll take a look at how you can measure and refine your ABM program throughout 2018. In our last two posts on account based marketing (ABM) resolutions, we explored the data that goes into building a successful ABM program and how important it is that the data is complete and accurate.
  • KAPOST  |  THURSDAY, JANUARY 18, 2018
    [Blog] You Have the Trends. Now What?
    appeared first on Kapost Content Marketing Blog. Our latest marketing trends webinar was a huge hit. If anyone was wondering if marketers still love trends, we can safely say they definitely do. Missed it? Catch up here. The post You Have the Trends. Now What? Marketing Strategy The Future of Content
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Blog] 4 Ways a Knowledge Management System Helps Align Your Strategy
    In this blog, I’ll show you four ways that a knowledge management system can help your company achieve its goals. The post 4 Ways a Knowledge Management System Helps Align Your Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What is essential for running a business effectively? Is it the happiness of employees, its processes, proper investment, marketing, sales, or the profit generated?
  • ONLY B2B  |  THURSDAY, JANUARY 18, 2018
    [Blog] Only B2B - Untitled Article
    blogs Content Syndication Demand Generation demand generation strategies Lead Generation lead generation vs. demand generationLead Generation vs. Demand Generation: Top 6 Strategies Which Work! We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies.
  • ONALYTICA B2B  |  THURSDAY, JANUARY 18, 2018
    [Blog] Interview with Moni Oloyede
    I’ve spoken at Eloqua and Marketo conferences, I’ve beta tested Martech tools for many companies and I’ve written blogs for other publications. Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Location: Bethesda, MD, USA. Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 18, 2018
    [Blog] How to Stop Acting Like a Marketer and Start Acting Like a Publisher
    iQ’s head of publishing Luke Kintigh and iQ’s managing editor Deb Landau shared the lessons learned in their Content Marketing World talk How Intel Evolved From Blogging to Running a Full-Fledged Media Property. . Intel launched iQ as an “employee-driven curation engine,” a blog that mostly sent readers from the Intel site to other people’s content sites. Check out what technology is making possible!”. If Intel’s digital magazine iQ could speak, that’s what it would say.
  • ATAK INTERACTIVE  |  WEDNESDAY, JANUARY 17, 2018
    [Blog] 8 Facebook Targeting Strategies You Should Try Today
    For example, if you’re retargeting to users who have landed on your blog, you’ll likely want to serve them content focused ads, while as if it’s users that have landed on a product page, you’d prefer to serve them a product ad. . If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. The clunky UI, confusing options, and vague reporting tend to elicit frustration from even the most experienced digital marketer. It doesn’t have to be this way.
  • VIDYARD  |  WEDNESDAY, JANUARY 17, 2018
    [Blog] Are Things Changing in the World of Demand Generation?
    Blog Demand Generation Marketing Modern Marketing Point of ViewWelcome to Modern Marketing Point of View, a new series that connects you with industry leading experts to hear their views on the changing marketing landscape. This episode features the wonderful David Lewis, CEO at DemandGen. We were lucky enough to grab some time to chat with him recently and get his thoughts on the changing marketing landscape.
  • KAPOST  |  WEDNESDAY, JANUARY 17, 2018
    [Blog] 11 Things CMOs Wish All Marketers Knew
    The post 11 Things CMOs Wish All Marketers Knew appeared first on Kapost Content Marketing Blog. As B2B marketers sprint into a new year, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a. Marketing Strategy
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Blog] 5 Things We’ve Done to Increase Our Organic CTR by 300%
    In this blog, I’ll tell you about the five things we’ve done to increase our organic CTR and how you can apply those to your business moving forward. After we adopted this trick, our team made sure to add a bit of personal flavor to all blog articles where it was applicable. The post 5 Things We’ve Done to Increase Our Organic CTR by 300% appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Blog] Only B2B - Untitled Article
    For example, you can use blogs as a part of lead generation as well as demand generation. Blog posts are a good example of this. . blogs Content marketing Demand Generation Lead Generation lead generation vs. demand generation MarketingLead Generation vs. Demand generation: What Marketers Tend to Confuse. Lead Generation vs. Demand generation: Stop Being Confused. For most people “ content marketing ” is ALL about “ marketing content ”. That is partially right.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Blog] Only B2B - Untitled Article
    Recently in one of our blog about Lead generation vs. demand generation , we cleared the air about lead generation and demand generation. blogs Account Based Marketing Benefits B2B Content Syndication Demand Generation Demand Generation Etiquettes Lead Generation5 Basic Demand Generation Etiquettes Every Marketer Should Follow.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Blog] Only B2B - Untitled Article
    Also Read – 14 Tips to Grow Your Blog Traffic via Content Syndication. blogs B2B Content Syndication content syndication FAQs Demand Generation Lead Generation Marketing10 Content Syndication Unanswered Questions. Even though Content Syndication is something that no marketer can overlook, there are various unanswered questions that might hover your head time to time.
  • HUBSPOT  |  WEDNESDAY, JANUARY 17, 2018
    [Blog] 5 Creative Strategies to Stay Inspired to Write All Year [Infographic]
    Have a look, and discover how you can find the inspiration to write and blog -- with consistency -- all year. If there's one thing we know about inspiration, it's that it's not very good at giving advance notice of anything. It crops up at the most inopportune time -- like when you're without a pen or a device to otherwise record a brilliant idea. And other times, when you need it the most -- it's nowhere to be found.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Blog] 5 Things Highly Committed Content Marketers Do Better [New UK Research]
    Do you publish a new blog post every Wednesday? Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. This striking insight came from analyzing the U.K.
  • BOP DESIGN  |  TUESDAY, JANUARY 16, 2018
    [Blog] Tips to Make Your B2B Website Design Lead Centric
    In this blog, we take a look at various ways to ensure your website is ready to convert visitors into new leads. An effective website should include a blog or resource center for evergreen content to garner trust and confidence in your company – plus, Google rewards sites that provide fresh content regularly. Blogging about recent and important industry information brings in more new visitors to the website and nurtures potential leads by providing useful insights. Leads.
  • VIDYARD  |  TUESDAY, JANUARY 16, 2018
    [Blog] Tips and Hacks for Selling with Video: Reel Stories from Real Sellers
    I wrote a blog for HubSpot about this, about video being built on a biological mechanism that’s not going to go away anytime soon. Want to learn what the best in the biz are doing to sell using video? Curious what results actual sales teams have seen after using video during the sales cycle? Well, then you’ll want to watch our latest video featuring 4 industry sales leaders who share with you some of the best stories and tactics to maximize your selling capabilities with video.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 16, 2018
    [Blog] 10 Infographics to Inform Your 2018 B2B Content Marketing Strategy
    B2B Online Marketing Blog Content Marketing b2b content marketing content infographics content marketing strategy infographicsIt can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for.
  • HG DATA  |  TUESDAY, JANUARY 16, 2018
    [Blog] Don’t Let Your Data Break Your ABM Program – Make Sure it’s Complete and Accurate
    Stay tuned for our next blog post on leveraging your quality data to create buyer personas, propensity to buy models and micro messaging to boost your ABM results. We’ve been talking about account based marketing (ABM) resolutions for 2018 and so far we’ve covered resolutions on starting an ABM program and selecting the right data sets needed to build a successful ABM program. Today’s resolution is focused on acquiring complete and accurate data.
  • MODERN MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Blog] How CMOs Are Helping Healthy Food Brands Secure Market Share
    Popular content formats include information packed long-form blog posts, educational videos and infographics that consumers love to engage with and share on social media. Consumer demand for healthy food is at an all-time high, leading Chief Marketing Officers (CMOs) to think outside of traditional marketing channels to put healthy brands directly in front of their target markets.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Blog] What Cards Against Humanity Can Teach Marketers About Content Personalization
    In this blog, I’ll show you what you can learn from Cards Against Humanity as a marketer and how to apply those learnings to your content personalization strategy. The post What Cards Against Humanity Can Teach Marketers About Content Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Inspiration can strike at any moment.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 16, 2018
    [Blog] Stop Blaming Content Marketing For Business Failures: Naysayers Who Missed the Point
    Not long ago, the corporate blog or publication was everyone’s idea of content marketing. As soon as content marketing took off as an industry term, so appeared the naysayers. Headlines like “ Content Marketing Is Dead ,” “ The Content Lie ,” and “ Content Marketing Doesn’t Work ” peppered favorite thought-provoking advertising industry publications, each one juicier than the last.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Blog] 13 Smart Brands Using Technology to Power Their Content
    Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays.
  • PUREB2B  |  MONDAY, JANUARY 15, 2018
    [Blog] Which Content Syndication Networks Are Right for You?
    The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. It’s always a good idea to get your blog posts in front of a different audience, who would otherwise not even know it exists. However, that doesn’t mean that you should go on a syndication spree and let random sites do the work of promoting all your blog posts (or any other content type for that matter) for you.
  • TECHNOLOGY SERVICES GROUP  |  MONDAY, JANUARY 15, 2018
    [Blog] Documentum – How to make it better – 2018 Blog Series
    Based on feedback from multiple clients, TSG will be conducting a 2018 blog series on how to make Documentum better based on our 20+ years of client experience. Over the course of the next several weeks, we will be sharing best practices with both new posts as well as some of refreshed versions of our […]. Amazon Case Study Consumer Interface Portal Documentum Open Text
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Blog] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    – Not just blogs and whitepapers — web design, PR, sales enablement, creative working together to grow revenue and marketing ROI. Whether she’s writing a blog, delivering a speech, interviewing clients or managing agency relationships, aligning with her audience is always at the forefront of her mind. By Matt Heinz, President of Heinz Marketing.
  • KAPOST  |  MONDAY, JANUARY 15, 2018
    [Blog] AI, Predictive Content, and the Customer Experience
    The post AI, Predictive Content, and the Customer Experience appeared first on Kapost Content Marketing Blog. How often do you get coupons via email (and snail mail) based on your previous purchases? How many times do you find ads popping up on your screen based on. Customer Experience
  • LEADSPACE  |  MONDAY, JANUARY 15, 2018
    [Blog] 5 Top Tips for Getting Guest-Published
    For example, creating a high-quality, engaging guest post for a widely-read industry publication or blog is one great way for content marketers to get their content seen by their target audiences. By far the most important tip — and the one that’s most often overlooked — is to consider who is reading the publication or blog you wish to be published on. Before you send it over, check out our blogging rules.” Content marketing just keeps getting harder.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 15, 2018
    [Blog] 5 Time Management Tips From an Expert*
    In this blog, I’ll give you my 5 time-management tips that have helped me with productivity on even my busiest days. I use the time to think about the next blog I need to write or to brainstorm potential topics for a future blog. The post 5 Time Management Tips From an Expert* appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. *Full Disclosure: no one has really ever called me an expert.
  • MARKETING INSIDER GROUP  |  MONDAY, JANUARY 15, 2018
    [Blog] How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape
    From video marketing and gamification to in-person events and blog content, not only are there more ways to reach customers, there are more channels that consumers are accustomed to and therefore are willing to engage with. Marketing managers have two ways to perceive the ever-increasing number of marketing channels available today. Chaos or opportunity.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 15, 2018
    [Blog] 27 Reasons Why Your Content Sucks
    Blog posts that just sum up what you can find through Google searches. Regurgitation of basic information that’s reformatted on a company blog with a lot of injected ads, unnecessary links, and keyword stuffing in hopes of achieving a high SERP rank. If all your blog post does is tell me the same information I can find through a simple Google search, then it’s (weak). Yes, sometimes having a listicle on your blog isn’t a bad thing.
  • OUTREACH  |  SUNDAY, JANUARY 14, 2018
    [Blog] Leaning Sideways: A Director-turned-AE Reflects on Her Decision to Prioritize Family, Flexibility and Fresh Alpine Air
    This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber. Ten years ago, if I had seen a snapshot of my life today, I wouldn’t have believed it true. As someone raised by a single mother Police Captain, you could say ambition and grit runs in the family.
  • OUTREACH  |  SUNDAY, JANUARY 14, 2018
    [Blog] Leaning Sideways: A Director-turned-AE Reflects on Her Decision to Prioritize Family, Flexibility and Fresh Alpine Air
    This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber. Ten years ago, if I had seen a snapshot of my life today, I wouldn’t have believed it true. As someone raised by a single mother Police Captain, you could say ambition and grit runs in the family.
  • OUTREACH  |  SUNDAY, JANUARY 14, 2018
    [Blog] Got Grit? An NCAA Athletic Trainer on What Star Athletes Can Teach Salespeople About Getting Their Head in the Game
    This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber. Picture it: a light breeze touches your sticky forehead. Cricket chirps fill the air. You breathe deeply, catching the scent of freshly cut grass and packed, damp earth.
  • OUTREACH  |  SUNDAY, JANUARY 14, 2018
    [Blog] Got Grit? An NCAA Athletic Trainer on What Star Athletes Can Teach Salespeople About Getting Their Head in the Game
    This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber. Picture it: a light breeze touches your sticky forehead. Cricket chirps fill the air. You breathe deeply, catching the scent of freshly cut grass and packed, damp earth.
  • OUTREACH  |  SUNDAY, JANUARY 14, 2018
    [Blog] After A Stroke, My Sales Skills Helped Me Recover. Here’s How.
    This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber. It was a snowy February, one of the shortest selling months of the year.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 12, 2018
    [Blog] The Light Bulbs Have Ears: Why Listening Is Voice-Activated Devices' Most Important Skill
    Still, in the context of this blog, what really matters is how it all affects marketers. If one picture’s worth a thousand words, why is everyone rushing to replace graphical interfaces with voice-activated systems? The question has an answer, which we’ll get to below. But even though the phrasing is a bit silly, it truly is worth asking.
  • LEAD LIAISON  |  FRIDAY, JANUARY 12, 2018
    [Blog] Nonprofits and Marketing Automation: Omni-Channel Fundraising
    Revenue Generation Blog Analytics Automation Marketing Automation NonprofitsNonprofits need marketing automation, plain and simple. Specifically because marketing automation can help nonprofits make the most of their marketing budgets. In this series , we are talking about the ways that nonprofits and marketing automation can work together to generate more giving. Omni-Channel Fundraising for Nonprofits. Omni-channel fundraising should be part of a nonprofit’s strategy.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Blog] Only B2B - Untitled Article
    Basically content syndication is when a post, article or any other piece of content from your blog is featured on a popular site that is relevant to your niche. The entire process of content syndication allows third party sites to publish and republish your content, blog posts, videos and website. With almost every business having an online presence nowaday, it isn’t reasonable to expect that every story you publish on your website blog will reach the target audience.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Blog] Only B2B - Untitled Article
    Content syndication is the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail. Read more about content syndication on our blog “How content syndication can be more than just a traffic boost.”. blogs Content marketing Content Marketing Metrics Content Syndication Content Syndication Benefits Content Syndication prosWeighing the pros and cons of content Syndication. What is Content Syndication?
  • KAPOST  |  FRIDAY, JANUARY 12, 2018
    [Blog] Surprising Ways that Content Budgets Go to Waste — and What to Do About It
    The post Surprising Ways that Content Budgets Go to Waste — and What to Do About It appeared first on Kapost Content Marketing Blog. Narratives are timeless and have been the backbone of marketing since before the internet existed. That’s why content is one of the most powerful investments that an organization can make. Storytelling drives. Content Creation
  • ALTITUDE BRANDING  |  FRIDAY, JANUARY 12, 2018
    [Blog] The Definite List Of The Best Blogs To Follow In 2018
    No matter what stage of life you’re at, good blogs are the ones that are always going to inspire you to do and try something new. some blogs out there are just too inspirational. Since we share a passion for all these inspirational blogs, we ’ve made the list of incredible blogs to follow, for the year 2018! Their blog features real-world advice for small business owners interested in SEO – take a look! 4) WalkMe Blog. 14) TITOPE-BLOG.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 12, 2018
    [Blog] Ingenuity Rising: How to Boost UX and Sales Simultaneously
    In this blog, I’ll show you six ways to boost your UX and sales simultaneously. Think breadcrumbs, only for your blog or regularly published content. Look no further than the Buffer Blog. The post Ingenuity Rising: How to Boost UX and Sales Simultaneously appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Interactions with a brand or organization are becoming more complicated, dynamic, and nuanced.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Blog] What to Do When Your Content Falls Flat: 6 Ways to Recover
    Sure, you can research the type of topics your readers are interested in, use emotive titles and optimize your blog for sharing. If you spent a few hours on a blog post and it falls flat, it isn’t a big deal. Perhaps you’ve posted your latest customer survey findings as a blog post that didn't generate a ton of interest -- but as soon as you convert the data into a colorful infographic, people become more engaged.
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [Blog] Only B2B - Untitled Article
    14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. Starting from the topic hunt, brainstorming, research, writing and editing, marketers devote a heck lot of time to create an amazing piece of blog on a daily basis. If you are dealing with questions like “How To Increase Blog Traffic?”
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [Blog] Only B2B - Untitled Article
    14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. Starting from the topic hunt, brainstorming, research, writing and editing, marketers devote a heck lot of time to create an amazing piece of blog on a daily basis. If you are dealing with questions like “How To Increase Blog Traffic?”
  • LEADFEEDER  |  THURSDAY, JANUARY 11, 2018
    [Blog] Layer increased inbound leads by 2000%, but here’s why they wouldn’t do it again
    When You Launch It, You Hope People Will Come Since the goal of this launch was to drive leads, we put the kit behind an opt-in form, and we built all the necessary supporting assets (landing page, auto thank you email, blog post, etc.). Note: This is a guest post by Michelle Urban, owner of Marketing 261 and former senior director of marketing at Layer.
  • LAUNCH MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Blog] Proven Tips to Improve Your Content Marketing Efforts
    In a recent blog post, we discussed how the B2B buying process is generationally shifting with consumers doing more research on their own before connecting with a company sales representative. Asking for something in return for a report, whitepaper or case study sends the unconscious message that this document, and the content inside of it are worth more than say blogs or articles. Blogs. How do visitors find your blog posts and articles? blog content marketing
  • MODERN MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Blog] 10 Ways to Grow Your Email List Like a Boss
    Here’s an example from our friend Jay Baer’s Convince & Convert site, inviting visitors to join his ON email newsletter: It only appears if you’re intending to exit the site or if you’re on a blog post for a while—it won’t appear as soon as you land on a page (annoying) or as you’re trying to scroll down (super annoying). The end of a blog post is another prime opportunity to promote your email list.
  • CANADIAN MARKETING ASSOCIATION  |  THURSDAY, JANUARY 11, 2018
    [Blog] B2B Marketing: The Biggest Opportunity In 2018
    The following is the first in a series of blog posts by various members of the CMA B2B Marketing Council. By James Chalmers of CMA's B2B Council. The series will discuss all things B2B Marketing and is aimed to educate and inspire you to become a stronger B2B Marketer. Thoughts on this article or suggestions for topics you would like to see covered? Let us know!
  • VIDYARD  |  THURSDAY, JANUARY 11, 2018
    [Blog] 6 Reasons Video Is A Star Player In Content Marketing
    How much of your latest blog post did readers consume? So when you’re considering what types of posts to schedule on social networks in the coming weeks, think video: audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts. #1. It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Blog] Should Your B2B Company Be On Instagram?
    B2B Online Marketing Blog Social Media Strategies B2B Marketing B2B Social Media Instagram Social Media MarketingWhen most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into.
  • LEADCRUNCH  |  THURSDAY, JANUARY 11, 2018
    [Blog] 4 Common Reasons You’re Not Closing The Deal
    You Don’t Have Enough Blog Or Social Content. Finally, updating your social media and blog often is a surefire way to gain legitimacy and traction with your customers, as 80 percent of purchase makers would prefer to learn about a company via their blog than traditional advertising, according to The Marketing Blender. It’s a phrase salespeople love and hate — closing the deal , or making sure the customer signs on the dotted line and the sale processes.
  • HG DATA  |  THURSDAY, JANUARY 11, 2018
    [Blog] A Refresher on the Right Data for ABM Success
    As you may have seen in our last two blog posts, we’re spending the first few weeks of 2018 talking about resolutions related to account-based marketing (ABM) success. Now that you know the impact ABM can have on your sales and marketing efforts, it’s time to start gathering the right ingredients for a powerful ABM program. A successful ABM program begins with the right data – including demographics, firmographics, intent data and technographics.
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Blog] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    To quote the blog post that started the conversation around engagement marketing: . . There are countless books, courses, and blog articles written about it. . For a century, marketing and advertising were the same thing. It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale. . The quicker the sale, the more profitable the product.
  • CIRCLE STUDIO  |  THURSDAY, JANUARY 11, 2018
    [Blog] Don’t Wait For the Next Redesign to Make Website Improvements
    cSs Blog Website Design & DevelopmentYour firm’s website is arguably your most valuable marketing asset in today’s digital-centric, modern marketing ecosystem. It deserves ongoing attention and resources, and as a result, making regular website improvements should be a top priority. You simply can’t have a set it and forget it attitude when it comes to your website.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Blog] 3 Technologies to Watch (and Use) Today
    In this blog, we’ll look at three technologies that will elevate the field of marketing, and I’ll share some ways you can begin using these today—including some of the newest features and enhancements from our most recent product release. The post 3 Technologies to Watch (and Use) Today appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketing is going through a technology revolution. Bold statement, right?
  • TELEVERDE  |  THURSDAY, JANUARY 11, 2018
    [Blog] How to Approach your Data Strategy
    Best Practices Blog Data B2B Data Dara Quality data Data Intelligence Data Quality Control Measurement modern marketerAn effective data strategy goes way beyond having a good list. In the last part of this series of posts on how modern marketers get superior results, we focused on how an engagement strategy can help you understand your customers and send them the right messages at the right time.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 11, 2018
    [Blog] 6 Mistakes Ruining Your Charts and Infographics
    HANDPICKED RELATED CONTENT: 12 Types of Awesome Visual Content You Can Use in Your Blog Posts. Want some tips guaranteed to result in bad charts? Of course you don’t. Yet sometimes we learn best from things gone wrong. That’s why, in this article, I offer some of Content Marketing World speaker Scott Berinato’s advice flipped on its head. Scott shared great tips on how to get data visualization right in his talk, Data Visualization and Creating Good Charts.
  • MARKETING INSIDER GROUP  |  THURSDAY, JANUARY 11, 2018
    [Blog] Quality and Quantity Content – Can You Really Have it All?
    If you’ve read up on content marketing or you’re involved in the “industry” you’ve inevitably heard about this debate that’s been swirling through blogs and Twitter accounts for some time now: quantity versus quality. The idea is that you can’t possibly write quality content if you’re producing it frequently. It might be something you’ve thought […]. The post Quality and Quantity Content – Can You Really Have it All? appeared first on Marketing Insider Group. Content Marketing
  • VIEWPOINT  |  WEDNESDAY, JANUARY 10, 2018
    [Blog] Leads are Hard 
    I recently wrote a blog called How Much Does a Lead Cost. One point I made in that blog is that it is ludicrous to generalize about how much B2B leads should cost. There are two charts in that blog that show how much a high quality, sales qualified lead should (or at least probably will) cost, and why. This link takes to a blog on the topic that includes a video. A Story From Yesteryear About Reader Service (aka Bingo) Cards.
  • BLUETEXT  |  WEDNESDAY, JANUARY 10, 2018
    [Blog] Part 1: Migration Setup & Mappings – A Developer’s Walkthrough of the Drupal 8 Migrate Module
    Quick Recap of our previous blog: Complete rewrite & moved into Drupal 8 core. Let’s see an example: Stay tuned for our next blog post in our migration series on custom processors. About Drupal 8 Migrate. The migrate module has been moved into the core in Drupal 8, showing the community dedicated to making the process of upgrading between versions or migrating into Drupal easier.
  • OUTREACH  |  WEDNESDAY, JANUARY 10, 2018
    [Blog] Move from Sales Rep to Trusted Adviser with the Right Discovery Call Preparation
    If you’re on our blog, the odds are good that you’re in this game to make your prospects more successful and help your company bring new innovations to market. Trust is a non-renewable resource, and it may be running out. Look at it from the buyer's perspective. Buyers have a hard time trusting sales reps because they’ve been burnt. The Harvard Business Review found that buyers consider just 18 percent of sales reps to be trusted advisers.
  • VIDYARD  |  WEDNESDAY, JANUARY 10, 2018
    [Blog] Is Your Video Infrastructure Ready for 2018?
    Blog Marketing SalesAs the popularity of video multiplies, so do its uses. Yesterday, it was confined to the marketing department and considered expensive. Today, video is cheap, nimble, and available to anyone who wants it. Salespeople use it to retire their quotas. Support managers use it to help customers quickly. Product teams use it to announce , HR teams to inspire , and PR folks to pitch. And we are only just getting started.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 10, 2018
    [Blog] Make your life easier with social media marketing tools and apps
    If part of your social media tasks includes blogging, writing emails, or other content writing, then this will help you learn to become a better writer. It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about your work? One of the most popular work-related resolutions is to work more efficiently and make work easier.
  • KAPOST  |  WEDNESDAY, JANUARY 10, 2018
    [Blog] Kapost Customer Awards: Meet Innovative Marketing Teams Across the Globe
    The post Kapost Customer Awards: Meet Innovative Marketing Teams Across the Globe appeared first on Kapost Content Marketing Blog. A win for one marketer is a win for all. Why, you might ask? Because there’s always something to learn from successful marketing teams. And there’s a lot to learn from. Featured The Future of Content
  • CHIEFMARTECH  |  WEDNESDAY, JANUARY 10, 2018
    [Blog] The one thing everybody forgets about Gartner’s hype cycle, even in martech
    At the peak of inflated expectations , reality is far below what’s being discussed ad nauseum in blog posts and board rooms. The Gartner hype cycle is one of the more brilliant insights ever uncovered in the history of technology. I rank it right up there with Moore’s Law and Christensen’s model of disruptive innovation from below.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Blog] How to Generate Leads with Webinars
    In this blog, I will outline the formula that successful brands use to turn leads into sales with webinars. What are your top-performing blog posts and most downloaded ebooks? You can repurpose the webinar into a blog post, making for great sales enablement content. Alex Turnbull of Groove A/B tested two different versions of his blog post. Here’s a good example of this in action from BuzzSumo: Use your company blog to talk about the topics your webinar covers.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, JANUARY 10, 2018
    [Blog] 3 Simple Tools for Hiring Great Content Creators in Less Time
    Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team.
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