[Blog] Inbound Marketing vs. Outbound Marketing: Which Should You Choose
    Some of the most effective types of Inbound marketing that B2B companies utilize include search engine optimization , sharing content (blogs, case studies, e-books, whitepapers) on their own website and with other sites, posting on social media sites like Twitter and LinkedIn, and holding webinars. In another example, a buyer will visit a web page and read a blog.
    [Blog] How to Structure your Market Development Funds for Digital Marketing
    Source: wearefury.com/blog/wtf-is-zmot. As 2017 gains steam, the incentive world continues to adapt to the changing tides. Many vendors argue that programs which feature market development funds are in a world of flux, and partners (with limited digital marketing experience) are struggling to adjust to end-customer’s transformative demands.
  • CONTENTLY  |  FRIDAY, JULY 21, 2017
    [Blog] Why It’s Time to Rebuild Traditional Marketing Teams
    If you’re the editor publishing a blog post, you focus on getting the best possible article onto the site. I’m not usually one for quotations, but there’s a saying attributed to Albert Einstein that I’ve always appreciated: The definition of insanity is doing the same thing over and over again, and expecting different results. Since marketers always care about getting better results, it’s about time they listened to Einstein’s advice.
    [Blog] The Marketing Automation Terms You Need to Know
    This blog post only contains 12 of 78 terms every marketer should know. See our blog post, ‘ How to Create Buyer Personas: 11 Tools to Get You Started ,’ for more info. See our blog post, ‘ Why You Need Drip Marketing in Your Life ,’ for more info. It uses social media, SEO, content marketing, events, blogs and more to create brand awareness and attract new business. This blog post only contains 12 of 78 terms every marketer should know.
  • KAPOST  |  FRIDAY, JULY 21, 2017
    [Blog] 10 Essential Marketing Templates for Content Strategy [Free Download]
    The post 10 Essential Marketing Templates for Content Strategy [Free Download] appeared first on Kapost Content Marketing Blog. Does your content marketing strategy need to grow up? According to Content Marketing Institute, only one in four marketing teams are in the sophisticated phase of content marketing maturity. Marketing Strategy
  • KAPOST  |  FRIDAY, JULY 21, 2017
    [Blog] The Key to Updating Website Content Regularly (Without Losing Your Mind)
    The post The Key to Updating Website Content Regularly (Without Losing Your Mind) appeared first on Kapost Content Marketing Blog. Online presence is a necessity these days. The trick, though, isn’t just having a website, it’s developing the right website. So once you have a beautiful, informative site with a great user. Content Creation
    [Blog] How to Interview: Content Marketing Like a Journalist
    I decided it might be a fun idea to do a profile-style piece for our blog, something that would give our audience a “peek behind the curtain” of our filmmaking work. Needless to say, we decided to go in a different direction for that weekly blog. My first job was, in many respects, a content marketing dream.
    [Blog] How to Manage an Account-Based Sales Team
    The post How to Manage an Account-Based Sales Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly.
  • VIDYARD  |  FRIDAY, JULY 21, 2017
    [Blog] How to use Video in your Email Marketing Campaigns
    For instance, if Steve watches our home page video, but never returns to our site, it’s safe to assume he was not as engaged with our content as Monica, who watched our Eloqua integration video, visited our blog, and watched more video content on our Space Academy. What if someone likes your content so much that they publish it elsewhere (blog, press, social media etc.)?
  • HUBSPOT  |  FRIDAY, JULY 21, 2017
    [Blog] What Happens When You Make Gated Content Free?
    Based on the findings below, we determined that we'd start with the following four topics: blogging, buyer persona, case studies, and lead generation. Blogging. Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. Trust us -- they’re not evil. We still use them, and still believe that many marketers should continue to do so, too. But truth be told, the "Should we gate our content?" question has been flying around HubSpot for a few years now.
    [Blog] Outbound vs. Inbound Marketing? What You Should Know
    They watch television commercials, pass by billboards, look at banner ads, read branded blogs, receive email newsletters, and more. The important types of content for B2B marketers to produce are: Blogs on your website. According to HubSpot, companies that blog are 13x more likely to experience a positive return on their investment. Every day, potential buyers see more than 5,000 advertisements and brand exposures.
    [Blog] Competitive Differentiation: A Playbook for Winning in a Congested Marketplace
    Here’s what one marketer wrote on his firm’s blog: “Pursuing a strategy of differentiation is not just elusive for a professional services firm, it’s actually a flawed way of thinking. I talk with professional services clients every day, and I hear a lot of confusion and anxiety around the concept of differentiation.
    [Blog] What is a Complimentary Marketing Audit?
    Then we analyze other elements like your blog, social presence, and lead captures. Have you ever had a marketing audit performed? An audit is a comprehensive, systematic analysis and evaluation of your marketing strategies. If your response is “not in a while” or “never,” it is time to schedule a complimentary marketing audit. How is a marketing audit designed?
    [Blog] The 10 Biggest SEO Myths & Misconceptions to Watch for
    B2B Online Marketing Blog Search Engine Optimization seo mythsIt’s no secret that there are many myths and misconceptions when it comes to search engine optimization. The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. This could be your client asking a question about SEO best practices or your CMO looking for answers.
  • VIDYARD  |  THURSDAY, JULY 20, 2017
    [Blog] Video Success Starts with a Strong Video Strategy
    Blog Marketing Marketing Leadership Video ProductionMost businesses are investing in video as a way to improve marketing and sales performance and deliver a better customer experience. Yet most companies are still taking a reactive approach to video production instead of a proactive approach to a video strategy. My name is Tyler Lessard, and in this Chalk Talk, we’ll explore why you should develop a video strategy and how to do it in a way that aligns with your business goals.
    [Blog] Improve your email marketing with automation [webinar]
    The post Improve your email marketing with automation [webinar] appeared first on Vertical Response Blog. Email Automation, which VerticalResponse recently added to its powerful toolkit , increases the impact and reduces the costs of email marketing.
  • SNAPAPP  |  THURSDAY, JULY 20, 2017
    [Blog] Interactive Content: The Next Frontier for SEO
    Your blog is no longer a big fish in a small pond, but more like a minnow in the Pacific Ocean. . The more informative and engaging your blog is, the more SEO value it holds, especially for B2B organizations. . High-quality blog articles that are keyword focused and optimized for search engines aid in being found by a more qualified target audience. But what about for non-blog content?
    [Blog] When and Why to Use Landing Pages
    When you blog or build a website, internally linking your content is a good practice. The post When and Why to Use Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel.
    [Blog] Empathetic Marketing: How To Connect With Your Customers
    The post Empathetic Marketing: How To Connect With Your Customers appeared first on the B2B Lead Blog. Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today.
  • KAPOST  |  WEDNESDAY, JULY 19, 2017
    [Blog] Customer Marketing: 7 Tips For Gaining Better Customer Feedback
    The post Customer Marketing: 7 Tips For Gaining Better Customer Feedback appeared first on Kapost Content Marketing Blog. Customer feedback might seem like just a “nice-to-have” marketing asset, but it’s one of the most powerful tools B2Bs use in effective customer marketing. It’s not biased; it uses language. Customer Experience Marketing Strategy
  • SNAPAPP  |  WEDNESDAY, JULY 19, 2017
    [Blog] 27 Seriously Impactful Event Hacks Every B2B Marketer Should Know
    If your audience prefers text over video, consider writing an in-depth blog post instead of creating that interactive video I suggested in tip #21. With so much marketing happening digitally now, in-person events have taken on new meaning. . An event is a chance to grow your network, learn more about your industry and upcoming trends, meet influencers and spread the word about your brand. .
    [Blog] Reviews Matter
    Revenue Generation Blog Marketing Strategies reviewsDuring the last couple of years, traditional advertisement methods, such as television ads, and even Internet-based ads have decreased in terms of their influence on the market, and for obvious reasons. People are now free to state their very own, unbiased opinions, on practically all products and services sold over the Internet, almost everywhere in the world.
    [Blog] Numbers for Words: How to Update Your Brand Voice Using Social Media Marketing Data
    Their blog articles featured liberal use of memes and casual conversation. I once worked with a B2C client that offered a college prep product for high schoolers. They wanted help expanding their content engine and getting the word out; in their mind, their problems were related to capacity, not quality of content. See, they had their audience figured out (or so they thought). Videos featured students talking about preparing for college or tackling hard exams.
    [Blog] Top Tips For Successful Community Building on Twitter
    The post Top Tips For Successful Community Building on Twitter appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Are you struggling to build a strong community for your business on Twitter? It’s easier than you think. You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics.
  • HUBSPOT  |  WEDNESDAY, JULY 19, 2017
    [Blog] Why Your Design of Experiments Is Probably Wrong
    Let us know about your best experiments in the comments --and hey, we might even feature it on our blog. Sometimes, I think that we here at HubSpot are just a bunch of mad scientists. We love to run experiments. We love to throw bold ideas at the wall to see if they stick, tinkering with different factors, and seeing how what happens can be incorporated into what we do every day.
    [Blog] What Can B2B Marketers Gain from Growth Hacking? [Infographic]
    appeared first on the B2B Lead Blog. What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject […]. The post What Can B2B Marketers Gain from Growth Hacking?
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Blog] 50 Ways to Use Video Messaging to Make Business Personal Again
    Video blogging: Spice up your blog posts and improve SEO by recording and embedding custom videos to complement your text-based posts. The rise of video as the king of content has been quite the sight to behold. Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering.
  • BIZNOLOGY  |  TUESDAY, JULY 18, 2017
    [Blog] what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)
    I’m feeling nostalgic today so I decided to name today’s blog post Knock Three Times on the Ceiling if You Want Me , after Tony Orlando & Dawn ‘s super single that sold six million copies. But this is about marketing and not about adult contemporary pop songs (I was recently reminded that this is a marketing blog and not an American pop music of the 1970s blog).
    [Blog] Why You Need Digital Marketing Experts
    Perhaps they guest blog on big websites, the local business journal, have many Twitter followers, or create viral posts on LinkedIn. Digital marketing is dominating the marketing space, and its influence will only continue to grow. Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts.
    [Blog] A 5-Point Checklist for Writing SEO Content
    ” High on the first page, we see a Google Answer Box result, an article that explains what content marketing is, a page about content marketing strategy, and a blog post that explains the difference between content marketing and social media. B2B Online Marketing Blog Content Marketing content marketing content strategy Search Engine Optimization seo contentEffective content marketing in today’s digital space should appease your audience as well as search engines.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Blog] Welcome to the Business-to-Human (B2H) Movement
    They don’t read your blog, click on your ads, or buy your products or services. Blog Marketing Marketing LeadershipThis post was originally published on Upshot. Businesses don’t care about your content. People do. People are emotion-generating machines. Of course, we want to do well at our jobs, get promoted—but we also want to be entertained. We want to laugh and enjoy time with our friends and family. Most of all, we want a sense of community.
    [Blog] Add Advisory Boards to Your Sales Team
    His blog has been rated in the sales blogs in the world! Blog: www.YourSalesManagementGuru.com. Boost Accountability, Insight — and Sales Step back to get a better view of your partner relationships. More effective: Appoint an advisory board to help you gain better sales insight. Our research shows that accountability — or, more accurately, the lack of accountability — is among the top challenges that partner-company executives face.
    [Blog] 4 landing pages every smart retailer uses
    The post 4 landing pages every smart retailer uses appeared first on Vertical Response Blog. Email marketing is a powerful tool for driving customers to your website. But many businesses make the mistake of dropping customers onto outdated, irrelevant or ineffective webpages that don’t persuade visitors to take action. Landing pages are one of the most effective ways to convert leads into customers.
    [Blog] Technical vs. Engagement SEO: The What, Why, and How of Modern SEO
    The post Technical vs. Engagement SEO: The What, Why, and How of Modern SEO appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy.
    [Blog] Four ways I fight for freedom and digital citizenship in the era of fake news
    And finally, here’s what I learned from a blog post by the CEO of Wholebeing Institute. Follow Anitha on Twitter , LinkedIn and her blog. By Anitha Aswath {grow} Community Member. Freedom is a core human value. It is sacred and pristine. But how do we preserve this in a world of fake news, bullying, hate, and all that comes with the constant hum and buzz of social media?
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Blog] Marketers: This Is Why We Can’t Have Nice Things
    In the past, we created hundreds of individual blog posts mapped to long-tail keyword variations that got repetitive. On our Sales Blog, we’re focusing on topics over keywords , mapping each new post to a larger topic or pillar page. The next evolution of marketing is upon us.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Blog] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    Luckily, our research has shown that audiences still want to read blog and news content. An eye-catching animated video, or a comprehensive breakdown of a trending topic in your industry will draw people to your social media platforms and blog pages. If you're trying to attract people to learn about your brand -- possibly for the first time -- publish your first marketing video in a blog post, on YouTube, or on social media.
    [Blog] Sales and Marketing Strategy for Accounting Firms Part 2 [VIDEO]
    Accounting & Finance Online Marketing Video BlogsThis is the second in a two-part video series exploring sales and marketing strategies for accounting firms. This post specifically focuses the seller and expert strategy, and the business developer, and closer-doer strategy. Watch the first video from this series: Sales and Marketing Strategy for Accounting Firms Part 1. Video Transcription. Hi, I’m Lee Frederiksen.
    [Blog] 5 Lessons Sales Can Learn from Dating
    In this blog, I will share with you a few lessons sales people can learn from dating, and how those lessons will improve your selling success. The post 5 Lessons Sales Can Learn from Dating appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. If we have said it once, we have said it a thousand times…business is all about the relationships you build.
    [Blog] 5 Hacks To Get More Leads
    Blogging. The burning question on every marketing client’s lips. How to get more leads for my business? What can marketers do to invite more people into a brand experience? There are plenty of practical methods for generating quality leads. Sharing and caring on social media. Strategic landing pages. Event marketing. Email. Most marketers are using […]. The post 5 Hacks To Get More Leads appeared first on Marketing Insider Group. Content Marketing
  • PUREB2B  |  SUNDAY, JULY 16, 2017
    [Blog] How to Research Your B2B Audience
    Blog Audience Centricity B2B Market Research MarketingYou might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy.
  • CONTENTLY  |  SUNDAY, JULY 16, 2017
    [Blog] The Content Marketer’s Guide to Lead Generation
    However, simply publishing an insightful blog post isn’t enough to generate leads or revenue. But if you publish a blog without the right system in place to capture and score leads, then your efforts won’t lead to ROI. This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content.
  • CONTENTLY  |  FRIDAY, JULY 14, 2017
    [Blog] Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News
    According to Diehl, the ability to tailor a documented review across multiple departments on a per-story basis is incredibly valuable when managing the company’s blog. “An If you head to Tangerine’s blog Forward Thinking , you won’t find a stodgy financial services website with humdrum explanations and overt self-promotion.
    [Blog] Top 5 Inbound Marketing Trends of 2017
    And while traditional blog content is still dominating, interactive content is picking up steam. Company Blog Inbound Lead Generation Marketing AutomationMarketers chase trends like surfers chase waves. In an informational industry, it pays to be ahead of the curve. So how do you know which trends are going to be huge – and which ones will just be washouts? Like the best surfers, the leading marketers have developed an eye for big movements in their space.
  • KAPOST  |  FRIDAY, JULY 14, 2017
    [Blog] How to Manage Your Freelance Team Like a Rockstar
    The post How to Manage Your Freelance Team Like a Rockstar appeared first on Kapost Content Marketing Blog. Freelancers are the powerhouse of the content-driven economy. Our engaging words, designs, and social media wizardry grab attention and screen real estate, helping power a never-ending stream of fresh content. Content Creation
    [Blog] 4 Ways to Look Like a Writer When You’re Really Not
    Whether you need to craft an email to a client, write a blog post , or simply atone for those past sins, here are four tips to refresh your writing skills. The more you read, whether that’s blog posts, articles, books, or even emails, the more ideas you will get for how you want your own writing to sound. For example, blog articles tend to be informative, but written conversationally.
  • VIDYARD  |  FRIDAY, JULY 14, 2017
    [Blog] The Rise Of The Video-Enabled Agency
    Blog Small Business MarketingOver the past decade, the agency world has undergone a significant transformation due to the increase in software technologies available to clients. This movement, largely driven by marketing automation technologies, has resulted in marketing organizations relying quite heavily on agency partners to guide their strategy.
  • HUBSPOT  |  FRIDAY, JULY 14, 2017
    [Blog] How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
    This doesn't mean we recommend doing away with sharing blog content or ebooks on social media entirely. We're just saying you shouldn't post a link to a blog post or ebook on Facebook and call it a day. You can dig into all of the results in Buffer's blog post for all of the findings -- including the interesting note that landscape videos outperformed square videos for desktop users.
    [Blog] Ten Things Marketing Should Review with Sales When using Marketing Automation
    Marketing Automation Revenue Generation Blog SalesMarketing automation software is a necessary solution that all viable businesses should use. I’ve said many times that marketing automation is like CRM 20 years ago. Companies that are not using marketing automation risk losing ground to their competitors, who likely are using marketing automation. Unfortunately though, companies seem to think that marketing automation is just for marketers – when it’s not!
  • NUSPARK  |  THURSDAY, JULY 13, 2017
    [Blog] Is Programmatic Display Good for B2B advertisers?
    Programmatic display ads come into their own when a B2B user visits a company website and performs an action such as reading a blog post or article, or viewing a webinar. We hear a lot these days about the importance of delivering the right message to the right audience at the right time. This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze.
  • KAPOST  |  THURSDAY, JULY 13, 2017
    [Blog] Change Management: Content Inventory Is a Team Effort
    The post Change Management: Content Inventory Is a Team Effort appeared first on Kapost Content Marketing Blog. Unlocking the benefits of a streamlined content inventory relies heavily on a well-implemented taxonomy. In other words, your team needs to have a standard way of strategically categorizing your content. Marketing Strategy
    [Blog] What to Look for In a Digital Marketing Company?
    Conduct a Google search of the company’s leaders and see if they guest blog on popular industry websites as well as have large followings on social media. Digital marketing is on the rise. Businesses are progressively investing in it to gain more customers and boost their bottom lines. According to a study from EConsultancy, in 2016, 72% of company and agency marketers increased their digital marketing budgets.
    [Blog] How to Leverage Weibo for B2B Marketing in China
    B2B Online Marketing Blog Social Media Strategies China digital marketing China social mediaSina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. As a microblogging site, users can share the posts of up to 140 Chinese characters and attach videos or photos. They can also follow other users, celebrities, businesses, government services, and so on.
  • VIDYARD  |  THURSDAY, JULY 13, 2017
    [Blog] Best-in-Class Benchmarks from Ascend2 and Vidyard
    Blog Demand Generation Marketing Marketing CommunicationsBenchmarks are an important part of any industry. Computer products like graphics cards are judged against industry benchmarks to see how they rank against their competitors. In the automotive industry, cars are pitted against one another in a myriad of ways, from safety standards, to how fast a car can go from zero to sixty.
    [Blog] Why Your Content Audit Isn’t Actually Helping Your Content Strategy
    It’s a phrase that’s come to represent everything from well-documented purpose and operation for a content hub to a vague intention that underlies a collection of blog articles. The term “content strategy” gets thrown around pretty casually at some companies. Where your brand falls on this spectrum is often a reflection of time and support.
    [Blog] 5 Marketing Trends and How Technology is Helping Marketers Address Them
    In this blog, I’ll highlight 5 marketing trends that marketers are using technology to address and succeed—many of which are covered in our latest product release. Marketers have started to adapt their websites, blogs, and emails to cater specifically to a mobile device experience, but not everyone has adapted their digital ads. Marketers today are not shy about facing the challenges of the changing market, regardless of whether they are selling to consumers or to other businesses.
  • SNAPAPP  |  THURSDAY, JULY 13, 2017
    [Blog] How to Quickly Create Attention-Grabbing Social Media Images in 3 Simple Steps
    I want to create a Twitter post to help promote one of our recent blog posts, 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today. Social media – it’s not just a B2C marketer thing. It should come as no surprise that 83 percent of B2B marketers today use social media content. Marketers say they see more exposure, increased website traffic, and more loyal fan bases thanks to social media. .
    [Blog] The ultimate list of 20 worthy social media rants
    Faux Pro — If you send me an email asking for advice on setting up a blog or how to start a podcast, it is probably inappropriate for you to claim a title of “social media expert.” Hair today, gone tomorrow > I spent three weeks working on an epic blog post. There’s still a lot more to marketing than blog posts and infographics. By Mark Schaefer. I always urge people to bring their own story into their social media content.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Blog] How to Write a Video Script [Template + Video]
    While movie directors might want viewers to come away from their work feeling or thinking something, inbound marketers want viewers to come away from it planning to do something -- whether that's subscribing to a blog, filling out a lead form, or signing up for a product trial. Contrary to what I previously thought, you can't just rewrite a blog post and call it a day -- there's a specific way to write a script so that it shapes an effective video.
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Blog] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    For example, the most shared posts of Social Media Examiner and our own BuzzSumo blog are equally dominated by list posts and ‘how to’ posts. “If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.” ” John Caples. A good headline is one that resonates with your audience not one that resonates with someone else’s audience.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Blog] How to Do ABM Without Selling Your Soul
    First, I create blogs, some visual content like an infographic and maybe a video or podcast about a very specific topic that I know will interest the IBM account team. Do they follow other industry blogs? Check out this stat: o ver 90% of our blogs leads come from old posts (i.e. Put another way, if HubSpot’s blogging team took next month off, we’d still hit 92% of our lead goal. Mayo on a sandwich. Hot sauce on a taco. Hot fudge on a sundae.
  • EMEDIA  |  WEDNESDAY, JULY 12, 2017
    [Blog] NEWS DIGEST: 5 Sources of B2B Channel Success
    B2B Channels Blog News Digest Webinars White PapersHello there, From where does your company generate B2B sales leads? How frequently do you test a new B2B channel, and how many new ones do you typically adopt? How do you select content to promote in these campaigns, and judge channel fit for each offer? These are just some of the issues discussed by our thought leader partners and our own campaign veterans in this issue of emedia’s monthly news digest.
    [Blog] Salespeople Must Accelerate Response or Fail
    B2B Sales Sales Training Guest Blogs Prospecting QuestionsI read and reread Andy Paul’s book Zero-Time Selling , and gave it to my sales reps. We discussed the 20 chapters in sales meetings each week, with a different representative taking 2-3 chapters and highlighting what he or she had learned. We expected everyone in the sales team to chip in. In the book, Andy discussed 10 essential steps to accelerate every company’s sales.
    [Blog] The Sales Manager’s Guide to Greatness
    His blog has been rated in the sales blogs in the world! Blog: www.YourSalesManagementGuru.com. The Sales Manager’s Guide to Greatness. -a a book review-. I recently read Kevin Davis’s book, The Sales Manager’s Guide to Greatness , 10 essential strategies for leading your team to the top, published by GreenLeaf books. This book hits the mark when it comes to setting the standard for successful sales management.
  • VIDYARD  |  WEDNESDAY, JULY 12, 2017
    [Blog] Engaging and Delighting Customers with Video
    Blog Customer SuccessCustomer retention and growth are key parts of any business, but it’s becoming more difficult than ever to retain your customers. The key to customer success is not just in forming great relationships, but in delivering an exceptional experience throughout the entire customer life cycle.
  • KAPOST  |  WEDNESDAY, JULY 12, 2017
    [Blog] How to Optimize Content for Sales Use
    The post How to Optimize Content for Sales Use appeared first on Kapost Content Marketing Blog. Content Marketing Institute’s latest trends report reveals that 29% of brands’ total marketing budget goes to content and 85% of B2B organizations attribute their success to content marketing. In Salesforce’s. Demand Generation Research and Insights
    [Blog] Customer Communities: The Engagement Economy’s Best Kept Secret
    Content is king: Whether it’s documents or discussions or videos or blogs, a community is only as good as the freshness and value of the content available there for people. The post Customer Communities: The Engagement Economy’s Best Kept Secret appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
    [Blog] 3 Lessons I learned from my creative burnout
    This year, I created tons of blog posts, launched a couple of books, and created dozens of pieces of artwork for my clients. blogging Blogging best practices Content distribution Content Marketing Content Shock Marketing best practices Social Media best practices Social Media Strategy Time management Writing best practices content shock mars dorian productivityBy Mars Dorian, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, JULY 12, 2017
    [Blog] Marketers Weigh In: Instagram or Snapchat Stories?
    Just kidding -- he's an intern writing for the HubSpot Marketing Blog.). Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack? It's okay -- so do we. And while some of our messages are GIFs and emojis (okay, the majority of our messages), we also get into lots of lively Slack discussions (okay, debates) about news stories and product announcements in the marketing technology space.
  • PUREB2B  |  TUESDAY, JULY 11, 2017
    [Blog] Effective ABM Needs Effective Planning
    Blog ABM Account-Based Marketing B2B SalesAccount-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level.
  • BIZNOLOGY  |  TUESDAY, JULY 11, 2017
    [Blog] Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
    Go through every single one of your pages (there are no pages too measly) and make sure any time you refer to another product, a person, a service, a blog post, an events, or anything that lives in any way on a separate page on your site, be sure to link it there. Google handles every internet page separately. Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page.
    [Blog] Exploring the Potential of Video Content Marketing [Interview]
    Anything you blog, tweet, post, etc. B2B Online Marketing Blog Marketing Interviews content marketing Social Media Marketing video marketingIn June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. About 84 percent of consumers said they now watch video on mobile devices, and 81 percent of marketers are optimizing their social videos for mobile.
    [Blog] Beyoncé —Game Changer, Brand Builder, Innovative Marketer
    The post Beyoncé —Game Changer, Brand Builder, Innovative Marketer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Today Beyoncé is a household name—she commands attention with her work, and what she says, wears, and shares. Beyoncé has spent years carefully creating her brand—from her early days as the lead in Destiny’s Child to her career as a solo artist to her launch of a clothing line, philanthropy and investments.
    [Blog] What You Miss Out On When You Don't Have a Company Blog, Based on Statistics
    Much has been said about the importance of business blogging and yet some still question whether or not blogging is an investment worth making. Understandably so, considering that it takes a whole lot of work and dedication to maintain a blog. Content Marketing Business Blogging
    [Blog] Influencer marketing grows up
    Back in 2010, I wrote one of the most fun and fascinating blog posts of my life. We were on the cusp of a marketing revolution, led by anyone willing to step up and let their voice become heard through blogs, videos, and podcasts. By Mark Schaefer. A new trend was coming into view, led by a company called Klout. By analyzing millions of bits of social media data and the reactions the posts caused, the company proclaimed it could estimate your social media influence.
  • HUBSPOT  |  TUESDAY, JULY 11, 2017
    [Blog] How Takeout Improved Our Candidate Experience: A HubSpot Experiment
    If you're curious about what else is going on in our world of inbound recruiting, check out the Move On Up blog, which gives readers a peek inside culture and careers at HubSpot. Let us know about your best experiments in the comments --and hey, we might even feature it on our blog. Here at HubSpot, we take culture pretty seriously.
    [Blog] What is Business to Business Digital Marketing?
    B2B digital marketers use platforms like social media sites (Twitter, LinkedIn, SlideShare), video sharing sites (YouTube, Vimeo), email delivery platforms (MailChimp, HubSpot, GetResponse), blogs, industry forums, live chat, SMS, and Google search to reach their prospects and buyers. Business to business digital marketing is a type of marketing needed by companies who sell to other companies.
    [Blog] Employee Advocacy Software: How to Get Employees to Use It
    Without organization of content, you can overload a system with mediocre blog posts or resources that your employees don’t feel comfortable sharing on their networks. If you are looking for more tips and insight about employee advocacy software, check out some of the resources and blog posts below: The Employee Advocacy Launch Plan. How to Get Employees to Use Advocacy Software.
    [Blog] The Art of Stroking the Ego: How to Get Your Subject Matter Experts Creating Content
    It’s an approach many companies have taken, and one that is central to Sage Advice , a new advice-led blog for growing businesses, produced by FTSE100 tech company Sage. The program puts Sage’s own experts front and center—on the homepage, on article pages, all over the blog. It positions them as a thought leader, but also helps us get content for the blog.
    [Blog] The Scientific Tricks to Tell Brand Stories That Will Move Your Audience to Action
    Education: Blogs, articles, infographics, explainer videos, or any instance in which you need to communicate concepts clearly. The post The Scientific Tricks to Tell Brand Stories That Will Move Your Audience to Action appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Does the content you create burrow into brains, slam into cells, and trigger an exciting cavalcade of chemicals? If it tells a great story, it can.
    [Blog] Don’t tell your story, ADD your story
    He had actually been blogging for 10 years but had almost no comments, no social shares, and no subscriptions to his content. If my friend blogged consistently about these artists, it is likely he would start getting some interest in his content from organic search traffic. This could be an absolutely fascinating blog and I’m looking forward to his progress. By Mark Schaefer. What’s your story?
  • KAPOST  |  MONDAY, JULY 10, 2017
    [Blog] Are B2B and B2C Going to Converge into One?
    appeared first on Kapost Content Marketing Blog. For many years, marketers have drawn a distinction between B2B and B2C marketing. At one point, this division made sense. Work cultures operated under the assumption that people had two. The post Are B2B and B2C Going to Converge into One? Marketing Strategy The Future of Content
    [Blog] 4 Big Reasons Your Email Campaigns Are Being Ignored
    If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Blogs may generate leads […]. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group. Content Marketing
    [Blog] Get Out of the Spam Folder and Into the Inbox
    Company Blog Advice Email Email MarketingWe’re living in a new email world. Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick. Spam and undesirable commercial email have become a large enough issue that Internet Service Providers (ISPs) like Google and Yahoo have been implementing new rules to crack down on the problem.
  • KAPOST  |  FRIDAY, JULY 7, 2017
    [Blog] Holy Shift! How to Maintain Brand Integrity in a Merger or Acquisition
    How to Maintain Brand Integrity in a Merger or Acquisition appeared first on Kapost Content Marketing Blog. When you hear your company is merging with or being acquired by another company, your first thought might be, “[Insert expletive here,] am I going to have a job in. The post Holy Shift! Marketing Strategy
  • NUSPARK  |  FRIDAY, JULY 7, 2017
    [Blog] How to Build Remarkable B2B Influence Online by Guest Blogging Successfully
    But let’s suppose you’re already churning out blogs, e-books, videos and more. How Guest Blogging Extends Your Audience and Boosts Your SEO. There is an answer — guest blogging — writing and publishing content on other organization’s blogs. If you do your research well, the blogs on which you post are already attracting the audience you hunger for. When you include a link back to your site in an article you publish on a high authority blog, Google notices.
  • VIDYARD  |  FRIDAY, JULY 7, 2017
    [Blog] 4 Tips for Creating A Killer Video Voicemail
    Blog Field Sales Inside Sales SalesUsing video in email outreach is something that we’ve seen a lot of success with. Whether you’re in sales trying to book more meetings, in marketing communications trying to convey your message, or even in higher education trying to connect with your students, people enjoy something that has been crafted and personalized for them. However, the battle doesn’t end with getting people to click play !
    [Blog] Avoid Blind Spots in Your Lead Scoring with Social Intent Data
    As they do research on a business problem, they are posting on social networks, reading articles and commenting on blogs and third-party publications. The post Avoid Blind Spots in Your Lead Scoring with Social Intent Data appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What type of client is the “right fit” for your business? Odds are your sales and marketing departments have spent a great deal of time and money answering this question.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Blog] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    That kind of personalized experience is something no blog post can offer. . . But now is a great opportunity to subscribe the SnapApp blog. . In addition, we've utilized an ROI calculator as decision-stage content to help our buyers build more effective internal business cases, and we've also toyed with awareness and consideration-stage quizzing tools that enhance our blog content and provide further help for the reader. . .
  • KAPOST  |  THURSDAY, JULY 6, 2017
    [Blog] 3 Nontraditional Content Ideas to End Interruption-Based Marketing
    The post 3 Nontraditional Content Ideas to End Interruption-Based Marketing appeared first on Kapost Content Marketing Blog. Marketers, let’s take a breather from our “heads down” work at the computer to confront a tough reality: our jobs are difficult. If there were a magic customer acquisition and. Marketing Strategy
  • FATHOM  |  THURSDAY, JULY 6, 2017
    [Blog] Leverage Marketing Technology to Improve your Business
    Analytics / Big Data Blog Feed Digital Advertising Marketing Automation / EmailYou’ve heard it time and time again: technology is changing the marketing landscape and you need to keep up or your business will fall behind. While that’s partially true, the core concepts of a successful business are still in place – listen to your audience , learn what your customers are saying, and improve and adapt to changes in the market.
    [Blog] Branding for AEC Partners and Influencers [VIDEO]
    AEC Branding Video BlogsThis video focuses on how your brand communicates to partners and influencers in the AEC industry. Video Transcription. Hi, I’m Karl Feldman and today we’re going to talk about AEC branding for partners and influencers. There’s lots of audiences we have to juggle in the AEC industry, everything from clients and prospects, for new business to partner opportunities like joint ventures and subcontractors and also influencers and potential employees.
    [Blog] How to do lead management that improves conversion
    The post How to do lead management that improves conversion appeared first on the B2B Lead Blog. In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals.
    [Blog] A Resource Guide to Marketing Content Success
    How to Tie in Social Media to Blogging. Blogging expert Jeff Bullas goes over what he’s learned from creating a website that brings in millions of visitors annually in his book, Blogging the Smart Way. Much of his advice can help marketers use copy to produce better e-books, blog posts, and video. Blog Posts and Other Resources. Even though they are usually much shorter, actionable blog posts offer great advice for marketing content.
  • VIDYARD  |  THURSDAY, JULY 6, 2017
    [Blog] Best Practices for Prospecting with Video
    Personal video messages are a great way to stand out and to boost response rates when prospecting new customers. But to do it right, it takes more than just pressing record and reading the same old script. My name is Tyler Lessard, and in this Chalk Talk we’ll discuss the latest best practices for creating personal video messages proven to convert.
    [Blog] 5 ways every nonprofit can use Email Automation
    For instance, keep your audience engaged and active with an automated email series that showcases informative or moving blog posts they may have missed. You may also want to include a video or blog post link in the email that illustrates all of the progress you’ve made and what you hope to accomplish. The post 5 ways every nonprofit can use Email Automation appeared first on Vertical Response Blog.
    [Blog] 5 Common Mistakes that Destroy a Drip Campaign
    The post 5 Common Mistakes that Destroy a Drip Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Buyers today expect engaging and personal brand experiences throughout their relationship with a company. They are used to connecting on social media, getting replies to tweets, having immediate access to customer service chats, and more—all in an instant. Your outbound marketing campaigns have to keep up.
    [Blog] Stop blogging until you do these five things
    I just found this awesome blog on social media measurement. This dude is probably thinking, “I’ve been blogging for three years and nobody is subscribing. This seems so simple, so logical, and yet I see SO MANY blogs ignoring the basics of good blog management. Here are five fundamental services you must have on your blog. Many times I come to a blog and I don’t know who’s behind it. Is your name on your blog?
  • HUBSPOT  |  THURSDAY, JULY 6, 2017
    [Blog] Should Writers Fear the Rise of Video?
    If you offer blogging services, why not learn a few facets of technical SEO? In January of 2014, as content marketing was growing in popularity, Mark Schaefer wrote a blog post about why it wasn't sustainable, introducing the idea of content shock. Few things in human history have been as influential as the written word. Writing has toppled empires, built global corporations, and inspired millions, if not billions of people.
  • KAPOST  |  WEDNESDAY, JULY 5, 2017
    [Blog] Why Marketing Automation Is Incomplete without Social Media
    As it turns out, B2B, The post Why Marketing Automation Is Incomplete without Social Media appeared first on Kapost Content Marketing Blog. Let’s talk about one of the biggest buzzwords in marketing: automation. Some marketers swear by it, while others avoid it, sticking with what they know. Marketing Strategy
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