5 Super Bowl LVIII takeaways for marketers
Martech
FEBRUARY 13, 2024
Mountain Dew, “Having a Blast.” Going viral almost instantly, this ensured anyone who hadn’t watched the game also knew of the announcement. Starry and Mountain Dew’s revived Baja Blast brand each generated more than twice as much engagement as the median Super Bowl ad. Disney+, “Well Said.” NYX Cosmetics, “Duck Plump.”
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