GreenRope

NOVEMBER 19, 2021

Businesses are searching for new ways to connect with their employees, vendors, and clients during the holidays with Covid-19 still looming. Usually, you might throw a big Holiday Party for your employees, vendors, and/or clients. Virtual Happy Hour with Vendors and Employees. Send Beautiful Holiday Cards to Your Vendors.

Business 52

Business Blast Campaigns Class Vendors 52

eTrigue

DECEMBER 2, 2021

If you are already running a simple email-blast system, it’s time to take your marketing campaigns to the next level with campaign automation and tracking using an automated demand-generation system like eTrigue DemandCenter.

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

ANNUITAS

FEBRUARY 28, 2022

Unfortunately, 57% of those same buyers say vendors have failed to meet their expectations. Consider it this way: if it were someone you cared about, would you send them random drip campaigns and try to disrupt their day with impersonal ads and email blasts? So how can we improve the customer experience in ABM?

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

EveryoneSocial

MARCH 30, 2023

Leaning on the longtail, so to speak, of building out your social presence (and profile) with branded and non-branded content helps buyers understand who you are, and what sets you apart as a vendor. Do you stand out as an expert in your field compared with all the other vendors they’re considering? Sending cold-InMails.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing Top of Funnel 52

Lead Liaison

JANUARY 3, 2023

Only scan potential customers (exclude vendors, sales people, etc). You can’t just send a giant email blast with generic content and expect people to engage. Who should booth staff be scanning? Here are a few different responses we’ve gotten from our partners: Scan everyone who comes to the booth, no matter what. 2: Keep it Simple.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Aberdeen

APRIL 1, 2019

There was a time when mass email blasts were the bread and butter of any great marketing team. Mass email blasts have gone from engaging to spammy, leaving marketers to rethink how email fits into broader demand gen strategies. Segmentation has long been the answer to the mass email blast problem. Those days are long gone.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

Rev

JUNE 21, 2023

Sales prospecting can be particularly challenging, as it involves navigating complex buying processes and competing with other vendors for the attention of busy decision makers. For example, some lead generation strategies may attract many unqualified leads, such as unsolicited email blasts.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

markempa

JUNE 13, 2017

Our marketing team is responsible for web lead gen, marketing campaigns, email blasts, etc., It is important Sales buy into defining the perfect customer profile and any vendors that supply the leads.”. Jonathan Hyde stated, “Lead gen is part of both roles; it’s simply accomplished differently.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

Brandpoint

NOVEMBER 10, 2020

To put it into context, we typically attend 3-4 conferences annually as a vendor, and we get a positive ROI from attending / having a booth. Most trade shows pitch vendors on some combination of Virtual Booth, a list of leads after the show, attendance to virtual sessions, and opportunities for virtual demos / meetups with attendees.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Lake One

JULY 20, 2023

(Because while your sales team is there to meet leads and prospects, your executives want to meet new channel partners or distributors, and your R&D team wants to meet potential vendors.) Post-show: analyze details, target follow-ups, report results Your team doesn’t have to settle for bland, post-event email blasts.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Pam Didner

OCTOBER 15, 2022

Many event organizers use a combination of organic and paid media, as well as full-blast email and targeted LinkedIn outreach strategies to build up attendance. In my personal experience, attendee acquisition is the most crucial element of event planning, next to content and keynotes.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Zoominfo

OCTOBER 14, 2018

Work with the same market intelligence solution or an alternate vendor to fix any holes or inconsistencies in your sales database. Bad data costs U.S. businesses more than $611 billion each year ( source ) Bad data might be an issue if you can’t reach your buyers, you’re dialing the wrong people , or if you feel unprepared for your calls.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

Content4Demand

OCTOBER 15, 2021

All too many vendors say that high intent scores indicate that marketers should prioritize an account. As a result, far too many marketers get that spreadsheet and blast it to their sales and marketing teams and let them do what they may. Intent data is not predictive. It’s a reflection of past digital behaviors.

Intent Data 83

Intent Data Intent Intent Signal Account Based Marketing 83

Zoominfo

FEBRUARY 19, 2018

Nearly 82% of buyers viewed between five to eight pieces of content from a winning vendor ( source ). 65% of buyers agree that vendor’s content has a significant impact on their buying decision ( source ). 90% of C-suite executives say they never respond to cold calls or email blasts ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Only B2B

FEBRUARY 6, 2018

For example, email blast. A study found out that 60 percent of C-suite in IT have considered switching to a new vendor after a cold call. Demand generation, traditionally, is an offensive strategy. Meaning, it is proactive in looking for people who match buyer persona but may not be looking to buy. Another example is cold calling.

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Martech

JUNE 28, 2022

This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” Drive the shift from push to pull marketing.

Marketing Automation Services 103

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 103

ANNUITAS

FEBRUARY 23, 2021

Regardless of what you may hear from your marketing department or technology vendor partners, Strategic Demand Marketing is not just about marketing automation, chat, ABM, or CRM/CMS integrations. Unfortunately, most organizations today are using their MarTech tools to blast outbound emails – not orchestrate engagement.

Demand 130

Demand Work Management Budget Programs Planning 130

ANNUITAS

MARCH 21, 2012

At most companies today, marketing and sales are working from an outdated playbook that was written back when interruptive, batch-and-blast, product-focused, hunch-based marketing actually worked, and sales was in control of the buying process. And they’ve left the vendors far behind in a game of catch-up. This is a good thing!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Blast Campaigns 100

BOP Design

MARCH 30, 2021

Is switching vendors a risky move that could put their job in jeopardy? Don’t start blasting them an email a day when they share their email address with you. Is getting management buy-in a major hurdle for them? Then share blog posts with statistics or case studies that support their recommendation to buy your software or services.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

ANNUITAS

JUNE 4, 2015

While attending the SiriusDecisions Summit a couple weeks ago I was struck by how many technology vendors and speakers were now out there to help marketers find their ideal customers. The methods for finding buyers has definitely changed now that we have tools to help us track every behavior and every preference.

Ideal Customer Profiles 100

Ideal Customer Profiles Blast Campaigns Conversion Rate Vendors 100

ClickDimensions

DECEMBER 29, 2020

Just be sure to send quality information that is relevant to the recipient – much like batch and blast no longer works for email marketing, it isn’t an effective approach for media relations either. In addition, there are a number of press release distribution vendors, known as wire services, available to marketers today.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

SalesIntel

MAY 10, 2021

Many email marketing platforms will do this automatically to prevent you from sending to those addresses again with the next blast. When Google detects spam email, it will examine the message to decide which vendors (or companies) are involved. Hard bounced emails are marked on both the mailing list and the email unsubscribes list.

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52

Hinge Marketing

FEBRUARY 28, 2018

Pinpoint your best clients, partners, and vendors and continually check up on them. Similarly, if you call your vendor only when you are looking for a good deal, don’t expect to get one. Instead of assuming your clients and vendors are happy, ask! Note that this does not mean blasting your list with untargeted emails.

Ad Building 108

Ad Building Work Management Marketing Management Business 108

PureB2B

SEPTEMBER 10, 2019

Research shows that buyers want content and not necessarily the same types of content with which they’ve historically been blasted. Are they considering switching vendors? Do they prefer a SaaS model for software? Who makes the buying decisions in their organization?

Case Studies 62

Case Studies Social Networks Blast Campaigns Network Marketing 62

Marketing Interactions

APRIL 14, 2019

Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers. Have you ever landed on a vendor website and not known where to look for the information you were after?

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Influitive

JUNE 2, 2015

42 reviews on G2 Crowd , the highest number of reviews for an endpoint data protection vendor. Plus, Code42 has blasted past one of its top competitors on both of these review sites. Within a few months of launching its advocate hub, Code42 has received: More than 60 glowing reviews on Spiceworks.

Marketing Management 100

Marketing Management Peer-to-peer Marketing Websites B2B Thought Leadership 100

Martech

SEPTEMBER 2, 2021

As emailers, if revenue were our only KPI, we’d all be blasting out (for the record, I hate this term) emails twice a day, every day. . In all of my work — first on the retail side, then on the vendor side and now with clients — I measure every idea or opportunity against goals to clarify priorities. Is it click-throughs?

Email Marketing 122

Email Marketing Open Rate Privacy Protection Ad Frequency 122

Net-Results

AUGUST 6, 2019

How many companies have you seen just blasting emails from their expensive marketing automation setup? If marketers (and marketing automation software vendors!) But it’s not why you should invest in marketing automation. That’s what I’m talking about.). Marketers need to go back to basics.

Marketing Automation Services 40

Marketing Automation Services Software Automation Email Marketing 40

Content Marketing Institute

OCTOBER 12, 2017

After a year, “we realized, wow, we’re still churning out all these email newsletters , batch-and-blasting. When you’re creating RFPs or otherwise researching martech vendors, ask questions like the ones listed below. Dig for answers until you find a vendor that fits what you need. Read more… Click To Tweet. Qualitative.

Marketing Automation Services 91

Marketing Automation Services Planning Paid Search Agency Vendors 91

PureB2B

SEPTEMBER 10, 2019

Research shows that buyers want content and not necessarily the same types of content with which they’ve historically been blasted. Are they considering switching vendors? Do they prefer a SaaS model for software? Who makes the buying decisions in their organization?

Case Studies 59

Case Studies Social Networks Blast Campaigns Network Marketing 59

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Honest sales pitches. I applaud them for that.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Honest sales pitches. I applaud them for that.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

chiefmartech

MAY 27, 2019

Marketers would buy these sophisticated tools, but then just keep pumping out the same old batch-and-blast emails to their entire list. And martech vendors: make your tools easier to use. (I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.)

Marketing Automation Services 80

Marketing Automation Services Marketing Management Blast Campaigns Stats 80

Navigate the Channel

JANUARY 18, 2018

Around the top of the funnel, centralizing the source of your leads gives you additional efficiency for the automation that you employ around the mid-level processes such as closed-loop reporting, vendor management, and standardization/enhancement. Email blasting cold contact lists is no longer viable in the modern business landscape.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Qualified Leads Top of Funnel 62

ActiveDEMAND

DECEMBER 5, 2018

Customers are often subjected to the same blast of information when signing on with a new vendor. How many times have you onboarded an employee, told them everything, only for them to forget something you told them day 1? Trigger: For a trigger, we’re looking for new ActiveDEMAND accounts created in the last 2 months.

Campaigns 40

Campaigns Ad Frequency Blast Campaigns Vendors 40

Digital B2B Marketing

JUNE 1, 2011

This quote, from a survey response published in Lab Manager Magazine , captured what is happening perfectly: “Social media is being abused by vendors as a “free advertising&# conduit: if someone asks a question in a forum, they immediately get jumped on by vendors trying to sell them something.”.

Social Media 100

Social Media Work Management Marketing Management Media 100

DivvyHQ

APRIL 26, 2017

Each week, the agency’s 20-person marketing team publishes 5-10 pieces of editorial content, including blog posts, email blasts and a digital newsletter. He attended Content Marketing World in Cleveland with a plan to shop for content marketing management solutions with a variety of vendors.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41