17 Excellent Email and Mobile Marketing Stats and Facts


90% of C-suite executive say they never respond to cold calls or email blasts. 8 Email Marketing Stats and Facts. 90% of C-suite executive say they never respond to cold calls or email blasts. This was post #6 of Marketing Stats Summer (#statssummer) on Webbiquity. #1: 1: Welcome to Marketing Stats Summer! #2: 2: 34 Compelling Content Marketing Stats and Facts. #3: 3: 21 Spectacular SEO and Search Marketing Stats and Facts. #4:

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Blast Off: The Internet of Things Is Headed to Mars

Content Standard

Or, they could integrate with healthcare wearables to provide stats about a consumers’ biometrics during activity—running and cycling apps have already capitalized on this opportunity. The post Blast Off: The Internet of Things Is Headed to Mars appeared first on The Content Standard by Skyword. Today, Mars is the next frontier for space exploration, and NASA plans to send astronauts to the Red Planet sometime in the mid-2030s.

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The B2B Guide to Email Marketing (Live Email Blast Examples)

Directive Agency

From initial outreach emails to promoting content and limited time offers with email blasts, you have options. The next section covers 3 email blast examples that we really love here at Directive. Especially for email marketers who are constantly testing how to improve these stats – it’s a very worth while read. 3 Email Blast Examples to Blow You Away. Below, we will outline a few of our favorite email blast examples. Email Blast Example #1: Uber.

Bridging the Gap Between Onsite Content and Social Media Engagement


Step 2: Blast Your Facebook Messenger Contacts with Your Content. The term I use is “chat blasting,” and if you can get over the unfortunate violent connotations, you’ll see the power behind the concept. Remember what an email blast is? The term “chat blast” almost does the same. Despite the similarities between email blasting and chat blasting, let me point out the vast dissimilarities. It’s not just me reporting stats like these.

14 Demand Gen Stats to Guide Your 2019 Strategy


That’s why we put together these demand gen stats for you—to set your strategy up right so that your pipeline doesn’t become a ghost town come Q2. . Takeaway : You can build a killer marketing strategy built on demand gen darlings, like newsletters and email blasts, but if your database isn’t clean, your efforts will be wasted. Takeaway: This stat has huge implications for how you build your 2019 strategy in terms of tactics.

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This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

Content Marketing Institute

00:01): An advertising blast from the past: “Monty Python’s Argument Clinic” (00:48): Robert muses on this week’s theme: Does agreeing hold us back? (04:30): The post This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe appeared first on Content Marketing Institute. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

Is Your Organization Prepared For Mobile Marketing? [CHART]

Modern Marketing

I found the following chart very insightful especially when looking at the data from the lens of a digital marketer who has worked in marketing from the earlier days of “brochures and batch and blast campaigns” through to today’s Modern Marketing environment. by John Katsoulis | Tweet this Disruptive technologies can both transform and reshape user behavior in ways, and speeds that we have not seen in the past.

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20 Revealing Stats, Charts, and Graphs Every Marketer Should Know


So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. Well, marketers might only be blasting out promotional emails in which the content stays the same. Or is your favorite contained within the full report of 120 marketing stats, charts, and graphs ? As you know, we at HubSpot are crazy about data-driven marketing.

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33 Stats That Paint a Picture of the Future of Marketing


Source: Gartner ) Tweet This Stat! Source: Forrester ) Tweet This Stat! Source: Satmetrix ) Tweet This Stat! Source: Aberdeen ) Tweet This Stat! Source: Aberdeen ) Tweet This Stat! Source: Social Media Examiner ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat! Source: SEOmoz ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat! What These Social Media Stats Say About the Future of Marketing. Tweet This Stat!

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4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

and most marketers in your industry send unsegmented email blasts to big purchased lists, your carefully constructed, opt-in only, triggerred email program better beat the benchmark. Research Strategy benchmarks Stats surveyMarketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable.

These 6 Marketing Automation Statistics Show Where Marketers Really Are

Modern Marketing

It’s not just batch and blast email, but understanding what your prospects are interested in, both by combining their activities and digital body language, and communicating with them about those interests. As the previous stat reveals, there is a basic benefit to cleaning up your process that is required to implement marketing automation.

Customer Experience Simplified

Modern Marketing

Here's some obligatory stats to back this up. It’s easy to batch and blast a broadcast message to email, social, and mobile audiences. I am a firm believer that we humans have a penchant for making (something) more complicated than necessary, a.k.a. overcomplicating everything. And we marketers take it to a whole new level.

Trigger-based marketing = event-driven programming with “no code” martech in every stack


Last week, I shared some interesting stats on trigger-based marketing from a benchmark report by Blueshift. A couple of eye-popping, high-level findings: Email triggers are 497% more effective than batch emails. Mobile push triggers are 1,490% more effective than batch push notifications.

How to Create Email Campaigns That Generate Word of Mouth


You probably know the stats already and can throw them around without even thinking. You might be thinking, “OK, Nicholas, enough with the stats. These were largely people who were close to us with large followings or access to companies that sent out blasts on our behalf.” Let’s be clear. You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Harry’s — as you’ll see shortly — is a ready example you want to emulate.

Three Data Opportunities B2B Marketers Are Missing Today

Digital B2B Marketing

Now take a quick look at your web stats. Your online ads are the banner equivalent of batch-and-blast email. Batch and blast has become short hand for unsegmented email marketing but too many carefully segmented email campaigns deliver that same old batch and blast experience to recipients.

4 Conversation Starters for Selling Marketing Automation to the CEO

Modern Marketing

But if you’re going to cozy up to the Corner Office, you can’t walk in blasting random stats. by Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going to make its number? “ and “Are my competitors going to outperform me?”.

Back to Basics: A Primer on Marketing Metrics


It’s a powerful stat that can help justify – or kill – the project that you’re working on. When tracking digital efforts like web pages or email blasts, you’ll run into another set of terminology. that’s the day you sent an email blast and made a Facebook post. As I’ve previously confessed, I’m not much of a numbers person.

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Top 3 Reasons Your Content Marketing Program Fails

Digital B2B Marketing

Stats available from CMI’s benchmark report ). Even the best content isn’t automatically discovered and appreciated on its own, but you act like if you publish it, blast it and Tweet it, then Poof! Everyone in B2B marketing says content marketing is important. Everyone is increasing content marketing’s share of the budget. And yet most B2B marketers don’t feel like their content marketing is effective. The outlook seems grim.

Martech stack utilization is a misguided metric (when it’s disconnected from value)


I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.) Marketers would buy these sophisticated tools, but then just keep pumping out the same old batch-and-blast emails to their entire list. Back in the early days of martech, there was an apocryphal statistic that most marketers only used about 15% of the capabilities of their marketing automation systems. (I

Drip Email Campaigns: Ideas and Tips

Predictive Response

With these stats in mind, there is no doubt that email drip campaigns can help you win leads, forge strong relationships with your audiences, and boost conversions. In fact, drip emails are 80% more likely to be opened when compared to email blasts. .

Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?


You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Are these stats relevant or even reliable? There are three types of email campaigns, each with their own use cases: Batch Emails : Also known as “batch and blast”. Bad nurture programs act like batch and blast; good nurtures are built for the long-term and take time to realize results.

Here’s Why You Should Focus on Valley Elevation


The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. Turns out there is more to your stats than just those towering summits. And like most, your site stats are going to spend more time on the ground than in the clouds. Blasting your content across every channel and medium available to you with zero pacing, rhyme, or reason. We've all experienced it.

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Navigating call-out culture: What to do when your brand is in the hot seat

Sprout Social

Why is this still going like im legit wondering like if yall want to write a fan fic go ahead but dont blast it on Twitter. Consumers play a major role in shaping the public perception of brands, influencing their actions and holding them accountable—and it’s a double-edged sword for brands.

6 Mobile Marketing Secrets You’ll Learn in 6 Minutes


Instead of stressing over time zones and manually scheduling each blast, you can set a message to fire once a given event is triggered and forget it. In one of Leanplum’s reports, we found that behaviorally triggered push notifications are opened 9x more often than generic blasts. Sometimes, you have to blast a message to your entire audience without any segmentation or behavioral filtering. Luckily, there’s a way to give even these blasts a personal touch.

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5 Insightful B2B Content Marketing Strategy Videos

KoMarketing Associates

However, gone are the days of “batch N’ blast” success stories. 50 Awesome Content Marketing Stats. 33 Stats on Content Marketing. Content is king, and the king is everywhere we turn on the web. Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale.

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10 Amazing Email Marketing Statistics for 2014

Marketing Action

These facts also make it clear that the days of batch and blast are long gone, and that in order to take advantage of the continued expansion of email and mobile usage around the world, it’s time to make absolutely sure that your email communications are personal, relevant, and highly targeted. Take a look at these 10 stats; you might get a few new ideas about how to better engage your prospects and customers.

How to Increase Insurance Sales – Ideas & Strategies for Agents

Outbound Engine

While this stat is unsettling, it can instead provide motivation for you to find simple yet effective ideas and strategies to increase insurance sales. Delegating tasks like Facebook posts and email blasts to a team of professionals is a great place to start. As an insurance agent, learning how to increase insurance sales is a top priority for your business. In fact, there is more pressure to do so now than ever before. A rather sobering data point from McKinsey & Co.

Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more


Whereas, 22% of people continued to feel empathetic (the only stat that has remained constant). Right from email blasts to social media outreach, brands are trying every possible way of classic marketing. Here are some key stats: Businesses sent our more mobile app push notifications (16%) and web notifications (36%). 30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast.

How to Use Personalized Content to Qualify Leads at Every Stage of the Funnel


Gone are the days of making a few phone calls and sending an email blast to catch the attention of interested—and high paying—prospects. Once you have that information, you can decide which leads are worth sending to sales, and which ones just wanted to download your white paper for the compelling stats. Finding quality leads is often easier said than done.

Repurposing B2B Content: How One Asset Becomes Many Posts That Matter


Then, you end up just blasting out links to a wider variety of content under the same promotion strategy as always. One random stat, Twitter says that only 14 people followed me directly from the thread…but my follower count increased by 1,000 in the 24 hours after the thread went live.

6 Ways to Expand Your Perspective: The B2B Marketer as CEO


Ryan now keeps his business stats on instant recall , using what he calls his “monster dashboard.” That’s one of the reasons I created a monster dashboard, was that not a lot of stats existed that I needed to know what my success looked like. B2B is a blast – I love it. We all know that an expanded mind comes from exploring different perspectives.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. We did this by using one link for Twitter , one for LinkedIn , and one for an email blast.

Developing A Video Strategy Around Authenticity and Accessibility


By now most of us have heard the stat that it’s predicted that by 2021, video traffic will account for 82% of all internet traffic, leaving most companies scrambling to get on board with a video strategy. Using video elevates your sales outreach strategy beyond the typical email blasts and automation tools and helps your organization to stand out from the rest.

How Alabama Outdoors Leveraged Interactive Content to Enhance their Father’s Day Sales Campaign


But it can be a challenge to find more creative ways to engage than blasting out “Sale! During our Father’s Day sale, we also promoted the app within our series of email blasts. We also ran terrestrial radio, outdoor digital billboards, print ads in some markets, updated on social media, and sent a series of email blasts. Any impressive stats you can highlight at this point? For many retailers, holidays are critical for promoting sales and engaging their customer base.

7 Advanced SEO Hacks for Your To-Do List in 2020

Single Grain

Email blasts on a regular basis. Push notification blasts on a regular basis. Include current stats and facts. Tired of putting energy into SEO work and not getting any results?

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The Step by Step Process for B2B Content Syndication

Directive Agency

But, somewhere along the line, “content promotion” as a strategy was replaced by Twitter blasts and one-off paid social promos. If you want to create a set audience for your social profiles that you can blast with a new blog post once a month, go ahead. There are plenty of leads left untouched from a one-off Twitter blast. Data Visualization – if you have any important metrics or stats that you discuss in the post that would entice reads, include them.