Anything Goes Marketing

DECEMBER 21, 2009

Not sending relevant and timely messages If you continue to only send email blasts on a schedule that you dictate to your email subscribers, you risk massive list attrition, damaging your overall email deliverability and a loss of sales and sales opportunities. If you’re having trouble with this concept, skip down to #4.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Digital B2B Marketing

JANUARY 20, 2014

Your online ads are the banner equivalent of batch-and-blast email. Batch and blast has become short hand for unsegmented email marketing but too many carefully segmented email campaigns deliver that same old batch and blast experience to recipients. Potential providers: Dun & Bradstreet , Reachforce , Madison Logic.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. 2) Email services – Julie Katz at Forrester writes about this group.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40