Remove blasts range
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How to Personalize Your Small Business Marketing Strategy

Webbiquity

With email blasts, aim to have short and snappy informative text that gets straight to the point. For example, in terms of a Mother’s Day email blast, you should include content about the products and services you offer that will suit the target audience. Invest in great copy. Choose engaging graphics.

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How to Create a COVID-era Event Marketing Plan

Webbiquity

Your event’s website and social media accounts host essential event information ranging from the basics—when it’s happening, where and how long it will last—to details about specific panels and event offerings. You can highlight these announcements with posts on social media and email blasts. Plan for Last-Minute Promotion.

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The Impact of Strategically Orchestrating the B2B Customer Journey

ANNUITAS

These people are blasted with interruptive sales and marketing activities day in and day out. In this state, you’re not orchestrating engagement, you’re just blasting outbound emails and hoping for the best. Even if marketing manages a win here and there, this batch-and-blast approach is neither scalable, nor repeatable.

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Are You Going to Market Inside-Out or Outside-In?

ANNUITAS

You’re blasting out emails and cold calls and excusing it as ‘campaigning’ This tactical demand approach is the basis of how most companies go to market today — an approach that leads to random acts and that represents the central disconnect between go-to-market strategy and execution. INSIDE-OUT VS. OUTSIDE-IN.

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When I asked ChatGPT to write an article about ChatGPT

Martech

Opinions ranged from ChatGPT being “a strong tool to help us do better marketing,” to “maybe this will replace junior copywriters,” to “ this is a threat to Google ,” to the nuclear “could this potentially replace us marketing folks?” Let ChatGPT be the life of your marketing party. Not bad, right? But what do you expect?

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An Interview with Kristi Marquardt: Her Thoughts on 22 Years at Brandpoint

Brandpoint

I talk with a diverse range of individuals on a daily basis, enjoying conversations about their ongoing projects, business pitches, quick-turn initiatives and any challenges they might face with media placement. It was an absolute blast spending time together on the party bus, listening to our team Spotify playlist, and sharing laughs.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. The range of ways they can help, and their structures for providing that assistance, are similarly diverse.