How to Build a Customer-Centric ABM Experience
ANNUITAS
FEBRUARY 28, 2022
Unfortunately, 57% of those same buyers say vendors have failed to meet their expectations. It’s no longer enough to build customer personas, map out ideal journeys, and build end-to-end content. Eighty-five percent (85%) of B2B buyers expect sales reps to demonstrate a firm understanding of their needs.
Let's personalize your content