Hubspot

APRIL 30, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. This increase is accompanied by a staggeringly high open rate that is 25% higher than pre-COVID levels, a record for the year.

Advertising Benchmark 100

Advertising Benchmark Burn Rate Outreach Open Rate 100

SendX

MAY 24, 2019

Maybe you already have tried selling to them through your autoresponder sequence or several email “blasts” but have not seen the conversion rates you desire. Here is how to do just that: Include the name of the recipient , preferably within your subject line, as personalization will get you a higher open-rate.

Copywriting 151

Copywriting Tips Template Content 151

Hubspot

JULY 7, 2020

While email volume has risen significantly — typically a no-no for teams hoping to keep their open rates up — open rates have risen faster than volume has grown, demonstrating that teams have been successful at providing relevant and helpful content. But response rates have been dismal.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Hubspot

MAY 7, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. During the week of April 27, the number of sales emails sent from portals dropped 9%, but email send rates are still above pre-COVID levels.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Right from email blasts to social media outreach, brands are trying every possible way of classic marketing. Direct open rates increased by 22% for apps and 119% for websites.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Webbiquity

JUNE 9, 2016

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. That’s data that can, once utilized, make for better targeted email campaigns with higher response rates. Guest post by Alphonso Sanchez. It’s also surprisingly neglected. The Product / Topic Segment.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

DealSignal

SEPTEMBER 14, 2022

These higher-performing campaigns are measured by lower bounce rates, higher open rates, higher click rates, and higher response rates – overall higher engagement. They quickly find that they are getting high bounce rates and hitting many bad phone numbers. Do you Have High-Quality CRM Data?

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

markempa

AUGUST 19, 2013

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. Here are their answers.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

ERDM

JANUARY 22, 2019

CASE STUDY A Fortune 100 financial institution found that its traditional persona and cohort segmentation was no longer effective in driving response rates and engagement from Millennials. Customers want human engagement, not mass-produced spray-and-pray blasts. • Do not reduce complex humans to generic cohorts and personas.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

CASE STUDY A Fortune 100 financial institution found that its traditional persona and cohort segmentation was no longer effective in driving response rates and engagement from Millennials. Customers want human engagement, not mass-produced spray-and-pray blasts. • Do not reduce complex humans to generic cohorts and personas.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

SendX

NOVEMBER 26, 2020

When they reframed it as a daily solitaire challenge they found that deliverability and open rate went up. A personalized email subject line increases the open rate by 50% and at the same time it helps you generate a median ROI of 122%. Before blasting the first burst of emails though, the IP address must be warmed up.

Email Campaigns 195

Email Campaigns Campaigns CAN-SPAM Marketing & Strategy 195

Vidyard

SEPTEMBER 28, 2021

What It Means: For many sellers, the sweet spot seems to be around 5 videos per week—using it as a surgical tool rather than a prospecting shotgun blast. Part 4: Video’s Impact on Virtual Selling #15: After adding video to emails, ReviewTrackers saw a 22% greater open rate, a 4% larger click rate, and 92% higher reply rate. (

Statistics 148

Statistics Video Marketing Stats Click Rate 148

MarketJoy

AUGUST 24, 2018

These simple errors are easy to fix but can have a significant impact on your open and response rates. Using Templates Increase the Response Rate. Most marketers think that using tried and tested templates is a great way to boost their response rates. It can but not always. Cold Emailing = Spamming.

CAN-SPAM 70

CAN-SPAM Response Rate Stats Template 70

Hubspot

FEBRUARY 16, 2012

With lead nurturing , however, you can bring those leads through your sales funnel and garner 4-10 times the response rate compared to a regular email blast while doing it [Source: SilverPop/DemandGen Report]. Here's how you can map lead nurturing content to every stage in the buying cycle. Understanding the Buying Cycle.

Sales Cycle 28

Sales Cycle Lead Nurturing Top of Funnel Buying Cycle 28

Hubspot

MAY 8, 2018

According to the 2016 E-mail Marketing Metrics Benchmark Study , the world average open rate of emails was 21.8 Click-through rate? On the other hand we have SMS, which Salesforce’s mobile product manager Greg Murphy says has an open rate of 98 percent and a conversion rate of 45 percent. A dismal 3.3

SMS 68

SMS Click Rate Open Rate Internet Marketing 68

Single Grain

AUGUST 27, 2019

The average email open rate is 20.81%. And emails with personalized subject lines generate 50% higher open rates. But those who do cold e-mails right can see incredible results in record time — like one SaaS company that saw these results from a few simple e-mail tweaks : 57% open rate. 21% response rate.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Hubspot

JUNE 26, 2018

It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X Timing: Based on a study that observed response rates of 20 million emails, Tuesday at 11 AM ET is the best day and time to send your email.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

WebMarketCentral

FEBRUARY 13, 2009

How can you increase open rates for your email newsletters? What campaign elements should make sure to check, and double-check, before clicking the "send" button on that big email blast? Which common email marketing mistakes should you make sure to avoid? What are the secrets to writing killer subject lines?

Email Marketing 20

Email Marketing Tips Best Practices CAN-SPAM 20