KoMarketing Associates

APRIL 10, 2018

The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. times the unique click rates, compared to subject lines without personalization. In addition, these emails saw 2.5

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

Litmus

OCTOBER 28, 2022

We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. Look at your open rate at the destination level. Open rates were never super accurate to begin with, if we’re being honest. We fired a pixel.’

Open Rate 84

Open Rate Privacy Protection Marketing Management Click Rate 84

KoMarketing Associates

JULY 2, 2018

The data showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to determine how various strategies have worked for marketers using email.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

Hubspot

FEBRUARY 4, 2015

Note: These are targeted campaigns only sent to a portion of a their database -- not an email blast to everyone. Companies that send 16 - 30 campaigns a month see a click rate more than 2X greater than the click rate of companies that send 2 or fewer campaigns a month. and median click rate of 6.5%. The sweet spot?

Click Rate 28

Click Rate Open Rate Advertising Benchmark Lead Ranking 28

SendX

MAY 14, 2020

Studies have shown that personalized emails have great conversion rates. Email segmentation and personalization have replaced the batch and blast technique that used to work a few years ago. Segmenting email lists enables you to send relevant messages to relevant subscribers and this improves open and click-through rates.

Segmentation 353

Segmentation Practices Best Practices Click Rate 353

Zoominfo

NOVEMBER 29, 2018

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly ( source ). Emails with personalized subject lines are 26% more likely to be opened ( source ). The open rate for emails with a personalized message was 17.6%, compared to 11.4%

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

Zoominfo

FEBRUARY 13, 2019

The days of batch and blast emails are long gone. In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns ( source ). But, that’s only if you do it correctly.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Martech

NOVEMBER 20, 2023

Trigger-based emails have been shown to outperform standard blasts by 497% , pinpointing the prime times to reach out. Dig deeper: It’s time to say goodbye to your email open rate Tactical email prompts from user actions Ever abandon a sign-up midway? Track engagement to see what’s hot for your prospects.

Email Marketing 124

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 124

Martech

SEPTEMBER 2, 2021

As emailers, if revenue were our only KPI, we’d all be blasting out (for the record, I hate this term) emails twice a day, every day. . Take the angst we see among our fellow email marketers over losing the open rate when Apple turns on its Mail Privacy Protection feature in its iOS 15 update. Wrapping up .

Email Marketing 124

Email Marketing Open Rate Privacy Protection Ad Frequency 124

ViewPoint

JULY 26, 2018

Email blast. She will do a blast about the podcast. Her open rate on these programs is higher than other emails that are straight product pitches. She can expect a 15% open rate and another 5% to 8% to listen to the program; this could be 335 or more listeners.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Ontraport

JANUARY 21, 2021

By segmenting your email list into different buckets based on your leads’ different wants and interests, you’ll have a greater chance of increasing your email opens, click rates and conversions. In the end, his average email open rate grew to 43% — nearly double what it was before.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

SendX

MAY 24, 2019

Maybe you already have tried selling to them through your autoresponder sequence or several email “blasts” but have not seen the conversion rates you desire. Here is how to do just that: Include the name of the recipient , preferably within your subject line, as personalization will get you a higher open-rate.

Copywriting 151

Copywriting Tips Template Content 151

BenchmarkONE

NOVEMBER 4, 2021

Avoid ridiculously low click and open rates by compiling your own mailing lists. Just as purchasing large, generic email databases leads to a high churn rate, blasting out huge volumes of generic material with little regard to your customer’s individual needs is a tactic that fails to reach the full potential of marketing automation.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

DealSignal

APRIL 17, 2024

Compared to a generic email blast, such targeted campaigns yield higher open rates, click-through rates, and conversion rates. As a result, businesses can enjoy a significant boost in revenue and profitability. Take, for instance, the impact of a personalized email campaign developed using AI algorithms.

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Boost open rates with these tips: Review deliverability best practices. What is your open rate? Use an email marketing automation tool to ensure you avoid the batch-and-blast approach and stay out of the spam folder. . Revisit your email cadence and review your data. What time of day are emails being read?

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

SendX

AUGUST 4, 2021

(Source: Litmus) Not only do emails have good ROI, but also they have amazing open and click-through rates. As per Mailchimp, in 2019, the average open rate in all types of industries was 21.33% and 2.62% click rate. What's email blast marketing? How can email blast marketing benefit you?

Blast Campaigns 195

Blast Campaigns Email Marketing Tips Planning 195

Stevens & Tate

SEPTEMBER 6, 2021

For most marketing professionals, this has been observed to increase open rates. Though sending blast messages to every contact in your list may seem comprehensive, it may be offputting to some recipients. For this, use tags in the subject lines indicating the addressee’s name and locality.

Tips 72

Tips Lock-In Blast Campaigns CAN-SPAM 72

Hubspot

JULY 6, 2021

When Mckendall launched the outreach campaign, Real Estate Bees' email open rate was 25-27%, and the response rate was about 1%. "I Based on this campaign, Real Estate Bees' email open rate has improved to 42%, and the response rate increased by 3%. Share each other's audiences to support one another.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Atomic Reach

FEBRUARY 12, 2019

Facebook Messenger marketing is more engaging than email with 4-20x better open rates and click-through rates. People prefer messaging to email and messaging gets 80% open rate compared to 20% in email. You can set up chat drip campaigns and send chat blasts that get 80% open rate.

First-Mover Advantage 80

First-Mover Advantage Click Rate Open Rate Blast Campaigns 80

Sprout Social

SEPTEMBER 12, 2022

We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. Full Blast Creative. In their own words: Full Blast Creative is an award-winning, Canadian, full-service marketing agency. But more importantly, we’re good listeners.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Right from email blasts to social media outreach, brands are trying every possible way of classic marketing. Direct open rates increased by 22% for apps and 119% for websites.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Martech

APRIL 5, 2023

I’m not saying, “Forget the fear and blast your list!” “Deliverability and open rates were great because the emails made subscribers feel like we were talking to them. That’s because of fear of deliverability issues. ” 6.

Tactics 126

Tactics Email Marketing Planning Marketing Budget 126

Hubspot

NOVEMBER 13, 2017

Blasting” your list is one of those foundational email marketing violations that can get you banished for life from advanced marketing circles. Every company with internet access has attempted the newsletter and failed miserably, boasting open rates that are lucky to hit 17%. We all know this. You people should know better.”.

Newsletter 78

Newsletter Blast Campaigns Open Rate Internet Marketing 78

Predictive Response

JANUARY 3, 2023

Blasting emails to just everyone and anyone will not produce the results you are hoping to see. Personalization in email marketing will guarantee an increase in click throughs and opens. For example, if you want to send a follow up email marketing blast, to all of the attendees from your latest Webinar that you hosted on Zoom.

Segmentation 52

Segmentation Planning Blast Campaigns Webinar Metrics 52

SmartBug Media

JANUARY 5, 2022

His most effective personalization tactic to increase open rates and clicks. While they tend to be simple email blasts, Mike emphasizes the importance of rooting each email marketing effort in a strategy that incorporates personalization, buyer’s journey, and structure. The one dashboard he would view every morning.

Email Marketing 52

Email Marketing Work Management Marketing Management Top of Funnel 52

Zoominfo

MARCH 6, 2017

Create Targeted Lists No matter how many articles are written about the effectiveness of highly segmented campaigns, companies are still sending batch and blast email campaigns to every person in their contact list. Data shows that highly targeted campaigns can even increase open rates by 14.2% ( source ).

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Lead Liaison

JULY 16, 2018

and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference.

Deliverability 48

Deliverability Lead Liaison Open Rate CAN-SPAM 48

Adobe Experience Cloud Blog

MARCH 22, 2019

Nearly half of the marketers who participated in a recent Demand Metric/Return Path study reported email open rates of 15% or less, while almost 60% cited click-through rates of 8% or less. As a marketer, you’ve heard the phrase “email blast.” But that isn’t because email marketing is past its prime.

Rules 134

Rules Email Marketing Tips Planning 134

Hubspot

MAY 26, 2021

Notifying your subscribers in an email blast is an effective way to spread the news. You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate. Bounce rate. Unique clicks. Image Source.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Features 97

DemandBase

AUGUST 21, 2020

The Demandbase team has achieved considerably higher results from personalized outreach than with generic blasting. In a recent test, we found that personalization (often with trending intent) increased email open rates from 29 percent to 53 percent and replies from 4.5 Personalization wins every time. percent to 10 percent.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Vision6

JANUARY 9, 2022

In fact, abandoned cart emails can generate conversion rates as high as 41%. Sending out email blasts might have worked from time to time, but it’s becoming harder to stand out in inboxes (let alone track accurate open rates ).

Practices 91

Practices Best Practices Deliverability Click Rate 91

Biznology

JULY 19, 2018

The email open rates more than doubled. Rather than blasting messages at targets, we are gaining direct insight into what the customer or prospect is really seeking, in that moment, and where the prospect is in an overall life cycle. The results were astounding. The volume of inbound calls increased by 7%.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Lattice

OCTOBER 9, 2015

We had a blast sharing how the video marketing strategy we follow at Lattice, networking with other marketers, getting inspired by Col. Emails with videos have higher open rates, click through rates and clicked to open rates than emails without videos. 107% more clicks when video is included in email.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Aberdeen

APRIL 1, 2019

There was a time when mass email blasts were the bread and butter of any great marketing team. Mass email blasts have gone from engaging to spammy, leaving marketers to rethink how email fits into broader demand gen strategies. Segmentation has long been the answer to the mass email blast problem. Those days are long gone.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

ATAK Interactive

MAY 23, 2019

Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no! This year, more than ever will be a challenge for senders’ emails to land in inboxes if they consistently produce a low open rate. Design Matters.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

Ontraport

JANUARY 21, 2021

By segmenting your email list into different buckets based on your leads’ different wants and interests, you’ll have a greater chance of increasing your email opens, click rates and conversions. In the end, his average email open rate grew to 43% — nearly double what it was before.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Leads 59

Adobe Experience Cloud Blog

JULY 12, 2019

And it’s true that email no longer has the insanely high open rates it used to. But consumers still open their email 20 times a day on average. You could blast an email to everyone and their family pet. You could also throw money out the window and have a similar close rate.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134