6 Tips to Unify Sales and Marketing: Nail Your B2B Go-to-Market
DemandBase
AUGUST 21, 2020
keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. The Demandbase team has achieved considerably higher results from personalized outreach than with generic blasting. As Matt Heinz says so memorably, “You can’t buy a beer with an MQL.” Go multi-touch, multi-channel.
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