blasts multi-touch Marketo Related Topics 
Adobe Experience Cloud Blog
FEBRUARY 22, 2017
Simply dabbling in multi-channel marketing is no longer an option. A great example of this is the decline of ‘batch-and-blast’ mailers and emails. Align audiences to multi-channel campaigns. Author: Patrick Groover The shift towards ubiquitous marketing is a living reality. Centrally capture interactions across channels.
The Point
SEPTEMBER 30, 2013
Without marketing automation, nurturing is relegated to only the most simple “batch & blast” campaigns – that is, one-time batch broadcasts to a fixed list. The biggest difference between basic ESPs and today’s modern marketing automation technology is the ability to design and deploy automated, triggered, multi-step campaigns.
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PathFactory
SEPTEMBER 15, 2021
Content is usually created and deployed through one-and-done, batch-and-blast experiences: chronological blog posts, segmented email blasts, regularly scheduled newsletters, and ads pointing to squeeze pages. According to Marketo , buyers engage 36 times on average before deciding to make a purchase.
The Point
MAY 14, 2012
The keys to marketing automation ROI lie not in features but in strategy, collaboration, metrics, and the development of more sophisticated, multi-touch, triggered campaigns. Forrester maintains that most marketers invest in marketing automation with the goal of increasing marketing efficiency – i.e. doing more with less. .
Adobe Experience Cloud Blog
MARCH 29, 2018
Straight away, the technology played more than a passive role; the computer contradicts the episode’s eponymous villain Harry Mudd during his interrogation, to which he responds “Blast that tin-plated pot!” Ultimately, though, we were able to deliver successfully against the brief, thanks to: A small, multi-disciplinary team.
Adobe Experience Cloud Blog
NOVEMBER 1, 2012
An Email Service Provider will only provide you the functionality to send mass blasts and track open rates, but this is not scalable. With marketing automation , you have access to powerful features like multi-step campaigns, lead scoring, and analytics, which will make your email tactics much more strategic.
Adobe Experience Cloud Blog
JANUARY 20, 2017
Once you have this rich contact information, use a multi-touch cadence across multiple channels to personalize your communications. Research and advisory firm TOPO recommends eight to 10 touches per prospect in a short timeframe, such as two to four weeks. I’d love to hear your thoughts.
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