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B2B Content Distribution: If You Build It … They May Not Come

The Mx Group

If so, consider an email blast to your database to introduce that new asset you’ve worked so hard on. Direct mail: Could you mail this asset to targeted prospects? Your internal database: Would your subscribers or previously engaged prospects benefit from this new piece?

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How Blogs Help Manufacturers Enter New Markets

Industrial Marketing Today

Just pushing out marketing messages or blasting out a generic email campaign to a bought mailing list is likely to produce disappointing results for you. Sending warmed up prospects to your telemarketing team to qualify before your sales team gets involved. (Source: 2011 Economic Outlook Survey by GlobalSpec.).

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Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. Use dynamic content in your email marketing.

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B2B Lead Generation Blog: Direct mail for the complex sale that really works

markempa

« Podcast: Duct Tape meets Lead Generation for the Complex Sale | Main | Podcast: Interview on the Cullinane & Green Report » Direct mail for the complex sale that really works With the proliferation of e-mail and its resulting abuses, direct mail has become almost a novel approach by comparison.

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11 Modern Technologies That Make the Case for Inbound Marketing

Hubspot

If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. Furthermore, the act prohibits telemarketers from calling people before 8 a.m. he DOESN'T need the mail.

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Delivering episode 34: Shazad Beharry on going email first in an omnichannel world

Litmus

So I would load the dialer, do analytics, make sure all the agents had what they needed in terms of business operations and as we all know from the past, the laws around telemarketing got pretty strict so I saw the need for a different channel in marketing. So we run customer marketing program in terms of email, direct mail and SMS.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Even though social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC, social media platforms putting out features to help marketers in this quest is only now becoming a norm. The 2 Most Important Google+ Updates of 2013. 1) Google+ got an updated look and feel.