markempa

JUNE 26, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Convince & Convert

AUGUST 18, 2010

It is in many ways the social equivalent of “batch and blast&# email newsletters. If you frame this in the context of making a client’s lead gen efforts more effective, that is something they can get on board with and take to the bank. I agree that a distribution-only approach is viable. Will it hurt your business?

PR 160

PR Social Media Paid Content Media 160

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40