The B2B Guide to Email Marketing (Live Email Blast Examples)

Directive Agency

Want to Increase Leads For Your Business? In the B2B space, search marketers are often dealing with elongated sales cycles that call for long lead nurturing campaigns. So, you need to keep after your leads after that initial marketing interaction. Because of these elongated lead nurturing campaigns, B2B lead gen campaigns are often spread out over multiple channels. The next section covers 3 email blast examples that we really love here at Directive.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. Case Study #4 – Marketing Automation: IT company boosts leads 59%, generates $1.5

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6 Ways to Expand Your Perspective: The B2B Marketer as CEO

LeadCrunch

Ryan is an expert digital marketing and especially email marketing with 20 years of experience in B2B demand gen. Ryan has discovered over the years that developing your attitudes, thought processes, and approach give you a good base in B2B demand gen marketing. You have to know that data to be smarter and to make others around you smarter, especially in this B2B demand gen space. B2B is a blast – I love it.

What we learned at TOPO Summit and ABM Innovation Summit

NetLine

Head on over to our booth and connect with our lead gen experts. Lunch break is in full swing & we’ve got some great tips and tricks to share at booth 17 to help you strengthen your demand gen strategies with content syndication lead generation #toposummit pic.twitter.com/c2tetlYUj4. And we know a way to make that happen, where marketers are only paying for the leads they want.

5 Reasons B2B Marketers Should Use LinkedIn Conversation Ads

KoMarketing Associates

For example, Conversation Ads can run along with an email blast campaign, using the same email list and messaging. Utilize Lead Gen Forms. I discussed in a previous post about the power of Lead Gen forms within LinkedIn. By adding Lead Gen forms to an ad, marketers will see an improvement in their conversion totals due to: Users not having to leave LinkedIn to fill out the form. What messages are leading to the most site traffic.

Who should own lead generation for a complex sale?

B2B Lead Generation

So, who should own B2B lead generation: sales, marketing or both? Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. Companies don’t typically call what salespeople do “lead generation” or “demand generation.” Even with the increase of content marketing and inbound marketing, I find salespeople get stuck carrying the load of prospecting for their leads. Who should own lead generation?

Facebook's Testing New Email Marketing Tools: Here's What We Know So Far

Hubspot

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. In the last decade , Facebook's amped up its advertisement and lead-generation offerings.

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. I’m going to share 10 levers you can use to improve your lead conversion right now: 1. The more you can humanize your lead follow-up the better. Create content geared toward lead progression, not lead capture.

Why Is B2B Lead Generation Software Important?

Albacross

These guys are really rockstars - they have an 80% closing rate, and even if we were to pay for lead generator software , I don’t think we’d be able to improve our sales process that much. Consider this: A study by Salesforce shows that the average sales rep spends 21% of their time doing lead research. Let’s say you start using a B2B lead generation software , and this helps your sales reps get through their research in half the time. What Does A “Qualified Lead” Mean?

10 Marketing Automation Tips for Personalisation and Contextualisation

Modern Marketing

In a performing marketing automation infrastructure, your new campaign isn’t a one-off blast; it’s the latest in a series. So you can lead with a memory jog: 'remember the report you downloaded last week?' Qualify on the Quiet There’s a right and wrong way to qualify leads. Treat Demand Gen on a Level with Lead Gen Lead generation is a major metric for marketers—and rightly so.

5 Email Copywriting Tips for Creating Engaging Content

SendX

Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them. Maybe you already have tried selling to them through your autoresponder sequence or several email “blasts” but have not seen the conversion rates you desire.

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Repurposing B2B Content: How One Asset Becomes Many Posts That Matter

nDash

Throw some eBook downloads and content upgrades in the mix and you’d be generating all kinds of inbound leads. You get dozens of pieces of content from one major effort—and all of it is designed to promote the gated lead-gen piece.

What is Demand Generation Marketing and How Can Interactive Content Support?

SnapApp

Demand generation marketing is the collection of activities marketers use to drive brand awareness, nurture leads, and power the acquisition of new customers through what we traditionally think of as marketing. Targeted content powers demand generation efforts, delivering value to leads that have signed up for your various demand generation activities, like webinars and blogs.

B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb

Marketo

With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two. Therefore, it only makes sense to optimize mobile marketing efforts for lead generation purposes.

Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

Based on my experience over the past almost 30-years it seems that everyone has been burned by outsourced lead generation. The main reason for these failures is that there is a LOT of mediocrity in the lead generation industry, which is why some say outbound is supposedly “dead.” We’re not a lead gen or appointment setting firm, but rather a revenue focused extension (not a replacement) of your sales team. Lead Generation

10 Written Content Formats For Effective Content Marketing

nDash

There are many ways to use written content to engage your audience, generate leads, nurture relationships, and increase conversion. More in-depth than blog posts and less formal than white papers, ebooks have high perceived value and are often used by content marketers as lead magnets.

The Step by Step Process for B2B Content Syndication

Directive Agency

When it comes to generating leads for B2B via content marketing, syndication is a must. This is where you take the asset you’ve created (blog post) and leverage it on different platforms as a lead magnet. This means that 20% of your content should be driving 80% of your leads – if you know how to leverage it. B2B content marketing requires walking a fine line between SEO and lead generation. There are plenty of leads left untouched from a one-off Twitter blast.

What is Demand Generation Marketing and How Can Interactive Content Support?

SnapApp

Demand generation marketing is the collection of activities marketers use to drive brand awareness, nurture leads, and power the acquisition of new customers through what we traditionally think of as marketing. Targeted content powers demand generation efforts, delivering value to leads that have signed up for your various demand generation activities, like webinars and blogs.

Do’s & Don’ts for Marketing During the Coronavirus Crisis

Brandpoint

In relation to today’s news, do they still sound appropriate or would they lead to your company receiving backlash? Learn more about the MAT Release] Don’t be caught without a plan to replace lead gen due to canceled trade shows Is your upcoming trade show canceled? Were you banking on that trade show to bring in a large number of new leads? There are digital ways that can help supplement your lead generation. We are in uncharted territory.

#mpb2b - MarketingProfs Highlight Tweets From The Day

Smashmouth Marketing

GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. InboundMarketer : 30% of room using batch & blast email marketing to do nurturing in Kern Demand Generation session #mpb2b - suggest moving to mktg automation MiriamKutcher : #mpb2b Laura Patterson Marketing Metrics discussion - Make friends with folks in Finance and Sales as they have data! Today's MarketingProfs b2b Forum was great. Picked up lots of tidbits.

#mpb2b - MarketingProfs Highlight Tweets From The Day

Smashmouth Marketing

GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. mpb2b InboundMarketer : 30% of room using batch & blast email marketing to do nurturing in Kern Demand Generation session #mpb2b - suggest moving to mktg automation MiriamKutcher : #mpb2b Laura Patterson Marketing Metrics discussion - Make friends with folks in Finance and Sales as they have data! Today's MarketingProfs b2b Forum was great. Picked up lots of tidbits.

How to Create Personalize Email Templates for B2B Buyers to Get More Clicks

Unbound B2B

From a lead-generation standpoint, the higher the open rate, the more leads you will generate. To answer the question we have posed above, let’s first look at some reasons that may lead to low open rates: Very long emails. You no doubt want to generate a lot of leads. One of the main components of any successful lead generation campaign is working with a clean database. How your solution will lead to reduced errors and mistakes. Introduction.

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The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

And our monthly lead numbers? The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. From there, our lead gen program -- with email playing a key role -- began. Lesson Learned #2: Lead generation doesn''t have to be complex. This didn''t seem so strange at first because of how we classified people as leads.

An Interview with Andrew Gaffney – Editor-in-Chief of Demand Gen Report

ANNUITAS

The Annuitas Group: As the Editor-In-Chief of Demand Gen Report you are continually speaking with marketing executives. A few years ago that simply meant generating some leads and some new names for the sales team to pursue, but we are now seeing marketing teams play an active role on engaging prospects at each stage of the buying cycle. This requires new discipline in lead management, which many B2B marketers are still getting their arms around.

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Our Unique Approach to Content Marketing in 2017

Directive Agency

In fact, most B2B marketers report content marketing lead generation as one of their leading pain points. Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. In fact, most B2B content marketers report that creating “engaging” content is one of their leading issues. The best way to convert and nurture B2B leads is to convey value with data-driven, value focused content.

How to Make Forecast If You’re Failing at the Half

Pointclear

Increase the Lead Generation Budget for Qualified Leads. Qualified leads, i.e. people with a declared need and an intention to buy, will save the forecast. Increase the lead count by 25% with qualified leads and the year will be saved, but it must start early enough in the year, at the seventh month, to fully reap its savings benefit. Start driving up qualified leads now, from July through the end of the year, and sales will jump. One Lead Gen Option.

How to Get Existing Leads to Do Your Email Marketing for You

Hubspot

While the days of sending a newsletter email blast to your entire marketing database are over (or should be), email marketing isn''t dead. In fact, if you do email marketing right, you can generate tons of new leads. But I''m only emailing my existing leads," you might say with trepidation. How can I possibly get new leads from my email marketing?". How to Encourage Leads to Share Your Content. email marketing lead generation

Top Unbounce Integration Tools Your Business Needs In 2020

Outgrow

In fact, lead generation is a whole new challenge on its own. Thanks to technology, you can automate and streamline processes like customer segmentation, email automation , and lead management. Golden Gate Wine, a premier wine importer, switched from shotgun batch and blast marketing. The Unbounce-Outgrow integration will become the lead magnet for your landing page in no time. Presidential Pools used Infusionsoft and witnessed its number of leads quadruple.

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The fastest route to success requires lateral thinking.

Sales Engine

Most of us remember a day when sales reps used to be able to generate their own leads. But, the world changed and the internet crushed sales ability to generate their own leads. Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. Now, don’t get me wrong, there is nothing wrong with tactical hand to mouth lead-generation with great content.

B2B Lead Generation Blog: Direct mail for the complex sale that really works

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 12, 2010 9 Subscribe Marketing Leads: Quality Vs. Quantity Share Last night I had the pleasure of dining with one of our media partners. We discussed the great lead quality vs. lead quantity debate. Sales says they want better leads.

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How COVID-19 is Changing the Future of B2B marketing

Engagio

So much of account-based marketing is centered on insight-lead experiences for accounts or like-accounts that offer value. Companies will need to lead with value and know that revenue comes as a result of that value creation. . Batch and blast isn’t going to cut through the noise. If you can be more targeted, you can create more relevant messaging, which will lead to better response rates.

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8 Reasons You Gotta Stop Buying Email Lists (Listen Up, Scott Brown)

Hubspot

When you''re faced with aggressive sales targets and dwindling lead generation performance, purchasing an email contact list can seem like a tempting quick fix to gain new contacts and disseminate your message. And even if you find some viable leads on those lists, you can suffer some real short- and long-term issues with purchased or rented lists. Also, you need to take into account that, again, bad data could lead to inaccurate personalization.

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Answers To Your Top 7 Questions From the Science of Inbound Marketing

Hubspot

But if you start blasting an unsegmented email list with irrelevant content, whether they opted in or not, you're no longer doing email marketing that fits into the inbound marketing approach. First, it's critical to remember that what you think is "boring" isn't boring to leads who are looking for that exact solution! But that doesn't mean you should only post lead-gen content; that alone won't get you social engagement.

The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts. Though primarily used for lead gen (as the name implies), these programs provide some branding benefit as well.

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10 Data Points You Need to Convert More Customers

Hubspot

There's a dangerous misconception flying around that inbound marketing stops once you generate leads. Effective implementation of inbound marketing follows leads throughout the sales cycle, especially considering the fact that only 50% of qualified leads are ready to buy immediately , according to Gleanster Research. This means that your leads are definitely in need of a little TLC, and that's why lead nurturing is such a valuable asset in your inbound marketing toolbox.

Evaluating ABM, Omni-Channel Marketing, Social Media [VIDEO]

Listenloop

Rodrigo: This is Marketing Talk with Rodrigo Fuentes at ListenLoop , and I’m here with Rachel Rosin, senior manager of digital marketing at Act-On software, a leading marketing automation provider for fast growing businesses. When we have this laser focus on getting leads, getting leads, getting leads… We’re so focused on getting the lead that we want, the highest level decision maker.