Remove blasts
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Step Aside, Traditional Lead Gen: Meet The Revenue Flywheel

B2B Marketing Exchange

Co-hosts Klaudia Tirico and Kelly Lindenau are kicking off the new year with a welcome blast from the #B2BSMX past! The post Step Aside, Traditional Lead Gen: Meet The Revenue Flywheel appeared first on B2B Marketing Exchange. Plus, Cosby shared insights into how a successful ABM strategy generated $5.7

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7 Tried-and-True Lead Gen Hacks for When Your Lead Numbers Are Low

SmartBug Media

It’s almost as if you’re running a lead referral campaign without actually running it! Pro tip: Don’t just blast the general channel with a random, out-of-the-blue message asking for help. Get Started with Emergency Lead Gen Hacks. They are great as “emergency lead gen hacks.”.

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Who should own lead generation for a complex sale?

markempa

Jonathan Hyde stated, “Lead gen is part of both roles; it’s simply accomplished differently. Our marketing team is responsible for web lead gen, marketing campaigns, email blasts, etc., Both use social selling to increase the number of leads for our outside sales reps.”.

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The B2B Guide to Email Marketing (Live Email Blast Examples)

Directive Agency

Because of these elongated lead nurturing campaigns, B2B lead gen campaigns are often spread out over multiple channels. From initial outreach emails to promoting content and limited time offers with email blasts, you have options. The next section covers 3 email blast examples that we really love here at Directive.

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Email Marketing: 5 Tactics to Generate and Nurture More Leads

Unbounce

Email’s a great place to practice lead nurturing. While general email blasts have an average 3% click-through rate (CTR), lead nurturing emails have an average 8% CTR. A well-crafted lead nurturing email is hyper-relevant to the reader’s stage in the buying process. 5 Ways to Improve Your Email Lead Generation.

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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

ViewPoint

We’re not a lead gen or appointment setting firm, but rather a revenue focused extension (not a replacement) of your sales team. The sender is taking a scattershot approach, blasting this un-personalized message to large quantities of so-called prospects, qualified or not. I get at least one like this every day.

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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Gone are the days of blasting an email to conference attendees and expecting a positive response. Webinars, online classes, Zoom meetups and full-fledged conferences.