Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Only B2B

JUNE 18, 2021

To be precise, the first email blast was sent in 1978 to 400 recipients for the promotion of the company and resulted in $13 Million sales. Do you know according to researches the current ROI for email marketing per $1 spent is $42? Must Read: Why Is Email Marketing Vital For The B2B Industry? Isn’t it great!

Statistics 127

Statistics Email Marketing Planning Stats 127

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. We have some research to indicate that’s true, and that the statement’s directionally correct.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

FunnelEnvy

MARCH 18, 2024

Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience. Imagine targeting an influencer with in-depth industry reports while neglecting their preferred platform. By understanding your buyer personas, you can: 1. They may be checking out blog posts, white papers, and webinars.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Predictive Response

JANUARY 3, 2023

Blasting emails to just everyone and anyone will not produce the results you are hoping to see. For example, if you want to send a follow up email marketing blast, to all of the attendees from your latest Webinar that you hosted on Zoom. Industry/ Market . Introduction. That way you are not sending them emails at 2am.

Segmentation 52

Segmentation Planning Blast Campaigns Webinar Metrics 52

Unbounce

NOVEMBER 21, 2021

While general email blasts have an average 3% click-through rate (CTR), lead nurturing emails have an average 8% CTR. It’s harder to make a general email blast feel as personalized since it goes out to everyone on your list. Email’s a great place to practice lead nurturing. 5 Ways to Improve Your Email Lead Generation.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Launch Marketing

JULY 21, 2021

B2B marketing can sometimes have the reputation of being impersonal, especially with the widespread usage of mass email blasts, generic copy and uninspired media usage. These groups can be separated based on multiple factors such as industry, seniority, geography or area of interest.

Lead Generation 118

Lead Generation Personalization B2B Marketing Generation 118

Zoominfo

FEBRUARY 13, 2019

The days of batch and blast emails are long gone. In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. For industry think about the different types of businesses you work with—like retail, hospitality, or banking. But, that’s only if you do it correctly.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

KoMarketing Associates

DECEMBER 27, 2017

While the KoMarketing blog and industry news are key components of our online marketing program, they are not the only components. Collaborative Research with Ascend2 – This past year our organizations collaborated on two research reports: The State of Lead Generation for the Complex Sale and Account Based Marketing for B2B Marketers.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Salesforce Marketing Cloud

JANUARY 3, 2024

Depending on your product and industry, your full sales cycle may cover several types of pitches before the final close. Based on the research we’ve compiled about [emerging customer preferences in your industry], I have an idea that could help you [solve your problem or reach a goal]. It was customized.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Prospectr

FEBRUARY 28, 2017

With emails, for example, one Experian study found personalized emails drive 6 times more revenue than generic email blasts. Many ways: By problem, industry, or role. But, your sales team member should also do background research on your prospect before talking to them. How do you personalize in email?

Tactics 164

Tactics Lead Scoring Lead Ranking Autoresponders 164

ANNUITAS

AUGUST 19, 2020

These assets should be developed by conducting first-party research with your customers, prospects, and anyone else who impacts the buyer journey, and then that research should be validated by third-party sources. Once you look at that data (role, company, industry, location, lead/opportunity stage, etc.) ” Step 3.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

Webbiquity

OCTOBER 16, 2018

Work With Industry Influencers. They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter. So start with research and friendly outreach rather than jumping straight to the big ask. We all have egos.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Martech

MARCH 6, 2024

Here’s what you need to know The updates primarily impact those blasting out a large volume of emails, including newsletters, particularly over 5,000 emails a day to Gmail addresses. Conduct granular research into your prospects’ specifics — knowing their industry, titles and pain points. Let’s explore.

Outreach 114

Outreach Effectiveness CAN-SPAM Domain 114

Adobe Experience Cloud Blog

MARCH 22, 2019

In fact, nearly 70% of people between the ages of 18 and 34 prefer companies communicate with them through email, according to MarketingSherpa research. Instead, you need to focus on their particular industries and needs. As a marketer, you’ve heard the phrase “email blast.” Sending those executives HR content isn’t enough.

Rules 134

Rules Email Marketing Tips Planning 134

Zoominfo

FEBRUARY 13, 2019

The days of batch and blast emails are long gone. In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. For smaller companies, it makes more sense to choose just one or two significant differentiators, such as industry and company size.

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130

ANNUITAS

MAY 28, 2020

We also found that certain personas and industries are more likely to respond to webinars than others. For example, an Analyst from the Healthcare industry is more likely to attend a webinar than an Analyst in Banking and Financial Services. That means that you need to be ultra-targeted in your webinar planning. Paid Search.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Inbox Insight

DECEMBER 1, 2020

Gone are the days of mass email blasts and broad segmentation techniques. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. Research shows that 45% of companies use just one source of intent data – either first-party or third-party.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

ViewPoint

JULY 26, 2018

Jane and George know that the deep multi-use reach of podcasting will establish the thought leadership they desire without spending hundreds of thousands of dollars on research or years on writing a book. Email blast. Jane has a database of about 28,000 industry leaders who have opted in to hear from the company. Testimonials.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Valasys

JANUARY 17, 2024

Powered by insights from customer data, industry trends, and buying behavior, they pinpoint high-value accounts with surgical precision. Industry reports: Market research reveals a worrying trend – Acme’s churn rate is skyrocketing compared to competitors. Forget scatter-shot tactics! Here’s your launchpad: 1.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40

Oktopost

APRIL 6, 2023

Competition is always mounting, and the best possible way to separate yourself from the herd – to be treated as the source, not just a source – is to establish your brand as an authoritative resource positioned at the front of its industry. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69

Litmus

FEBRUARY 19, 2020

With statistics from 3,400+ marketers and knowledge from nine leading industry experts, HubSpot’s 2020 Marketing Trends report gives you an overview of the hottest trends across nine marketing channels, including SEO, social media, and, of course, email. Our research revealed that 49.5% Death to batch and blast campaigns.

Marketing Report 70

Marketing Report Trends Email Marketing Marketing Budget 70

Schubert B2B

MAY 4, 2018

While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. For example, sending a new product press release about an industrial dust collector for welding applications to a trade publication for the welding industry is a direct hit.

Press 67

Press B2B Blast Campaigns Public Relations 67

KoMarketing Associates

DECEMBER 10, 2015

Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics. These suggestions aren’t for a specific industry, and almost every B2B marketing professional should be able to find inspiration through these locations. Social Media Perspective.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Salespeople could make 200 calls a day and send out blasts of emails and know that enough of them would stick to be worth it. Research your way into their world Research is the groundwork. Is the industry a good fit? Research is important, but you’ll need more than that to take the conversation to the next level.

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

Adobe Experience Cloud Blog

JUNE 29, 2018

In the latest Top Performance in Sales Prospecting research report, 488 B2B buyers revealed the top five offers that are most likely to sway them to accept a meeting or connect with you. Those include: Primary research data relevant to the buyer’s business. Provider offers valuable insight related to the buyer’s industry or market.

Cold Calling 134

Cold Calling B2B Thought Leadership Outreach Ideal Customer Profiles 134

Martech Advisor

FEBRUARY 26, 2020

Additionally, objects that can be touched and held trigger emotional processing and leave a much deeper footprint in the brain than digital messages viewed on a screen, research from Millward Brown found. in campaign performance when their channel mix includes high-impact direct mail, according to research from PFL and Demand Metric.

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

The Customer

OCTOBER 23, 2019

22, 2019 (GLOBE NEWSWIRE) — Leveraging behavioral data in conjunction with attitudinal insights may help researchers close the recall gap, based on a new study released today by consumer insights platform DISQO. DISQO is a consumer-first insights platform that delivers unprecedented data and analytics to the market research industry.

Blast Campaigns 52

Blast Campaigns Comparison Opt-in PR 52

Onalytica B2B

APRIL 11, 2017

Every industry in the world contains influencers. However, whilst this is true, a budget blast on the right influencer campaign does have potential to make a huge impact on product sales and brand awareness for a startup. Each influencer will require an individual proposal, defined by your previous research. About Influencers.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Circle Studio

SEPTEMBER 27, 2017

With the volume of email that your audience receives, traditional batch-and-blast tactics will likely get your emails, ignored, deleted and/or reported as spam. Many firms have been slow to take up personalization, with research from eConsultancy finding that only 5% of companies across all industries personalize email extensively.

Email Marketing 68

Email Marketing Personalization Tips Blast Campaigns 68

NuSpark Consulting

DECEMBER 14, 2013

A thought out and well planned marketing objective will ensure that the right, interested clients will read your email blasts and be intrigued. Purchased lists come with a damaged reputation, as it is considered an industry shortcut that does not pay off many dividends.

Buy 100

Buy Blast Campaigns B2B Curation 100

ClickZ

JULY 29, 2020

According to the World Advertising Research Center (WARC), attention is defined as “concentrating awareness (even if fleeting) towards a reduced number of stimuli in our environments, while ignoring other stimuli.”. Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. With 66-90 percent of buyers doing their research before they reach out (Forrester), it’s important to understand what your target accounts are researching off-site and take action on that insight.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Brandpoint

MAY 26, 2022

According to our State of Marketing in the Manufacturing Industry Research Report , the greatest challenge that manufacturing marketers are facing is producing high-quality content. You’d be surprised how many people on TikTok talk about their jobs, what it’s like working in different industries, etc.

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

SalesIntel

DECEMBER 30, 2021

annual revenue, type of industry. This data can help you determine what product the buyer is interested in and what topics they have already researched. Firmographics are the demographics of your potential clients. When you receive firmographics from a company like SalesIntel, you will receive information about a company’s.

B2B 97

B2B B2B Sales Budget Programs Intent Data 97

Martech

JUNE 28, 2022

We often focus our effort on pushing email, cranking out business development representative calls, blasting ads and putting up forms to engage B2B pros. Curated web pages that feature topical and popular content aligning with themes your buyer has been researching or engaging with over the last quarter.

Marketing Automation Services 114

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 114

ClearVoice

AUGUST 18, 2020

Compared to journalism it’s clicking along — but it’s also an industry where to succeed you need to shift between many roles. Two quotes from two people is better, especially if one of them is a credible industry expert not in the company. Research and stats? Research every name to whom you are sending.

PR 105

PR Practices Press Best Practices 105