Hubspot

JANUARY 29, 2024

A solid mass email blast is going to generate the highest volume of productive responses — prospects don't care whether or not your email went to a billion other people. Instead, trust your solution, sell honestly, and work to produce results that are as impressive as possible. The Bad Advice “Sales is a numbers game, above all else.

Blast Campaigns 54

Blast Campaigns Impressions Custom Publishing Software 54

Heinz Marketing

OCTOBER 26, 2021

Marketing emails have little to no overhead and can be sent in a “batch and blast” approach, reaching a broad audience in one click. You’ve probably heard the saying “first impressions are everything” The same is true for our emails. Targeted ads are great, but they can take a big bite out of our budget.

Email Marketing 121

Email Marketing Effectiveness Tips Blast Campaigns 121

Brandpoint

SEPTEMBER 26, 2023

It was an absolute blast spending time together on the party bus, listening to our team Spotify playlist, and sharing laughs. Could you discuss a project where your team’s strategic thinking led to a particularly impressive outcome? It’s this camaraderie that makes our team exceptional.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Work Management Public Relations 118

Martech Advisor

FEBRUARY 26, 2020

The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise that digital engagement rates are on the decline. But rousing audiences from their Avoid-Ignore-Delete routines requires more than generic postcard blasts. But it’s not all bad news.

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

ClickZ

FEBRUARY 7, 2022

We admire international corporations that win awards for global campaigns, pull off outlandish PR stunts in Times Square, and land impressive celebrity spokespeople who rake in millions just for holding a product on Instagram Live. We gush over the Fortune 100s pumping out big-budget ads with big names for the big game and their big sale.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Digilant

MARCH 25, 2021

Gone are the days of blasting your message on a radio station, hoping to reach your desired audience. With analytics and attribution models in play, brands can be sure that audio ad impressions are reaching the right audience and with the right message at the right time. . Align Your Message Contextually. Stratigic Media Spend.

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

Biznology

FEBRUARY 16, 2018

Anyone connected to influencer marketing knows what the big picture has been: the impressive rise of Instagram stories has marked the general demise of Snapchat. Marketers have been blasting out the “LIMITED TIME ONLY” message since the first caveman started selling round rocks. Crew did when it was selling sunglasses.

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156

ClearVoice

APRIL 23, 2019

But many will be more impressed by a case study that shows how the content impacted key metrics like site traffic, lead generation or earned media. So if you’ve created a couple impressive case studies showcasing your copy, you may be engaged to write the content for others often. Email blast. Stakeholders. Post reach.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Ranking Lead Scoring Business 83

Adobe Experience Cloud Blog

JUNE 29, 2018

Make a Great First Impression on LinkedIn. Put your best foot forward and make a good first impression with these tips for optimizing your profile. If you want to convert more meetings into actual sales, sell the way buyers want you to. One of the most surprising results was the sheer number of buyers using LinkedIn.

Cold Calling 134

Cold Calling B2B Thought Leadership Outreach Ideal Customer Profiles 134

TowerData

OCTOBER 25, 2022

This seems obvious, but have you reviewed your acquisition messaging lately to see if that's the impression you give? These include people who have complained to your customer-service center, blasted your brand on social media or in a customer survey or had some other negative interaction. Confirm the opt-in promptly.

Ad Building 52

Ad Building Opt-out Ad Exchange Opt-in 52

DemandBase

AUGUST 21, 2020

The Demandbase team has achieved considerably higher results from personalized outreach than with generic blasting. We must measure every engagement with the buying committee at target accounts, from ad impressions to SDR calls and VIP dinners that close the deal over dessert. Intent is simply a game-changer for B2B go-to-market.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Martech

JANUARY 27, 2023

Your customers also perceived that their inboxes were getting blasted to the North Pole. When I started a job as head of strategy for Acxiom, I wanted to come up with a long list of goals to impress my new boss. I’m not the only one who noticed.

Email Marketing 141

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 141

Adobe Experience Cloud Blog

JULY 12, 2019

Worst case, you leave a negative brand impression. You could blast an email to everyone and their family pet. If prospects don’t trust your brand and don’t care about your message, they will—best case scenario—simply delete your email without a second thought. They’re annoyed by your persistent, irrelevant messages.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Salesforce Marketing Cloud

JANUARY 3, 2024

What impressed me most was the level of research he did to customize his pitch to my show and its goals. Get articles selected just for you, in your inbox Sign up now Bad: Automated, group-blasted LinkedIn message “Hi. However, it wasn’t all flattery. This pitch works because: It built an immediate connection.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Oktopost

APRIL 6, 2023

Because we trust them, and because they are masters at putting across the impression that they are at the forefront of their industry. Once it’s sent through the blast furnace – or the business equivalent – and the impurities have been removed, it’s ready to prove useful to hundreds of thousands of different people.

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69

SmartBug Media

MAY 21, 2020

A personalized message can lead to a positive impression on your prospects. Rather than sending email blasts about a sale in Denver to prospects all over the country, you can use segmentation within Marketo to target based on geolocation. One of the most overlooked functions in Marketo is the ability to segment lists.

Marketo 66

Marketo Segmentation Blast Campaigns Rules 66

Navigate the Channel

JANUARY 4, 2018

For instance, if you refer to a sale price in an email blast—but your website shopping cart displays the original price, and the fine print reveals that the sale price is only applicable if the visitor purchases a year’s worth of services—your potential customer might go from feeling slightly annoyed to completely mislead.

Blast Campaigns 66

Blast Campaigns Opt-out Opt-in Trade Show 66

Lake One

APRIL 18, 2023

When we use terms like “email blast,” we’re not valuing anyone. To make an impression on potential and current customers, focus on individualizing useful content. We’re sending mass, generic emails about nothing related to our prospects and customers; chances are they don’t feel seen.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

KoMarketing Associates

JUNE 12, 2018

Monitor Impressions, Position & CTR: If a piece of content has high impressions, high position, and low CTR, you probably need to reevaluate the keyword you’re targeting. It was a blast! The 5-10 Concept: Focus optimization efforts on content ranking in positions 5-10 to push it higher in SERPs. ‘Til next year!

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

The Lead Agency

JUNE 6, 2019

A large percentage of companies are assuming that, by spending more money and blasting ads in front of as many people as possible, they will get greater returns on their marketing spend, but as shown in the results from the CMO survey, this could not be further from the truth.

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

KoMarketing Associates

FEBRUARY 19, 2019

As I dug in, I realized they sent an email blast out promoting one of the blog posts we had written. A few weeks ago, one of our Strategists was looking in Search Console and noticed impressions and clicks to core product pages were down. I opened analytics to see how Client A’s website was performing for the month.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

Vidyard

SEPTEMBER 14, 2017

” In fact, one of the recipients of our videos wrote a whole blog post about how impressed she was intrigued and impressed by the approach from one of our SDRs, Morgan Gillespie. But like any channel, if not used properly it can just become one more thing to blast people and annoy them. Make it about them.

Response Rate 0

Response Rate Video Marketing Account Based Marketing Outreach 0

Hubspot

APRIL 10, 2019

Here, we're going to take a look at impressive limited time offer ad examples, as well as compelling limited time offer wording, to ensure you're able to create your own highly engaging limited time offer ad. Tobi, an e-commerce clothing store, does an impressive job regularly attracting visitors to its site through deals and limited offers.

Urgency Marketing 74

Urgency Marketing Landing Pages Ad Exchange Blast Campaigns 74

nDash

JULY 30, 2020

Except all you get is a handful of impressions, a few clicks over the course of a week, and then nothing. And you’d blast that link out across as many channels as possible. You can’t expect to fill your timeline with simple links to your own content and watch the impressions and clicks roll in. But those days are long gone.

Paid Content 52

Paid Content Promotion B2B Content 52

Hubspot

JULY 24, 2018

Don’t blast your manager, team, or the company. This will leave a strong lasting impression on your colleagues and make them more likely to refer or recommend you for jobs in the future -- humans have a recency bias where they remember and emphasize the most recent observations about people more than the ones in the near or distant past.

Blast Campaigns 93

Blast Campaigns Training Work Management Impressions 93

Contently

JULY 12, 2016

The company’s latest promotion, DEWcision 2016, asks fans to vote a discontinued flavor—either Baja Blast or Pitch Black—back onto shelves permanently. Perhaps the most impressive fan challenge was this #DewTower by Nancy Calvillo. The symmetry here is astounding. An architecture school should reach out with a scholarship.

Blast Campaigns 60

Blast Campaigns Impressions Training Design 60

ClickDimensions

DECEMBER 19, 2019

The batch-and-blast approach of email marketing’s past have made way for more segmented and personalized email experiences. Make a good first impression. In today’s overcrowded inboxes, first impressions matter more than ever. However, while email isn’t dead, it has evolved. And how do you make a good one?

Email Marketing 59

Email Marketing Paid Search Agency Blast Campaigns Newsletter 59

6sense

JANUARY 3, 2022

Put another way, what concepts, copy and creative do you need to make an impression on audiences … and make the campaign a success? . When seasoned creatives need to move quickly, they tend to blast past cliched messaging and design concepts. . Tight deadlines can be a good thing. Communicate, but don’t dictate.

Buyer's Journey 62

Buyer's Journey Personalization ABM Account Based Marketing 62

SnapApp

AUGUST 7, 2015

But it can be a challenge to find more creative ways to engage than blasting out “Sale! During our Father’s Day sale, we also promoted the app within our series of email blasts. We also ran terrestrial radio, outdoor digital billboards, print ads in some markets, updated on social media, and sent a series of email blasts.

Campaigns 48

Campaigns Blast Campaigns Advertising Mediums Demographics 48

Lake One

JUNE 6, 2023

When we use terms like “email blast,” we’re not valuing anyone. To make an impression on potential and current customers, focus on individualizing useful content. We’re sending mass, generic emails about nothing related to our prospects and customers; chances are they don’t feel seen.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Adobe Experience Cloud Blog

AUGUST 31, 2016

Inherent features of most marketing automation platforms block communications from going to invalid emails, although sometimes massive email blasts can skirt the edges of built-in logic to stop a send, causing the ‘spam police’ to raise a red flag: a blacklist. Have a Handle on the Right Metrics.

Enterprise Management 91

Enterprise Management Work Management Planning Marketing Automation Services 91

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

A great example of this is the decline of ‘batch-and-blast’ mailers and emails. Please feel free to share your impressions on the impact of engagement marketing and how your marketing team is addressing it below.

Multi-Touch Attribution 132

Multi-Touch Attribution Automation Multi-Channel Marketing Management 132

Sprout Social

NOVEMBER 23, 2022

For your marketing team, goals might center around brand awareness, building impressions and reach, increasing followers, etc. Ask your executives if they’d be willing to create posts or content employees can blast out to their own networks. Advocacy post reach or impressions.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Directive Agency

APRIL 19, 2017

Being satisfied with impressing Google isn’t enough. But, somewhere along the line, “content promotion” as a strategy was replaced by Twitter blasts and one-off paid social promos. If you want to create a set audience for your social profiles that you can blast with a new blog post once a month, go ahead.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

FMG Suite

APRIL 5, 2019

This is your chance to make a first impression and you want to make sure it’s a good one. Personalize Your Email – Especially for busy financial advisors, it might seem like a good idea to create a “one size fits all” email strategy and blast your email list with the same message. The Importance of Prospecting Emails.

Top of Funnel 69

Top of Funnel Advertising Funnels Marketing Funnels Newsletter 69

The ABM Agency

JANUARY 28, 2021

Keywords, on-site optimization, and backlinking are all strategies to maintain an impressive search engine ranking. . Press releases, newsletters, and email blasts are examples of tactics that can be used to drive marketing efforts. .

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

Biznology

MARCH 27, 2014

Location-based apps and services were already pretty impressive – but get ready for them to completely blow your mind. Requesting location information and the permission to blast a consumer with sales messages is a big ask, so companies need to really be ready before rolling out the technology.

Mobile Marketing 80

Mobile Marketing Privacy Mobile Advertising Opt-out 80