ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. What if the ad is audible but the volume is turned down while you stream a podcast from your mobile phone via headphones full blast? Surveys and focus groups: Crude, less actionable.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

FunnelEnvy

MARCH 18, 2024

Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience. Speaking to customers through interviews, focus groups, and surveys allows you to delve deeper into their motivations, challenges, and decision-making processes. By understanding your buyer personas, you can: 1.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Two Crunchy Tacos, a Baja Blast and a makeup tutorial. What do people think about a certain topic or trend?

Twitter 141

Twitter Business Paid Search Agency Communities 141

SpotMe Blog

AUGUST 30, 2021

Focus groups. Once your event planner secures the marquee events or keynote speakers, share that with your audience on social media and through an email blast. Having a don’t-want-to-miss agenda is especially important if you’re competing with other events for market share. Consider starting here: . Social media.

Planning 52

Planning Work Management Marketing Management Conference 52

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Social media marketing isn’t about just blasting out your new blog post across 20 different sites. All of this information lets you dig deeper into who your customers are and what they like/dislike.

Social Media 111

Social Media Paid Content Media Business 111

Salesforce Marketing Cloud

MARCH 31, 2022

For example, instead of blasting their entire customer base with a promotion for a mobile plan bundled with a sports TV package, providers can target sports fans who are more likely to jump at the opportunity. However, not all providers take advantage of the personalization this data can offer.

Work Management 98

Work Management Marketing Management Marketing AI Service 98

Hubspot

SEPTEMBER 15, 2011

It's not enough to use your Twitter account as a way to blast out content and information. Conduct a mini focus group. Start following people, thought leaders, and bloggers in your industry, and provide valuable tweets along the way to entice them to follow you back. Engage with followers. Then share it with your product team.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28