KoMarketing Associates

APRIL 10, 2018

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to gauge how different strategies have been working for marketers utilizing email.

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

Litmus

OCTOBER 28, 2022

And just like that, Litmus Live 2022—the premier email event of the year—is over. We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. Look at your open rate at the destination level.

Open Rate 83

Open Rate Privacy Protection Marketing Management Click Rate 83

BuzzSumo

MAY 30, 2019

Not subscribers to your blog or your email list. Step 2: Blast Your Facebook Messenger Contacts with Your Content. The term I use is “chat blasting,” and if you can get over the unfortunate violent connotations, you’ll see the power behind the concept. Remember what an email blast is? The reason for this is simple.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

KoMarketing Associates

JULY 2, 2018

The Benefits of Personalization in Email Marketing. The effectiveness of email marketing campaigns, in particular, has the potential to increase through personalization, according to previous research.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 121

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 121

Zoominfo

NOVEMBER 29, 2018

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly ( source ). The impact of personalized email campaigns. Emails with personalized subject lines are 26% more likely to be opened ( source ). without personalization ( source ).

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. The Beginner’s Guide to Email List Segmentation.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Most people, 58% to be exact, check their emails before watching the news, using a search engine, or opening their social media accounts. Photo by Miguel Á.

Copywriting 151

Copywriting Tips Template Content 151

Martech

SEPTEMBER 2, 2021

14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. . Back then, we were on a mission to build our email programs. As email marketers, we need to have a greater sense of purpose.

Email Marketing 120

Email Marketing Open Rate Privacy Protection Ad Frequency 120

Ontraport

JANUARY 21, 2021

It’s one of the reasons sending follow-up emails and running retargeting ads are such essential strategies. It can be challenging to figure out exactly which leads belong in which category, and it becomes even more complicated when you’re stuck with rigid lists because of limitations of your email marketing software.

Sales Qualified Leads 105

Sales Qualified Leads Lead Ranking Lead Scoring Leads 105

Hubspot

FEBRUARY 4, 2015

Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. And if you''re just starting to invest in email marketing, you have no frame of reference of how well your emails should be performing. How many email campaigns should you send per month? The sweet spot?

Click Rate 28

Click Rate Open Rate Advertising Benchmark Lead Ranking 28

SendX

AUGUST 4, 2021

Email marketing is a deadbeat marketing method. In fact, a survey conducted among 372 marketers worldwide showed that an average email marketing ROI is 38:1. Source: Litmus) Not only do emails have good ROI, but also they have amazing open and click-through rates. What's email blast marketing?

Blast Campaigns 195

Blast Campaigns Email Marketing Tips Planning 195

Martech

APRIL 5, 2023

We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing. Furthermore, 76% of UK and 70% of U.S. As marketers, we know what this means. ” 4.

Tactics 124

Tactics Email Marketing Planning Marketing Budget 124

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Refine your email strategy to up your holiday marketing game. The skyrocketing value of first-party data means the tide is turning in favor of email marketing. Because email allows you to reach customers directly with the most personalized and relevant offers. Revisit your email cadence and review your data.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

BenchmarkONE

NOVEMBER 4, 2021

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. For example, many businesses invest in email marketing tools thinking they can simply buy a large database of email addresses, and the software will do the rest of the work.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

ViewPoint

JULY 26, 2018

Email blast. She will do a blast about the podcast. Her open rate on these programs is higher than other emails that are straight product pitches. She can expect a 15% open rate and another 5% to 8% to listen to the program; this could be 335 or more listeners. Newsletter.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Hubspot

JULY 6, 2021

We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses. When thinking about creating the best email marketing strategies, make sure you are authentic and tell your community your story.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. What is an email list? What do customers get by providing their emails? How do you build an email list?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Stevens & Tate

SEPTEMBER 6, 2021

Email is one of the most effective marketing platforms in the world today. Marketing is based on judging books by their covers, thus attractive email subject lines are crucial. The choice of words used in the subject line has a huge influence on the readers and determines whether the hard work devoted to writing the email is fruitful.

Tips 72

Tips Lock-In Blast Campaigns CAN-SPAM 72

Sprout Social

SEPTEMBER 12, 2022

Stand-out services: Social Media Management, Paid Social, Consulting/Strategy, Content Marketing, Email Marketing, Lead Generation, Recruitment Marketing. We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. Full Blast Creative.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Predictive Response

JANUARY 3, 2023

Blasting emails to just everyone and anyone will not produce the results you are hoping to see. One best email marketing is to personalize the content you are sending by implementing a solid list segmentation strategy. Personalization in email marketing will guarantee an increase in click throughs and opens.

Segmentation 52

Segmentation Planning Blast Campaigns Webinar Metrics 52

Hubspot

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. However, they're not equipped to manage large volumes of email and provide the data needed to track performance.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Features 97

Adobe Experience Cloud Blog

MARCH 22, 2019

Email marketing is like an old friend. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. In fact, nearly 70% of people between the ages of 18 and 34 prefer companies communicate with them through email, according to MarketingSherpa research.

Rules 134

Rules Email Marketing Tips Planning 134

Vision6

JANUARY 9, 2022

While all these changes have had marketers questioning the future of email marketing and our retargeting capabilities, it continues to be a key part of an effective retargeting strategy. In fact, abandoned cart emails can generate conversion rates as high as 41%. Email personalisation isn’t new.

Practices 91

Practices Best Practices Deliverability Click Rate 91

DealSignal

APRIL 17, 2024

Take, for instance, the impact of a personalized email campaign developed using AI algorithms. Compared to a generic email blast, such targeted campaigns yield higher open rates, click-through rates, and conversion rates.

Conversion Rate 52

Conversion Rate Budget Programs Conversion Tools 52

Zoominfo

MARCH 6, 2017

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. So here is a step by step guide on how to master the art of logistics email campaigns.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Atomic Reach

FEBRUARY 12, 2019

Facebook Messenger marketing is more engaging than email with 4-20x better open rates and click-through rates. People prefer messaging to email and messaging gets 80% open rate compared to 20% in email. You can set up chat drip campaigns and send chat blasts that get 80% open rate.

First-Mover Advantage 80

First-Mover Advantage Click Rate Open Rate Blast Campaigns 80

SmartBug Media

JANUARY 5, 2022

What does it mean to write personalized email marketing campaigns? What is the role of email marketing in a product-led growth strategy? His most effective personalization tactic to increase open rates and clicks. Ready to learn how to fuel your email marketing efforts? In This Episode….

Email Marketing 52

Email Marketing Work Management Marketing Management Top of Funnel 52

Adobe Experience Cloud Blog

JULY 12, 2019

Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. And it’s true that email no longer has the insanely high open rates it used to.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

BOP Design

MARCH 30, 2021

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. However, it’s crucial to be thoughtful about the types of emails you send, who you are emailing, and how often you are sending content to their inbox. For every $1 you spend on email marketing, you can expect an average return of $42.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

ATAK Interactive

MAY 23, 2019

Every day our inboxes are flooded with emails from companies trying to sell us on something. If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Especially, those that buy or sell email lists. Design Matters. In 2019, that has all changed.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. The Beginner’s Guide to Email List Segmentation.

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

Blue Flame Thinking

MAY 20, 2021

But, when I heard they were Beta testing an email service called HEY, I was a little confused. So, out of curiosity and brand loyalty, I tried it for my personal email. HEY has had a massive impact on how I deal with my personal email over the last three months. Where is the need? Wait, you have to pay $99/year for it?

Email Marketing 98

Email Marketing Marketing Analytics Tools Privacy Newsletter 98

Biznology

JULY 19, 2018

Each Verizon business customer received a personalized email with a unique subject line, headline, subhead, marquee header image, body copy, Verizon phone number, landing page, offer, price point, legal disclaimer, and call-to-action button. Ascend also designed custom landing pages that matched each email version. Like this post?

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Hubspot

NOVEMBER 13, 2017

Blasting” your list is one of those foundational email marketing violations that can get you banished for life from advanced marketing circles. Each of these violations makes up a core element of the infamous “Email Newsletter.” Self-respecting email-marketers scoff at email newsletters. We all know this.

Newsletter 78

Newsletter Blast Campaigns Open Rate Internet Marketing 78

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. The days of batch and blast emails are long gone. That’s why email list segmentation is the key to successful email marketing. What is Email List Segmentation? The answer is obvious.

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130