The Value of Opt-In Campaigns

Marketing Action

This is why an opt-in email campaign is so vital to ensuring that your emails are reaching the right contacts, the ones who expect to see your messages – and not those who could potentially harm your reputation. What’s an opt-in campaign?

Build Bigger, Healthier Email Lists with Double Opt-ins and Preference Centers

Marketing Action

Email marketers love big mailing lists. Growing your lists is an important part of a healthy email marketing strategy. Or maybe you’ve finally decided it’s time to start email marketing – but you don’t have any email addresses in your database. Emails?

10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Email marketing is hard. News flash: Email is not dying.

How to Properly Diagnose a Failed Email Campaign

Content Standard

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox.

Bridging the Gap Between Onsite Content and Social Media Engagement

BuzzSumo

In this article, I’ll tell you what the problem is and exactly how to fix it. These different audiences interact with content in different ways. There are tactics, tools, and clear steps that marketers must put in place. Not subscribers to your blog or your email list.

Three Myths and Misconceptions About Email Automation

Act-On

Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns? Nowadays the demand for email marketing automation is bigger than ever.

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5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. If you’re thinking in terms of inbound and outbound marketing, an email marketing system is pretty much outbound only.

Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. 63% of mobile email users check their account a minimum of once a day.

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Let Your Leads Pick the Best Channel for their Lead Nurturing Journey

TrueInfluence

That’s how much customers who are nurtured through a multi-channel digital campaign ultimately spend with your company, as compared to those who simply continue to get email, or whatever channel they happened to initially engage with. Customers Communicate In Different Ways.

Behavioral Targeted Lead Nurturing: It’s All About Context

PureB2B

Value is imperative in today’s B2B marketplace. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. Nurtured leads offer an average of 20 percent growth in sales opportunities compared to non-nurtured ones.

Video Email Marketing: How to Boost Your Sends with Video

Vidyard

If you printed out all the emails sent each year, they’d stretch to Mars and back three times. What is Video Email Marketing? Video in email is one of the best ways to boost your marketing conversions. Benefits of Video in Email. Targeted emails.

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What’s Your Reputation? Time to Get Serious About Email Deliverability

The Mx Group

You’ve poured blood, sweat and tears into creating a killer email campaign. But all that hard work won’t pay off if your email never makes it to your intended target. Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign.

9 Signs You’re Ready to Adopt Marketing Automation

Marketo

Often, their client is already running email campaigns to communicate with prospects, and they want to know: “Why should I start using marketing automation now ?”. Manually pulling reports and sending segmented emails can only work for so long!

5 Tips for Engagement-Driving B2B Email Marketing

Outbrain

Even in the midst of shiny, new innovations that help brands reach and engage with customers, email remains a crucial component of successful B2B marketing strategies. Generating $38 for every $1 spent, email ranks as one of the best channels for return on investment.

The Ultimate Guide to Email Marketing

Hubspot

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. Email marketing isn’t spam. It’s something in between.

Email Marketing: What to Test and How to Test

Marketo

Author: Jon Miller One of the most powerful aspects of email marketing is that it can be tested (and thereby optimized). You should always ‘test for the best’ in your email campaigns. First name personalization — in the subject line. Opt-down.

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8 Reasons You Gotta Stop Buying Email Lists (Listen Up, Scott Brown)

Hubspot

Editor''s note: We''re republishing this Insiders post from November due to the recent news that former Massachusetts Senator Scott Brown rented his email list to a vendor that spammed his email subscribers. In reality, however, this practice could be the death of your credibility.

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9 Effective Email Unsubscribe Pages

Hubspot

People opt in by signing up for newsletters and downloading premium content. A sad reality, though, is once they opt in, people change their minds or decide they''re not actually interested in your content after all. Download our Email Marketing Guide to learn more.

19 Cold Emailing Myths That You Should Never Follow

MarketJoy

Cold emailing works – it’s one of the most powerful tools to bring in new customers for businesses among marketing channels. Well, when you do a deep dive into why cold emailing is not driving the returns you expected, you often discover small mistakes are the cause. Written By.

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8 Tips For Getting the Most Out Of Your Emails

TrustRadius Marketing

Evan is a marketing professional with experience in sales, analyst relations, consulting, and project management for client services. In this digital age, businesses are sending thousands of emails to clients and customers every day. Planning campaigns is critical.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. NOW UPDATED!

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. NOW UPDATED!

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The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Over the last eight years, lots of things have changed in HubSpot''s marketing. Now, they''re up in the tens of thousands. As we''ve grown, our strategies have had to grow with us -- especially on email. Phase 0 (2006-2007): Building Our Opt-In Email List.

How to Get More Responses From Your Cold Emails

Single Grain

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. The average email open rate is 20.81%.

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10 Things Every Email Marketer Can Relate To

Hubspot

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. 10 Things All Email Marketers Can Relate To. email marketing

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. In this blog post, we will focus on the top five challenges and suggest some ideas through which you can address these issues. Solution: Practice Good Email Hygiene.

Why Is B2B Lead Generation Software Important?

Albacross

Let’s say you start using a B2B lead generation software , and this helps your sales reps get through their research in half the time. In this section, I’ll break down the different functions of B2B lead generation software, and explain how they work. Struggling to word those emails?

How to Use Email to Re-Engage Sleepy Subscribers

Hubspot

As an email marketer, you already know you're losing about 25% of your email list every year. It happens; people lose interest in your company, change email addresses, unsubscribe -- it's all part of the email marketing game. Or, of course, something in between. (

8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In fact, how about we get the ball rolling. In 2012, the world of marketing underwent some major changes. Prediction: Email Lives On.

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10 Ways to Make Your Leads Totally Hate Your Guts

Hubspot

Opposite Day is in effect starting. If your form required an email, you should also consider emailing that offer to your lead's inbox. Now that you have their email address, you should probably send them stuff pretty much all the time. In the evening.