Adobe Experience Cloud Blog

JULY 21, 2015

Our last email campaign had a 5% click rate! You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Are these stats relevant or even reliable? Well, it’s email performance! Your Boss: Is that good?

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Rev

OCTOBER 14, 2018

First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council. Will your email design have to change? What about how you collect data?

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Directive Agency

APRIL 19, 2017

But, somewhere along the line, “content promotion” as a strategy was replaced by Twitter blasts and one-off paid social promos. If you want to create a set audience for your social profiles that you can blast with a new blog post once a month, go ahead. There are plenty of leads left untouched from a one-off Twitter blast.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Outgrow

APRIL 8, 2020

Thanks to technology, you can automate and streamline processes like customer segmentation, email automation , and lead management. Golden Gate Wine, a premier wine importer, switched from shotgun batch and blast marketing. It further helps in improving conversion and retention rates. Emma for Tailored Email Templates.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

Hubspot

MARCH 15, 2016

Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads (Source: 2013 Email Marketing Benchmark Report ). 1) Targeted content - Leads nurtured with targeted content produce an increase in sales opportunities of more than 20% ( Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

JANUARY 7, 2016

Let’s start with some scary stats. Now let’s look at some exciting stats: Leads who are effectively nurtured produce a 20% increase in sales opportunities. Relevant emails drive 18 times more revenue than broadcast emails. Relevant emails drive 18 times more revenue than broadcast emails. I could go on.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

Adobe Experience Cloud Blog

MARCH 20, 2017

It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their campaigns.

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. By Niti Shah.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

MarketJoy

AUGUST 24, 2018

Cold emailing works – it’s one of the most powerful tools to bring in new customers for businesses among marketing channels. But there’s often a disconnect between what the stats say and what you get from this marketing channel. These simple errors are easy to fix but can have a significant impact on your open and response rates.

CAN-SPAM 70

CAN-SPAM Response Rate Stats Template 70

TrustRadius Marketing

DECEMBER 4, 2019

Email is a vital force in your marketing strategy, but not your only line of communication with customers. . That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur. A few years ago, the breakdown of marketing automation vs email marketing would have been simple: .

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Optinmonster

JANUARY 15, 2020

There are hundreds of mind-blowing mobile marketing stats to sift through but here are the five we found most to be the most relevant to eCommerce merchants: In 2019, the average smartphone user spent around 3 hours and 10 minutes on their smartphone every single day in the U.S. Create Responsive Email Newsletters for Mobile.

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

TrustRadius Marketing

OCTOBER 10, 2019

He has contributed reviews and ratings for a wide variety of products, including ERP software, project management tools, email marketing tools, and accounting software. . In this digital age, businesses are sending thousands of emails to clients and customers every day. Planning campaigns is critical.

Marketing Automation Services 45

Marketing Automation Services Work Management Marketing Management Tips 45

SnapApp

FEBRUARY 18, 2016

Is there one marketing email you just can’t wait to open? For me, it’s any email from the e-commerce site Huckberry. Every time I see a Huckberry email, I feel like it’s storytime, not spam-time. Email marketing — when done well — rings true to the audience. Resonance Matters.

Email Marketing 59

Email Marketing Planning Work Management Marketing Management 59

Single Grain

MAY 12, 2020

Video Emails. Consider these live-stream stats : 47% of live streaming video viewers worldwide are streaming more live video compared with a year ago. 13) Video Emails. Here’s something you might not realize: Adding the word “video” to your email subject line can boost open rates by 19%. Interview/Q&A.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

SnapApp

FEBRUARY 17, 2016

Is there one marketing email you just can’t wait to open? . For me, it’s any email from the e-commerce site Huckberry. Every time I see a Huckberry email, I feel like it’s storytime, not spam-time. . Email marketing — when done well — rings true to the audience. Resonance Matters. What’s Going Wrong? .

Email Marketing 48

Email Marketing Planning Work Management Marketing Management 48

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. Email marketing isn’t spam. That’s right, email marketing isn’t just about you, or your company. Use Cases for Email Marketing.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JULY 21, 2014

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. And if you''re a fellow email marketer, I''m sure you know all too well what I mean. Email marketing is hard.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

Single Grain

JULY 19, 2019

Email personalization. According to Irina Kovalenko of SmartyAds , “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. The campaign saw a 65% click-through rate and a 33.6% Basic communication.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Email personalization. According to Irina Kovalenko of SmartyAds , “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. The campaign saw a 65% click-through rate and a 33.6% Basic communication.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

PathFactory

SEPTEMBER 19, 2018

By 2020, an estimated 300 billion emails will be sent and received worldwide every single day. Stats like these leave a marketer’s head spinning. This can leave lots of question marks when it comes to email marketing strategies. One thing is for certain: Email will never die. Our email strategy has shifted.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40

Mailmunch

MARCH 22, 2021

Email is hands down the best way to nurture leads and convert them into sales. In this article, I will show you how to nurture and convert leads with email automation. What Is Email Lead Nurturing? Unlike high-maintenance manual email broadcasts, automated lead nurturing is a low-maintenance exercise. Here’s the thing.

Automation 54

Automation Top of Funnel Lead Scoring Lead Ranking 54

Single Grain

DECEMBER 6, 2019

Email personalization. According to Irina Kovalenko of SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. The campaign generated a 65% click-through rate and a 33.6% Content creation.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145