Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Salesforce Marketing Cloud

APRIL 15, 2024

Hear from the experts How should you consider email open metrics? What are the next steps for email engagement? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Industrial Marketing Today

JULY 1, 2011

Email content that appeals to engineers. Most industrial marketers are aware of email marketing’s effectiveness but have trouble creating content for it regularly. There are several advantages to this form of email content. Demonstrate how others (their peers/your customers) are using your industrial product.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

Moz

DECEMBER 17, 2019

This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. Remember the link building rates that I’ve just named?

Link Building 67

Link Building Ad Building Outreach Domain 67

Martech

JULY 25, 2023

But when it comes to email marketing, we often find ourselves channeling Promoter A — blitzing our subscribers with emails and crossing our fingers for conversions. Shifting from a spray-and-pray campaign to a more personal, conversational approach can be a game-changer for your email marketing results. And guess what?

Email Marketing 92

Email Marketing Conversion Campaigns Work Management 92

Vidyard

DECEMBER 9, 2014

They wanted to go beyond the ease of the classic batch-and-blast email nurturing of the past and evolve with a more strategic approach. They wanted to go beyond the ease of the classic batch-and-blast email nurturing of the past and evolve with a more strategic approach. They wanted to bring in more MQLs, faster.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

Single Grain

JULY 19, 2019

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Click here to download it for free right now!

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111