Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. Dare I say it’s ‘been a blast’?”

Email Marketing 121

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 121

KoMarketing Associates

JULY 2, 2018

Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns. The report also discovered that campaign effectiveness increases when location-based data is used to personalize the customer experience.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. What is an email list? What do customers get by providing their emails? How do you build an email list?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Everyone with a web connection knows brands are blasting customer inboxes and social feeds with marketing messages.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Most people, 58% to be exact, check their emails before watching the news, using a search engine, or opening their social media accounts. Photo by Miguel Á.

Copywriting 151

Copywriting Tips Template Content 151

KoMarketing Associates

APRIL 10, 2018

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to gauge how different strategies have been working for marketers utilizing email.

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Note: you don’t need to include every component in your strings, but the more components you use, the more detail you will get out of your campaigns. Updated for January 2022.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Predictive Response

JANUARY 3, 2023

Blasting emails to just everyone and anyone will not produce the results you are hoping to see. One best email marketing is to personalize the content you are sending by implementing a solid list segmentation strategy. Personalization in email marketing will guarantee an increase in click throughs and opens. Introduction.

Segmentation 52

Segmentation Planning Blast Campaigns Webinar Metrics 52

PureB2B

MAY 30, 2022

Email marketing automation allows you to send out emails to your subscribers based on a pre-defined trigger or event. For instance, when a user subscribes to your email list, you can automatically send a welcome email. Where marketing automation really makes an impact is the conversion and closure stages of this process.

Marketing Automation 62

Marketing Automation Email Marketing Automation Tips 62

Blue Flame Thinking

MAY 20, 2021

But, when I heard they were Beta testing an email service called HEY, I was a little confused. So, out of curiosity and brand loyalty, I tried it for my personal email. HEY has had a massive impact on how I deal with my personal email over the last three months. Where is the need? Wait, you have to pay $99/year for it?

Email Marketing 98

Email Marketing Marketing Analytics Tools Privacy Newsletter 98

SendX

JUNE 25, 2021

Tech issues, accidental email sends, wrong promo codes, incorrect info, they’re almost impossible to prevent completely. Thankfully, you can quickly patch things up with another email, granting you caught the error right away. But is there an ideal time to send an apology email? What Is An Apology Email?

Examples 195

Examples Sample Transparency CAN-SPAM 195

SendX

FEBRUARY 22, 2019

So here, we share our in-depth feedback and comments on using the top alternatives to MailChimp: SendX Campaign Monitor ActiveCampaign AWeber ConvertKit Constant Contact Drip Our team went deep into MailChimp, and realised that in a lot of cases, it isn’t the right fit for a lot of businesses. This is a major bummer for a lot of users!

Marketing Automation Services 200

Marketing Automation Services Work Management Paid Search Agency Budget Programs 200

BOP Design

MARCH 30, 2021

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. However, it’s crucial to be thoughtful about the types of emails you send, who you are emailing, and how often you are sending content to their inbox. For every $1 you spend on email marketing, you can expect an average return of $42.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

ClickZ

SEPTEMBER 23, 2022

From its earliest stages, these solutions promised to revolutionize the way organizations could formulate and manage campaigns, track relationships, and drive new business acquisitions. Second, many of these users, often incentivized through customer acquisition, do not see what advantage they get by moving off spreadsheets and emails.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

ClickZ

FEBRUARY 7, 2022

We admire international corporations that win awards for global campaigns, pull off outlandish PR stunts in Times Square, and land impressive celebrity spokespeople who rake in millions just for holding a product on Instagram Live. – Emails sent from devon@ instead of noreply@. Don’t you agree, {First Name}? Think local.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Sharpspring

SEPTEMBER 10, 2021

Read on to learn why email marketing is ultimately all about relationships — and how to improve yours. As we discussed in the first part of this blog series, your emails should all be “from” an actual person — not your company at large. Bad example: Subject line: Here’s a marketing email! Make your “From” address personable.

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

Lake One

APRIL 18, 2023

What used to work from email, advertising, blogs, and social media doesn’t anymore. When we use terms like “email blast,” we’re not valuing anyone. We’re sending mass, generic emails about nothing related to our prospects and customers; chances are they don’t feel seen.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Content Standard

JULY 2, 2019

Social versus email. Email is direct, targeted, and inspires action. But when you integrate email and social media, letting the two channels support each other, that’s when the real magic happens. Long gone are the days where you had to keep email and social on separate silos.

Social Media 98

Social Media Email Marketing Social Marketing Paid Search Agency 98

Scoop.it

JANUARY 28, 2021

Despite the mushrooming of so many digital channels to choose from, email continues to remain one of the most preferred channels for acquiring customers and retaining them. Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. You must pick appropriate tools to assist you with B2B email marketing.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Ontraport

JANUARY 21, 2021

It’s one of the reasons sending follow-up emails and running retargeting ads are such essential strategies. It can be challenging to figure out exactly which leads belong in which category, and it becomes even more complicated when you’re stuck with rigid lists because of limitations of your email marketing software.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

PureB2B

MAY 13, 2021

The current health pandemic has disrupted B2B marketing campaigns in staggering ways; it has further amplified the move to the digital, interrupted supply chains, and impacted customer demand and priorities. In this new normal, you need to recalibrate your marketing campaigns to bring into the fold the emerging markets in this new normal.

Trends 90

Trends Campaigns Planning Paid Search Agency 90

KoMarketing Associates

JULY 7, 2015

Email Blasts / Newsletters. If the B2B organization is already building or currently have a robust email marketing or newsletter list, crafting an eye-catching and engagement email campaign could help gauge and increase user interest for new solutions and offerings. Content Marketing.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Webbiquity

OCTOBER 16, 2018

Many corporations have tight email filtering in place which renders many externally originating messages invisible. Email was supposed to kill direct mail. The very ease of sending (and deleting) email messages has made physical mail more appealing to recipients and less likely to be ignored. Send (Lumpy) Direct Mail.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Martech

MARCH 25, 2022

I saw everything I hate about email. You’re the biggest booster of email around. You’ve been working in email for 23-plus years, and you’ve seen everything. How can you hate email?” ” I don’t hate email at all. But I hate how many marketers use email. Of course, you do).

Intent Signal 124

Intent Signal Opt-out Opt-in CAN-SPAM 124

Parse.ly

OCTOBER 13, 2020

Your content should move people to do something, whether it’s subscribing to a newsletter or buying a new pair of shoes. What topics did people read about before signing up for our newsletter? Which marketing campaigns resulted in subscriptions? every campaign that drove them to your site before they converted (linear).

Conversion 52

Conversion Blast Campaigns Content Newsletter 52

Optinmonster

DECEMBER 18, 2023

Are you looking for the best SMTP provider to ensure your emails are delivered? Transactional emails are a pivotal part of running any online business. Customers and subscribers expect to receive email notifications about their orders and any changes to their account. WordPress relies on PHP to send emails.

Marketing Automation Services 70

Marketing Automation Services Enterprise Management Work Management Marketing Management 70

Martech

JUNE 28, 2022

Get the daily newsletter digital marketers rely on. The teams are pushing out random campaigns in a world where prospects and buyers already know what’s coming when they download a white paper or attend a webinar. Only 17% of the B2B buying process time is spent with a salesperson across all suppliers. Processing.Please wait.

Marketing Automation Services 102

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 102

Outgrow

FEBRUARY 8, 2024

Once a lead provides essential details like email, name, and phone number, they won’t reencounter the same queries. Instead of bombarding you with many questions right away, they start with just the basics, like your name and email, when you first visit. The key advantage? No repetitive questioning.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Top of Funnel Outgrow 52

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. Then I worked for an email agency called e-Dialog to do email targeting and segmentation, and the results were instant.

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

FMG Suite

APRIL 5, 2019

Email marketing is one of the most successful marketing strategies for financial advisors. There are a few different types of emails, including promotional emails, email newsletters , and welcome emails. Let’s look at a specific email that will help you get new clients – the prospecting email.

Top of Funnel 69

Top of Funnel Advertising Funnels Marketing Funnels Newsletter 69

Hubspot

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. According to a 2019 Campaign Monitor report , for every $1 you spend, you earn $42 – an astonishing return on investment. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Features 97

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. Are there any emails that failed to send?

ROI 134

ROI Top of Funnel Planning Click Rate 134

SalesIntel

MAY 17, 2021

Then if you already know how to get recipients who are ultimately interested in your emails and newsletter, there isn’t anything that can go wrong. One of the prime factors for emails landing into spam and then to the blocked list is a lack of personalization when executing a bulk email campaign.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Tiecas

MARCH 21, 2024

Promote your booth presence and offer across social media, email, and even targeted ads. We did a trade show campaign for an international manufacturer of bandsaws used in the metal casting industry. I am just sending emails to some of the red-hot leads. Generic marketing blasts just won’t cut it anymore.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Adobe Experience Cloud Blog

JULY 6, 2017

Your outbound marketing campaigns have to keep up. Communications may span email, social media, mobile, and other channels. A drip marketing campaign is usually triggered by an action the user takes—filling out a form, downloading content, making a purchase, etc. How to Start a Drip Marketing Campaign.

Top of Funnel 134

Top of Funnel Campaigns Buyer's Journey Lead Scoring 134

markempa

FEBRUARY 10, 2014

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. The campaign increased open rates by 32.5%

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Circle Studio

NOVEMBER 2, 2017

Email marketing remains to be a powerful online marketing tool when properly executed. And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. Does your A/E/C firm suffer from low open and click-through rates for your email “blasts”?

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79