Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. Few characteristics of an email blast. Keep your email short.

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What is a bulk email blast?

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. The email has a universal appeal. Keep your email short.

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How to Create Email Campaigns That Generate Word of Mouth

SendX

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. And to crown it all, email converts more leads to buyers than any other marketing medium. Start from where you stand right now — your email campaign launchpad. Yes, your campaign can start small.

Drip Email Campaigns: Ideas and Tips

Predictive Response

With nearly 4 billion daily email users, organizations can’t afford to ignore the importance of reaching out through email. Furthermore, 59% of consumers say that tailored marketing emails play an essential role in influencing their purchase decisions.

3 Ways Retailers Can Heat Up Their Summer Email Campaigns

Modern Marketing

As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches. Here are a few of our favorite tips to heat up your summer email campaigns and reinvigorate your marketing efforts: New Season, New Content We conducted a survey to learn how retail marketers plan their email marketing calendars. Customer Experience Email Marketing

B2B Email Marketing: Batch and blast, mobile and other challenges

B2B Lead Generation

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blastemail strategies against some of the more targeted and personalized email approaches.

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How to Create Customer-Centric Email Campaigns

distribion

Here are two ways to transform your next email campaign to adopt this marketing mentality. Before every marketing email, ask yourself why you are sending the email and what goal would you like to achieve. Is the purpose of the email to make your customers aware of a current promotion or is it building a relationship between you and the recipient? Avoid the “batch and blast” marketing approach.

3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. They’ve set up automated campaigns for onboarding and engagement member journeys, enabling them to acquire more members, increase renewals, and reduce member resignations.

5 Ways to Improve Your Email Campaigns

Marketing Action

Email marketing, or more specifically emailblasts,” are often half-baked, under-thought, and rushed-out. Here are my top five recommendations for improving your email campaigns: 1. This may sound obvious, but many times companies will send out a mass email that may appeal only to one segment of their list. You should also have a very clear objective; what do you want the reader of the email to do once they read the email?

How to Properly Diagnose a Failed Email Campaign

Content Standard

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. But as you know all too well, bad email promotions are death warmed over: email done wrong does your promos and your products a lethal turn.

Beyond Batch and Blast: Launching Your First Lead Nurturing Program

Marketing Action

However, there’s a commonly used method that exists which proves as the exception to this rule, which we not-so-affectionately refer to as “batch and blast.” This is the practice of sending everyone on your list the very same one-off email at the same time. Essentially, batch and blast is a numbers game, operating with little strategic rhyme or reason and handling leads with a one-size-fits-all approach. Gone are the days of one-and-done campaigns.

The B2B Guide to Email Marketing (Live Email Blast Examples)

Directive Agency

These days B2B marketers have to choose from a seemingly endless selection of different campaign options. With Google algorithms and search marketing grow increasingly more complex and comprehensive, B2B marketers need to adapt their campaigns to follow suit. What exactly is the point of telling a comprehensive brand story across your different digital marketing campaigns? Why Email Marketing Isn’t Going Anywhere for B2B. And that’s where email comes in.

Bridging the Gap Between Onsite Content and Social Media Engagement

BuzzSumo

Not subscribers to your blog or your email list. Step 2: Blast Your Facebook Messenger Contacts with Your Content. The term I use is “chat blasting,” and if you can get over the unfortunate violent connotations, you’ll see the power behind the concept. Remember what an email blast is? That’s what you do when you send a marketing email to a big group of contacts. The term “chat blast” almost does the same. So what does this chat blast look like?

Who Said Email Marketing (Automation) is Dead? [CHART]

Modern Marketing

by Paul Teshima | Tweet this For this week’s chart, we analyzed email activity trends over the last five years, and attempted to determine if overall email activity was on the decline. Today, we send more than 2 billion emails per quarter, so we thought that was a pretty good data set to analyze. We then normalized the email usage by the size of the contact database to account for customer growth and list fatigue. Who Said Email Marketing (Automation) is Dead?

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5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]

Hubspot

After all, 50% of leads aren't ready to buy at the time of first conversion , so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them. In terms of engagement, research shows that lead nurturing emails beat out individual email blasts by far. So, how do you get started with email drip campaigns? What other email drip campaign ideas can you add to this list?

The Email Campaign You Need to Clean Your List & Re-Engage Subscribers

Hubspot

If you're hip to the popular email marketing statistics, you probably know all too well that your email database slowly dies over time. In fact , 25% of your list will expire every year as readers switch jobs, email providers, or unsubscribe from your emails. A re-engagement campaign! What Is a Re-Engagement Campaign? There are several reason why you would want to execute a re-engagement campaign: 1) You're Emailing an Old List or Switching ESPs.

10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. 1) Realizing your email included a typo after you hit “send.” Sure, it’s just one typo, but that email was sent to thousands of people.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website High-Performance Email Marketing for Attracting and Engaging Industrial Buyers by Achinta Mitra on October 2, 2010 in B2B E-Mail Marketing , B2B Lead Generation , Industrial Marketing Strategies In today’s “do more with less” industrial marketing environment, email marketing continues to be a productive marketing tool despite all the reports about its declining effectiveness.

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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. and EMEA markets, for B2C and B2B campaigns.

5 Tips to Refresh Your B2B Lead Generation

LEADership

An educational, insightful whitepaper embedded as a downloadable link in your email newsletter can work wonders. An email campaign to promote a webinar is logical and likely to be effective if executed well. Do you need an email campaign to promote your latest news release to your customers? A ‘news’ release must be found and delivered like news, not promoted through an email blast.

4 Do’s and Don’ts of Holiday Email Marketing

US Data Corporation

The holidays months are a critical time for businesses to increase their sales and engage with consumers, and what better way to boost marketing than with holiday email? With the holiday season upon us, it’s time to supercharge your email marketing strategy. However, before you start blasting red and white candy-striped email templates, make sure to read our holiday email best practices for the best results. There’s a fine line between follow-up emails and spam.

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How to Create a COVID-era Event Marketing Plan

Webbiquity

You’ll want an easy-to-navigate website—with a look and feel that reflects your event theme —to deploy content and landing pages for campaigns on email, search, influencer marketing, and social media. In the final weeks, prepare one last email blast and set of social media posts.

Three Myths and Misconceptions About Email Automation

Act-On

Are you effectively using automation in your email campaigns? An even better question might be – are you even using automation in your email campaigns? Nowadays the demand for email marketing automation is bigger than ever. If the campaigns you manage lack automation, then it’s only a matter of time before the competition comes around to eat your lunch. The days of rudimentary batch email blasts are quickly fading away.

The Contextual Inbox: Moment-of-Open Email Marketing

Modern Marketing

Are you one of the 40% of email marketers who don’t segment their email campaigns? Since all ESP’s have data collection functionality, customer data is abundantly available, and triggered emails are based on a basic level of segmentation already—that statistic seems out of place in 2016. There aren’t many reasons still available for sending an entire database the same email. Open vs. click campaign activity. Email Marketing

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Email Marketing: 3 simple steps for building customer personas

B2B Lead Generation

Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns. Email Deliverability: 8 tactics help you overcome rising B2B challenges [Case study].

Using Link Targeting for Improved Inbox Personalization

Modern Marketing

For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. So far, the email world has survived being labeled as dead, the emergence of social media, the development of collaborative business tools like Slack, and continues to evolve as the marketing channel of choice for consumers all over the globe. Email marketing has become more contextual and now has the power to personalize messaging as emails open in the inbox.

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Does Cold Email Still Work During COVID–19?

MarketJoy

While new methods are being experimented to expand a business, let’s review an age-old method for finding potential clients – Cold emails. Introduction to Cold Emails. The secret behind a successful cold mail campaign lies in innovation and creativity that lies in scripting the mail.

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Three questions travel marketers should ask to create the right customer experience

Modern Marketing

While retailers were rushing around organising their Christmas marketing campaigns, the travel industry was busy preparing for its own peak. And while it is impossible to convert 100% of abandoned carts (some online “window shoppers” never actually intend to buy), it is possible to turn a good percentage of those carts into actual sales by implementing a shopping cart abandonment email campaign. The biggest tip when building a cart abandonment campaign is timing.

Lead Nurturing: What it is, and what it is not

B2B Lead Generation

The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. Blasting your entire database with a new case study that’s unlikely to be relevant to many list members. Sending all early stage leads the same series of emails, regardless of their behaviors. Sending a targeted email that includes content based on: Recipient’s industry and/or role in the company. Lead Nurturing: Pilot campaign increases conversion 32.6%

[Report] The Digital Marketing Trends Every Email Marketer Must Know

Litmus

To be truly successful, marketers need to break out of their silos and use the power of email across channels. But when you’re struggling to just keep up with what’s trending in email, how are you supposed to stay on top of other channels, too? Email’s role in the digital marketing mix. Where does email fit into the ever-changing digital marketing world? But where should you focus your email marketing efforts? Death to batch and blast campaigns.

8 Strategies To Help You Increase Email Response Rates

SendX

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. In this article, we would be looking at strategies you can use to help you increase email response rates. What Is Email Response Rates? First, we would look at the general email send time tips.

Why Drip Campaigns are the Overlooked Timesaver Your Business Needs

Hatchbuck

If you could send emails to potential leads that were always relevant? With drip email marketing, these things are possible. Drip email marketing, otherwise known as drip email campaigns, automates part of your marketing and sales process to convert leads into customers. In this article, we’ll discuss more about how drip campaigns can be the overlooked time saver your business needs. Email Marketing Basics. Diving into Drip Campaigns.

Email Marketing: 2 campaigns that used innovative creative to generate leads

B2B Lead Generation

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. “In quickly studying all of the campaigns of various manufacturers — including our competitors — it was like, ‘We’ve got to do something radically different,’” Chris explained.

Finding the Right Recipe: The Do’s and Don’ts of Email Marketing

RockContent

Having an Email Marketing strategy today is not a question of if but how. The market was so flooded by email marketing strategies in recent years that many of us think of it as an annoyance or even spam. The Do’s and Don’ts of an Email Marketing recipe.

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Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

After all, a simple monthly email newsletter to your database – something you can accomplish with only the most basic email service provider (ESP) – nurtures leads. Without marketing automation, nurturing is relegated to only the most simple “batch & blastcampaigns – that is, one-time batch broadcasts to a fixed list. Can a regularly scheduled calendar of batch campaigns serve to maintain brand awareness and keep your company top of mind?

Email Isn’t Dead; You’re Just Doing It Wrong

Marketo

Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works. Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel. And it’s true that email no longer has the insanely high open rates it used to.

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A Look at Email Deliverability Across Industry Verticals

Modern Marketing

Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I looked at campaigns sent over the last 90 days across four different verticals: Financial Services. I looked at the following data points for all of the verticals: The total number of campaigns monitored over the 90-day time period. The percentage of campaigns that had more than 90% inbox placement. There were fewer reads and more batch and blast.