Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast.

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What is a bulk email blast?

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal.

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Powerful 10 Email Blast Marketing Tips in 2021 That Never Let You Down

SendX

Email marketing is a deadbeat marketing method. In fact, a survey conducted among 372 marketers worldwide showed that an average email marketing ROI is 38:1. Source: Litmus) Not only do emails have good ROI, but also they have amazing open and click-through rates. Blast away!

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6 Surefire Strategies to Improve Your Bulk Email Campaign Performance

SendX

Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. According to the Content Marketing Institute , 87% of B2B marketers say email is one of their top free organic content distribution channels.

How to Create Email Campaigns That Generate Word of Mouth

SendX

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Whether you have a list or not, you’ll discover exactly how to use email to drive word of mouth marketing success for your brand leveraging email. And to crown it all, email converts more leads to buyers than any other marketing medium. Start from where you stand right now — your email campaign launchpad. Yes, your campaign can start small.

B2B Email Marketing: Batch and blast, mobile and other challenges

B2B Lead Generation

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blastemail strategies against some of the more targeted and personalized email approaches.

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Drip Email Campaigns: Ideas and Tips

Predictive Response

With nearly 4 billion daily email users, organizations can’t afford to ignore the importance of reaching out through email. Furthermore, 59% of consumers say that tailored marketing emails play an essential role in influencing their purchase decisions.

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Oracle

When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. The power of customer-created photos and videos can also be brought to different broadcast email campaigns. Promotional Emails and Sales Blasts.

How to Create Customer-Centric Email Campaigns

distribion

Here are two ways to transform your next email campaign to adopt this marketing mentality. Before every marketing email, ask yourself why you are sending the email and what goal would you like to achieve. Is the purpose of the email to make your customers aware of a current promotion or is it building a relationship between you and the recipient? Avoid the “batch and blast” marketing approach.

3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. They sent one-off emails where needed and the same content to everyone due to technology and staff limitations.

The B2B Guide to Email Marketing (Live Email Blast Examples)

Directive Agency

These days B2B marketers have to choose from a seemingly endless selection of different campaign options. With Google algorithms and search marketing grow increasingly more complex and comprehensive, B2B marketers need to adapt their campaigns to follow suit. What exactly is the point of telling a comprehensive brand story across your different digital marketing campaigns? Why Email Marketing Isn’t Going Anywhere for B2B. And that’s where email comes in.

How to Properly Diagnose a Failed Email Campaign

Content Standard

As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. But as you know all too well, bad email promotions are death warmed over: email done wrong does your promos and your products a lethal turn.

Who Said Email Marketing (Automation) is Dead? [CHART]

Oracle

by Paul Teshima | Tweet this For this week’s chart, we analyzed email activity trends over the last five years, and attempted to determine if overall email activity was on the decline. Today, we send more than 2 billion emails per quarter, so we thought that was a pretty good data set to analyze. We then normalized the email usage by the size of the contact database to account for customer growth and list fatigue. Who Said Email Marketing (Automation) is Dead?

Bridging the Gap Between Onsite Content and Social Media Engagement

BuzzSumo

Not subscribers to your blog or your email list. Step 2: Blast Your Facebook Messenger Contacts with Your Content. The term I use is “chat blasting,” and if you can get over the unfortunate violent connotations, you’ll see the power behind the concept. Remember what an email blast is? That’s what you do when you send a marketing email to a big group of contacts. The term “chat blast” almost does the same. So what does this chat blast look like?

The Email Campaign You Need to Clean Your List & Re-Engage Subscribers

Hubspot

If you're hip to the popular email marketing statistics, you probably know all too well that your email database slowly dies over time. In fact , 25% of your list will expire every year as readers switch jobs, email providers, or unsubscribe from your emails. A re-engagement campaign! What Is a Re-Engagement Campaign? There are several reason why you would want to execute a re-engagement campaign: 1) You're Emailing an Old List or Switching ESPs.

5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]

Hubspot

After all, 50% of leads aren't ready to buy at the time of first conversion , so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them. In terms of engagement, research shows that lead nurturing emails beat out individual email blasts by far. So, how do you get started with email drip campaigns? What other email drip campaign ideas can you add to this list?

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website High-Performance Email Marketing for Attracting and Engaging Industrial Buyers by Achinta Mitra on October 2, 2010 in B2B E-Mail Marketing , B2B Lead Generation , Industrial Marketing Strategies In today’s “do more with less” industrial marketing environment, email marketing continues to be a productive marketing tool despite all the reports about its declining effectiveness.

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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. and EMEA markets, for B2C and B2B campaigns.

When Reframing Email Marketing Strategies Consider These 7 Tips

SendX

Nearly 250 billion emails are exchanged every day over the internet. But before you plunge into all the strategy, you must know email marketing tactics will benefit your business in the long run. Continue to track the progress, also try sending off-hour emails.

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10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. 1) Realizing your email included a typo after you hit “send.” Sure, it’s just one typo, but that email was sent to thousands of people.

5 Tips to Refresh Your B2B Lead Generation

LEADership

An educational, insightful whitepaper embedded as a downloadable link in your email newsletter can work wonders. An email campaign to promote a webinar is logical and likely to be effective if executed well. Do you need an email campaign to promote your latest news release to your customers? A ‘news’ release must be found and delivered like news, not promoted through an email blast.

Wix Email Marketing Vs Mailchimp: Which Is Best For Your Business? [2020]

SendX

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers.

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4 Do’s and Don’ts of Holiday Email Marketing

US Data Corporation

The holidays months are a critical time for businesses to increase their sales and engage with consumers, and what better way to boost marketing than with holiday email? With the holiday season upon us, it’s time to supercharge your email marketing strategy. However, before you start blasting red and white candy-striped email templates, make sure to read our holiday email best practices for the best results. There’s a fine line between follow-up emails and spam.

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The Contextual Inbox: Moment-of-Open Email Marketing

Oracle

Are you one of the 40% of email marketers who don’t segment their email campaigns? Since all ESP’s have data collection functionality, customer data is abundantly available, and triggered emails are based on a basic level of segmentation already—that statistic seems out of place in 2016. There aren’t many reasons still available for sending an entire database the same email. Open vs. click campaign activity. Email Marketing

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Email Marketing: 3 simple steps for building customer personas

B2B Lead Generation

Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns. Email Deliverability: 8 tactics help you overcome rising B2B challenges [Case study].

Using Link Targeting for Improved Inbox Personalization

Oracle

For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. So far, the email world has survived being labeled as dead, the emergence of social media, the development of collaborative business tools like Slack, and continues to evolve as the marketing channel of choice for consumers all over the globe. Email marketing has become more contextual and now has the power to personalize messaging as emails open in the inbox.

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How to Create a COVID-era Event Marketing Plan

Webbiquity

You’ll want an easy-to-navigate website—with a look and feel that reflects your event theme —to deploy content and landing pages for campaigns on email, search, influencer marketing, and social media. In the final weeks, prepare one last email blast and set of social media posts.

Does Cold Email Still Work During COVID–19?

MarketJoy

While new methods are being experimented to expand a business, let’s review an age-old method for finding potential clients – Cold emails. Introduction to Cold Emails. The secret behind a successful cold mail campaign lies in innovation and creativity that lies in scripting the mail.

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Three questions travel marketers should ask to create the right customer experience

Oracle

While retailers were rushing around organising their Christmas marketing campaigns, the travel industry was busy preparing for its own peak. And while it is impossible to convert 100% of abandoned carts (some online “window shoppers” never actually intend to buy), it is possible to turn a good percentage of those carts into actual sales by implementing a shopping cart abandonment email campaign. The biggest tip when building a cart abandonment campaign is timing.

Blog: Why Mid-Year 2021 Needs Conversational AI for Customer Success

Conversica

Even when CSMs prioritize proactive outreach, low customer engagement via email and phone calls is very common. Scalability is key here; which is why media and entertainment companies often rely on email campaigns to reach large audiences.

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. Enter email list segmentation—the key to successful email marketing. The Beginner’s Guide to Email List Segmentation. How do I segment my email lists?

26 Personalization Statistics for the B2B Marketer

Zoominfo

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly ( source ). The impact of personalized email campaigns. Emails with personalized subject lines are 26% more likely to be opened ( source ). The open rate for emails with a personalized message was 17.6%, compared to 11.4% Only 39% of retailers send personalized product recommendations via email ( source ).

8 Strategies To Help You Increase Email Response Rates

SendX

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is.

Lead Nurturing: What it is, and what it is not

B2B Lead Generation

The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. Blasting your entire database with a new case study that’s unlikely to be relevant to many list members. Sending all early stage leads the same series of emails, regardless of their behaviors. Sending a targeted email that includes content based on: Recipient’s industry and/or role in the company. Lead Nurturing: Pilot campaign increases conversion 32.6%

Email Marketing: 2 campaigns that used innovative creative to generate leads

B2B Lead Generation

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. “In quickly studying all of the campaigns of various manufacturers — including our competitors — it was like, ‘We’ve got to do something radically different,’” Chris explained.

Building a Good Brand Relationship via Email Marketing

Sharpspring

Read on to learn why email marketing is ultimately all about relationships — and how to improve yours. As we discussed in the first part of this blog series, your emails should all be “from” an actual person — not your company at large. Personalize each campaign to your user’s behavior.

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

After all, a simple monthly email newsletter to your database – something you can accomplish with only the most basic email service provider (ESP) – nurtures leads. Without marketing automation, nurturing is relegated to only the most simple “batch & blastcampaigns – that is, one-time batch broadcasts to a fixed list. Can a regularly scheduled calendar of batch campaigns serve to maintain brand awareness and keep your company top of mind?