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Leverage MarTech for Efficient Marketing

Oracle

On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. Like a true Modern Marketing Maven, Brandi reminds us (with help of a travel analogy) that doing efficient marketing with less effort is possible. Leveraging marketing technology effectively can save time for marketers to do things that really matter.

Avoid these 10 Marketing Automation Rookie Mistakes

Oracle

If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this. They will have to try and convince stakeholders to budget for marketing automation. Some marketers will fail.

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What Is Marketing Automation? Definition, Types, Objectives, Best Practices With Examples

Martech Advisor

Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” Marketing Automation

What’s Inside the Typical Marketing Automation Portfolio? [CHART]

Oracle

by Egan Cheung | Tweet this Ever wonder what types of marketing programs your peers are running? If you are not (yet) an Eloqua marketer, you can brush up on what that last sentence means by checking out this 2-minute Campaign Canvas overview video. Obviously not too much complexity here, with many being simple email blasts with 2 or 3 logical steps. Some ideas here are renewal and upsell campaigns, as well as training and education nurture campaigns.

Get up to speed on B2B marketing automation in an hour for free

Sales Lead Insights

As a top corporate, sales or marketing executive looking for ways to efficiently and cost-effectively boost B2B leads and sales, this Executive Briefing Webinar is for you! To quickly get up to speed on marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this one-hour webinar: What B2B marketing Automation is all about, and why you should care.

Your Company has Graduated to Marketing Automation– Now What?

Marketo

Author: Justin Gray When a brand seeks to harness the power of marketing automation, it’s easy to be distracted by expecting dramatic results right away. You’re ready to see an exponential increase in click-throughs on your emails, registrations for your webinars, and number of leads generated from every marketing campaign. Here are three non-negotiable actions that must be taken in order to unlock the full potential of marketing automation.

6 Marketing Automation Lessons I Learned the Hard Way

Hubspot

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way. Right now the marketing automation industry couldn''t be hotter. 6 Common Marketing Automation Lessons I Learned the Hard Way.

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How to Get More Responses From Your Cold Emails

Single Grain

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. What Does the Research Say about Email Marketing? Hacking Email Marketing: 14 Tactics that Work [Infographic]. The Email Marketer’s 4-Step Guide to GDPR Compliance. I now know this is a generic email blast. NOW WITH MORE!

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5 Ways to Deal with Change for Successful Marketing

B2B Lead Generation

Tweet As marketers, we deal with a lot of change. The B2B marketing world is exploding with touch points, channels and marketing technology, just to name a few blasts of change. According to Adobe’s Digital Road­block report , published earlier this year, “64% of marketers expect their role to change over the next year, and over 81% expect changes over the next three years.” Your company needs you and your marketing leadership more than ever.

Get More Value Out of Your MarTech Investments: Balancing People, Processes and Technology

Oracle

Yet, there are many marketers that feel let down by the promise of marketing technology. As an Adoption Advisor for the Oracle Marketing Cloud, I talk to a lot of customers about improving and extending their usage of marketing technology. Does your marketing team consist of the right people with the right skills/aptitude in place to manage your technology investments? Implementing and using marketing technology is not like setting up a new iPhone.

The Growth Leader’s Guide to Embracing Strategic Demand Marketing

ANNUITAS

A key component to success is demand marketing programs that repeatably contribute real, measurable pipeline lift. But far too many demand marketing programs are stuck a tactical, activity-based status quo. Strategic Demand Marketing Must Be Perpetual. Demand Marketing

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Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.

Why Marketing is a Big Trend in 2016

GreenRope

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. However, confusion about the correct approach needed to harness the power of marketing automation as well as sub-standard software offerings resulted in a number of marketing automation results ending in failure.