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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. Also, while datasheets are essential, they don’t create differentiation if your value proposition is similar to competitors’. They crave solutions!

Tactics 75
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Targeting Audiences Not Looking for You; Advertising Options for B2B

NuSpark Consulting

What is your value proposition and your points of differentiation? From an outbound marketing standpoint, find out all of the print and digital portals that cover your specific industry, and do some homework. Geo-targeted banner ad s on publication websites or industry portals. Does your brand resonate with your prospects?

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. and b2b (for example, I get email blasts about cloud computing conferences; I had a cloud computing client a while back, but other than that have no relationship to the industry). Rebel Brown's Tip.

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WMC Interviews: Janine Popick

WebMarketCentral

This is great for organizations that send out email blasts on an irregular or ad hoc basis. Unlike many other services however, VerticalReponse prices its service on a pay-as-you-go model rather than a monthly or annual fee. Here's our conversation. WebMarketCentral (WMC): What did you do before VerticalResponse?

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B2B Lead Management Market Heats Up

Online Marketing Institute

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.

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8 Step Framework to Get More Customer Referrals [55+ Examples]

Referral Rock

If you are a service business, then often times that IS your product, but should be differentiated from your customer service.). Customer Experience will overtake price and product as the key brand differentiator by the year 2020”. You can provide quick updates and blast it out for all to see at their own leisure. Not convinced?

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8 Step Framework to Get More Customer Referrals [55+ Examples]

Referral Rock

If you are a service business, then often times that IS your product, but should be differentiated from your customer service.). Customer Experience will overtake price and product as the key brand differentiator by the year 2020”. You can provide quick updates and blast it out for all to see at their own leisure. Not convinced?