The Mx Group

APRIL 10, 2018

You’ve poured blood, sweat and tears into creating a killer email campaign. But all that hard work won’t pay off if your email never makes it to your intended target. Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

Martech

APRIL 5, 2023

We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing. Test one campaign-level approach against another, such as emotion versus urgency or value.

Tactics 124

Tactics Email Marketing Planning Marketing Budget 124

Webbiquity

MAY 7, 2020

Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. Although direct it is slower than digital and generally involves only minimal personalization, it does get more attention than email and it gives the recipient a little more value.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

ANNUITAS

MAY 28, 2020

For the company mentioned above we are currently deploying a massive calling campaign to try and accelerate existing mid-funnel Persons into Pipeline. Recommendation 3: Re-Examine Email Deliverability . You can read Scott’s full recommendation here , but in summary, email deliverability is more important than ever right now.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

SmartBug Media

FEBRUARY 28, 2023

If you’re unfamiliar with the platform, let us introduce you to this powerhouse of email and SMS marketing. Meet Klaviyo Klaviyo is an email and SMS marketing platform that integrates directly with key e-commerce platforms such as Shopify, BigCommerce, and WooCommerce. Primary Tools in Klaviyo You Should Be Using 1.

Marketing Automation Services 97

Marketing Automation Services SMS Tools Best Practices 97

SendX

FEBRUARY 22, 2019

So here, we share our in-depth feedback and comments on using the top alternatives to MailChimp: SendX Campaign Monitor ActiveCampaign AWeber ConvertKit Constant Contact Drip Our team went deep into MailChimp, and realised that in a lot of cases, it isn’t the right fit for a lot of businesses. This is a major bummer for a lot of users!

Marketing Automation Services 200

Marketing Automation Services Work Management Paid Search Agency Budget Programs 200

Optinmonster

DECEMBER 18, 2023

Are you looking for the best SMTP provider to ensure your emails are delivered? Transactional emails are a pivotal part of running any online business. Customers and subscribers expect to receive email notifications about their orders and any changes to their account. WordPress relies on PHP to send emails.

Marketing Automation Services 74

Marketing Automation Services Enterprise Management Work Management Marketing Management 74

Vision6

JANUARY 9, 2022

While all these changes have had marketers questioning the future of email marketing and our retargeting capabilities, it continues to be a key part of an effective retargeting strategy. In fact, abandoned cart emails can generate conversion rates as high as 41%. Always keep your automations in mind when looking at email frequency.

Practices 91

Practices Best Practices Deliverability Click Rate 91

Lake One

APRIL 18, 2023

What used to work from email, advertising, blogs, and social media doesn’t anymore. When we use terms like “email blast,” we’re not valuing anyone. We’re sending mass, generic emails about nothing related to our prospects and customers; chances are they don’t feel seen.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

TowerData

OCTOBER 25, 2022

They give you something of value (their email address) in exchange for whatever you have promised, but trust-building begins even before that. Use language that persuades customers to hand over their most trusted email address instead of a burner or throwaway. You have to uphold the value exchange that occurs at opt-in.

Ad Building 52

Ad Building Opt-out Ad Exchange Opt-in 52

markempa

MARCH 10, 2014

Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns.

Email Marketing 120

Email Marketing Ideal Customer Profiles Ad Building Blast Campaigns 120

SalesIntel

MAY 10, 2021

It’s a direct indicator that something went terribly wrong in your email marketing. Email bounces (which account for a portion of overall delivery) occur when an email is made undeliverable in any manner. Without going into deeper technical aspects, your emails often bounce due to two reasons.

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52

Lake One

JUNE 6, 2023

What used to work from email, advertising, blogs, and social media doesn’t anymore. When we use terms like “email blast,” we’re not valuing anyone. We’re sending mass, generic emails about nothing related to our prospects and customers; chances are they don’t feel seen.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Circle Studio

NOVEMBER 2, 2017

Email marketing remains to be a powerful online marketing tool when properly executed. And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. Does your A/E/C firm suffer from low open and click-through rates for your email “blasts”?

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. Then I worked for an email agency called e-Dialog to do email targeting and segmentation, and the results were instant.

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? However, a personalized email goes beyond addressing a customer by their name. Get ready to boost your email open rates and click-through-rates!

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Metadata

FEBRUARY 7, 2024

At most, you upload release notes to your support center or email customers letting them know something new, albeit small, is available. While we’d campaign for the Marketing team’s involvement throughout this lifecycle, that’s typically not how the cookie crumbles. Because they determine the Marketing team’s involvement.

Product 52

Product Marketing Strategy Marketing & Strategy Planning 52

SmartBug Media

MAY 11, 2020

As KonMari Method organizing expert Marie Kondo would ask, Does that holiday e-blast from 2007 spark joy? Communicate that you will not migrate completed campaigns into Marketo. Identify active campaigns that will need to be moved seamlessly. If you have competing email templates floating around, decide which to move.

Marketo 66

Marketo De-duplication Marketing Automation Services Landing Pages 66

Martech

MARCH 15, 2022

Instead of blindly accepting every request, encourage them to have a dialogue like this: Stakeholder: “I need you to send out an email blast to everyone on our mailing list telling them about our new banking app.” Employee: “An email may be one avenue. Maybe they scrap the campaign and start from scratch?

Planning 83

Planning Work Management Lead Scoring Lead Ranking 83

Sharpspring

AUGUST 21, 2019

Welcome back to SharpSpring’s Holiday Email Sending Preparation series. With November and December seeing the highest volumes of email sent around the world each year, it’s no secret holiday campaigns are often the bread and butter of a company’s sales efforts. getting more mail to the inbox. specifically).

Deliverability 50

Deliverability Opt-out Opt-in Domain 50

Predictive Response

NOVEMBER 7, 2022

Email deliverability is more than just another concept in digital marketing. It is a metric that should matter to you, your audience and your email marketing strategy. of all emails either go to spam or remain undelivered. Email deliverability can seem complicated, but I’m here to help make it a tad easier.

Deliverability 97

Deliverability CAN-SPAM Blast Campaigns Email Marketing 97

Heinz Marketing

FEBRUARY 22, 2023

Maybe you’re putting a pause on your digital ads and relying on email for your next campaign. If that’s the case, that email needs to count! We’ve been in the same boat, and spent some time learning about how to optimize email deliverability. How do your various email programs compare? Let’s get started.

Deliverability 84

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 84

Adobe Experience Cloud Blog

AUGUST 31, 2016

If your team would rather do this in-house, you can consider sending weekly internal marketing emails that highlights the specific strategies you’ve used to stay off of a blacklist with the total number of days your team has been successful to keep the momentum going. Have a Handle on the Right Metrics.

Enterprise Management 91

Enterprise Management Work Management Planning Marketing Automation Services 91

Sharpspring

AUGUST 21, 2019

Welcome back to SharpSpring’s Holiday Email Sending Preparation series. With November and December seeing the highest volumes of email sent around the world each year, it’s no secret holiday campaigns are often the bread and butter of a company’s sales efforts. getting more mail to the inbox. specifically).

Deliverability 40

Deliverability Opt-out Opt-in Domain 40

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Outbrain

JANUARY 16, 2019

Even in the midst of shiny, new innovations that help brands reach and engage with customers, email remains a crucial component of successful B2B marketing strategies. Generating $38 for every $1 spent, email ranks as one of the best channels for return on investment. So the question really is, are you harnessing the power of email?

Email Marketing 38

Email Marketing B2B Marketing Tips Webinar Metrics 38

Adobe Experience Cloud Blog

APRIL 17, 2013

by Dayna Rothman When you send out an email blast you hope and pray that it reaches your intended recipients. You cross your fingers that it doesn’t get tripped up in spam filters or sent to junk, and let out an emphatic sigh of relief when you know your email made it through the gauntlet. Email Trust. Sense of urgency.

Design 48

Design Deliverability Privacy Policies Phishing 48

Salesforce Marketing Cloud

APRIL 15, 2024

Hear from the experts How should you consider email open metrics? What are the next steps for email engagement? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Rev

OCTOBER 14, 2018

First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council. Will your email design have to change? What about how you collect data?

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

SendinBlue

MAY 15, 2019

If you’re serious about understanding your customer, delivering seamless user experiences, and boosting your bottom line, then email automation is the way forward. Read on to learn how marketers can use email automation to map user behaviour, transform customer experiences and drive more conversions. Introducing email automation!

Automation 58

Automation Lead Ranking Marketing Automation Services Lead Scoring 58

SugarCRM

DECEMBER 11, 2013

Email Marketing. Email Designer. Email Personalization. Testing Deliverability. Webinar Campaigns. Campaign Manager. Email Marketing. Coffee at Midnight, Emails at Noon. How to Customize Emails Without Being Creepy. Email Tourism. Lead To Revenue. Drip Marketing. Lead Capture.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Anything Goes Marketing

DECEMBER 21, 2009

Not sending relevant and timely messages If you continue to only send email blasts on a schedule that you dictate to your email subscribers, you risk massive list attrition, damaging your overall email deliverability and a loss of sales and sales opportunities.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Rollworks

SEPTEMBER 13, 2018

Some issues to hammer out in the agreement: What deliverables is each team responsible for and what’s the timetable for delivery? But you shouldn’t just blast out the same content to all of your social media accounts without regard to the nuances of particular channels. Target those emails with display ads.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Top of Funnel 40

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. but you should also look into whether the sending of the email itself was done correctly.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

FEBRUARY 6, 2014

Editor''s note: We''re republishing this Insiders post from November due to the recent news that former Massachusetts Senator Scott Brown rented his email list to a vendor that spammed his email subscribers. 8 Dangers of Buying an Email List. Two words: Unsolicited email (also known as spam).

Buy 28

Buy Work Management Marketing Management Deliverability 28

WebMarketCentral

APRIL 3, 2007

Other than overflowing email inboxes, the biggest challenge for email marketers is deliverability. Here are four tips to improve the deliverability of your legitimate, opt-in email marketing newsletters and campaign blasts. The Email Insider blog has an excellent post the topic.

Deliverability 20

Deliverability Blast Campaigns CAN-SPAM Opt-out 20

Engagio

APRIL 23, 2020

Now more than ever, we must create high-quality, relevant, customized content for our campaigns. We’ve lost events as a channel altogether and we’re feeling the strain on email and digital – so each touchpoint must be measured through a lens of empathy, value, and timeliness. Thought leadership and content.

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62