Inbound Marketing Alone May Not Be Enough for Industrial Companies
Industrial Marketing Today
AUGUST 26, 2011
Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing. They know what they need and are looking at vendor sites for specific information.