Remove blasts email-campaign
article thumbnail

A summary of buying B2B email lists

NuSpark Consulting

How to Plan and Buy B2B Email Lists. While email marketing may not have the current gravitas of social media marketing, it remains an important and underused tactic to reach potential customers for your business. The emails should make your customers either want to buy your product, or learn more about it.

Buy 100
article thumbnail

In Defense of Unsolicited Email

The Point

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Stop buying lists.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Companies Buy Marketing Automation Software

The Point

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The Changing Role of Email. The reason?

article thumbnail

5 Types of Marketing Automation for Businesses to Consider

PureB2B

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Email Marketing Software.

article thumbnail

5 Types of Marketing Automation to Consider

PureB2B

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Email Marketing Software. In 1986, ACT!,

article thumbnail

21 Tips & Other Impressions from the Marketo User Summit

The Point

Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Adding a campaign-specific unsubscribe link to outbound emails can help avoid eliminating names from the opt-in pool together. You can’t nurture people exclusively through email.

Marketo 100
article thumbnail

Decoding the True Essence of Outbound Marketing

MarketJoy

It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. Putting straightforwardly, it is carried out in traditional forms; as in print ads, cold-calling, cold emailing, and television ads. Objectives of Outbound Marketing.