Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Industrial Marketing Today

JULY 1, 2011

Email content that appeals to engineers. Most industrial marketers are aware of email marketing’s effectiveness but have trouble creating content for it regularly. There are several advantages to this form of email content. Demonstrate how others (their peers/your customers) are using your industrial product.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

markempa

DECEMBER 1, 2014

Luckily, for B2B marketers there is a wide range of marketing automation options out there from relatively simple solutions that help streamline email marketing to full-blown packages that seem like they do everything but automate the lights and thermostat at the office.

Marketing Automation Services 120

Marketing Automation Services Case Study Case Studies Marketing Management 120

Single Grain

JULY 19, 2019

Inside the app, you make changes to title, meta description, title tag and body content, which are automatically reflected on your site: Choose your target CTR: Run the experiment for at least 15 days and Clickflow will show you how many more clicks you’re getting — and the revenue you’re gaining from the click increase.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

DECEMBER 6, 2019

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Digital Darwinism does not discriminate.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145