Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)


When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The average CTR for industry trade newsletter ads is 7-8% of "openers," or 2-3% of all recipients.

Lead Nurturing: What it is, and what it is not

B2B Lead Generation

The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. Blasting your entire database with a new case study that’s unlikely to be relevant to many list members. Lead Nurturing: Pilot campaign increases conversion 32.6%

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Email Marketing: 2 campaigns that used innovative creative to generate leads

B2B Lead Generation

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts.

Key Things You Need to Know About Email Marketing Software


Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email Automation.

Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. 63% of mobile email users check their account a minimum of once a day.

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Let Your Leads Pick the Best Channel for their Lead Nurturing Journey


That’s how much customers who are nurtured through a multi-channel digital campaign ultimately spend with your company, as compared to those who simply continue to get email, or whatever channel they happened to initially engage with. Some — in fact, most — prefer email.

Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Industrial Marketing Today

Email content that appeals to engineers. Most industrial marketers are aware of email marketing’s effectiveness but have trouble creating content for it regularly. There are several advantages to this form of email content. Email marketing metrics.

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How to Measure Digital Marketing Metrics and ROI


Research shows that email, social media, and websites are the top three channels for engaging with consumers. And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. Email.

Eloqua Blog: Lead Nurturing Markie – Runner Up

Eloqua Tips and Tricks

It was 2011 and I returned to work at Axios Systems back up in Edinburgh as a campaign manager. Campaign wise I broke things down into three groups: Events. Primary Contact Job Title: Marketing Campaign Manager. Who was the target of your nurturing campaign? (ex: Email.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Email personalization. According to Irina Kovalenko of SmartyAds , “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Their “Tank 5” campaign resulted in a 6.5%

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Marketing Events Cancelled? 10 Ways to Keep Your Networking and Sales On The Run

Unbound B2B

Email Marketing vs. Telemarketing. Since contacting people face-to-face is off the table, at least for now, marketers will typically turn to email marketing or telemarketing (mainly phone conversations or web conference appointments) as the primary way to generate leads. Introduction.

The Ultimate Guide to Email Marketing


The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. Email marketing isn’t spam. Email marketing effectiveness There are 3.8

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Email personalization. According to Irina Kovalenko of SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Their “Tank 5” campaign resulted in a 6.5%

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What Is Marketing Automation? Definition, Types, Objectives, Best Practices With Examples

Martech Advisor

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” Enabling and delivering campaign personalization.

How to Tackle Your 5 Toughest Email Marketing Challenges


Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. For instance, they might like to see the possible relationships between landing pages and emails or track the sales process of an email conversion. Solution: Practice Good Email Hygiene.

Top Blog Posts in First Three Years of WMC


Google AdWords Average CTR and Best Practices , September 20, 2007—the difficulty of obtaining benchmarking data for CTR and other AdWords measurements, and 14 steps to optimize your results, regardless of what the average values actually are in your industry.

Video Email Marketing: How to Boost Your Sends with Video


If you printed out all the emails sent each year, they’d stretch to Mars and back three times. What is Video Email Marketing? Video in email is one of the best ways to boost your marketing conversions. Benefits of Video in Email. Video Email Marketing Statistics.

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Using Video to Breathe New Life into your Email Marketing


For most marketing teams, email marketing remains one of the top tactics for engaging target audiences. In fact, if you take a step back and think about it, modern email marketing is nothing short of amazing. Email marketing is dead!

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100+ B2B Marketing Statistics You Cannot Miss!


Email is the most-used vehicle for distributing their content according to 93% of B2B marketers. 5-10% higher click-through and 10-20% open rates can be experienced by content-enabled campaigns than traditional campaigns (DemandGen, 2016). Email Marketing.

10 Things Every Email Marketer Can Relate To


Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. 10 Things All Email Marketers Can Relate To. email marketing

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