Boost Email Relevancy With Dynamic Content
Industrial Marketing Today
APRIL 26, 2011
Dynamic content will automatically insert relevant content within your emails based on trigger rules and segmentation that you set up. Whenever you are tempted to use “batch and blast” emails, stop! Otherwise you will continue to see declining open and click through rates, increasing number of opt outs and SPAM complaints. Many of these solutions also integrate well with popular Customer Relationship Management (CRM) applications like Salesforce and Microsoft Dynamics CRM.