4 Ways to Get Started with Personalization
SEPTEMBER 25, 2016
Without the proper technology in place, like CRM and marketing automation, it becomes almost impossible to segment and personalize your marketing in an effective and efficient way. First, you need a CRM system to help you collect, organize, and manage this data. For some, simply inserting a first name is enough personalization, while for others, sending custom content, upsells, and offers generate the best engagement. 4 Ways to Get Started with Personalization.