Webbiquity

JULY 30, 2020

This plan outlines the different components your event marketing will need (like a website and content strategy that addresses any concerns prospective attendees might have) and enables you to build a marketing timeline that will attract the maximum number of guests to your event. Have a Serial Content Strategy Ready.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Marketing Craftmanship

MARCH 12, 2020

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc.,

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

BOP Design

MARCH 22, 2021

With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. are critical to everyday business.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Martech

MAY 3, 2023

” The vision here includes the revolutionizing of content creation as well as support for people who are impeded in the use of a normal mouse and keyboard, for example by neurodegenerative disease. What will digital content look like in the future? What does that content journey look like?’ ” The main takeaway?

CMS Development 110

CMS Development Marketing Budget Creation Content Marketing Budget 110

Directive Agency

JULY 7, 2017

There’s the usual assortment of digital marketing tactics to choose from, such as SEO, PPC, and Content. Via social, you can harmlessly promote content and ask for feedback. From initial outreach emails to promoting content and limited time offers with email blasts, you have options. Email Blast Example #1: Uber.

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021. It even puts other banks that invest in arctic drilling on blast.

Storytelling 211

Storytelling Trends Ethics Content 211

DiscoverOrg

NOVEMBER 17, 2016

Many focused on marketing automation and email, others are more centered around content management. Around ten years ago, it hit marketing and paved the way for thousands of new technologies to come to market. Sales has been a late adopter of this automation trend; however, that’s changing and fast.

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120

Sprout Social

FEBRUARY 17, 2022

But there’s still an issue—marketers need a more efficient way to manage their email blasts. It’s easier to target several audience lists with customized content to match the interests and needs of each group. Email blast templates are suitable for several scenarios. What should be in an email blast template?

Template 132

Template Email Marketing Blast Campaigns Planning 132

ANNUITAS

FEBRUARY 9, 2021

These people are blasted with interruptive sales and marketing activities day in and day out. During the purchase process, 90% of buyers agree that information is generally of high quality, but 50% were overwhelmed by the sheer volume of content available. Today’s average buying group consists of six to 10 decision makers.

Blast Campaigns 130

Blast Campaigns B2B Lead Ranking High Quality Lead 130

Adobe Experience Cloud Blog

NOVEMBER 18, 2013

The song I wrote, “ Nobody Wants to Get Blasted ,” was sparked by some of these ideas: Batch and Blast: It ’ s Old School. Gone are the days of batch and blast! The bigger-is-better, hard-sell, batch-and-blast mentality is now the Brontosaurus of modern day digital marketing. Engaging” Content Marketing.

Blast Campaigns 48

Blast Campaigns Marketo Marketing Proposals Thought Leadership 48

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Litmus

MAY 16, 2022

Using content marketing automation for personalization shouldn’t be a challenge. There are plenty of questions people have about automating content. Read on to learn: What is content marketing automation? How is content automated? The benefits of content marketing automation. What is content marketing automation?

Marketing Automation Services 75

Marketing Automation Services Marketing Automation Automation Personalization 75

Adobe Experience Cloud Blog

JULY 29, 2015

Marketers can leverage the conversational role of the smartphone, using it as a convenient channel for relevant, timely content. Even so, a mobile component can still help gather behavioral intelligence that can be used to develop more appropriate content and timing decisions. Mobile—The Future of Data. Listen to Your Customers!

Blast Campaigns 48

Blast Campaigns Advertising Mediums Mobile Marketing Mobile Advertising 48

Content4Demand

OCTOBER 15, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. We know intent data can help inform topics and formats in the content creation process.

Intent Data 83

Intent Data Intent Intent Signal Account Based Marketing 83

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. WHY IT MATTERS: “While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener.”. __.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Influitive

JULY 24, 2019

While email blasts tend to go out to thousands of people, The post Take your Network of Brand Advocates Global with Localized Marketing appeared first on Influitive. The old Dale Carnegie adage is true: “Remember that a person’s name is to that person the sweetest and most important sound in any language.”

Network Marketing 219

Network Marketing Brand Identity Branding Blast Campaigns 219

Navigate the Channel

NOVEMBER 6, 2023

Enhance website engagement by offering valuable content and interactive elements. Outdated Content Few things make a business look more out of touch than a website full of references to past events, unavailable live webinars, and outdated company news. Keep website content current by updating or redirecting outdated pages.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

ANNUITAS

OCTOBER 15, 2020

And because you aren’t measuring the specific impact of engagement channels and content, you can’t be sure that the marketing campaign you’re going to execute will be successful or not. Start this process by reading: Is Your Martech Stack Orchestrating Engagement, Or Just Blasting Outbound Emails? Brand Awareness.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

ClearVoice

MARCH 10, 2020

Everybody is creating content. Having a content strategy isn’t enough anymore. You need to discover a deeper content connection, which is where the content marketing hierarchy lends support. A content hierarchy is a method and structure for organizing your brand and marketing content. Click To Tweet.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Writing on the Web

NOVEMBER 3, 2010

Blog Content: Are you personal… or all business? Tags: About Blogs Content Marketing Ezine & Blog Classes Online Marketing Teleclasses & Seminars blog content blog formatting blog marketing business blogging content marketing with blogs wordpress teleseminars Writing for the Web.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

ClearVoice

AUGUST 14, 2023

Today, ad campaigns run across multiple content marketing channels. Given these advances, can credit unions and community banks still produce content that markets themselves effectively? Providing personalized service by understanding customer needs is still the goal of content marketing. Absolutely.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Content Marketing Institute

FEBRUARY 5, 2018

The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

Social Media 167

Social Media Promotion Media Content 167

NetLine

OCTOBER 2, 2023

Gone are the days of generic content and ads that lacked any semblance of segmentation. When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

ANNUITAS

DECEMBER 9, 2022

This wouldn’t be a complete sales wishlist without wanting something from marketing…the ‘needs’ from marketing could go on forever but, sales would settle for some good shareable content to kick us off. Sales and marketing cannot coexist without alignment. Better Management . Good management can make or break a good salesperson.

Cold Calling 130

Cold Calling Blast Campaigns Work Management Click Rate 130

Webbiquity

MAY 7, 2020

In this digital age where people are constantly being added to email lists (often without permission) and blasted with pop-ups and blasted with pointless notifications, a handwritten letter is actually now pattern interrupt. Convey a sense of mindfulness to the content and importance to the receiver. A Manual-Digital Cocktail.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Marketing Insider Group

JUNE 21, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting.

Business Blogging 205

Business Blogging B2B Sales Tips Blast Campaigns 205

Marketing Insider Group

NOVEMBER 30, 2022

Customers love personalized marketing content because it makes them feel seen and appreciated. Here are some examples of how you can provide personalized content to your audience: Use customers’ names in emails and other promotional outreach. Use email segmentation to send email blasts centric to customer industries and interest 3.

Trends 167

Trends Personalization Marketing AI SWOT 167

ANNUITAS

DECEMBER 10, 2013

I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content. Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing'

Eloqua 100

Eloqua Content Marketing Marketing & Strategy Blast Campaigns 100

Salesforce Marketing Cloud

JULY 19, 2022

There will also be curated content for specific industries, including manufacturing, automotive, retail, packaged goods, financial services, and more. There will be training and certification opportunities; you’ll meet new partners to help your organization grow; explore opportunities to give back; and finally, have a blast!

Co-Registration 98

Co-Registration Blast Campaigns Digital Transformation Budget Programs 98

Martech

JANUARY 30, 2023

Create thought leadership content (provides some good ideas and direction). Another way that digital marketers can use ChatGPT is to generate high-quality content. The language generation capabilities of ChatGPT can be used to create compelling product descriptions, blog posts, and other types of written content.

Marketing AI 108

Marketing AI Blast Campaigns Copywriting Lead Ranking 108

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 118

Marketing AI Lead Ranking Generation Paid Search Agency 118

MarketMuse

APRIL 22, 2021

Blast your content efforts into hyper-growth at Content Strategy Collective Live from June 22 to June 24, 2021. This is a virtual event where content creators, marketers, and teams gather to level-up their content strategy.

Blast Campaigns 98

Blast Campaigns Training Tactics Marketing Strategy 98

Contently

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. But 2021 begs a different question: How do you develop a great email newsletter?

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Marketing Insider Group

DECEMBER 20, 2022

You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. SEO-driven content on your website could help drive organic traffic and leads to you today! Some examples include: Content marketing. Step 4: Identify or create valuable content and offers. In-person events.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Martech

JANUARY 2, 2024

Take the Martech Salary and Career Survey Click here to take the survey Bringing data from different channels together Customer data is collected through many different channels (think email messages, organic content, paid media, app usage, etc).

Ideal Customer Profiles 114

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 114