Digital B2B Marketing

DECEMBER 2, 2013

3 email blasts, 6 newsletter ads, calendar listing and 2 weeks of on-site promotions), choose content that will maximize your response and conversion rates. When promotions and content aren’t branded, it shouldn’t be a surprise that your followup phone calls or emails are ignored. Provide an Accelerate Option.

Lead Generation 100

Lead Generation Budget Programs Lead Scoring Lead Ranking 100

Delivra

APRIL 3, 2019

Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important. They don’t require teams of investigators scouring the internet and going through cold call lists to get this information. And surveys are quick!

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

Hinge Marketing

AUGUST 22, 2014

Here are some helpful Do's and Don'ts to ensure you are always in line: The Don’ts: Don’t give a standard scripted response: This is a classic mistake when it comes to lead nurturing. Don’t pester prospects : This includes either calling or emailing prospects on a continual basis.

Lead Nurturing 48

Lead Nurturing Marketing Automation Services Sales Qualified Leads Service 48

Sales Engine

JANUARY 25, 2016

I don’t care if it’s email, social media, cold calling, or direct mail… Any of these methods are going to have relatively low response rates.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Hubspot

MARCH 12, 2018

Just like spammers destroyed Myspace, Twitter blocked automated following, and caller ID crushed the effectiveness of cold calling, cold email spamming from salespeople isn't going to work forever either -- even if the messages are personalized by algorithms and predicted to perform. What will happen?

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Sales Engine

JANUARY 28, 2016

Regardless of whether you’re using email, social media, cold calling, or direct mail, all of these communication methods are going to have relatively low response rates. Even worse—the odds are decreasing as our already noisy environment gets even noisier.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Content Paper 120

Content Standard

SEPTEMBER 25, 2015

In the past five years, inbound marketing —SEO, social media, content creation—has seen a massive rise in the importance to marketing strategies, pushing traditional outbound marketing tactics—email blasts, cold calls, advertising—to the side. Cold calls can work when you do your homework and connect with the right person.

Webinar Metrics 40

Webinar Metrics Marketing & Strategy Marketing Strategy Marketing Budget 40