Zoominfo

MARCH 6, 2017

Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. Data shows that highly targeted campaigns can even increase open rates by 14.2% ( source ). ZoomInfo MarketingOS Finally, ABM with data you can trust.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Stevens & Tate

SEPTEMBER 6, 2021

For most marketing professionals, this has been observed to increase open rates. Though sending blast messages to every contact in your list may seem comprehensive, it may be offputting to some recipients. Though sending blast messages to every contact in your list may seem comprehensive, it may be offputting to some recipients.

Tips 72

Tips Lock-In Blast Campaigns CAN-SPAM 72

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Can you imagine Santa navigating Christmas Eve without cookies fueling his mission? Update audience segments based on demographics, purchase history, and channel preferences. Partner with micro-influencers who align with your brand and can bring your products to new (and highly engaged) audiences. What is your open rate?

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Lead Liaison

JULY 16, 2018

and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference.

Deliverability 48

Deliverability Lead Liaison Open Rate CAN-SPAM 48

SalesIntel

MAY 10, 2021

Many email marketing platforms will do this automatically to prevent you from sending to those addresses again with the next blast. Although the two terms are different, they can both equally damage your marketing efforts. Email bounces and spam reports will harm the overall marketing performance in a variety of ways.

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52

Sharpspring

SEPTEMBER 10, 2021

So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand? You can even shorten the sender name to first name + last initial or simply the first name, depending on your brand personality. The more casual your brand, the more conversational you can be.

Email Marketing 89

Email Marketing Branding Brand Identity Ad Building 89

Adobe Experience Cloud Blog

JULY 12, 2019

And it’s true that email no longer has the insanely high open rates it used to. But consumers still open their email 20 times a day on average. That’s why effective modern marketers can continue to connect the dots from their email campaigns to quantitative ROI. You could blast an email to everyone and their family pet.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? In this article, we will demonstrate how businesses can collect important customer data to create persuasive email campaigns that are extremely personalized.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

SendX

MAY 24, 2019

Maybe you already have tried selling to them through your autoresponder sequence or several email “blasts” but have not seen the conversion rates you desire. You mostly see CTA’s in the form of a button on a lead gen form or sprinkled throughout a sales page but they can also be used effectively in an email campaign.

Copywriting 151

Copywriting Tips Template Content 151

Tomorrow People

SEPTEMBER 27, 2012

uptime is two days’ annual downtime), helpdesk support, response time, back-up, monitoring or compatibility, it's important to research first and be sure you are getting an ESP that can handle the demands your email marketing will put upon it. Batch and blast" email marketing is dead. Long live segmentation. Keep them pointed.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Circle Studio

NOVEMBER 2, 2017

Does your A/E/C firm suffer from low open and click-through rates for your email “blasts”? The good news is, by following some simple best practices you’ll see unsubscribes go down and your click-through rates go up. Segment your contacts. If so, you’re not alone! So don’t make this mistake!

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

Hinge Marketing

FEBRUARY 28, 2018

But you can focus on the valuable ones. When executed properly, a social media strategy is the digital sister to in person networking – and it can be fast and efficient way to ensure your are routinely reaching out. Spend time figuring out how you can help your important business contacts. Download the The Visible Firm Guide.

Ad Building 108

Ad Building Work Management Marketing Management Business 108

Hubspot

JULY 6, 2020

It can boost brand awareness, increase web traffic, delight your audience, and ease subscribers through the customer funnel. Although these emails are primarily for announcing deals or ways that your prospect can save money, you can still also use them for other promotions. Here's a great example. Other Reasons.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

PureB2B

DECEMBER 3, 2017

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Did you know that a third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line? Increase Your Conversion Rates”.

Creativity 62

Creativity Open Rate Urgency Marketing CAN-SPAM 62

SendX

AUGUST 4, 2021

(Source: Litmus) Not only do emails have good ROI, but also they have amazing open and click-through rates. As per Mailchimp, in 2019, the average open rate in all types of industries was 21.33% and 2.62% click rate. What's email blast marketing? How can email blast marketing benefit you?

Blast Campaigns 195

Blast Campaigns Email Marketing Tips Planning 195

Lake One

JUNE 11, 2020

Click here to learn how lead scoring can help qualify and convert. List segmentation allows you to pull contacts that meet certain criteria based on the information that’s in your database. To make this critical step even easier, when you utilize marketing automation software , list segmentation can be done automatically.

Startups 52

Startups Email Marketing Marketing Automation Services Lead Scoring 52

Sharpspring

AUGUST 21, 2019

Can you imagine a holiday season without email emergencies or catastrophes? For some, the goal of a joyful holiday email season may seem out of reach, but we know all of our customers can truly enjoy the busiest email season of the year. Grow your volume over time to prevent overwhelming ISPs with spammy “blast” behavior.

Deliverability 50

Deliverability Opt-out Opt-in Domain 50

Sharpspring

AUGUST 21, 2019

Can you imagine a holiday season without email emergencies or catastrophes? For some, the goal of a joyful holiday email season may seem out of reach, but we know all of our customers can truly enjoy the busiest email season of the year. Grow your volume over time to prevent overwhelming ISPs with spammy “blast” behavior.

Deliverability 40

Deliverability Opt-out Opt-in Domain 40

Salesforce Marketing Cloud

APRIL 15, 2024

Hear from the experts How should you consider email open metrics? How can you make the most of your click data? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Why is personalized content important?

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

markempa

AUGUST 19, 2013

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. So, you can get segmentation or even microsegmentation.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

SendX

JULY 13, 2021

Some get high reads and clicks, while some go in the spam and trash. So, you better know how tough the competition is to stay ahead in the digital world and lead with the highest rate of subscribers. You might lose on your email subscribers and your potential customers, also landing your emails as spam.

Email Marketing 195

Email Marketing Marketing & Strategy Marketing Strategy Tips 195

SendX

JULY 12, 2021

Some get high reads and clicks, while some go in the spam and trash. So, you better know how tough the competition is to stay ahead in the digital world and lead with the highest rate of subscribers. You might lose on your email subscribers and your potential customers, also landing your emails as spam. Select your subscribers.

Email Marketing 195

Email Marketing Marketing & Strategy Marketing Strategy Tips 195

SendX

NOVEMBER 26, 2020

Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. This is because it can provide a high return on investment. If you have been planning to run a bulk email marketing campaign, here are some strategies that can help you get the maximum ROI out of it.

Email Campaigns 195

Email Campaigns Campaigns CAN-SPAM Marketing & Strategy 195

Hubspot

JANUARY 16, 2012

If after your re-engagement attempts some recipients are still disengaged subscribers, it's to your benefit to proactively remove them from your list before they mark you as SPAM and damage your sender reputation. Remove those who are bouncing or marking you as SPAM, and enter the disinterested recipients into a reegnagement campaign.

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Click Rate 28

Sharpspring

NOVEMBER 23, 2021

emails per week, including automated emails and segmented campaigns. Add in the fact that only 18% of marketers segment their campaigns, and most consumers are likely receiving too many emails for their tastes. As a marketer, your frequency shouldn’t be based on open rates — or even on low unsubscribe rates.

Email Marketing 83

Email Marketing Planning CAN-SPAM Marketing Management 83

Hubspot

JULY 23, 2012

Batch-and-blasting an old list can get you into some pretty hot water! Senders with continued high bounce rates can hurt that ESP’s sending reputation, or even result in them getting added to block lists. And, most importantly, your domain reputation can follow you to different providers.

Email Campaigns 28

Email Campaigns Campaigns Domain Click Rate 28

DealSignal

DECEMBER 27, 2021

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead. The numbers don’t lie.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Heinz Marketing

FEBRUARY 22, 2023

To fully understand and optimize email deliverability, you need to tackle it from multiple angles – your audience and how you’re building and segmenting your list; your content and what you are sending; and finally your systems and tech that supports your email delivery. But first – Ground Zero You may be told to increase open rates.

Deliverability 84

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 84

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. See how the right technology can pay off for your small business. Take a free tour What can you do to make sure your small business email marketing is hitting the bullseye for your target audience?

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Sharpspring

SEPTEMBER 29, 2021

So how can you settle on the sweet spot ? As soon as you push your campaign frequency beyond your audience’s preferences, you risk a plummeting open rate. Or worse, a bunch of spam reports. They were managing the email strategy for a client who enjoyed 50% open rates on their bimonthly campaigns.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Hubspot

OCTOBER 2, 2013

While the ISPs don’t tell us exactly how they weigh and assign value to each action, we can assume that stronger engagement actions hold more power than weaker engagement actions. Moving a message from spam to inbox. Opening an email but not clicking on the links within the email. Archiving an email after opening it.

Deliverability 28

Deliverability Click Rate CAN-SPAM Opt-out 28

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Your stomach sinks, and there’s nothing you can do. By Niti Shah. Image credit: Sebastian Herrmann on Unsplash.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Martech

JULY 25, 2023

Shifting from a spray-and-pray campaign to a more personal, conversational approach can be a game-changer for your email marketing results. This shotgun strategy, fondly known as the “blast” approach, sprayed the same promotional email to every subscriber on the list, regardless of their interests or past interactions. The result?

Email Marketing 94

Email Marketing Conversion Campaigns Work Management 94

Hubspot

OCTOBER 7, 2013

And, worst of all, why did the envelope tell me to open it for "important information concerning your account" before selling me on a new credit card? Now, it’s no secret that early attempts at email marketing, with its blast-happy approach, were pretty similar to its offline cousin. In fact, 1.9 My wife currently pursues her Ph.D.

Email Marketing 28

Email Marketing Practices CAN-SPAM Transparency 28

Optinmonster

FEBRUARY 23, 2024

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list. How can you know where your email unsubscribe rate stands?

Tips 64

Tips Opt-out Opt-in Click Rate 64

MarketJoy

AUGUST 24, 2018

These simple errors are easy to fix but can have a significant impact on your open and response rates. Using Templates Increase the Response Rate. It can but not always. Most marketers think that using tried and tested templates is a great way to boost their response rates. Cold Emailing = Spamming.

CAN-SPAM 70

CAN-SPAM Response Rate Stats Template 70

Adobe Experience Cloud Blog

NOVEMBER 1, 2018

In fact, according to TowerData, the first email marketing blast ever sent in 1978 achieved a whopping $13 million in revenue, which amounts to about $78 million today. In fact, you can leave a lot of opportunities on the table if you do not diversify your email efforts. 1) Segment Your Customers. A Multipurpose Tool.

Email Marketing 134

Email Marketing Multi-Touch Attribution Planning B2B Thought Leadership 134