Salesforce Marketing Cloud

NOVEMBER 17, 2021

Can you imagine Santa navigating Christmas Eve without cookies fueling his mission? Partner with micro-influencers who align with your brand and can bring your products to new (and highly engaged) audiences. How can you ensure yours stand out in the sea of bright and cheery holiday offers that hit every shopper’s inbox?

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Zoominfo

MARCH 6, 2017

Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. Data shows that highly targeted campaigns can even increase open rates by 14.2% ( source ). ZoomInfo MarketingOS Finally, ABM with data you can trust.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Stevens & Tate

SEPTEMBER 6, 2021

For most marketing professionals, this has been observed to increase open rates. Though sending blast messages to every contact in your list may seem comprehensive, it may be offputting to some recipients. Not only is the tactic disruptive, but 70% of recipients are likely to mark such emails as spam. A/B testing.

Tips 72

Tips Lock-In Blast Campaigns CAN-SPAM 72

Lead Liaison

JULY 16, 2018

and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference.

Deliverability 48

Deliverability Lead Liaison Open Rate CAN-SPAM 48

SalesIntel

MAY 10, 2021

Many email marketing platforms will do this automatically to prevent you from sending to those addresses again with the next blast. Although the two terms are different, they can both equally damage your marketing efforts. Email bounces and spam reports will harm the overall marketing performance in a variety of ways.

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52

SalesIntel

MAY 17, 2021

The good news is that you can navigate the majority of deliverability levers on your own. Then if you already know how to get recipients who are ultimately interested in your emails and newsletter, there isn’t anything that can go wrong. Google and Microsoft, the two main email providers, monitor email activity.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

SendX

MAY 24, 2019

Maybe you already have tried selling to them through your autoresponder sequence or several email “blasts” but have not seen the conversion rates you desire. You mostly see CTA’s in the form of a button on a lead gen form or sprinkled throughout a sales page but they can also be used effectively in an email campaign.

Copywriting 151

Copywriting Tips Template Content 151

SendX

JANUARY 5, 2020

They can subscribe to your list without having to navigate from the page they’re on. You can customize these to suit your intended timing, display page, and match the colors and content tone to your brand to promote brand recall. Word of mouth is often underestimated but can go a long way in increasing your brand’s reach.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

ATAK Interactive

MAY 23, 2019

Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no! Smarter Spam Filters with AI and Machine Learning. According to SpamLaws.com, spam makes up about 45% of all emails and 73% of this figure points to identity theft. Design Matters.

Email Marketing 78

Email Marketing Trends CAN-SPAM Privacy 78

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. It can help you promote specific products or services, announce new launches, or showcase valuable content. Image credit: rawpixel from Pixabay. Why should you use email marketing software? Email Automation.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Adobe Experience Cloud Blog

JULY 12, 2019

And it’s true that email no longer has the insanely high open rates it used to. But consumers still open their email 20 times a day on average. That’s why effective modern marketers can continue to connect the dots from their email campaigns to quantitative ROI. You could blast an email to everyone and their family pet.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

eDataSource

APRIL 1, 2019

Fortunately, you can fix all your deliverability problems by following this handy list of 10 Deliverability Best Practice tips… and by staying in a Holiday Inn Express for a few nights. Whether you’re sending 1,000 messages or 1,000,000 always use as many IPs as you can. How many are reading it, deleting it, sending it to spam?

Deliverability 69

Deliverability Tips Blast Campaigns CAN-SPAM 69

Convince & Convert

NOVEMBER 23, 2015

Some of this may seem like commons sense, but the little things with email marketing can make or break an email campaign. Forgetting the importance of organic lists can harm you more than you think. Organic Lists Give You Better Delivery and Open Rates. highlight to tweet). The simple answer is no.

Organization 105

Organization Ad Building Landing Pages Open Rate 105

Sharpspring

SEPTEMBER 10, 2021

So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand? You can even shorten the sender name to first name + last initial or simply the first name, depending on your brand personality. The more casual your brand, the more conversational you can be.

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

ATAK Interactive

MAY 23, 2019

Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no! Smarter Spam Filters with AI and Machine Learning. According to SpamLaws.com, spam makes up about 45% of all emails and 73% of this figure points to identity theft. Design Matters.

Email Marketing 60

Email Marketing Trends CAN-SPAM Privacy 60

LeadSquared

JANUARY 5, 2019

One of the ways you can press forward is by tracking their action and behavior for example – tracking their web activities , email activities or phone activities. Every day you get spammy emails and why not – it is so easy to do buy lists and blast a campaign. But does it work? Not much, because they are not relevant.

CAN-SPAM 52

CAN-SPAM Click Rate Open Rate Blast Campaigns 52

SendX

AUGUST 4, 2021

(Source: Litmus) Not only do emails have good ROI, but also they have amazing open and click-through rates. As per Mailchimp, in 2019, the average open rate in all types of industries was 21.33% and 2.62% click rate. What's email blast marketing? How can email blast marketing benefit you?

Blast Campaigns 195

Blast Campaigns Email Marketing Tips Planning 195

DealSignal

SEPTEMBER 14, 2022

The lack of high-quality contact data can adversely impact email marketing campaigns. You can avoid this by using well-targeted, verified contact information that reaches the right audience. Most marketers think their data is accurate, but most of the time, it’s not. In this case, IT professionals with security titles or skills.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

Adobe Experience Cloud Blog

AUGUST 31, 2016

By understanding your team’s marketing maturity, you can assess where you are now and where you want to go. The two leading spam houses are SpamHaus and SpamCop, and if either of these flags you, it could put your sender reputation in jeopardy. Have a Handle on the Right Metrics.

Enterprise Management 91

Enterprise Management Work Management Planning Marketing Automation Services 91

Hinge Marketing

FEBRUARY 28, 2018

But you can focus on the valuable ones. When executed properly, a social media strategy is the digital sister to in person networking – and it can be fast and efficient way to ensure your are routinely reaching out. Spend time figuring out how you can help your important business contacts. Download the The Visible Firm Guide.

Ad Building 108

Ad Building Work Management Marketing Management Business 108

PureB2B

DECEMBER 3, 2017

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Did you know that a third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line? Increase Your Conversion Rates”.

Creativity 62

Creativity Open Rate Urgency Marketing CAN-SPAM 62

Tomorrow People

SEPTEMBER 27, 2012

uptime is two days’ annual downtime), helpdesk support, response time, back-up, monitoring or compatibility, it's important to research first and be sure you are getting an ESP that can handle the demands your email marketing will put upon it. Batch and blast" email marketing is dead. Avoid words known to trigger spam filters.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Webbiquity

JUNE 9, 2016

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. Fortunately, there is a simple way any marketer with 10 to 20 emails sent per month can take advantage of segmentation in email marketing efforts. It’s also surprisingly neglected. The Product / Topic Segment.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

Hubspot

JULY 6, 2020

It can boost brand awareness, increase web traffic, delight your audience, and ease subscribers through the customer funnel. Although these emails are primarily for announcing deals or ways that your prospect can save money, you can still also use them for other promotions. Here's a great example. Other Reasons.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? In this article, we will demonstrate how businesses can collect important customer data to create persuasive email campaigns that are extremely personalized.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Circle Studio

NOVEMBER 2, 2017

Does your A/E/C firm suffer from low open and click-through rates for your email “blasts”? The good news is, by following some simple best practices you’ll see unsubscribes go down and your click-through rates go up. And that’s where drip campaigns can be helpful. If so, you’re not alone! Segment your contacts.

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. While email volume has risen significantly — typically a no-no for teams hoping to keep their open rates up — open rates have risen faster than volume has grown, demonstrating that teams have been successful at providing relevant and helpful content.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Sharpspring

AUGUST 21, 2019

Can you imagine a holiday season without email emergencies or catastrophes? For some, the goal of a joyful holiday email season may seem out of reach, but we know all of our customers can truly enjoy the busiest email season of the year. Grow your volume over time to prevent overwhelming ISPs with spammy “blast” behavior.

Deliverability 50

Deliverability Opt-out Opt-in Domain 50

Lead Liaison

AUGUST 26, 2019

Used wisely as part of your well-provisioned “marketing toolbox”, before and during the event, and as part of your post-show follow-up, text message marketing can help you reap major dividends. You could also send a text blast to announce a drawing or fun contest you are hosting. Text message marketing can help you.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

Salesforce Marketing Cloud

APRIL 15, 2024

Hear from the experts How should you consider email open metrics? How can you make the most of your click data? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Why is personalized content important?

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Lake One

JUNE 11, 2020

Click here to learn how lead scoring can help qualify and convert. According to HubSpot and the Lyris Annual Email Optimizer Report, 39% of marketers who segmented their email lists experienced higher open rates , 28% experienced lower unsubscribe rates and 24% experienced greater revenue. Get Personal.

Startups 52

Startups Email Marketing Marketing Automation Services Lead Scoring 52

Sharpspring

AUGUST 21, 2019

Can you imagine a holiday season without email emergencies or catastrophes? For some, the goal of a joyful holiday email season may seem out of reach, but we know all of our customers can truly enjoy the busiest email season of the year. Grow your volume over time to prevent overwhelming ISPs with spammy “blast” behavior.

Deliverability 40

Deliverability Opt-out Opt-in Domain 40

nDash

JULY 30, 2020

What can you do to set yourself up for an easier content promotion process? This doesn’t mean you can slap a great headline on a mediocre blog post and watch the traffic numbers skyrocket. And you’d blast that link out across as many channels as possible. Or pillar content. Or any other term you like.

Paid Content 52

Paid Content Promotion B2B Content 52

markempa

AUGUST 19, 2013

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. So, you can get segmentation or even microsegmentation.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Adobe Experience Cloud Blog

DECEMBER 7, 2017

If executed correctly, all three can work together to form a smooth, positive experience. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. You can think of ROI metrics as three separate categories: front-end , middle , and back-end. Are your emails not getting opened?

ROI 134

ROI Top of Funnel Planning Click Rate 134

Content Standard

JULY 1, 2015

In looking at the Content Marketing Institute’s B2B and B2C reports from 2014 and 2015, newsletters have become more widely used despite people’s disdain for spam emails. Newsletters can be simple or complex. Certain tokens pull in lead name and company data that can act as powerful triggers in your newsletter outreach.

Newsletter 45

Newsletter Tools Best Practices Blast Campaigns 45

SendX

JULY 13, 2021

Some get high reads and clicks, while some go in the spam and trash. So, you better know how tough the competition is to stay ahead in the digital world and lead with the highest rate of subscribers. You might lose on your email subscribers and your potential customers, also landing your emails as spam.

Email Marketing 195

Email Marketing Marketing Strategy Marketing & Strategy Tips 195