Stevens & Tate

SEPTEMBER 6, 2021

For most marketing professionals, this has been observed to increase open rates. Be target specific in creating recipient lists. Though sending blast messages to every contact in your list may seem comprehensive, it may be offputting to some recipients. Read More – Are people unsubscribing from your emails?

Tips 72

Tips Lock-In Blast Campaigns CAN-SPAM 72

SendX

MAY 24, 2019

Once a prospect has already signed up to your list, you already know they are at least somewhat interested in your product or service, which makes the sales process that much easier. Are you going “off list” and trying to write an email to an influencer or blogger for a guest post or a “shout-out”? Enter Your Business Email Address.

Copywriting 151

Copywriting Tips Template Content 151

Zoominfo

MARCH 6, 2017

Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. Data shows that highly targeted campaigns can even increase open rates by 14.2% ( source ). ZoomInfo MarketingOS Finally, ABM with data you can trust.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Marketing automation software enables you to effectively segment and manage large email lists. It can help you promote specific products or services, announce new launches, or showcase valuable content.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

SalesIntel

MAY 10, 2021

Hard bounced emails are marked on both the mailing list and the email unsubscribes list. Many email marketing platforms will do this automatically to prevent you from sending to those addresses again with the next blast. Although the two terms are different, they can both equally damage your marketing efforts.

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52

Lead Liaison

JULY 16, 2018

and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference.

Deliverability 48

Deliverability Lead Liaison Open Rate CAN-SPAM 48

SalesIntel

MAY 17, 2021

The list goes on. The good news is that you can navigate the majority of deliverability levers on your own. Then if you already know how to get recipients who are ultimately interested in your emails and newsletter, there isn’t anything that can go wrong. High deliverability does not happen by chance.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

ATAK Interactive

MAY 23, 2019

Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no! Especially, those that buy or sell email lists. Smarter Spam Filters with AI and Machine Learning. Design Matters.

Email Marketing 78

Email Marketing Trends CAN-SPAM Privacy 78

Sharpspring

SEPTEMBER 10, 2021

Getting people to sign up for your mailing list is easy compared to keeping them subscribed. And even if they stay subscribed, an un-engaged recipient with no brand relationship with you is no better than someone who hasn’t joined your list. The more casual your brand, the more conversational you can be.

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

Convince & Convert

NOVEMBER 23, 2015

One of the most important lessons I have learned is to build organic email lists as opposed to borrowed, scraped, or purchased lists. Some of this may seem like commons sense, but the little things with email marketing can make or break an email campaign. Organic Lists Give You Better Delivery and Open Rates.

Organization 107

Organization Ad Building Landing Pages Open Rate 107

DealSignal

SEPTEMBER 14, 2022

The lack of high-quality contact data can adversely impact email marketing campaigns. You can avoid this by using well-targeted, verified contact information that reaches the right audience. Most marketers think their data is accurate, but most of the time, it’s not. In this case, IT professionals with security titles or skills.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

eDataSource

APRIL 1, 2019

Fortunately, you can fix all your deliverability problems by following this handy list of 10 Deliverability Best Practice tips… and by staying in a Holiday Inn Express for a few nights. Never purge your list. Whether you’re sending 1,000 messages or 1,000,000 always use as many IPs as you can. People love suspense.

Deliverability 69

Deliverability Tips Blast Campaigns CAN-SPAM 69

ATAK Interactive

MAY 23, 2019

Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no! Especially, those that buy or sell email lists. Smarter Spam Filters with AI and Machine Learning. Design Matters.

Email Marketing 60

Email Marketing Trends CAN-SPAM Privacy 60

Hubspot

JULY 6, 2020

It can boost brand awareness, increase web traffic, delight your audience, and ease subscribers through the customer funnel. While email marketing isn't a new strategy,, many marketers still struggle to grow and maintain the size of their subscriber lists. Here's what they said. Why Consumers Subscribe to Marketing Emails.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Hinge Marketing

FEBRUARY 28, 2018

But you can focus on the valuable ones. When executed properly, a social media strategy is the digital sister to in person networking – and it can be fast and efficient way to ensure your are routinely reaching out. Spend time figuring out how you can help your important business contacts. Download the The Visible Firm Guide.

Ad Building 108

Ad Building Work Management Marketing Management Business 108

LeadSquared

JANUARY 5, 2019

One of the ways you can press forward is by tracking their action and behavior for example – tracking their web activities , email activities or phone activities. Every day you get spammy emails and why not – it is so easy to do buy lists and blast a campaign. But does it work? Email tracker helps you with that.

CAN-SPAM 52

CAN-SPAM Click Rate Open Rate Blast Campaigns 52

PureB2B

DECEMBER 3, 2017

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Did you know that a third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line? Increase Your Conversion Rates”.

Creativity 62

Creativity Open Rate Urgency Marketing CAN-SPAM 62

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? In this article, we will demonstrate how businesses can collect important customer data to create persuasive email campaigns that are extremely personalized.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Webbiquity

JUNE 9, 2016

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. Fortunately, there is a simple way any marketer with 10 to 20 emails sent per month can take advantage of segmentation in email marketing efforts. These emails were all sent to the same list. eventinvite.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

Circle Studio

NOVEMBER 2, 2017

Does your A/E/C firm suffer from low open and click-through rates for your email “blasts”? The good news is, by following some simple best practices you’ll see unsubscribes go down and your click-through rates go up. Grow your contact list organically. With email marketing lists, quality is preferred to quantity.

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

Adobe Experience Cloud Blog

AUGUST 31, 2016

By understanding your team’s marketing maturity, you can assess where you are now and where you want to go. If you find yourself in an office that has a “blacklist whiteboard,” listing the number of the days you’ve stayed off a blacklist, then you most likely have a battle-tested marketing team.

Enterprise Management 91

Enterprise Management Work Management Planning Marketing Automation Services 91

Tomorrow People

SEPTEMBER 27, 2012

uptime is two days’ annual downtime), helpdesk support, response time, back-up, monitoring or compatibility, it's important to research first and be sure you are getting an ESP that can handle the demands your email marketing will put upon it. Define your mailing lists. Batch and blast" email marketing is dead.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Sharpspring

AUGUST 21, 2019

By now you’re sleigh-in’ your holiday prep by having authenticated your mail with DKIM and DMARC, removed known problematic email addresses (role addresses, disposable, invalids, etc) from your mailing lists, and implemented Confirmed Opt-In (AKA Double Opt-In). Can you imagine a holiday season without email emergencies or catastrophes?

Deliverability 50

Deliverability Opt-out Opt-in Domain 50

Lake One

JUNE 11, 2020

These ideas might help free up time, resources, and money by being more effective and efficient in your email marketing strategies: Laser Focus Your Lists. Focusing your email marketing efforts and curating a select list of people will help with overall performance. Click here to learn how lead scoring can help qualify and convert.

Startups 52

Startups Email Marketing Marketing Automation Services Lead Scoring 52

Sharpspring

AUGUST 21, 2019

By now you’re sleigh-in’ your holiday prep by having authenticated your mail with DKIM and DMARC, removed known problematic email addresses (role addresses, disposable, invalids, etc) from your mailing lists, and implemented Confirmed Opt-In (AKA Double Opt-In). Can you imagine a holiday season without email emergencies or catastrophes?

Deliverability 40

Deliverability Opt-out Opt-in Domain 40

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. While email volume has risen significantly — typically a no-no for teams hoping to keep their open rates up — open rates have risen faster than volume has grown, demonstrating that teams have been successful at providing relevant and helpful content.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Salesforce Marketing Cloud

APRIL 15, 2024

Hear from the experts How should you consider email open metrics? How can you make the most of your click data? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Why is personalized content important?

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Lead Liaison

AUGUST 26, 2019

Used wisely as part of your well-provisioned “marketing toolbox”, before and during the event, and as part of your post-show follow-up, text message marketing can help you reap major dividends. You could also send a text blast to announce a drawing or fun contest you are hosting. Text message marketing can help you.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

nDash

JULY 30, 2020

What can you do to set yourself up for an easier content promotion process? This doesn’t mean you can slap a great headline on a mediocre blog post and watch the traffic numbers skyrocket. And you’d blast that link out across as many channels as possible. Or pillar content. Or any other term you like.

Paid Content 52

Paid Content Promotion B2B Content 52

Adobe Experience Cloud Blog

DECEMBER 7, 2017

If executed correctly, all three can work together to form a smooth, positive experience. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. You can think of ROI metrics as three separate categories: front-end , middle , and back-end. Are your emails not getting opened?

ROI 134

ROI Top of Funnel Planning Click Rate 134

Content Standard

JULY 1, 2015

In looking at the Content Marketing Institute’s B2B and B2C reports from 2014 and 2015, newsletters have become more widely used despite people’s disdain for spam emails. Newsletters can be simple or complex. Certain tokens pull in lead name and company data that can act as powerful triggers in your newsletter outreach.

Newsletter 45

Newsletter Tools Best Practices Blast Campaigns 45

SendX

AUGUST 4, 2021

(Source: Litmus) Not only do emails have good ROI, but also they have amazing open and click-through rates. As per Mailchimp, in 2019, the average open rate in all types of industries was 21.33% and 2.62% click rate. What's email blast marketing? How can email blast marketing benefit you?

Blast Campaigns 195

Blast Campaigns Email Marketing Tips Planning 195

SendX

FEBRUARY 25, 2020

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. Weekends have the lowest open rates than on weekdays.

Response Rate 196

Response Rate Marketing & Strategy Open Rate CAN-SPAM 196

Hubspot

APRIL 14, 2015

They''re used to buying lists and watching their sales team make cold calls to generate leads and close customers. The truth is you can''t have both. But Seth Godin was not trying to write anti-spam legislation -- he was pointing out a fundamental shift in how people and companies communicate with each other. Guess what?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Work Management 28

SendX

NOVEMBER 26, 2020

Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. the practice of sending a single bespoke email message with a marketing message to a large email list is a popular email marketing strategy. This is because it can provide a high return on investment.

Email Campaigns 195

Email Campaigns Campaigns CAN-SPAM Marketing & Strategy 195

DealSignal

DECEMBER 27, 2021

B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead. Open Rate : The percentage of email recipients who opened an email. Click-Through Rate : This is the percentage of recipients who clicked on a link or image in your email.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Hubspot

JANUARY 16, 2012

The average email list depreciates by 25% every year according to MarketingSherpa. But why would you want to contribute to the depreciation of your email marketing list? Because by regularly scrubbing your email list, you are removing irrelevant leads and contacts that could be harmful to your email marketing success.

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Click Rate 28