Marketing Craftmanship

MARCH 12, 2020

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. This shotgun tactic pushes out generic content through blast emails, direct (snail) mail and cold calling.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Inbox Insight

APRIL 12, 2020

Whilst the movement from invasive ads to subtle content may be the main trends, outbound still has a place in marketing strategies, and can be valuable and beneficial if used in the right way. Blanket email blasts. Direct mail campaigns. It can also be described as “ magnetic ”. TV and radio ads. Banner and display ads.

Inbound Marketing 97

Inbound Marketing Paid Search Agency Advertising Agencies Planning 97

Hubspot

MARCH 12, 2018

My theory is that someone applied some math to this whole prospecting sales funnel-y thing and realized that spam is actually a decent prospecting method. Prospects are ignoring emails, and clicking the spam button. Now, I'm not suggesting we start using snail mail or knocking on doors again. What will happen?

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Hubspot

JULY 17, 2013

Now that matters, and so does knowing how we can communicate with them. I''ve written about this extensively in my latest ebook, The Guide to Marketing to Millennials , but in this post I just want to break down how you can shift some of your more traditional methods of marketing to appeal to the Millennial generation. Direct Mail.

Advertising Agencies 28

Advertising Agencies Tactics PPC CAN-SPAM 28

Hubspot

JANUARY 4, 2013

If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. These ads, however, can often be skipped after the first few seconds. 4) Email Filters.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Engagio

NOVEMBER 15, 2018

Because nailing this can (and often does) mean the difference between success and failure. So I was like well maybe business I can apply some of that. Then the phone came around and people just started blasting out generic cold calls and kicking that up. No, not another video on sales and marketing alignment!

Blast Campaigns 63

Blast Campaigns CMO Cold Calling Paid Search Agency 63

Lead Liaison

MARCH 14, 2018

Learn the definition of sales enablement, why companies use it, and how it can help your business. So we like to say that those kinds of company, they’re just sending out email blasts. They’re doing very basic marketing around email but they’re blasting their database. So that again, you can scale your business.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48