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How to Improve Your Email Clickthrough Rate [Video]

Hubspot

Hi, I’m Bryan with HubSpot. In our previous videos, we covered two specific strategies: 1) How to get your emails past spam filters, and 2) How to increase the likelihood that your emails will be opened. One great way you can make your emails relevant to your readers is by showing them that you know something about them.

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11 Modern Technologies That Make the Case for Inbound Marketing

Hubspot

If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. These ads, however, can often be skipped after the first few seconds. 3) Mandatory Email Unsubscribe.

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Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust

Hubspot

Now that matters, and so does knowing how we can communicate with them. I''ve written about this extensively in my latest ebook, The Guide to Marketing to Millennials , but in this post I just want to break down how you can shift some of your more traditional methods of marketing to appeal to the Millennial generation. Direct Mail.

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10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don’t worry — they’re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. Your stomach sinks, and there’s nothing you can do. By Niti Shah.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Being a Debbie Downer can come in handy with your titles. According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. How to Design Your Presentation to Convert.

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The Ultimate Guide to Email Marketing

Hubspot

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

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10 Things Every Email Marketer Can Relate To

Hubspot

Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don''t worry -- they''re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. 10 Things All Email Marketers Can Relate To. 10 Things All Email Marketers Can Relate To.