Adobe Experience Cloud Blog

JUNE 24, 2015

Whether it’s through online marketing , direct mail, or email blasts, we’re constantly trying to reach our target audiences. Say you’ve recently moved to New York from Virginia and you call the local cable provider to set up TV service in your new home. The Truth About Targeting. To illustrate, let’s walk through an example.

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Content Standard

SEPTEMBER 5, 2018

More people watch gaming streams every month than watch cable news. Longer is best: No five-minute blasts will do; this discussion on Reddit shows many streamers are at it for hours, while some streams run 24/7. Yes, Twitch—the Amazon-owned gaming platform and social network—just keeps growing and growing.

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Brand Identity Branding Gartner Cable 54

Terminus

DECEMBER 19, 2018

To put it simply, Daniel describes their optoelectronics product as a chip that helps transmit data more quickly through fiber optic cables. But not mass email blasts. Never heard of optoelectronics? Don’t worry — I hadn’t either. Sounds valuable, right? Daniel and team came at this challenge from all angles.

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Paid Search Agency Demand Generation Trade Show Companies 22

Anything Goes Marketing

AUGUST 7, 2007

If this means waiting for a Starbucks latte that you ordered or for that technical assistant from your local cable/Internet company we all know that waiting is a part of life. Don't blast your entire database and expect magic to happen in terms of conversion. We want what we want and we want it now!

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Online Marketing Paid Search Agency Cable Ad Frequency 100

Biznology

MARCH 18, 2014

Don’t start madly blasting away into the woods, chasing shadows into the forest, give up on every fishing hole because “there’s no fish here!” Wiring up the entire United States is easier than putting in that last mile of cable, wire, coax, or fiber that actually reaches the customer. Don’t do it!

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Industrial Marketing Today

SEPTEMBER 27, 2010

It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S. Every disruptive technology is known to cause major upheavals in any industry. And digital marketing and social media are as disruptive as they come.

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Social Media Social Marketing Media Planning 60

Hubspot

FEBRUARY 15, 2016

But when you load it into a responsive, proactive, customer-driven company: blast off. In Satmetrix 2015 Consumer Net Promoter Benchmarks , which ranks industries by average NPS, the “software and apps” segment ranks low -- just above health insurance, cable, and internet service providers. If you leave it alone, it won’t do much.

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Lead Ranking Lead Scoring Promotion Word of Mouth 28

Biznology

MAY 26, 2015

After stringing gorgeous fiber optic cable all the way to your front door, companies hate that your home is a hundred years old with moldering copper wiring right under a powerful transformer. You’re A Global Player, Act Like It.

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CAN-SPAM Cable Bandwidth Ideal Customer Profiles 80

Adobe Experience Cloud Blog

APRIL 1, 2014

The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline. In the words of John Bowden, Senior VP of Customer Care at Time Warner Cable: “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel.

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Advertising Channels Multi-Channel Paid Search Agency Advertising Agencies 48

Biznology

JULY 14, 2016

This doesn’t stop cable news and news websites from leaning on them as a substitute for the first-hand quotations that reporters no longer have the time to secure. It’s easy to blast insults at people we disagree with on Facebook, where there is no expectation of a give-and-take.

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