The Myth of ‘Going Viral’
The Lead Agency
JUNE 7, 2018
Over the past decade, advertisers have developed theories of ‘viral’ marketing, that, to quote Time Magazine , “assumes that a great idea is self-distributing, and word of mouth can take a little thing and turn it into a phenomenon.”. What Do We Mean By ‘Going Viral’? Why ‘Going Viral’ Is Harder Than You Think.
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