Narrowcasting - B2B Marketing Zone

5 Goals to Help You Think Like a Chief Growth Officer in 2021

ANNUITAS

OCTOBER 26, 2020

Marketing is shifting to being less about broadcast and more about narrowcast. Most organizations are separating, and severely underutilizing their MarTech investments, often relying on these tools to blast outbound emails. And while these concepts hold true, it’s important to note here that ABx is not a strategy on its own.

Account Based Marketing

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

DECEMBER 6, 2019

Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Kevin George from EmailMonks asserts that “ personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.”. 90% claim they find personalization appealing.

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B2B Marketing Zone

5 Goals to Help You Think Like a Chief Growth Officer in 2021

42 Digital Marketing Trends You Can’t Ignore in 2020

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