B2B Email Marketing: Batch and blast, mobile and other challenges

B2B Lead Generation Blog

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. At the same time, they are being told to get away from the traditional “batch and blast” or “spray and pray” efforts. So they still live in the batch and blast world, and it can be very effective.

Blast Off: The Internet of Things Is Headed to Mars

Content Standard

The post Blast Off: The Internet of Things Is Headed to Mars appeared first on The Content Standard by Skyword. Today, Mars is the next frontier for space exploration, and NASA plans to send astronauts to the Red Planet sometime in the mid-2030s.

Trending Sources

Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing

Modern B2B Marketing

So, how do you see the difference between personal engagement and blast marketing on a mobile device? Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers!

Blast From the Past: 7 Websites That Were One Thing, But Now They're Another

Hubspot

Once upon a time, back in 2005, there lived on the internet a website called YouTube. It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. But over a decade ago, YouTube wasn't what it is today. In 2005, YouTube was a dating site.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

The state of B2B marketing in Asia—moving toward digital

Biznology

There is also a conservatism about changing to the new processes the new platforms require–it’s amazing how many companies still batch-and-blast their company newsletter sent from Outlook! While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

Blasts 100

Are LinkedIn Groups experiencing a crisis?

Biznology

Avoid mass-blasting the same blog article, discussion title, and description to ALL of your groups. After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs.

Using Webinar Metrics to Blast CRM Data to the Next Level

emedia

The post Using Webinar Metrics to Blast CRM Data to the Next Level appeared first on emedia. Webinars are a highly popular component of the digital marketing toolbox, but harnessing the rich customer data they yield is still a missed opportunity.

Don’t Let the Arctic Blast Freeze Your eCommerce Site in 2014

Fathom

The post Don’t Let the Arctic Blast Freeze Your eCommerce Site in 2014 appeared first on Fathom. You might have on two pairs of pants right now, but that’s just because you’re smart. You’ve watched the weather forecast. You put on your long johns and got ready to face the subzero temperatures waiting outside your door. You should approach your 2014 marketing plan in the same way. We’ve got your online retail forecast right here. Read our list of the top seven forecasted trends for 2014.

Should PRSA Sanction Public Relations Practitioners?

Marketing Craftmanship

Over the past decade, three developments have upset the already rocky relationship between PR and the press: Email, and “blast email” in particular, has become PR’s most frequently used communication device.

Lead Nurturing Generates Nearly 3X More Clicks Than Email Blasts [Data]

Hubspot

Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. Effective implementation of lead nurturing works, and it's a far superior way to move your leads through the sales funnel than general email blasts.

CTR 5

6 Reasons Lead Nurturing Wins Over Email Blasts

Hubspot

Since then, I've learned how amazing lead nurturing is and how superior it is to outbound email blasts or even outbound email marketing's inbound sister, targeted mass email marketing. I wasn't always a lead nurturing fan.

Business Blogging: Blast Past the Blunders

Writing on the Web

Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time :&# 72% say they don’t have enough time to update their blog.

How to Prepare for Social Media Screw Ups

Sales Intelligence View

No matter your company’s level of participation on social media, you should have best practices in place to maintain your company profile and sustain sales strategies in the face of a social blast. Social media screw ups are inevitable, so what do you when one hits your brand?

Sites 11

How to Spot a Tactical Marketer

Marketing Insider Group

Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement.

Spot 87

B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

Marketing Insider Group

It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. In the age of content marketing, blogging has fast become one of the most effective ways to market your brand.

Digital Experiences Have No Easy Button

Type A Communications

It’s a blast to tour around the country and get. June 7, 2016 by Robert Rose I’m finally finished with a six city tour – teaching content-driven experiences to marketers. read more.

Content Marketing Magic – Inspiration, Strategy and Customer Obsession

ANNUITAS

I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content. Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing

Quality Above Quantity: Debunking Data Myths: The Big List

Sales Intelligence View

Just who are you reaching with these blasts from data lists? All kinds of contact lists and databases are available online, promising to do the work for you by providing you a huge list of data to prospect.

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

Option 1: You can dial up an email and blast it out to your prospect database. The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that.

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

While both tools use email as the primary channel to engage with your audience, email marketing tracks only the actions taken by recipients of your email blasts. In simple systems, this could mean scheduling email blasts in advance for specific dates. Your business is getting traction.

Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors.

B2B 0

Inbound Marketing or Outbound? Which is the Winner?

Act-On

Speaking of online outbound, it started out focused on email, and it used to be “batch and blast.” The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

Modern Marketing

SMS Case Study: Ace Hardware After growing a sizable SMS list with a variety of in-store acquisition tactics, Ace Hardware combined digital experiences with SMS blasts to drive a huge increase in average cart size.

Mobile 122

Email Marketing: 3 simple steps for building customer personas

B2B Lead Generation Blog

Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns.

Memories of Marketo Summit 2016

Captora

Dinner with customers and partners at Delmonico’s Steakhouse was a blast, as were the numerous themed parties and performances by artists like Will Smith and Rachel Platten. Once again, Marketo Summit was a smashing success!

Are you nurturing just by blasting out email? Perhaps…

EMagine B2B Blog

In a word-association test, most of us would probably respond “email” to the prompt, “nurturing” (and vice-versa). It’s simply become kind of ingrained from years of B2B Web marketing practice. So it’s useful that Ardath Albee – posting on her Marketing Interactions blog – reminds us that just sending out emails is not necessarily nurturing: [.].

3 Features Content Marketing Technology Needs to Provide

Modern Marketing

First off you can't just create and blast out content just for the sake of creating and blasting content. By now you probably have heard the phrase "it's not big data, it's the right data."

How To Write Email Newsletters That People Actually Want To Read

Hubspot

blast. Blasting” your list is one of those foundational email marketing violations that can get you banished for life from advanced marketing circles. A few weeks ago, the CEO of GMB Fitness , Andy Fossett, looked out at a crowd of marketers and said, “Don’t. list.”. We all know this.

Three Data Opportunities B2B Marketers Are Missing Today

Digital B2B Marketing

Your online ads are the banner equivalent of batch-and-blast email. Batch and blast has become short hand for unsegmented email marketing but too many carefully segmented email campaigns deliver that same old batch and blast experience to recipients.

How to Create Customer-Centric Email Campaigns

distribion

Avoid the “batch and blast” marketing approach. When it comes to emails, and avoiding the “batch and blast” marketing approach, it’s crucial to reach your customers at each stage of their customer lifecycles.

7 Predictions for Email Marketing in 2016

Act-On

1) “Batch and blast” email marketing will become less and less effective. Batch and blast” refers to sending the same email to every subscriber. The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up.

Email 118

Leverage Deliverability with Engagement and Automation This Holiday Season

Act-On

Don’t buy into the idea that retail marketing success is only achievable by blindly blasting out redundant, static billboards (emails) to the masses. User engagement and deliverability in a successful marketing automation campaign will trump the traditional batch and blast method every time. Although you’re offering the deals and blasting the emails, the consumer is, or at least should be, viewed as the driver steering the relevant content.

5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]

Hubspot

In terms of engagement, research shows that lead nurturing emails beat out individual email blasts by far. As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly.

3 Major Marketing Automation Misconceptions

ANNUITAS

Gone are the days when batch and blast email campaigns were the sole focus of marketers and the only use of marketing automation.

Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Act-On

If you’re on the flip side of this – you’re the one sending these generic blast emails – I’ll be the first to ask you to kindly stop.

Gmail TLS Encryption and Deliverability: What You Need to Know

Act-On

As a corollary, Gmail responded by allowing its users to become better informed as to the source of their messages and whether or not the sender even cares to enable TLS encryption before blasting.

What is the Difference Between Email Marketing and Marketing Automation?

Modern B2B Marketing

An Email Service Provider will only provide you the functionality to send mass blasts and track open rates, but this is not scalable. You send out a couple of blasts per month, but you have no idea where they are in the buying cycle or if your content is really resonating.

Looking to enhance sales lead performance? Put process before technology.

ViewPoint

a scripted "blast them all" approach) let you truly interact with prospects - and progress the funnel. When it comes time to exploring how you can increase lead generation ROI, that is, produce better leads more cost effectively, move "technology" to the bottom your to-do list. Technology is great at automating best practices, but you have to have them in place first. So start by engineering your processes to focus on lead quality not quantity.

A Look at Email Deliverability Across Industry Verticals

Modern Marketing

I wanted to see if certain verticals were sending more individualized campaigns vs. batch and blast types to larger audiences. It has the lowest inbox placement, read rates, and the smallest percentage of batch and blast campaigns. There were fewer reads and more batch and blast.