B2B Email Marketing: Batch and blast, mobile and other challenges

B2B Lead Generation

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. At the same time, they are being told to get away from the traditional “batch and blast” or “spray and pray” efforts. So they still live in the batch and blast world, and it can be very effective.

Blasts 203

Blast Off of the Sales Tech Stack: An Interview with Holger Schulze


Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors.

Blasts 253

Business Blogging: Blast Past the Blunders

Writing on the Web

Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time :&# 72% say they don’t have enough time to update their blog.

Blasts 173

Blast Off: The Internet of Things Is Headed to Mars

Content Standard

The post Blast Off: The Internet of Things Is Headed to Mars appeared first on The Content Standard by Skyword. Today, Mars is the next frontier for space exploration, and NASA plans to send astronauts to the Red Planet sometime in the mid-2030s.

How B2B Marketing is Changing in 2018

strategy 11 Email marketing / blasts 5 Thought leadership / thought leadership. constraint) 3 Case studies 6 Email blasts 2 “We create a lot of different collateral, and repurpose a lot of things. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.

Beyond Batch and Blast: Launching Your First Lead Nurturing Program

Marketing Action

However, there’s a commonly used method that exists which proves as the exception to this rule, which we not-so-affectionately refer to as “batch and blast.” The post Beyond Batch and Blast: Launching Your First Lead Nurturing Program appeared first on Marketing Action Blog - Act-On.

“Blast” and 4 Other Words That Don’t Belong with Email

Modern Marketing

by Christina Pappas | Tweet this A recent post on Topliners sparked a lively discussion on the term “email blast.” In the modern email marketing world, blasting has no place in our vocabulary. No buyer wants to get “blasted.” So we have hit them, blasted them, pushed them and now we are going to e-shoot them? ” In short, it’s old, stodgy and ineffective.

Blasts 201

Using Webinar Metrics to Blast CRM Data to the Next Level


The post Using Webinar Metrics to Blast CRM Data to the Next Level appeared first on emedia. Webinars are a highly popular component of the digital marketing toolbox, but harnessing the rich customer data they yield is still a missed opportunity.

Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing

Modern B2B Marketing

So, how do you see the difference between personal engagement and blast marketing on a mobile device? Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers!

Blasts 109

Don’t Let the Arctic Blast Freeze Your eCommerce Site in 2014


The post Don’t Let the Arctic Blast Freeze Your eCommerce Site in 2014 appeared first on Fathom. You might have on two pairs of pants right now, but that’s just because you’re smart. You’ve watched the weather forecast. You put on your long johns and got ready to face the subzero temperatures waiting outside your door. You should approach your 2014 marketing plan in the same way. We’ve got your online retail forecast right here. Read our list of the top seven forecasted trends for 2014.

Nobody Wants to Get [Email] Blasted: The Story Behind the Song

Modern B2B Marketing

The song I wrote, “ Nobody Wants to Get Blasted ,” was sparked by some of these ideas: Batch and Blast: It ’ s Old School. Gone are the days of batch and blast! ” Bottom line: nobody wants to get blasted. Less blasting — more engaging!

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

The state of B2B marketing in Asia—moving toward digital


There is also a conservatism about changing to the new processes the new platforms require–it’s amazing how many companies still batch-and-blast their company newsletter sent from Outlook! While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

Blasts 181

6 Reasons Lead Nurturing Wins Over Email Blasts


Since then, I've learned how amazing lead nurturing is and how superior it is to outbound email blasts or even outbound email marketing's inbound sister, targeted mass email marketing. I wasn't always a lead nurturing fan.

Are LinkedIn Groups experiencing a crisis?


Avoid mass-blasting the same blog article, discussion title, and description to ALL of your groups. After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs.

Lead Nurturing Generates Nearly 3X More Clicks Than Email Blasts [Data]


Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. Effective implementation of lead nurturing works, and it's a far superior way to move your leads through the sales funnel than general email blasts.

Are you nurturing just by blasting out email? Perhaps…

EMagine B2B Blog

In a word-association test, most of us would probably respond “email” to the prompt, “nurturing” (and vice-versa). It’s simply become kind of ingrained from years of B2B Web marketing practice. So it’s useful that Ardath Albee – posting on her Marketing Interactions blog – reminds us that just sending out emails is not necessarily nurturing: [.].

Should PRSA Sanction Public Relations Practitioners?

Marketing Craftmanship

Over the past decade, three developments have upset the already rocky relationship between PR and the press: Email, and “blast email” in particular, has become PR’s most frequently used communication device.

Quality Above Quantity: Debunking Data Myths: The Big List

Sales Intelligence View

Just who are you reaching with these blasts from data lists? All kinds of contact lists and databases are available online, promising to do the work for you by providing you a huge list of data to prospect.

List 94

How to Prepare for Social Media Screw Ups

Sales Intelligence View

No matter your company’s level of participation on social media, you should have best practices in place to maintain your company profile and sustain sales strategies in the face of a social blast. Social media screw ups are inevitable, so what do you when one hits your brand?

Sales productivity through Intelligence: Making it Real

Sales Intelligence View

Your biggest advocates are the people you have already helped- and their impact may be greater than glossy new brochures or email blasts. Prospecting Sales Intelligence Advocates Brochures Email Blasts Golf Tournament intelligence Personal Connection Postcard quotes Real People Referral Relevance sales productivity Smiths Testimonial Truth Word Of Mouth

Ideas to Increase Email Campaign Open Rates


Companies inundated their industry with endless email blasts in […]. There was a time when companies treated their email marketing and online newsletters as a numbers game. More email recipients presumably meant more online lead generation.

Scoping Qualified Prospects for B2B Lead Generation: Shotgun or Laser?


A shotgun blast impacts a widely affected and less targeted area, while a laser beam is precise and accurate to its aim. They often bypass the shotgun blasted leads generated by broadly targeted campaigns, like webinars and direct marketing campaigns.

B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

Marketing Insider Group

It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. In the age of content marketing, blogging has fast become one of the most effective ways to market your brand.

How to Spot a Tactical Marketer

Marketing Insider Group

Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement.

Spot 195

Good To Great – Marketing Nation #mktgnation- Team ReachForce!


We’re slammed but having a blast answering your questions. We’re so excited to have our booth at the Good to Great Marketing Nation event going on now. Come chat with Team ReachForce!! We have a giveaway every hour – just take our survey!

Content Marketing Magic – Inspiration, Strategy and Customer Obsession


I think this is a challenge for many organizations who are subscribed to old school batch and blast principles of marketing, but understand the value in editorial content. Blog Amanda Batista content marketing content mission customer obsession Oracle Eloqua tentents of modern marketing

Inbound Marketing or Outbound? Which is the Winner?


Speaking of online outbound, it started out focused on email, and it used to be “batch and blast.” The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years.

5 Key Differences Between Email Marketing and Marketing Automation


While both tools use email as the primary channel to engage with your audience, email marketing tracks only the actions taken by recipients of your email blasts. In simple systems, this could mean scheduling email blasts in advance for specific dates. Your business is getting traction.

How to Choose the Best Digital Channels for Your Business [Infographic]


Will you implement a mix of social media marketing and email blast service to maximize your budget? Guest post by Jess Andriani. Back in the golden days of TV and radio, businesses raced to craft the most interesting TV commercials and radio advertisements to attract more customers.

Digital Experiences Have No Easy Button

Type A Communications

It’s a blast to tour around the country and get. June 7, 2016 by Robert Rose I’m finally finished with a six city tour – teaching content-driven experiences to marketers. read more.

Leverage Deliverability with Engagement and Automation This Holiday Season


Don’t buy into the idea that retail marketing success is only achievable by blindly blasting out redundant, static billboards (emails) to the masses. User engagement and deliverability in a successful marketing automation campaign will trump the traditional batch and blast method every time. Although you’re offering the deals and blasting the emails, the consumer is, or at least should be, viewed as the driver steering the relevant content.

Location-Based Data is Helping Marketers Personalize the Customer Experience

KoMarketing Associates

Until recently many senders have treated email as primarily a broadcast channel, loading lists and ‘blasting’ their most popular content to broad swaths of their audience,” wrote the authors of the report. Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns.

Email Marketing: 3 simple steps for building customer personas

B2B Lead Generation

Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns.

Have FOMUnleash? Here Are the Top Five Unleash '18 Moments


We had a blast and hope you did too! What a whirlwind this past week has been! Unleash ‘18 took over Paradise Point in San Diego for 3 days of incredible content, connections and cocktails. We want to thank the nearly 700 (!) of you who attended, participated in breakouts or spoke during a session. To be honest, we’re sad it’s over.

Three Myths and Misconceptions About Email Automation


The days of rudimentary batch email blasts are quickly fading away. When marketers become aware that campaigns are centered on unique individuals (customers) and their behaviors (personalization), the process becomes immediately apparent that a batch and blast approach is insufficient.

Email 271

4 tips for using Electronic Direct Mail (eDM) to promote events


Electronic Direct Mail is a great way to warm a prospect up to some great event, but warm up means warm up, not blast them with too much heat. Let me explain how to warm up your prospects. In B2B, there are all sorts of events that we might want to warm a prospect up […]. The post 4 tips for using Electronic Direct Mail (eDM) to promote events appeared first on align.me. B2B marketing blog email marketing

Mark Your Calendars: Unleash '19 Dates Announced!


And this year, since our past attendees had such a blast, we are moving it up! The countdown to Unleash '19 has officially begun! I mean, who wanted to wait a whole year for the #1 Sales Engagement conference attended by nearly 800 highly successful sales leaders? No one, that's who.

Why Email Marketing Trumps Social Media

Marketing Insider Group

You know, those princes of darkness who buy email lists scraped from the Internet and then blast them out, with most of their messages ending up in spam folders. It becomes more of a one-on-one conversation than an email blast.

Report: Marketers See Benefits to Email Personalization and Segmentation

KoMarketing Associates

Until recently many senders have treated email as primarily a broadcast channel, loading lists and ‘blasting’ their most popular content to broad swaths of their audience,” wrote the authors of the report. As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise.

The Death of Email Marketing

Tomorrow People

If you’re happy with one-off blasts that get patchy results. Can you measure the exact return on investment you’re getting from those email blasts? Why your email marketing campaign doesn’t need inbound marketing. So you send out emails on a regular basis. But you’ve heard that inbound marketing may well be able to boost the results it’s bringing your business. Here are three reasons why your email marketing doesn’t need inbound marketing: 1.

Email 189

Beware Of Shiny Objects: Why Email Marketing Trumps Social Media

The Forward Observer

You know, those princes of darkness who buy email lists scraped from the Internet and then blast them out, with most of their messages ending up in spam folders. It becomes more of a one-on-one conversation than an email blast.

3 Risks of Using Traditional Telemarketing Services

Tomorrow People

Ringing alarm bells Telemarketing services provided the conventional way are often done as a one-off full on blast. What’s wrong with traditional telemarketing services? Telemarketing services have probably been around not long after the first phones were installed.