KoMarketing Associates

APRIL 10, 2018

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018.

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

Martech Advisor

FEBRUARY 26, 2020

But rousing audiences from their Avoid-Ignore-Delete routines requires more than generic postcard blasts. By tracking direct mail response rates and incorporating them into universal marketing dashboards, brands can understand the impact of physical marketing campaigns in the context of overall strategy. Measurable.

Marketing Automation Services 127

Marketing Automation Services Paid Content Marketing Automation Automation 127

The Point

MAY 14, 2012

Campaigns – moving beyond tactical, “batch and blast” campaigns to more tailored, triggered, multi-touch campaigns that build relationships with prospects and customers. Metrics – putting in place reporting and analytics that show demonstrate business value, not just response rates. cross-sell and up-sell).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Marketing Insider Group

JANUARY 9, 2024

Lead nurturing emails have a response rate of four to 10 times compared to standard email blasts. However, you should learn to stay away from—or at least improve—the practice of email blasts or sending single email campaigns without follow-ups. Build a Buyer’s Journey Map Marketing can take you on a long hike.

Lead Nurturing 185

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 185

SendX

NOVEMBER 26, 2020

Before blasting the first burst of emails though, the IP address must be warmed up. After all, it matches the need for personalization, right? However, it can be a mistake if you do that. Instead, use a dedicated email address for sending bulk email campaigns. How do you warm up an IP address?

Email Campaigns 195

Email Campaigns Campaigns CAN-SPAM Marketing & Strategy 195

Directive Agency

JULY 7, 2017

From initial outreach emails to promoting content and limited time offers with email blasts, you have options. The next section covers 3 email blast examples that we really love here at Directive. Guide to Increasing Email Response Rates. 3 Email Blast Examples to Blow You Away. Email Blast Example #1: Uber.

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

markempa

APRIL 8, 2013

We’ve seen a 12% lift in response rates by incorporating the use of letters and other mailers to supplement email communication,” he said. These direct-response campaigns did not achieve success with old-school batch-and-blast direct mail approaches, however. And, they have the numbers to prove it.

Direct Marketing 120

Direct Marketing Top of Funnel RFP Paid Search Agency 120

Customer Experience Matrix

JULY 21, 2009

Yes, it does list segmentation, emails and multi-step campaigns, but these are not the outbound email blasts or unattended lead nurturing campaigns of a conventional demand generation system. Indeed, what impressed me about Jesubi was its very tight focus on prospecting productivity.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

markempa

MAY 7, 2020

increase in response rates. It’s not about blasting a message out to as many people as you can. Target: Director of Marketing and above at all target accounts. Play: Once your data is clean and your list is segmented, launch your Vidyard video! Results: 4.1x ABM: Build Buyer Relationships Play via Videos.

Account Based Marketing 156

Account Based Marketing Top of Funnel Sales Management Marketing Automation Services 156

Vidyard

SEPTEMBER 28, 2021

What It Means: For many sellers, the sweet spot seems to be around 5 videos per week—using it as a surgical tool rather than a prospecting shotgun blast. 17: More than 70% of sales pros who leverage video report that it has increased response rates. . #11: 61% of sales pros send an average of 1 to 5 sales videos per week.

Statistics 148

Statistics Video Marketing Stats Marketing Prospects 148

Heinz Marketing

MARCH 13, 2018

A more specific message will increase your response rate with a more specific audience. But segments will always outperform overly broad blasts every day of the week. 50+ Content Marketing Hacks to Double Your Response Rates. And the more generic you are, the less interesting you are to anybody in particular.

Blast Campaigns 75

Blast Campaigns Response Rate Click Rate B2B Marketing 75

Hubspot

JULY 6, 2021

When Mckendall launched the outreach campaign, Real Estate Bees' email open rate was 25-27%, and the response rate was about 1%. "I Based on this campaign, Real Estate Bees' email open rate has improved to 42%, and the response rate increased by 3%. Share each other's audiences to support one another.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Oktopost

JULY 29, 2021

Nurtured leads get 4 to 10 times the email response rate and drive 47% larger final purchases with increased average order values (AOV). . The rest of your prospects (and B2B leads in general) need more time and information to decide if they want to do business with you.

Lead Nurturing 166

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 166

Vidyard

FEBRUARY 15, 2018

Our sales fail video series, featured below, put terrible emails on blast and highlighted our solution to that common pain point— Vidyard GoVideo. #2 “Over 72 percent of businesses who use video says it has increased website conversion rates.” 2 Bring Your Website to Life. ” – Hootsuite. 5 Culture Videos.

Creativity 93

Creativity Video Marketing Conversion Blast Campaigns 93

Vidyard

JULY 6, 2017

Personal video messages are a great way to stand out and to boost response rates when prospecting new customers. Top sales teams are using personal video messages to boost their response rates by up to five times, and they’re doing that by creating messages that are personal, relevant, and specific to that individual.

Video Marketing 84

Video Marketing Practices Best Practices Response Rate 84

Lead Liaison

APRIL 11, 2017

Marketers bought lists and then sent email blasts out to the subscribers. They didn’t need huge response rates to turn a profit. Now, advanced spam filters and software detect these types of email blasts and shut them down. Purchased lists used to be the hottest trend in email marketing.

Lead Liaison 69

Lead Liaison Blast Campaigns Long Tail Marketing CAN-SPAM 69

Webbiquity

JUNE 9, 2016

That’s data that can, once utilized, make for better targeted email campaigns with higher response rates. Rather than blasting out another promotional email to 20,000 recipients, take a look at the past promotional emails you’ve sent. The Product / Topic Segment. Likely you’ve tried a variety of approaches: Special offers.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

Vision6

SEPTEMBER 28, 2020

They also tend to receive 4-10 times the response rate compared to your one-off email blasts. The beauty of lead nurture emails is their highly customised nature, allowing you to guide your potential customers through each phase of the sales funnel.

Lead Nurturing 98

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 98

Hubspot

DECEMBER 15, 2011

Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. We looked at both the median and average click-through rate (CTR) and unsubscribe rate, and found that in both cases, lead nurturing emails have a significantly higher CTR than more generic email blasts.

Blast Campaigns 28

Blast Campaigns Lead Nurturing Sales Qualified Leads Top of Funnel 28

Bluetext

JUNE 3, 2025

Studies show SMS open rates hover around 98%, and response rates can be as high as 45%. Personalize your outreach: Use first names, company names, or reference a specific meeting or download to show its not a generic blast. For comparison, email sits around 20% and 6%, respectively.

SMS 26

SMS Lead Ranking Lead Scoring Campaigns 26

Hubspot

JULY 7, 2020

But response rates have been dismal. But, unlike marketing, their response rates fell significantly during the week of March 16, and have hovered at 25-30% below the benchmark ever since. Response rates dropped 24% in Q2, even as email volume fluctuated throughout the quarter. Now it's closer to 1:2.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Inbox Insight

APRIL 14, 2025

They showed that the response rate on the campaigns that we were running jumped up by a quite a dramatic percentage above the average when we targeted companies that had intent versus otherwise.” And a few people put their hands up and we put headcount around it and said okay, prove it,” he explains.

Intent Data 52

Intent Data Ideal Customer Profiles Lead Generation Intent 52

Hubspot

FEBRUARY 24, 2011

Since then, I've learned how amazing lead nurturing is and how superior it is to outbound email blasts or even outbound email marketing's inbound sister, targeted mass email marketing. Study after study shows that email response rates decline over the age of the lead. #3: 6 Reasons Why Lead Nurturing Wins. #1: 1: It's automated.

Lead Nurturing 28

Lead Nurturing Blast Campaigns Sales Qualified Leads Lead Scoring 28

PureB2B

APRIL 4, 2019

Lead nurturing emails have a response rate of four to 10 times compared to standard email blasts. Blast vs. Drip vs. Triggered. However, you should learn to stay away from—or at least improve—the practice of email blasts or sending single email campaigns without follow-ups.

Lead Nurturing 62

Lead Nurturing Lead Scoring Lead Ranking Blast Campaigns 62

Martech

MAY 10, 2022

Bastedo calls this a “hypersensitive” approach: “Blasting across all channels can work in some cases, depending on what you’re doing, but it tends to get a lower response rate and feels a lot less relevant.”. So that means that regardless of the channel or touchpoint, the message is relevant. Media optimization.

Top of Funnel 75

Top of Funnel Digital Marketing Funnels Blast Campaigns Marketing Funnels 75

Sales Engine

JANUARY 28, 2016

Regardless of whether you’re using email, social media, cold calling, or direct mail, all of these communication methods are going to have relatively low response rates. Even worse—the odds are decreasing as our already noisy environment gets even noisier.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Content Paper 120

Hubspot

OCTOBER 2, 2023

Don’t send email blasts. Once you’ve taken an objective look at the emails you’re sending prospects — and made the appropriate changes — your response rates will increase dramatically. How to Fix This Message The takeaway? Does Hermagenix have a word-of-mouth marketing strategy in place?

Word of Mouth 85

Word of Mouth Telemarketing Cross-Selling Blast Campaigns 85

Jackie Walts

APRIL 11, 2018

Don’t blast on holidays. Don’t blast at 6 a.m. Set up your contact strategy and look at the results each time you blast. If your response rates are rising, you might be able to increase the contact frequency. If you’re going to limit your contact, be very choosy about the time you send your emails. on a Monday.

Blast Campaigns 54

Blast Campaigns CAN-SPAM Contact Marketing Paid Search Agency 54

Strategic-IC

SEPTEMBER 23, 2020

The numbers are equally compelling with a 30 times increase in response rate compared to email (Chief Marketer) and 57% of recipients feeling more valued when receiving mailed items (Royal Mail Marketreach). But it’s been transformed in recent years and is certainly a key tactic in any Account-based Marketing programme.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

MarketJoy

AUGUST 24, 2018

These simple errors are easy to fix but can have a significant impact on your open and response rates. Using Templates Increase the Response Rate. Most marketers think that using tried and tested templates is a great way to boost their response rates. Here are 19 common cold emailing missteps to avoid.

CAN-SPAM 70

CAN-SPAM Response Rate Stats Template 70

Vidyard

JUNE 13, 2017

Those using video in creative ways to help them stand out and deliver a more personalized experience are seeing higher response rates, shorter deal cycles, and better results for their ABM programs. B2B companies are embracing account-based marketing as a better way to identify, engage, and convert key accounts.

Account Based Marketing 80

Account Based Marketing Video Marketing ABM Peer-to-peer 80

ClickZ

MAY 2, 2020

Right from email blasts to social media outreach, brands are trying every possible way of classic marketing. Even though the email marketing send out rate has risen by 67% as compared to the pre-pandemic phase response rates suffer with unproportionate figures.

Segmentation 115

Segmentation Mobile Advertising Marketing & Strategy Open Rate 115

Unbounce

AUGUST 6, 2021

When you consider these types of details, your landing page takes the form of 1:1 communication, instead of an impersonal 1:many blast that speaks to nobody in particular. Something like a gift card, small cash reward, or donation has been known to increase response rates by up to 50%. Image Source.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

PureB2B

APRIL 4, 2019

Lead nurturing emails have a response rate of four to 10 times compared to standard email blasts. Blast vs. Drip vs. Triggered. However, you should learn to stay away from—or at least improve—the practice of email blasts or sending single email campaigns without follow-ups.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Marketing Qualified Leads 48

Sales Engine

JANUARY 25, 2016

I don’t care if it’s email, social media, cold calling, or direct mail… Any of these methods are going to have relatively low response rates. That’s not good odds and here in lies the mistake of trying to use more muscle because the tendency is to then send more email, more tweets, and more posts—all resulting in more noise.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Referral Rock

OCTOBER 31, 2019

Lindemann also says they send out emails in batches of 100 instead of a mass email blast to avoid suspicious spikes in reviews. Use multiple channels to boost response rate. This ensures that customers are engaged with the product, and more likely to leave feedback.”. founder Carsten Schäfer also says timing is key.

Lead Ranking 72

Lead Ranking Lead Scoring Ideal Customer Profiles Marketing Qualified Leads 72

Delivra

APRIL 3, 2019

Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important. Not all consumers take kindly to promotional email blasts and generic newsletter content. But in 2019, the use of these surveys can seem obsolete.

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71