SendX

MAY 14, 2020

Besides, 74% of marketers say personalized emails trigger more customer engagement. Email marketing is getting tricky like never before. Email marketing is getting tricky like never before. A study suggests that emails with personalized subject lines get 26% more opens. It’s not a secret anymore.

Segmentation 370

Segmentation Practices Best Practices Click Rate 370

Salesforce Marketing Cloud

MARCH 21, 2025

When Jason Greenwood started at Delta Dental of Arizona (DDAZ) in early 2023, he had one goal: to modernize the companys marketing. The dental payer was sending simple batch and blast emails to its subscriber base, but Greenwood wanted to do more, specifically an integrated member experience with personalized journeys.

Work Management 87

Work Management Marketing Management Planning Blast Campaigns 87

SendX

FEBRUARY 25, 2020

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. Weekends have the lowest open rates than on weekdays.

Response Rate 221

Response Rate Marketing & Strategy Open Rate CAN-SPAM 221

SendX

JULY 13, 2021

Also, you must invest time in crafting the best marketing strategy that suits your business needs. But before you plunge into all the strategy, you must know email marketing tactics will benefit your business in the long run. The process will help you improve click-through rates, open rates and reduce the risks of unsubscribed rates.

Email Marketing 195

Email Marketing Marketing & Strategy Marketing Strategy Planning 195

SendX

JULY 12, 2021

Also, you must invest time in crafting the best marketing strategy that suits your business needs. But before you plunge into all the strategy, you must know email marketing tactics will benefit your business in the long run. The process will help you improve click-through rates, open rates and reduce the risks of unsubscribed rates.

Email Marketing 195

Email Marketing Marketing & Strategy Marketing Strategy Planning 195

SendX

NOVEMBER 26, 2020

From social media, to display ads, to mobile app ads, to video ads, we have seen multiple marketing channels become extremely popular and widely used in recent years. Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. Unfortunately, no.

Email Campaigns 195

Email Campaigns Campaigns CAN-SPAM Marketing & Strategy 195

Adobe Experience Cloud Blog

MARCH 20, 2017

Author: Stefan Bhagwandin Marketing automation means a lot of things. Within this category, mobile marketing automation has emerged to cater specifically to app marketers. The best way to understand the value of mobile marketing automation is to break it up into actionable pieces. Automation starts with data.

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

Martech

MARCH 26, 2025

However, the ever-increasing number of channels and the sheer number of emails many consumers receive present a significant challenge for email marketers. Challenges facing email marketers Simply standing out in overflowing inboxes is a monumental challenge for email marketers. The goal used to be staying out of the Junk folder.

Marketing Management 55

Marketing Management SMS Deliverability Privacy Protection 55

Outgrow

JUNE 23, 2025

Marketing Funnels Reimagined: Quiz Funnel Strategies That Transform Email Drip Marketing Your prospects scroll past another generic lead magnet. Smart marketers are building quiz funnel systems that segment audiences automatically and feed perfectly targeted email drip marketing campaigns. Quiz funnels flip this approach.

Marketing Funnels 52

Marketing Funnels Top of Funnel Enterprise Management Email Marketing 52

Act-On

OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

SMS 244

SMS Advertising Mediums Work Management Marketing Management 244

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Why should you use email marketing software? Here are five specific benefits of using email marketing tools. Market reach.

Marketing Automation Services 201

Marketing Automation Services Marketing Management Budget Programs Marketing AI 201

Adobe Experience Cloud Blog

MARCH 22, 2019

Email marketing is like an old friend. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. Regardless of how people feel about email communications, many marketers’ email campaigns are failing to connect with customers. Past email clicks or opens.

Rules 134

Rules Email Marketing Tips Planning 134

Salesforce Marketing Cloud

APRIL 15, 2024

When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy.

Webinar Metrics 121

Webinar Metrics Click Rate Blast Campaigns Open Rate 121

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Dig deeper: Email marketing strategy: A marketer’s guide 2. It’s perfect. Driving actions.

Email Marketing 135

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 135

Adobe Experience Cloud Blog

FEBRUARY 24, 2017

Maybe it’s when you got that big promotion or when the right mentor came in and developed you into the marketer you are today. For me, my career changed the moment I was introduced to marketing automation. A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life.

Marketing Automation Services 128

Marketing Automation Services Marketing Automation Automation Marketo 128

Sage Marketing

MAY 11, 2025

Our vast experience and HubSpot statistics over the years show that B2B marketing automation can boost your revenue by over 10% in just 69 months, but common mistakes can derail your efforts. Marketing-Sales Misalignment: Disconnected teams mean missed opportunities. Align marketing and sales teams. Data source 3.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Sales Qualified Leads Automation 52

Sharpspring

MAY 11, 2021

Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. Open rates on drip campaigns can be 80% higher than single sends and see click through rates that are 3x higher. Good news, you’ve made it to the right place for assistance! Let’s tackle them!

Campaigns 103

Campaigns Effectiveness Practices Best Practices 103

Ontraport

JANUARY 21, 2021

Getting new leads only to watch them slip through your fingers is one of the most frustrating parts of marketing. Many marketers solve this by segmenting their list and sending targeted messages, but that’s often a big project. In fact, a reported 79% of marketing leads don’t convert into customers.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Lead 105

Sharpspring

MAY 11, 2021

Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. Open rates on drip campaigns can be 80% higher than single sends and see click through rates that are 3x higher. Good news, you’ve made it to the right place for assistance! Let’s tackle them!

Campaigns 97

Campaigns Effectiveness Practices Best Practices 97

Hinge Marketing

FEBRUARY 28, 2018

And while marketing efforts put toward pricing and service strategy, or articulation of a firm’s competitive position, their real advantage lies in the strength of their relationships. In the long run, having close and trusting contacts will give you an edge, especially when other marketing tactics aren’t working.

Ad Building 132

Ad Building Work Management Marketing Management Business 132

Hubspot

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. Discover the key features you should find in a bulk email service and the top providers in the market. The first question you should ask is, " Is our brand investing in email marketing this quarter/year? ". Click-to-open rate (CTOR).

Enterprise Management 101

Enterprise Management Work Management Marketing Management Features 101

DealSignal

DECEMBER 27, 2021

According to HubSpot , 78% of marketers saw an increase in email engagement in 2021, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy. Table of Contents.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Martech

JULY 25, 2023

But when it comes to email marketing, we often find ourselves channeling Promoter A — blitzing our subscribers with emails and crossing our fingers for conversions. Shifting from a spray-and-pray campaign to a more personal, conversational approach can be a game-changer for your email marketing results. It’s a no-brainer.

Email Marketing 98

Email Marketing Conversion Campaigns Work Management 98

Webbiquity

JUNE 9, 2016

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. Fortunately, there is a simple way any marketer with 10 to 20 emails sent per month can take advantage of segmentation in email marketing efforts. It’s also surprisingly neglected.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

Convert

SEPTEMBER 30, 2020

Get ready to boost your email open rates and click-through-rates! When a marketing email is personalized and targeted, businesses see above-average open rates and click-through-rates. This is a great way to grow your marketing list while collecting data. What is Email Personalization?

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Bluetext

JUNE 3, 2025

When most marketers think of SMS, they picture retail alerts, flash sales, or appointment reminderstactics firmly planted in the B2C world. In reality, text messaging can be one of the most direct, high-impact tools in your B2B marketing arsenalif you know when and how to use it. SMS isnt a channel for every message.

SMS 29

SMS Lead Ranking Lead Scoring Campaigns 29

Vision6

JANUARY 9, 2022

As we prepare for a cookieless digital era and Apple Mail’s privacy updates, it’s clearer than ever marketers need to keep up with the ever-changing data security landscape. In fact, abandoned cart emails can generate conversion rates as high as 41%. So, where’s the happy medium? Hyper-personalise your communications.

Practices 91

Practices Best Practices Deliverability Click Rate 91

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. You can use soft metrics like impressions, engagement, and visitors which are essential for shaping your marketing strategy into a winning game plan. Unsubscribe Rate.

ROI 134

ROI Top of Funnel Planning Landing Pages 134

Martech Advisor

MARCH 5, 2020

“Marketing automation is defined as the process of using tools and technology to automate repetitive marketing tasks, track and measure campaign performance, improve productivity, and drive efficiency by minimizing manual actions.” What Is Marketing Automation? What is Marketing Funnel Automation.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Automation 130

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. A great open rate just shows how flashy your subject line is. How marketing leaders can use these reports.

Marketing Report 89

Marketing Report Email Marketing Privacy Protection Paid Search Agency 89

ClickZ

MAY 23, 2019

Many marketers hear “AI” and think about chatbots or massive tech companies with seemingly unlimited resources: IBM Watson, Amazon Alexa, Netflix’s extraordinarily sophisticated recommendation engine. However, there are plenty of ways AI can enhance one marketing channel everyone uses: email. Here are three of them.

Marketing AI 75

Marketing AI Segmentation Email Marketing Personalization 75

Adobe Experience Cloud Blog

JULY 21, 2015

Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong benchmark to reference. Our last email campaign had a 5% click rate! Your Boss: Is that good?

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Adobe Experience Cloud Blog

JANUARY 10, 2013

by Dayna Rothman If you’re stuck in an old-school approach to email marketing , it’s probably not your fault. And when we say email marketing technology, we are talking about the ol’ batch and blast email service provider (ESP). But marketing has moved on – and email platforms simply haven’t. 4) Trigger insensitivity.

Marketing Automation Services 48

Marketing Automation Services Blast Campaigns Multi-Channel Landing Pages 48

Sharpspring

MAY 11, 2021

Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. Open rates on drip campaigns can be 80% higher than single sends and see click through rates that are 3x higher. Good news, you’ve made it to the right place for assistance! Let’s tackle them!

Campaigns 59

Campaigns Effectiveness Practices Best Practices 59

Sharpspring

SEPTEMBER 10, 2021

Read on to learn why email marketing is ultimately all about relationships — and how to improve yours. Bad example: Subject line: Here’s a marketing email! Don’t use a “no-reply” address to send marketing emails. Bottom line: allow responses to your email marketing campaigns. No one likes to feel part of an “email blast.”

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

Salesforce Marketing Cloud

FEBRUARY 19, 2024

That’s where email marketing for small business really comes into play. For small businesses, this is an opportunity to design email marketing campaigns that truly connect with customers. Small biz, big results You don’t need a big budget or a team of marketers to find more leads, grow your engagement, and earn more revenue.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Ontraport

JANUARY 21, 2021

Getting new leads only to watch them slip through your fingers is one of the most frustrating parts of marketing. It can be challenging to figure out exactly which leads belong in which category, and it becomes even more complicated when you’re stuck with rigid lists because of limitations of your email marketing software.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Lead 59